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Exclusive 2018 Amazon Prime
Day Virtual Round-Table
● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics
Overview
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
About CPC Strategy
About Feedvisor
Overview
Solutions
About Jungle Scout
Overview
Solutions
“The Most Useful Amazon Software in the Space” - Huffington Post
THE OPERATING SYSTEM OF COMMERCE
Solutions
About Skubana
Today’s Speakers
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO
Today’s Agenda
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing
Amazon Marketplace on Prime Day
Why are we talking about Amazon
Prime Day?
What are key takeaways from last year’s
Prime Day?
Are there changes from last to this year?
What are the deadlines for Prime deals?
Positioning Your Branded Content
How can I enhance my product detail
pages for Prime Day?
Amazon
Stores
Enhanced
Brand
Content
A+
Content
Premium
A+
Content
What is the impact of Amazon Creative
Content specifically on Prime Day?
Tactical Advertising Strategies
How much budget should I allocate for
this day, week, month? How can I
monitor my budget?
How much should I increase by bids by?
Should I advertise my Prime Day deals in
platforms other than Amazon?
What are the best advertising strategy
tips for Prime Day?
Competitive Pricing & Inventory Prep
How much should I increase my
inventory count by?
What should be my Amazon coupon
strategy?
What are the best tactics for
competitive pricing?
Today’s Recap
● Notable Changes To The Marketplace In 2018
● Techniques To Differentiate With Branded Content
● Offensive & Defensive Marketing Strategies
● Tactical Approaches For A Prime Day Specific Ad Strategy
● Strategies To Ensure Competitive Pricing
Questions for Today’s Speakers?
Pat Petriello
Head of Marketplace
Strategy
Jennifer Acosta
Marketplace Channel
Analyst
Chad Rubin
Co-Founder & CEO
Aaron Ellis
Customer Success
Manager
Greg Mercer
CEO

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