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@photoshelter
                                                 photoshelter.com


                                                 @tdavidson
                                                 taylordavidson.com




SXSW, Austin, TX | Sunday, March 14 at 05:00 PM | Austin Convention Center, 8A
Anybody can be a
photographer.




               © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




 What is a “professional” photographer?
 Does photography need to be one’s sole source of income in order
 to be a ”professional” photographer?
Why is it easier AND harder to be a professional
photographer today?
(Give everyone the tools to create, distribute and sell, and they’ll
use them.)




                                          © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




What are the ethical pitfalls of being a part-time
photographer?
Are you going to be able to provide the same level of service and
seriousness, if you only part-time it?
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




How do new entrants feel about copyright,
sharing and ownership?

How many people have had an image "stolen"?
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




Do new entrants care about creating
downward pricing pressure on the
industry?
How does one start selling?
 What equipment (camera and gear) is necessary for producing
 images good enough to sell?




© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
Stock photography gets a lot of attention, but it’s not
the only route.

Being paid for the "service" of photography is as legitimate as delivering a
tangible product (e.g. print, download, etc)




                                              © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




What ancillary products and services can a
photographer create to sell and promote?
What websites, platforms and services are available to create these
products and services?
© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON




  How can photographers use online
  marketing and social media to win fans
  and customers?
How can people use photography to help
other parts of their businesses and their
careers?




                        © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

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Everyone can be a Professional Photographer (SXSW 2010)

  • 1. @photoshelter photoshelter.com @tdavidson taylordavidson.com SXSW, Austin, TX | Sunday, March 14 at 05:00 PM | Austin Convention Center, 8A
  • 2. Anybody can be a photographer. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 3. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON What is a “professional” photographer? Does photography need to be one’s sole source of income in order to be a ”professional” photographer?
  • 4. Why is it easier AND harder to be a professional photographer today? (Give everyone the tools to create, distribute and sell, and they’ll use them.) © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 5. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON What are the ethical pitfalls of being a part-time photographer? Are you going to be able to provide the same level of service and seriousness, if you only part-time it?
  • 6. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON How do new entrants feel about copyright, sharing and ownership? How many people have had an image "stolen"?
  • 7. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON Do new entrants care about creating downward pricing pressure on the industry?
  • 8. How does one start selling? What equipment (camera and gear) is necessary for producing images good enough to sell? © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 9. Stock photography gets a lot of attention, but it’s not the only route. Being paid for the "service" of photography is as legitimate as delivering a tangible product (e.g. print, download, etc) © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON
  • 10. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON What ancillary products and services can a photographer create to sell and promote? What websites, platforms and services are available to create these products and services?
  • 11. © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON How can photographers use online marketing and social media to win fans and customers?
  • 12. How can people use photography to help other parts of their businesses and their careers? © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON