The document describes Synergy Sync, a company that collects massive amounts of anonymous web browsing data from 91% of internet devices monthly in the US. It analyzes the data using natural language processing to build detailed profiles of visitors, including demographics, interests, brand affinities, and behaviors. Synergy Sync then provides this comprehensive behavioral data and insights to clients to help improve marketing, sales, and other business goals.

1. PAGE1
www.Synergy Sync.com
www.Synergy
Sync.com
May 2015
Shattering the advertising and analytics industries with unprecedented visibility.
Euphoric Audience Data
Data
Intelligence

2. PAGE2
www.Synergy Sync.com
Collec.on
Synergy
Sync
collects
a
massive
amount
of
anonymous
web
browsing
ac.vity
Synergy
Sync:
In
a
Nutshell
Analysis
Synergy
Sync
technology
analyzes
the
pages,
extrac.ng
keywords
and
relevant
themes
Modeling
Keywords
are
then
linked
with
visitors,
building
detailed
audience
profiles
Ac.on
Audience
data
is
leveraged
to
drive
increased
revenue
or
lower
expenses

3. PAGE3
www.Synergy Sync.com
Synergy Sync’s Unprecedented Reach
Synergy
Sync
collects
behavioral
data
on
91%
of
internet-­‐connected
devices
every
month
in
the
US
91%
Fully
Privacy
Compliant
While
we
do
collect
a
large
quan.ty
of
data,
we
respect
“Do
Not
Track”
declara.ons
and
our
collec.on
methods
are
fully
compliant
with
all
US
legisla.on
protec.ng
consumer
privacy
and
PII
ISP
Clickstream
Data
Direct
Publisher
Rela<onships
Browser
Extensions
Other
Proprietary
Data
Sources
Opt-­‐In
SoEware
Adver<sing
Partnerships

4. PAGE4
www.Synergy Sync.com
Comprehensive Visitor Data
Massive visibility into anonymous visitor browsing and behavioral data
NBCNewYork.com
11:37am
Reading
an
ar.cle
about
a
local
NY
hospital,
via
their
AOL
homepage
NewYork.Craigslist.org
12:19pm
Wrote
a
Craigslist
post
looking
for
a
new
employee.
$17
per
hour.
Indeed.com
12:58pm
Visited
an
internal
customer
page
on
this
job
site,
checking
for
new
applicants.
MyFitnessPal.com
1:34pm
Looking
up
calories
in
Europa
Cafe’s
Chicken
Fresco
Sandwich
(840
cal).
Lunch
.me!
Excel-­‐Formulas.net
4:05pm
Researching
how
to
format
currencies
in
Excel.
Building
a
financial
report?
For
the
new
hire?
Staples.com
4:40pm
Searched
Staples
for
“hanging
folder
tabs”.
Proceeded
to
checkout
page
and
completed
transac.on.
Hiring.Monster.com
5:29pm
Reading
the
pricing
page
of
Monster
–
perhaps
Indeed
and
Craigslist
aren’t
yielding
solid
candidates…
Games.com
5:36pm
Clicked
over
via
a
link
on
the
AOL
homepage
again,
played
some
Video
Poker
before
heading
home.
(no
more
ac.vity
that
day)
Actual
Sample
Visitor
One
day
abridged
browsing
history
of
an
anonymous
Synergy
Sync
visitor
profile

5. PAGE5
Synergy Sync.com
Natural Language Processing (NLP)
“Collec<ng
petabytes
of
data
is
great,
but
how
can
I
make
it
ac<onable?”
At
Synergy
Sync
we
are
not
just
a
data
company:
we
are
a
data
intelligence
company.
We
have
hired
some
of
the
world’s
best
data
scien.sts,
renowned
in
ar.ficial
intelligence
and
machine
learning,
tasked
to
build
an
industry-­‐
leading
Natural
Language
Processing
(NLP)
plagorm.
Each
.me
a
visitor
loads
a
page
we
haven’t
seen
before
(perhaps
a
news
ar.cle
that
was
just
posted),
our
web
crawler
is
dispatched
to
download
that
page,
and
feed
its
contents
into
our
NLP
plagorm.
The
NLP
extracts
the
“meaning”
from
the
content,
ignoring
false
posi.ves
and
iden.fying
the
truly
relevant
keywords
and
their
affini.es.
En<ty
Extrac<on
Pull
out
relevant
proper
nouns
within
the
content,
like
people
or
brands.
Categoriza<on
Brand
Affini<es
Brand
awareness
and
contextual
relevance
can
be
modeled
by
visitor.
Concept
Tagging
Iden.fy
important
topics
addressed
in
the
content
Event
Recogni<on
(Beta)
Iden.fying
specific
.me-­‐sensi.ve
triggers.
Assigning
page
categories
improves
keyword
accuracy.

6. PAGE6
www.Synergy Sync.com
Synergy Sync 360° Visitor Profile
Demographics
Brand
Affini<es
In-­‐Market
Interests
Hobbies
By analyzing where a person has been, we can identify who they are
Sports
News
+
Football
+
Basketball
Job
Pos<ng
Site
+
Resumes
+
Hiring
Employees
+
Staffing
Department
+
Business
Technical
Documenta<on
+
SAP
+
HR
Compliance
+
Business
Booking
Travel
+
Searching
for
Airfare
+
Delta
Airlines
+
Las
Vegas,
NV
+
Industry
Conference
+
Hotel
Apparel
Shopping
+
Neck<es
+
Male
+
Fashion
+
Luxury
Shopper
Detailed
Behavioral
History
Builds
Comprehensive
Profiles
?

7. PAGE7
Synergy Sync.com
Synergy Sync Insights Profiles
Synergy
Sync
can
model
virtually
anything
your
company
wants
to
know
about
your
audience.
• What
percent
of
my
CRM
has
visited
a
compe.tor’s
site
in
the
past
week?
• How
has
my
marke.ng
campaign
impacted
brand-­‐centric
research?
(outside
of
social,
actual
webpages)
• Which
geographic
regions
have
the
strongest
affinity
toward
fast
food?
• Which
sports
and
hobbies
would
resonate
best
with
my
prospects?
(planning
a
marke.ng
campaign)
• What
passions
are
common
among
my
email
newslejer
recipients?
• Who
has
researched
SalesForce.com
for
purchase
in
the
past
24
hours?
The
majority
of
our
visitors
have
enough
data
to
confidently
build
predic.ve
models
around
most
major
data
points.
Rich
Visitor
Profile
71%
Synergy
Sync
is
con.nually
processing
known
visitors
against
custom,
client-­‐driven
models,
keeping
data
fresh
and
accurate.
758
Repeat
Visitors
Seen
Daily
Ac<ve
Models
Demographics
In-­‐Market
Behaviors
Psychographics
Compe<tor
Affini<es
Predictive modeling and segmentation of visitor behavioral attributes

8. PAGE8
Synergy Sync.com
Business Intelligence Dashboard
Synergy Sync Insights illuminates audiences like never before
Simple
and
highly-­‐accurate
audience
repor.ng,
powered
by
ar.ficial
intelligence
from
world-­‐renowned
data
scien.sts.
Fully
responsive
design
–
interact
with
Synergy
Sync
Insights
on
your
desktop,
tablet,
or
mobile
with
an
iden.cal
experience!
Output
can
analyze
demographic
profiles,
psychographics,
interests,
hobbies,
affini.es,
propensi.es,
and
much
more.
AI
All
data
analyzed
for
your
business
can
be
delivered
via
our
Synergy
Sync
Insights
dashboard,
or
via
our
RESTful
API

9. PAGE9
Synergy Sync.com
CRM Data Appending
Synergy Sync has the ability to leverage predictive modeling to augment your
CRM
Jane
Smith
jsmith123@yahoo.com
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
???
Jane
Smith
jsmith123@yahoo.com
Gender
Female
Age
18-­‐24
Mar<al
Status
Single
Has
Children
Yes
Avg.
HHI
$60-­‐75k
Industry
Health
Care
In-­‐Market
84%
AFFINITIES
+
Ford
57%
Chrysler
21%
Dodge
35%
Jeep
15%
Honda
89%
Toyota
56%
Mazda
63%
Chevy
80%
Nissan
49%
Lincoln
21%
Kia
34%
AutoTrader
91%
TrueCar
67%
Cars.com
71%
Edmonds
42%
Autobytel
15%
Carvana
62%
CarsDirect
53%
Unique
database
intelligence
ONLY
available
with
Synergy
Sync!

10. PAGE10
Synergy Sync.com
Prospecting
Drive more sales with
direct response marketing
Branding
Drive brand recognition
with targeted messaging
Retargeting
Recapture lost visitors with
our unique retargeting tech
Synergy Sync
DMP
Contextual and audience
data, powered by Synergy
Sync
Deep Analytics
Fully transparent, real-time
and granular reporting
Synergy Sync Display
Advertising
Fully integrated with our data platform for real-time ad buying

11. PAGE11
Synergy Sync.com
Synergy Sync’s Unique Targeting
No
More
DMP
Segments!
Targe.ng
display
prospects
via
premade
DMP
segments
is
archaic.
There
is
no
compe..ve
advantage,
no
true
intelligence,
no
targe.ng
visibility,
and
if
a
segment
stops
performing
well,
no
granular
control.
Synergy
Sync
outperforms
by
analyzing
the
individual
visitors
and
their
unique
behavioral
history,
building
pajerns
specific
to
your
campaign.
We
then
overlay
that
behavioral
data
with
keywords
extracted
through
Synergy
Sync’s
proprietary
NLP
engine
(Natural
Language
Processing,
via
Ar.ficial
Intelligence).
This
gives
you
laser-­‐
focused
accuracy,
with
complete,
auditable
transparency.
Throw
out
your
3rd
Party
DMP
segments
and
upgrade
to
Synergy
Sync
Audience
Keyword
Intelligence.
Don’t buy the same stale 3rd party data as your competitors!

12. PAGE12
www.Synergy Sync.com
Synergy Sync Global Offices
Client support hours are based on engagement time-zone, but our technical teams are available and
working 24/7/365 to ensure around-the-clock platform availability and continuity of campaigns.
Phone:
(877)
678-­‐4577
Email:
support@Synergy
Sync.com
Finance:
accoun.ng@Synergy
Sync.com
Legal:
legal@Synergy
Sync.com
Or
login
to
your
Synergy
Sync
portal
and
your
account
manager
can
relay
any
ques.on.
Client
Support
Atlanta,
GA
Global
Headquarters
Client
Support
Kochi,
India
Development
Tokyo,
Japan
Development
Moscow,
Russia
Int’l
Headquarters
(Opening
2015)
Frankfurt,
Germany
European
Sales
(Opening
2016)
San
Francisco,
CA
Plagorm
Support
Development

13. PAGE13
www.Synergy Sync.com
Synergy Sync Value
Driving more revenue or cutting costs Compe<tor
Analy<cs
Personalized
Page
Content
Increased
Awareness
Market
Share
Analysis
Email
Analy<cs
Drive
More
Sales
Churn
&
Reten<on
Intelligent
Retarge<ng

14. PAGE14
www.Synergy Sync.com
1
2
3
4
Specific
Proposal
Let’s
work
toward
nailing
down
exactly
how
we
can
best
help
your
business
Execu<on
Both
of
our
legal
teams
will
review
and
finalize
the
contract,
then
we
co-­‐sign
and
roll
up
our
sleeves!
Roll-­‐Out
Our
data
scien.sts
dig
in,
while
we
train
your
team
on
best
prac.ces
for
our
data
Deployment
Pop
the
champaigne!
Here
we’ll
have
regular
status
mee.ngs,
and
are
available
24/7
to
support
your
account
Next Steps?
How can Synergy Sync empower your business?

15. PAGE15
www.Synergy Sync.com
Thank You!
Sales:
(877)
678-­‐4577
sales@Synergy
Sync.com
Synergy
Sync.com

16. PAGE16
www.Synergy Sync.com
Appendix
Additional Information

17. PAGE17
www.Synergy Sync.com
Synergy Sync Predictive Modeling
With Synergy Sync data, virtually 100% of a population can be modeled (unlike traditional DMPs)
Scotch Pinterest
Trucks
Football Nail Polish
Midol
Laptop
“Gender”
Analysis
Example
With
most
visitors
having
millions
of
data
points,
regression
modeling
is
extremely
accurate

18. PAGE18
www.Synergy Sync.com
Actionable Models by Funnel Stage
Interest
Research
Purchase
Visitor
Behavioral
Data
Keyword
NLP
Browsing
History
Machine
Learning
Intelligence
Synergy
Sync
builds
client-­‐custom
models
that
can
be
broken
down
into
stages:
Interest,
Research,
and
Purchase
Turning historical keyword affinities into meaningful, real-time models

19. PAGE19
www.Synergy Sync.com
CRM Activation Process
How we on-board your CRM data to drive digital marketing efforts
A
B
C
D
E
F
G
Mobile
Apps
Partner
app
publishers
work
with
Synergy
Sync
to
link
user
profiles
to
households.
Email
Vendors
Synergy
Sync
works
with
leading
email
vendors
to
link
open
and
click
data
with
profiles.
Loyalty
Programs
Synergy
Sync
works
with
many
large
shopping
loyalty
programs
to
link
consumers
data
to
their
internet-­‐connected
devices.
Custom
Email
Pixel
Tagging
outgoing
emails
with
a
pixel
lets
Synergy
Sync
link
anyone
who
opens
it
Social
Data
Opt-­‐in
social
audiences
where
Synergy
Sync
has
visibility
will
be
linked
Mul<-­‐Dimensional
Associa<on
Pieces
of
defini.ve
user
data
can
be
bridged
between
mul.ple
sources
to
complete
par.al
CRM
record
matches.
Publisher
Partnerships
Synergy
Sync
acquires
data
from
privacy-­‐compliant
partner
websites,
linking
members.

20. PAGE20
www.Synergy Sync.com
Deployment Timeline
Unique to each client, but here is an example roll-out flow:
Department
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Account
Development
On-­‐Boarding
Legal
/
Finance
Integra.on
Data
Modeling
Training
Client
Support

21. PAGE21
www.Synergy Sync.com
Intelligent On-Page Content
Leveraging Synergy Sync data intelligence to drive higher on-site engagement
Step
1:
At
least
five
unique
Panel
op.ons
are
configured
within
Synergy
Sync’s
plagorm
01
PANEL
PANEL
PANEL
PANEL
PANEL
PANEL
Imagine
someone
visits
your
site
whom
your
company
has
never
seen
before.
You
know
nothing
about
them:
no
previous
history,
no
interest
data,
no
historical
data...
just
a
device,
a
cookie,
and
a
page
view.
What
content
should
you
show
to
drive
the
highest
engagement
and
make
your
page
s.cky?
Everyone
is
unique,
so
one-­‐size-­‐fits-­‐all
content
op.miza.on
is
an.quated.
Synergy
Sync
knows
people.
The
moment
that
visitor
loads
your
website,
Synergy
Sync
can
predict
which
Panel
they’re
most
likely
to
engage
with
based
on
our
rich
historical
data
(the
specific
visitor’s
demographics,
psychographics,
firmographics,
product
affini.es,
hobbies,
previous
websites
visited,
brand
loyal.es,
in-­‐market
data,
etc).
In
real-­‐.me,
Synergy
Sync
compares
that
visitor
against
previous
data
collected
from
your
site,
then
shows
whichever
Panel
will
resonate
the
strongest.
Step
2:
A
Synergy
Sync
javascript
tag
is
added
to
the
page
where
the
Panel
should
load
02
Step
3:
Any
member
visi.ng
the
page
will
be
shown
the
Panel
most
relevant
to
them
03
PROCESS