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Example 2
The document describes Synergy Sync, a company that collects massive amounts of anonymous web browsing data from 91% of internet devices monthly in the US. It analyzes the data using natural language processing to build detailed profiles of visitors, including demographics, interests, brand affinities, and behaviors. Synergy Sync then provides this comprehensive behavioral data and insights to clients to help improve marketing, sales, and other business goals.
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Example 2
- 1. PAGE1 www.Synergy Sync.com www.Synergy Sync.com May 2015 Shatteringthe advertising and analytics industries with unprecedented visibility. Euphoric Audience Data Data Intelligence
- 2. PAGE2 www.Synergy Sync.com Collec.on Synergy Sync collects a massive amount of anonymous web browsing ac.vity Synergy Sync: In a Nutshell Analysis Synergy Sync technology analyzes the pages, extrac.ng keywords and relevant themes Modeling Keywords are then linked with visitors, building detailed audience profiles Ac.on Audience data is leveraged to drive increased revenue or lower expenses
- 3. PAGE3 www.Synergy Sync.com Synergy Sync’sUnprecedented Reach Synergy Sync collects behavioral data on 91% of internet-‐connected devices every month in the US 91% Fully Privacy Compliant While we do collect a large quan.ty of data, we respect “Do Not Track” declara.ons and our collec.on methods are fully compliant with all US legisla.on protec.ng consumer privacy and PII ISP Clickstream Data Direct Publisher Rela<onships Browser Extensions Other Proprietary Data Sources Opt-‐In SoEware Adver<sing Partnerships
- 4. PAGE4 www.Synergy Sync.com Comprehensive VisitorData Massive visibility into anonymous visitor browsing and behavioral data NBCNewYork.com 11:37am Reading an ar.cle about a local NY hospital, via their AOL homepage NewYork.Craigslist.org 12:19pm Wrote a Craigslist post looking for a new employee. $17 per hour. Indeed.com 12:58pm Visited an internal customer page on this job site, checking for new applicants. MyFitnessPal.com 1:34pm Looking up calories in Europa Cafe’s Chicken Fresco Sandwich (840 cal). Lunch .me! Excel-‐Formulas.net 4:05pm Researching how to format currencies in Excel. Building a financial report? For the new hire? Staples.com 4:40pm Searched Staples for “hanging folder tabs”. Proceeded to checkout page and completed transac.on. Hiring.Monster.com 5:29pm Reading the pricing page of Monster – perhaps Indeed and Craigslist aren’t yielding solid candidates… Games.com 5:36pm Clicked over via a link on the AOL homepage again, played some Video Poker before heading home. (no more ac.vity that day) Actual Sample Visitor One day abridged browsing history of an anonymous Synergy Sync visitor profile
- 5. PAGE5 Synergy Sync.com Natural LanguageProcessing (NLP) “Collec<ng petabytes of data is great, but how can I make it ac<onable?” At Synergy Sync we are not just a data company: we are a data intelligence company. We have hired some of the world’s best data scien.sts, renowned in ar.ficial intelligence and machine learning, tasked to build an industry-‐ leading Natural Language Processing (NLP) plagorm. Each .me a visitor loads a page we haven’t seen before (perhaps a news ar.cle that was just posted), our web crawler is dispatched to download that page, and feed its contents into our NLP plagorm. The NLP extracts the “meaning” from the content, ignoring false posi.ves and iden.fying the truly relevant keywords and their affini.es. En<ty Extrac<on Pull out relevant proper nouns within the content, like people or brands. Categoriza<on Brand Affini<es Brand awareness and contextual relevance can be modeled by visitor. Concept Tagging Iden.fy important topics addressed in the content Event Recogni<on (Beta) Iden.fying specific .me-‐sensi.ve triggers. Assigning page categories improves keyword accuracy.
- 6. PAGE6 www.Synergy Sync.com Synergy Sync360° Visitor Profile Demographics Brand Affini<es In-‐Market Interests Hobbies By analyzing where a person has been, we can identify who they are Sports News + Football + Basketball Job Pos<ng Site + Resumes + Hiring Employees + Staffing Department + Business Technical Documenta<on + SAP + HR Compliance + Business Booking Travel + Searching for Airfare + Delta Airlines + Las Vegas, NV + Industry Conference + Hotel Apparel Shopping + Neck<es + Male + Fashion + Luxury Shopper Detailed Behavioral History Builds Comprehensive Profiles ?
- 7. PAGE7 Synergy Sync.com Synergy SyncInsights Profiles Synergy Sync can model virtually anything your company wants to know about your audience. • What percent of my CRM has visited a compe.tor’s site in the past week? • How has my marke.ng campaign impacted brand-‐centric research? (outside of social, actual webpages) • Which geographic regions have the strongest affinity toward fast food? • Which sports and hobbies would resonate best with my prospects? (planning a marke.ng campaign) • What passions are common among my email newslejer recipients? • Who has researched SalesForce.com for purchase in the past 24 hours? The majority of our visitors have enough data to confidently build predic.ve models around most major data points. Rich Visitor Profile 71% Synergy Sync is con.nually processing known visitors against custom, client-‐driven models, keeping data fresh and accurate. 758 Repeat Visitors Seen Daily Ac<ve Models Demographics In-‐Market Behaviors Psychographics Compe<tor Affini<es Predictive modeling and segmentation of visitor behavioral attributes
- 8. PAGE8 Synergy Sync.com Business IntelligenceDashboard Synergy Sync Insights illuminates audiences like never before Simple and highly-‐accurate audience repor.ng, powered by ar.ficial intelligence from world-‐renowned data scien.sts. Fully responsive design – interact with Synergy Sync Insights on your desktop, tablet, or mobile with an iden.cal experience! Output can analyze demographic profiles, psychographics, interests, hobbies, affini.es, propensi.es, and much more. AI All data analyzed for your business can be delivered via our Synergy Sync Insights dashboard, or via our RESTful API
- 9. PAGE9 Synergy Sync.com CRM DataAppending Synergy Sync has the ability to leverage predictive modeling to augment your CRM Jane Smith jsmith123@yahoo.com ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? ??? Jane Smith jsmith123@yahoo.com Gender Female Age 18-‐24 Mar<al Status Single Has Children Yes Avg. HHI $60-‐75k Industry Health Care In-‐Market 84% AFFINITIES + Ford 57% Chrysler 21% Dodge 35% Jeep 15% Honda 89% Toyota 56% Mazda 63% Chevy 80% Nissan 49% Lincoln 21% Kia 34% AutoTrader 91% TrueCar 67% Cars.com 71% Edmonds 42% Autobytel 15% Carvana 62% CarsDirect 53% Unique database intelligence ONLY available with Synergy Sync!
- 10. PAGE10 Synergy Sync.com Prospecting Drive moresales with direct response marketing Branding Drive brand recognition with targeted messaging Retargeting Recapture lost visitors with our unique retargeting tech Synergy Sync DMP Contextual and audience data, powered by Synergy Sync Deep Analytics Fully transparent, real-time and granular reporting Synergy Sync Display Advertising Fully integrated with our data platform for real-time ad buying
- 11. PAGE11 Synergy Sync.com Synergy Sync’sUnique Targeting No More DMP Segments! Targe.ng display prospects via premade DMP segments is archaic. There is no compe..ve advantage, no true intelligence, no targe.ng visibility, and if a segment stops performing well, no granular control. Synergy Sync outperforms by analyzing the individual visitors and their unique behavioral history, building pajerns specific to your campaign. We then overlay that behavioral data with keywords extracted through Synergy Sync’s proprietary NLP engine (Natural Language Processing, via Ar.ficial Intelligence). This gives you laser-‐ focused accuracy, with complete, auditable transparency. Throw out your 3rd Party DMP segments and upgrade to Synergy Sync Audience Keyword Intelligence. Don’t buy the same stale 3rd party data as your competitors!
- 12. PAGE12 www.Synergy Sync.com Synergy SyncGlobal Offices Client support hours are based on engagement time-zone, but our technical teams are available and working 24/7/365 to ensure around-the-clock platform availability and continuity of campaigns. Phone: (877) 678-‐4577 Email: support@Synergy Sync.com Finance: accoun.ng@Synergy Sync.com Legal: legal@Synergy Sync.com Or login to your Synergy Sync portal and your account manager can relay any ques.on. Client Support Atlanta, GA Global Headquarters Client Support Kochi, India Development Tokyo, Japan Development Moscow, Russia Int’l Headquarters (Opening 2015) Frankfurt, Germany European Sales (Opening 2016) San Francisco, CA Plagorm Support Development
- 13. PAGE13 www.Synergy Sync.com Synergy SyncValue Driving more revenue or cutting costs Compe<tor Analy<cs Personalized Page Content Increased Awareness Market Share Analysis Email Analy<cs Drive More Sales Churn & Reten<on Intelligent Retarge<ng
- 14. PAGE14 www.Synergy Sync.com 1 2 3 4 Specific Proposal Let’s work toward nailing down exactly how we can best help your business Execu<on Both of our legal teams will review and finalize the contract, then we co-‐sign and roll up our sleeves! Roll-‐Out Our data scien.sts dig in, while we train your team on best prac.ces for our data Deployment Pop the champaigne! Here we’ll have regular status mee.ngs, and are available 24/7 to support your account Next Steps? How can Synergy Sync empower your business?
- 15. PAGE15 www.Synergy Sync.com Thank You! Sales: (877) 678-‐4577 sales@Synergy Sync.com Synergy Sync.com
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- 17. PAGE17 www.Synergy Sync.com Synergy SyncPredictive Modeling With Synergy Sync data, virtually 100% of a population can be modeled (unlike traditional DMPs) Scotch Pinterest Trucks Football Nail Polish Midol Laptop “Gender” Analysis Example With most visitors having millions of data points, regression modeling is extremely accurate
- 18. PAGE18 www.Synergy Sync.com Actionable Modelsby Funnel Stage Interest Research Purchase Visitor Behavioral Data Keyword NLP Browsing History Machine Learning Intelligence Synergy Sync builds client-‐custom models that can be broken down into stages: Interest, Research, and Purchase Turning historical keyword affinities into meaningful, real-time models
- 19. PAGE19 www.Synergy Sync.com CRM ActivationProcess How we on-board your CRM data to drive digital marketing efforts A B C D E F G Mobile Apps Partner app publishers work with Synergy Sync to link user profiles to households. Email Vendors Synergy Sync works with leading email vendors to link open and click data with profiles. Loyalty Programs Synergy Sync works with many large shopping loyalty programs to link consumers data to their internet-‐connected devices. Custom Email Pixel Tagging outgoing emails with a pixel lets Synergy Sync link anyone who opens it Social Data Opt-‐in social audiences where Synergy Sync has visibility will be linked Mul<-‐Dimensional Associa<on Pieces of defini.ve user data can be bridged between mul.ple sources to complete par.al CRM record matches. Publisher Partnerships Synergy Sync acquires data from privacy-‐compliant partner websites, linking members.
- 20. PAGE20 www.Synergy Sync.com Deployment Timeline Uniqueto each client, but here is an example roll-out flow: Department Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Account Development On-‐Boarding Legal / Finance Integra.on Data Modeling Training Client Support
- 21. PAGE21 www.Synergy Sync.com Intelligent On-PageContent Leveraging Synergy Sync data intelligence to drive higher on-site engagement Step 1: At least five unique Panel op.ons are configured within Synergy Sync’s plagorm 01 PANEL PANEL PANEL PANEL PANEL PANEL Imagine someone visits your site whom your company has never seen before. You know nothing about them: no previous history, no interest data, no historical data... just a device, a cookie, and a page view. What content should you show to drive the highest engagement and make your page s.cky? Everyone is unique, so one-‐size-‐fits-‐all content op.miza.on is an.quated. Synergy Sync knows people. The moment that visitor loads your website, Synergy Sync can predict which Panel they’re most likely to engage with based on our rich historical data (the specific visitor’s demographics, psychographics, firmographics, product affini.es, hobbies, previous websites visited, brand loyal.es, in-‐market data, etc). In real-‐.me, Synergy Sync compares that visitor against previous data collected from your site, then shows whichever Panel will resonate the strongest. Step 2: A Synergy Sync javascript tag is added to the page where the Panel should load 02 Step 3: Any member visi.ng the page will be shown the Panel most relevant to them 03 PROCESS