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                                                   PORTFOLIO
                                        Love Music Love Food

                                                 THE BIG
                                              INTERVIEW
                                                   ANDY GOTTS
                                                     the Face Man
                                                        ONLINE
                                                     MARKETING
                                                   New six-part series
PPOTY                                             MIDDLEBROOK
AWARDS
OUR FAVOURITE
                                                   what the French
                                                        do better...
UPLOADS SO FAR
                                                         COMPETITION,
                                                     GADGETS & HEROES
PLUS: BUYING USED,
WHAT TO CHARGE &
WHAT PROS WANT...
Well, well, well, I must admit to it being
                                                                    rather an interesting month here in the
                                                                    office. From an email saying I look “bored”,
                                                                    in my Editor’s picture (left: Really?), to
                                                                    recording my first set of podcasts, to
                                                                    putting out all sorts of ‘fires’ in the wake
                                                                    of Mick Cookson’s The Undercutters
                                                                    article in September’s magazine.
                                        This is obviously a very important issue for many of you out
                                        there – as you will see in the Feedback pages from just some
                                        of the emails I had. And it’s a subject I will continue with over
                                        the coming months.
                                           Highlights in this issue, for me, have to be two features in
                                        particular. First, Patrice de Villiers’ amazing set of
                                        images for her book in aid of Teenage Cancer Trust,
                                        Love Music Love Food, and, second, my interview
                                        with Dr Andy Gotts. Inspiration a-plenty there.
                                        We have had a great response to the PPOTY
                                        awards, and you will see some of the team’s
                                        early favourites on page 28. Middlebrook has




                                                                                                                    october
                                        penned some pure bull, and Chris Frear lets us in
                                        on life as a working pro in rural Scotland – he even covers
                                        horses’ cocks (literally!).
                                           Paul Tansey, MD of a company called Intergage, starts a new,
                                        six-part series about online marketing for us, while Selina Maitreya
                                        tells us to wake up and smell the coffee!
                                           We have an interesting feature on second-hand gear for pros, with
                                        a case study from someone who saved quite a few quid taking this route.
                                        A competition to win Fluid Mask software and a bunch of neat
                                        gadgets are also worth a look.
                                           Oh, and I must not forget the cheeky monkey... you will know what I
                                        mean if you take a look at page 63.
                                           Enjoy the issue.

                                        Adam Scorey, Editor

                                        feedback@professionalphotographer.co.uk



                                                            FRONT COVER
                                                            Thanks to Dr Gotts for being alive! I love his
                                                            sublime images; from the stunning shot of Elle
THIS IMAGE AND COVER IMAGE ANDY GOTTS




                                                            Macpherson on the cover, to Orlando Bloom in
                                                            his boxers... apparently lots of folk think the actor
                                                            is a Yank (I even heard he was the brother of Steve
                                                            Bloom – the wildlife photographer). A lesson in
                                                            lensmanship for us all. www.andygotts.com


                                                                     NOW YOU CAN BUY SINGLE ISSUES OF
                                                                     PROFESSIONAL PHOTOGRAPHER ONLINE –
                                                                     GO TO www.buyamag.co.uk/PP
NEW PHOTOGRAPHY
                                                                                             8 Portfolio: Love Music Love Food
                                                                      The recipe book for rock stars by rock stars – musicians and their favourite food

                                                                                                                        31 Editor’s Choice
                                                PP Editor Adam Scorey chats about an image that has caught his eye from the online portfolio section


                                                                                                                          NEED TO KNOW
                                                                       22 Professional Photographer of the Year 2011
                                                     We have full details of this year’s PPOTY awards and publish early entries for the competition

                                                                                  39 Middlebrook: A Bit of What You Fancy
                                             Martin Middlebrook develops a taste for the French way of life while shooting bullfighting in Provence

                                                                                                   44 Insider: The Price is Right?
                                              Garry Edwards tackles the vexed question of how much photographers should charge for their work

                                                                                                    46 Insider: A Country Practice
                                                      Chris Frear reveals the ups and downs of being a rural pro photographer out in all weathers

                                                                                      49 Bad Weather – Gear Buyers’ Guide
                                                             In association with Jessops, the most durable cameras and a few choice accessories

                                                                     57 The Business: Wake Up and Smell the Coffee
                                                              Marketing guru Selina Maitreya advises pros to forget the competition and think big

                                                                     60 The Business: Online Marketing Masterclass
                                           In the first of a six-part series, agency boss Paul Tansey explains how to promote your business online

                                                                                          62 The Business: Monkey Business
                                           Peter Stevenson takes an offbeat look at copyright issues when it’s animals that are taking the pictures


                                                                                               INTERVIEWS & CHATS WITH...
                                                                           66 The Big Interview: Andy Gotts – Face Man
                                                                    Andy Gotts describes his rise from Norfolk lad to Hollywood A-list photographer

                                                                                                                                   106 Heroes
                                             Travel photographer Tim Gartside praises Jean-Dominique Dallet and Mike Busselle’s work in Spain


                                                                                                                     NEWS & REVIEWS
                                                                                                                                         17 Click
                                                                                      This month’s line-up of the best news, books and exhibitions

                                                                                                       77 and 86 What Pros Want...
                                                     Craig Fleming tests the Lencarta Safari Classic Ringflash and Hama’s digital camera trigger

                                                                                                                  82 Second-hand Gear
                                                          Ten top tips for buying used equipment, plus a case study of a pro who saved thousands

                                                                                                                                   91 Gadgets
                                                                                        Our pick of this month’s most exciting gizmos and gadgets

                                                                                                                             92 Competition
                                                                   Your chance to win a copy of the Vertus Fluid Mask 3.2 masking tool, worth £99

                                                                                                                          103 Stop Press...
                                                                                       The latest essential news, gossip and kit from the pro world


                                                                                                                          KEEP IN TOUCH
PATRICE DE VILLIERS/LOVE MUSIC LOVE FOOD




                                                                                                                                 33 Feedback
                                                                                                           Your thoughts, your opinions, your pages

                                                                                                                                    36 Podcast
                                               Every issue we record a free podcast discussing a topic from the world of professional photography

                                                                                                                                76 Subscribe
                                                        Save 35% with our latest subscription offer and get a 432-page book worth £16.95 for free
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contributors
ADAM SCOREY                        REBECCA STEAD                        KELLY WEECH                            SIMON REYNOLDS
The new Group Editor of Archant    Art editor Rebecca has five years’   Features assistant Kelly joined        Simon was a sub-editor on
Imaging has eight years’           experience in magazine design        the team in 2009 and continues         newspapers for more than 30
experience editing and 10 years’   and has been with the PP team        to be passionate about                 years. His knowledge means
as a professional photographer.    since September 2010.                all aspects of photography.            our words are in safe hands.




JESSICA LAMB                       JEFF MEYER                           PATRICE DE VILLIERS                    ANDY GOTTS
Jessica is the guardian of our     Jeff edits Photography Monthly.      Patrice is a highly respected food     Hollywood A-list portrait
website, Facebook and Twitter      A journalist for 16 years, he        photographer and the subject of        photographer Andy is best
pages, and keeps the readers       remembers using an actual knife      our Portfolio, featuring her           known for his black-and-white
up-to-date online.                 to cut and paste text!               Love Music Love Food cookbook.         images of actors and singers.




MARTIN MIDDLEBROOK                 PAUL TANSEY                          CRAIG FLEMING                          TIM GARTSIDE
Based in the Midlands, Martin is   Paul calls himself an “online        Specialising in editorial-style        Author and stock photographer
a commercial photojournalist       marketing geek”, and so he           portraiture and beauty, Craig has      Tim has been writing for
and has been a contributor to PP   should as he is the MD of web        been a professional photographer       magazines for years. He pens our
for the past two years.            marketing agency Intergage.          for the past seven years.              Heroes column this month.




SELINA MAITREYA                    GARRY EDWARDS                        PETER STEVENSON                        BUBBLES
American Selina has acted as       Pro studio photographer and          Peter has worked in insurance          Up-and-coming pro photographer
a consultant to commercial         Lencarta’s technical guru in the     for more than 30 years and is now      Bubbles is just starting his
photographers for 30 years and     UK, Garry shares his experience      director at InFocus, a specialist in   career but has already made an
is also a lecturer and author.     when it comes to pricing.            insuring photographers.                impression on the business!

                             Like what you see here? Why not check out our sister title, Photography Monthly?
                             The November issue will feature tips on how to pose family photos in a number of
                             locations, how to shoot autumn mist and tests of the Sony NEX-C3 and Olympus PEN E-PL3.


                                                                                                                                                     7
PORTFOLIO

PHOTOGRAPHY & ORIGINAL CONCEPT BY PATRICE DE VILLIERS
Love Music Love Food - The Rock Star Cookbook started out as a seed                 SOPHIE ELLIS-BEXTOR: “Mr Fish,
of an idea after a chat with a musician. Over the last three years,                 where we shot Sophie, didn’t want to
                                                                                    close while we worked, so the chip shop
Patrice de Villiers has combined her passions for music, food and                   stayed open – I didn’t think it would be
photography to create a book designed to help raise money for                       busy at all. However, at one point
Teenage Cancer Trust. Patrice has photographed over 60 bands and                    around 3.30pm, an elderly chap came in
                                                                                    to get his daily order of hake & chips,
musicians, each masterpiece inspired by their favourite food...                     or whatever, and wasn’t going to be put
                                                                                    off by a camera crew, so we had to wait.
                                                                                    Sophie stood there, all ballgowned up
Above: Sophie Ellis-Bextor. “Fish and chips only taste right in England.            and gorgeous, and the bloke didn’t bat
The rest of the world just can’t get it right.”
                                                                                    an eyelid; he got his food and toddled
Left: Espresso yourself. Paul Weller with his beloved lattes in Bar Italia, Soho.   out as if it were all completely normal.”

                                                                                                                                9
Right: Marina and the Diamonds: “My dad was very
traditional and is quite against pop culture – so I’ve
always been very drawn towards it.”

Below: Trout and harmonica. “I wanted to illustrate
Heston’s recipe in the same way that I had approached
the award-winning Sunday Times’ series of images.”

Bottom: Eliza Doolittle: “I like to cook the beans slowly,
then they get super-mushy and sweet, then I overload
some standard white toast with butter – you got to get
this shit right.”
                                                             PHOTOGRAPHY & ORIGINAL CONCEPT BY PATRICE DE VILLIERS




10
PORTFOLIO



            11
Biffy Clyro.




     Brandon Flowers.




 Madness.




     DEDICATION TO TONY WHITE
     “These black-and-white bromide prints were handcrafted                                                                                                    Top: Eggs and drum. “This is one of the
                                                                   PHOTOGRAPHY & ORIGINAL CONCEPT BY PATRICE DE VILLIERS




     by one of the best black-and-white printers in the                                                                    MADNESS: Balancing Pies.            filler shots I created for the book, inspired
                                                                                                                                                               by other content.”
     country, Tony White. He generously donated his time and                                                               “The nutty boys are always
     expertise to create the prints for us in support of Teenage                                                           a joy to work with and I knew I     Above: Coco Sumner: “The toast has to be
     Cancer Trust. Tony sadly passed away on 1 August, leaving                                                             wanted to get this shot all in      mildly burnt. It’s got to have crunch.”
     a legacy of the most beautiful prints for this project                                                                one. We had all the hero pies       Right: Noel Gallagher on tea: “It’s got to be
     and many others. No one can replace his individual                                                                    lined up and sort of figured out    the exact same colour as a Quality Street
     craftsmanship, so these are truly original prints produced                                                            how to balance them between         toffee or it’s going down the sink.”
     by Tony for the good of young people with cancer.                                                                     the lads’ heads. It ended up a
        Our sympathies to his family and our thanks to a true                                                              bit of a pie graveyard on the
     artist in his genre who will be greatly missed by all who                                                             floor – I had no idea it would be
     had the pleasure of his craft and his company.” Patrice.                                                              so difficult to balance a pie
     TONY WHITE: 1961-2011                                                                                                 between two fezzes!”

12
PORTFOLIO
PORTFOLIO
Love Music Love Food
                                                                                                                BEHIND THE SCENES WITH
                                                                                                                PATRICE ON THE SHOOTS
                                                                                                                THE KOOKS: “Mixing sheep
                                                                                                                and rock stars in the same shot
                                                                                                                is nerve-racking... Sheep are
Adam Scorey catches up with food photographer Patrice de Villiers, the                                          quite skittish, as I now know,
                                                                                                                but Hugh and Luke were
mastermind of the gorgeous book Love Music Love Food – The Rock Star                                            immensely calm throughout.
Cookbook, which has been three years in the planning and shooting                                               But we all had a moment when
                                                                                                                the sheep started hurtling
As soon as we saw these amazingly stylised images, we knew                                                      towards a very expensive
we had to get them on the pages of PP for you to see. But it                TEENAGE CANCER TRUST                camera setup – and potentially
wasn’t until we delved a little more deeply that we realised the            Every day in the UK, six young      sheep-extinguishing lighting.
full story behind them – we had to support the cause.                       people aged 13 to 24 are told       Fortunately, my fabulous
   Essentially, Love Music Love Food is a recipe book, but unlike any       they have cancer. Usually placed    assistants defended the tripod
other you will have come across; it’s a celebration of food, music and      on a children’s ward or with        and power packs, and we all
photography – with recipes. The inspiration for the shoots came from        elderly patients, young people      lived to take the next picture.”
the musicians’ favourite foods. Patrice then came up with a concept         often feel extremely isolated
based on these and Andrew Harrison, a renowned music journalist who         while being treated for cancer.     HUEY MORGAN: Another
helped massively with the project through his contacts, interviewed           Teenage Cancer Trust believes     animal tale. “I had two setups,
each band or star. Sarah Muir, a tour caterer for the likes of Radiohead    young people shouldn’t stop         basically, as I thought I couldn’t
and The Prodigy, used the ingredients to create a recipe.                   being teenagers just because        shoot Huey without doing a
   The whole project has been created by Patrice to help raise money for    they have cancer. So the charity    reference to the song Scooby
Teenage Cancer Trust (TCT), with all the cash raised, bar the               builds units in NHS hospitals       Snacks. Apparently, Scooby
production costs, going to the charity. “Food and music are my two          that offer young people             was a Great Dane... so I hired
major passions,” she says “and I was looking for a non-commercial,          specialist care, bringing them      the biggest dog in the universe
photographic project that gave something back – I wanted to do              together so they can support        – his collar was 27in! We had
something unique that was also a creative challenge. I was at a Muse        each other in an environment        the shot where the dog has the
gig in Manchester and got chatting with Matt Bellamy from the band          suited to their needs.              San Pellegrino and Huey has
and found out he makes his own pasta. The seed of an idea started to          As well as specialist units,      the pizza. It was all going well
form of musicians and food. But it wasn’t until I met with Heather          TCT also funds a number of          until Travis, our ‘Scooby’,
Burns-Mace, a regional fundraiser for TCT four or five months later         services, all with the same goal:   snatched the pizza and wolfed
that I knew I wanted to combine my passions for food and music with         to help young people fight          it all down; the pizza was
photography. Leaving that meeting I was committed to supporting TCT         cancer. These include clinical      donated by Marco Pierre
and their amazing work.”                                                    and research staff, an education    White’s Frankie’s kitchen at
   Three years later, and with a combination of serendipity, the            programme for schools, family       Selfridges, so Travis is
immeasurable help of more than 200 contributors and Patrice’s               support networks and an             maybe the first dog to eat
considerable hard work and talent as a photographer and persuader,          annual conference for young         Michelin-starred-chef pizza!”
Love Music Love Food – The Rock Star Cookbook has hit the shelves –         cancer patients.
with a foreword by celebrity chef Heston Blumenthal. “It’s been a huge                                          BIFFY CLYRO: “I delighted my
amount of work,” she says “particularly as the whole concept – inspired     www.teenagecancertrust.org          three female food-styling
by a poster I saw for a Muse album designed by Storm Thorgerson –                                               assistants on this shoot by
was organised by myself; from persuading people to lend props and                                               announcing that they would
spare studio time, to trying to find a publisher and just getting                                               have to place haggis, neeps
everything organised. Some of the people involved took a little time to     WHERE CAN                           and tatties on Biffy’s naked
get their heads around the pictorial concept, but with more than 60         I BUY THE                           torsos. When it came to the
bands/musicians involved, it has been a massive success and it’s for        BOOK?                               shoot, I had 10 minutes as BC
such an important cause. The video I watched of TCT’s work that             It is on general                    were due at the NME awards
inspired me to raise money for the charity, was an incredibly humbling      release now;                        that night to collect the Best
and emotive experience, but the support I’ve had from the music             you can buy it,                     Live Band prize. I got the first
industry confirms it was the right thing to do. I’d like to say a massive   priced at £30, from                 shot, but tried to fit in the
thank you to everyone who has contributed and supported the project;        www.teenagecancertrustshop.org      band as a human plates shot.
I couldn’t have done it without you.”                                       or www.lovemusiclovefood.org,       We were all laughing so much
   The Love Music Love Food book is now on sale from its dedicated          and all good bookshops.             that we only had time for three
website (www.lovemusiclovefood.org), which is definitely worth a visit                                          frames, which didn’t make
for the behind-the-scenes stills and movie interviews, news and tweets.     Twitter: @LMLF_Tweet                the cut, but hey, the girls loved
You can also buy limited-edition prints from the book, all of which will    Facebook: lovemusiclovefood.org     it and the band had a hoot.”
help to raise money for TCT. PP

14
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                                                                                                                                                    LAST
                                                                                        On the road with Friedlander                               CHANCE
                                                                                        Two bodies of work by American photographer Lee            TO SEE!
                                                                                        Friedlander are now on show in London at the Timothy
                                                                                        Taylor Gallery. This is the first time these works have been displayed
© LEE FRIEDLANDER, COURTESY FRAENKEL GALLERY, SAN FRANCISCO




                                                                                        in the UK and also marks Friedlander’s first solo exhibition in the
                                                                                        capital since his 1976 show at the Photographers’ Gallery. Lee
                                                                                        Friedlander: America by Car charts numerous journeys he has made
                                                                                        during the last decade across most of the 50 US states, shooting
                                                                                        from the interiors of rental cars, typically from the driver’s seat.
                                                                                        Friedlander makes use of side and rear-view mirrors, windscreens,
                                                                                        and side windows as framing devices for the 192 images, one of




                                                                                                                                                                    news/books/exhibitions
                                                                                        which, Mississippi 2008, is pictured left. As an introduction to the
                                                                                        exhibition, the gallery is showing simultaneously The New Cars 1964
                                                                                        portfolio of 33 works, also never seen before in the UK.
                                                                                        Lee Friedlander, Timothy Taylor Gallery, 15 Carlos Street, London
                                                                                        W1K 2EX, until 1 October.
                                                                                        www.timothytaylorgallery.com/exhibitions




                                                               LAST                      Corinne Day: The Face
                                                              CHANCE                     Fashion and documentary photographer Corinne Day’s provocative images
                                                              TO SEE!                    appeared in The Face magazine in the early 1990s and a selection is
                                                                                         now on show in London. Some of Day’s earliest work for the magazine is
                                                                                         included, providing an opportunity to assess the artistic legacy of the
                                                                                         photographer, who died in August last year.
                                                                                         Corinne Day: The Face is on at Gimpel Fils gallery, 30 Davies
                                                                                         Street, London W1K 4NB, until 1 October, www.gimpelfils.com



                                                                                           Bang Bang
                                                                                           Club on DVD
                                                                                           The DVD release of
                                                                                           the film The Bang
                                                                                           Bang Club is coming
                                                                                           out on 3 October.
                                                                                           Based on a true story,
                                                                                           it follows four
                                                                           England’s       photographers taking
                                                                          Dreaming,        iconic and shocking
                    © CORINNE DAY




                                                                           Rosemary        pictures in South Africa during the last days of the apartheid
                                                                        Ferguson, for
                                                                            The Face,      regime. www.thebangbangclub.com
                                                                        August 1993.




                                                                                                                                                                             17
click




                                                                                                                                                                                              © LARRY YUST, HTTP://UK.LUMAS.COM
                          Wellington Street, London.
 news/books/exhibitions




                           Yust takes an American’s-eye view of London life
                           The American Larry Yust is known for his ‘photographic elevations’ of some of the world’s great cities, taking a series of digital images
                           to create one wide panorama. In his latest works he turns his eye to London and the resulting views of traffic arteries and streets, which can
                           now be seen at an exhibition in the capital, show the sensitivity of a film maker and photo artist.
                           Larry Yust – Metropolis, LUMAS London, 50 Conduit Street W1S 2YT, until 18 October. http://uk.lumas.com



                                                                                                                  Pink Lady
                                                                                                                  food
                                                                                                                  photography
                                                                                                                  competition
                                                                                                                  The Pink Lady Food
                                                                                                                  Photographer of the Year
                                                                                                                  2012 competition has
                                                                                                                  started inviting entries from




                                                                                                                                                                                     © MAJA SMEND
                                                                                                                  professionals and amateurs
                                                                                                                  alike from around the
                                                                                                                  world. The nine categories      Honey-dried Pink Lady.
                                                                                                                  include Food in the Field,
                                                                                                                  Food Portraiture and Food in the Street, with the overall winner
                                                                                                                  getting £5,000. The judges, who come from the cooking and
                                                                                                                  photographic worlds, will announce their verdict next April and
                                                                                                                  the work of the winners and runners-up will go on show at the
                                                                                                                  Mall Galleries, central London. The awards are sponsored by Pink
                                                                                                 © PAUL VICKERY




                                                                                                                  Lady Apples UK. For more details, go to
                                                                                                                  www.pinkladyfoodphotographeroftheyear.com



                          Dancing in the streets
                          Photographer Paul Vickery was so intrigued by the notion of
                                                                                                                  Wraps come off circus life
                          teenage identity and its link to youth movements, including                             Swedish photographer Bertil
                          street dance and free running, that he documented the subject                           Nilsson has worked for five
                          over 20 months. The results can now be seen at an exhibition                            years with circus artists
                          in London. Paul says: “As the project evolved I became                                  throughout Europe and North
                          interested in the period of transition between teenage years                            America to document their
                          and adulthood. Over time it was the more subtle ‘in-between’                            world from a new perspective.
                          moments which caught my attention, hence the title Transition.                          The resulting hardback book,
                            “All the shots are produced using available lighting, in one                          Undisclosed, explores many
                          frame of film, and then hand-printed. What you see is what                              acrobatic and aerial disciplines, and
                          you get, right down to the extraordinary effect of time lapses –                        features 92 black-and-white images of the performers, all
                          evident in some of the images which use the mirror in the                               naked, working on their skills in training spaces. There is
                          performers’ training studio. There is no digital manipulation.”                         also an essay by Laura Noble, co-director of Diemar/Noble
                          However, the images are more poetic and dream-like than his                             Photography gallery in London, and a foreword by circus
                          previous work, a kind of ‘fantasy-reality’.                                             creator Daniele Finzi Pasca. Undisclosed is published
                          Paul Vickery: Transition will be on show at Bayeux,                                     by Canalside Books and is available in a limited first
                          78 Newman Street, London W1T 3EP, from 7 October to                                     edition of 1,000 copies. For more information or to buy the
                          4 November, on weekdays from 9am-6pm.                                                   book online, priced £35, visit www.undisclosedcircus.com
                          www.paulvickeryphotography.com, www.bayeux.co.uk

             18
OK, it’s just a light.
In much the same
way a Hasselblad
 is just a camera.
click
                                                                                                                                        The D-Lite-it




                                                                                                               news/books/exhibitions
© NIKOLAI YUDIN




                  Mosque in
                  European blue.
                                                                                                                                        D-Lite-it Kits
                  Istanbul – our new capital of Europe?                                                                                 from £459 inc vat

                                                                                                                                        BXRi
                  An exhibition by Russian photographer Nikolai Yudin takes a new look at Istanbul,
                  often described as the gateway from Europe to Asia. Moscow-born Yudin avoids
                  photographing the obvious and captures the culture of the Turkish city by concentrating
                  on everyday people and situations away from the tourist attractions.
                  Istanbul – Our New Capital of Europe? is on at Rhubarb & Custard Art Gallery,
                  4 High Street, Eton SL3 9EN, until 30 September, and then at other venues in the
                  town during October and November. www.rhubarbandcustard.biz


                    Chasing Shadows:
                    Santu Mofokeng
                    South African photographer Santu
                    Mofokeng captured haunting and
                    thought-provoking images of his country
                    during and after the apartheid era. A new
                    book, Chasing Shadows, covers 30 years
                    of his work and contains 200 photographs,                                                                           BXRi Kit from
                    20 of which are in colour. It includes                                                                              £745 inc vat
                    essays, archival documents and an
                                                                                                                                        RANGER RX
                                                                                                                                         Q
                    interview with the photographer.
                    Chasing Shadows, edited by Corinne                                                                                       UADRA

                    Diserens, published by Prestel, £40,
                    ISBN: 978-3-7913-4585-7. www.prestel.com



                    Canon Pro Show 2011                                    Photographers
                    The Canon Pro Solutions Show will be
                    staged at the Business Design Centre,
                                                                           Contract Maker
                    in Islington, north London, in October.                This app for iPhones allows
                    Aimed at video, broadcast and still                    photographers to create, edit
                    imaging professionals, it will feature                 and store contracts, including
                    seminars and demonstrations, as well                   model release forms, reducing
                    as a wide range of Canon’s photographic                clutter and paper use.
                    products. The show, now in its third                   The Version 1.9 app allows models to sign
                    year, is being held on 25 and 26                       on the touch screen and automatically
                    October. Admission is free if you                      saves all date and time information.
                    pre-register online, or £8 at the door.                Available from iTunes priced at £1.99.
                    For more details and to register go to                 Alternatively users can test it out by
                                                                                                                                        Quadra Kits
                    www.canon.co.uk/prosolutions2011                       downloading a PCM LITE version for free.                     from £1085
                                                                                                                                        inc vat      E&OE
PROFES
     PHOTOG
     OF THE YEAR
22
     ENTER NOW
SIONAL
RAPHER
2011
                      To celebrate the talent in the UK’s
                      photographic community, we are officially
                      launching our Professional Photographer of
                      the Year Awards for 2011. The response to
                      last year’s competition was amazing, and
                      we say a huge thank you to the sponsors,
                      judges and readers for their hard work and
THROUGH OUR WEBSITE   commitment. We’d love to build upon this
WWW.PROFESSIONAL      success and create a competition in which
PHOTOGRAPHER.CO.UK    the whole industry wants to participate

                                                               23
2011
                                                      OF THE YEAR AWARDS

Keeping things simple is often the best way      photography magazines, websites and
to handle complex scenarios, and this year’s     social media outlets. He was a professional
competition will be kept as straightforward      newspaper and TV photographer for more
as possible. It will be hosted on the            than 10 years.
Professional Photographer (PP) website,
and each issue of PP, from next month to         ANDY GOTTS has been a photographer to
February 2012, will feature some of the          Hollywood A-list actors, from Brad Pitt to
judges’ favourites that have been uploaded       Daniel Radcliffe, for the past
so far. In April 2012 we will host an official   21 years, and many have become friends.
prize-giving ceremony and party for the          He is also president of the British Institute
winners, judges and sponsors. More on            of Professional Photographers (BIPP).
the party in future issues.
  The May 2012 issue of PP will include          TOM CATCHESIDES is one of the UK's
a PPOTY special edition showcasing images        leading wedding photographers. He is also
from the winners and runners-up in               the founder of Light Blue Software, which
a 24-page section, including interviews,         develops award-winning business
comments from the judges and images from         management software for photographers
the winners’ party.                              and is one of this year's PPOTY sponsors.


                                                 Opposite page: Winner of the Professional
THE COMPETITION                                  Photographer of the Year title and of the Fashion
This year we are having 13 categories,           award 2010, Arseniy Semyonov.
with a winner and a runner-up in each.           Right: Winner of the Editorial award 2010,
                                                 Rebecca Litchfield. Below: Winner of the
There will then be a final judging to            Advertising award 2010, Tim Wallace.
select the Professional Photographer of
the Year. To enter just log on to
www.professionalphotographer.co.uk
and submit your entries in the given
categories. You don’t have to enter all
of them; you may pick just the ones
where you feel strongest. The deadline
is Friday, January 27, 2012.



THE JUDGES
PAUL SANDERS has been the Picture Editor
of The Times since 2004. As well as being
a keen photographer himself, he is equally
obsessive about cycling, and blogs about it
at cyclingdisorder.blogspot.com

BEN DUFFY is an internationally renowned
commercial sports photographer who
has shot just about every A-list sports star.
His impressive client list includes adidas,
Nike, the Premier League and EA Sports.

ADAM SCOREY is the Group Editor for
Archant Imaging and is responsible for the
editorial direction of its portfolio of

24
25
26
2011
                                                        OF THE YEAR AWARDS

THE CATEGORIES
We have 13 categories for photographers to
enter and the titles are generic to encourage
as many as possible to take part. There will
be a winner and runner-up in each category,
plus Best Portfolio winner and the
Professional Photographer of the Year title.
You may enter as many categories as you
like but are limited to one image in each,
with the exception of the Portfolio Award.

1. HIGH FASHION – from a head shot to
    a full length, we want to see images
    oozing style
2. STREET PHOTOGRAPHY – raw, candid,
    colour or mono, a visual comment
3. THE WILD WORLD – show Mother
    Nature’s true character
4. COMMERCIAL CLIENTS – from abstract
    architecture to industrial Britain
5. IN THE STUDIO – show us your mastery
    of light
                                                  Opposite page: Winner of the Travel award
6. ON LOCATION – from gritty urban scenes         2010, Paul Thurlow. Above: Winner of the
    to polished city portraits, we want to see    Weddings/Social Reportage award 2010,
                                                  Sacha Miller. Right: Winner of the Contemporary
    you show skill at using the surroundings
                                                  Art award 2010, Sergey Lekomtsev.
    to enhance your image
7. SPORTING ACTION – show us your
    perfect timing, amazing lens control and
    how you capture the passion                   WHAT DO YOU WIN?
8. REPORTAGE WEDDINGS – are you the               We would like to think that becoming
    next Jeff Ascough?                            Professional Photographer of the Year 2011,
9. STILL LIFE – let the judges see your           or a category or Portfolio winner, are strong
    control of lens choice, depth of field        enough reasons for entering. Yes, there will
    and composition                               be an exclusive winners’ party with sponsors
10. STUDENT OF THE YEAR – an open                 and judges, plus magazine staff, but we also
                                                                                                     THE SPONSORS
    category for anyone in full-time education    feel that you need to get something a bit
    studying a photographic discipline            extra. So, each winner will receive an
11. EDITORIAL/NEWS – from hard to soft,           exclusive logo to promote themselves to the
    show us your skills at interpreting a brief   industry and to their clients, which can then
    and responding to events as they unfold       be used to help market themselves through
12. BREAKING THE MOULD – another open             websites, stationery and business cards,
    category for everything weird, wacky and      as a mark of distinction and a sign of quality.
    avant-garde – have some fun!                  In addition, there will be a section created
13. THE PORTFOLIO AWARD – this goes to            on the PP website profiling the PPOTY
    the photographer with what the judges         winners, using this logo as a reference point,
    consider the strongest overall portfolio      so potential clients can visit and discover
    of three images. The category and             their awardwinning photographer.
    subject matter are open, and we               This would be used as a click-through
    encourage you to submit new images            from the winners’ websites back to the
    from one or more shoots                       PP website.

                                                                                                                    27
Marko Mestrovic,
                                                                  Coralie




                                                                              Andrew Cleminson,
                                                                              Euljiro SK building, Seoul




         Adam Scorey – Group Editor/PP Editor: “Marko’s image reminds
         me of that Queen cover from yesteryear. I love the starkness and
central positioning of the subject. I’m sure it must have taken a good few
attempts and experiments to get it just perfect.”




                                                                              Paul Thurlow,
                                                                              Charlotte


                                                                                       Jeff Meyer – Photography Monthly Editor: “The light and contrast,
                                                                                       as well as the low perspective, all immediately stand out in this
                                                                             picture. But I really like it for the way its wide angle shows the passers-by
                                                                             and conveys a sense of interaction and shared community. This was a
                                                                             difficult shot to make on several levels, and it’s been done extremely well.”



 Ana Berger,
 Nuvens [clouds]
 of Manhattan




                                                                              Luke Woodford,
                                                                              Walk on by


                                                                                  Kelly Weech – features assistant, PP: “This image is composed
 Robin Sinha,                                                                     beautifully and offers a mixture of warm and cold tones. I like the
 Ballygunge railway                                                          contrast of the man sitting still and the motion of the train speeding by.
 station, Calcutta, 2011
                                                                             To me, it suggests a reflection of his everyday life.”

28
2011
                               OF THE YEAR AWARDS


                         SOME OF OUR FAVOURITE
                         ENTRIES SO FAR...
                         AND WHAT WE THINK ABOUT THE IMAGES




Luise Hannah Reichert,                                                                                            Wayne Johns,
Julia                                                                                                              Projections

                                   Rebecca Stead – art editor, PP: “I like the concept behind this image. It makes the picture
                                   more than just a fashion shot. The photographer has taken a lot of care to choose the right
                         ‘film’ to complement the model and styling, and ensure her face is not obstructed. Every time I look
                         I see something different.”
J Collingridge,                                     Martyn Baker,
Empty underground II                                Waiting bride
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editor’s choice
      Scorey’s favourite from this month’s Portfolio uploads
JEFF NG




                                               I think everyone looking at this   image, jump out of the page.        over the various textures and
                                               image will spot immediately        To my eyes it almost takes on       surfaces. Depth of field is
                                               why it has been chosen.            the bearing of a giant concrete     spot-on and Jeff’s choice to go
                                               The graphic shapes, the            crocodile or dinosaur – but         mono removes the temptation
                                               contrast range of deep blacks      perhaps I’ve just had too           to look at the detail first; instead
                                               and bright whites, and the         much coffee...                      your eye is drawn to the graphic
          Want your image featured             interesting compositional             I also like the ‘mathematical’   elements of his picture. PP
          here? Upload your shots to           tension that photographer Jeff     element of the shapes created
          www.professionalphotographer.co.uk   Ng has used to create the          and the way the light changes       www.j5nowthen.com/hp

                                                                                                                                                       31
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{ feedback }
Tell us what you think via Twitter @prophotomag or Facebook Pro Photo Mag
           or by email feedback@professionalphotographer.co.uk
          feedback@professionalphotographer.co.uk
Dear Professional Photographer,          wedding photography was the
Of course Mick Cookson’s piece           perfect move, yet spends the rest of
about part-time wedding                  the article talking with a kind of
photographers [PP, September] is         jaded cynicism for punters with not
quite correct, especially in regard to   enough money to afford him and for
the need for a code of conduct and       other wedding photographers who
decent regs. Problem is that in          don’t work in the same way as him.
the UK it just ain’t ever going to       All this after a mere three years in
happen. But his back page pic of the     the [wedding photography] industry!
Morecambe Midland Hotel has to be           His entry into the industry also
a leg-pull surely. Homage to Bill        feels quite similar to many of the
Brandt, Mick… Now who’s taking           photographers he is taking issue
the ‘p***’?                              with, the only discernible difference
Chris Smith, by email                    being that he left his regular           decade with the advent of digital;      When articles are written about the
                                         employment to do weddings                the consensus seems to be to            state of the wedding industry, they
Dear Professional Photographer,          full-time. But at some point, surely,    diversify your income streams and       tend to be in language that treats the
Just read, and laughed, at the           there was a transitional period where    work smart. I’ve got no sympathy        buying public as visually illiterate,
Weekend Warrior article. I’ve been       he could have been classed as a          for anyone complaining about the        uneducated and driven by price,
involved in a BIG argument (that’s       Weekend Warrior where he charged         loss of income from one small area      with barely a consideration of what
still ongoing) about this very issue     less for his work than he does           of photography – the writing has        their images will actually look like.
as I am now a seasoned WW, and           now while he built his profile?          been on the wall for years.             Yes, some people are driven by
Mick spouts much of the usual            Whatever, it’s wrong to assume that         Shackling the wedding                price, but so what? In this economy
rubbish aimed at us part-timers.         all other non-full-time wedding          photography industry with               there’s no way I’d judge anyone for
Just off on hols but if you fancy,       photographers are simply there           ‘regulations’ and a ‘code of conduct’   saving money on anything, because
I’m happy to write an article as         for a few quid. Some of these            will not help at all. I notice that     I do it myself every time I shop.
a rebuttal.                              photographers are the stars of the       Mr Cookson made no offer of what           But maybe some decisions are
David Goodier, by email                  future, just starting out and building   these regulations might be; he just     made on visual style and the owner
                                         their confidence – we all start          made a cynical comment about the        of that style is a photographer
Ed: I have asked David to write his      somewhere. Many will fall by the         vitriol he knew he would stir up!       who charges, say, £500 for a day.
rebuttal for the November issue…         wayside but that’s the same in every     Deep down I think he knows any          Maybe, for whatever reasons,
can, worms, all over the show…           other profession, bar none.              suggestion is largely unworkable:       pictures from a wedding simply
                                         Photography is accessible to pretty      one man’s trash is another man’s art    aren’t that important to some
Dear Professional Photographer,          much anyone, so you’re going to get      and all that. The last thing we need    couples and they’re happy to pay
I have to take issue with Mick           a high turnover of people having a       as photographers is a body telling us   £300. Is that so bad? I wish every
Cookson’s article on the state of        go; get over it.                         what is and isn’t a good wedding        couple had £3,000 to spend on their
the wedding industry. The biggest           Photography is possibly the most      photograph – that’s what it will        wedding images and I was picking
problem with this article is the         democratic of visual mediums and         come down to and any other              up 25 weddings a year at that rate,
palpable sense of entitlement of         pretty much always has been. To be       regulations will just be extra          but we have to get real; the industry
Mr Cookson. It seems anyone even         lamenting the sheer number of            bureaucracy; all it will do is stifle   has changed massively. Simply to
considering photographing a              photographers out there is a             creativity. In the heavily codified     blame the Weekend Warriors for
wedding or making the transition         redundant argument. Yes, it makes        area of wedding photography real        undercutting the wedding sector
from a different career is simply        extracting an income from the            creativity is at a premium and          feels like a gross oversimplification.
stealing potential clients from          profession harder, that is without       should be encouraged and nurtured.         I firmly believe the industry will
Mr Cookson; how dare they!               question, but the point has been            I think it’s also appropriate to     find its own level, even with this
He says the move to full-time            debated ad infinitum over the past       talk here about visual literacy.        level of competition, and the

                                                                                                                                                              33
{ feedback }
savvy businesspeople who are also          insurance side of the photography          makes one or two stop and think,           poor-quality work. However, I think
great photographers (in that order)        fence the need to make sure your           then it’s got to be worth saying.          the problem lies with people’s
will survive. It’s not even about          photographer of choice is insured is          On the flip side, we do also say to     inability to distinguish good
being ‘better’ than the others (for me     paramount; my thoughts are purely          a photographer only to disclose that       photography from bad, which applies
another totally redundant argument         based on that side of the fence.           they have professional indemnity           to some WWs too. They probably
where photography is concerned).              In the past I have advised pros         insurance if they are asked.               have an over-inflated view of their
Sure, you can offer more fancy             when talking to a potential client to      The reason is that there a number          own ability and believe that they are
add-ons, but really it’s about being       mention that they are fully insured        of people who will try to stiff the        just as good as the professionals.
the best photographer YOU can              as this may prompt the client to ask       photographer after the event by               Amateurs are taking over in other
be and giving that to the client.          the next photographer they talk to if      saying the work is poor and try to         skilled areas. I recently had a quote
Rick Hanley, Bracknell, by email           they are. If they say they aren’t, that    get their money back, along with           to tile my bathroom from someone
                                           may be the decision-making point.          a set of photos free of charge.            who knew less about the job than
Dear Professional Photographer,            Do you want to run the risk of                Disclose public liability, as that is   I do! We hear all the time about
I had to laugh at Mick Cookson’s           a guest getting injured at your            the cover that protects the couple         shoddy workmanship from builders.
article, especially when I looked at       wedding and not be able to claim           and their guests; only disclose            How do you tell good from bad?
the accompanying photographs.              from the bloke you hired to take the       professional indemnity if they ask         It’s easy if they leave you with a
I suppose that, according to the           shots? I have advised a number of          – otherwise you could be advertising       leaking roof, but the quality of a set
world of MC, I could be perceived          mates/girlfriend’s mates always to         to someone – whom you have only            of photographs is very subjective.
as being a WW. However, there are          make sure the one they choose is           just met and you may not know their        Wedding photographers are
no cheap, all-round zoom kits in my        insured. Even in today’s market,           true colours – that if they don’t like     supplying a service like any other
gear and my photography is a great         WWs can get an amateurs policy             your work you have an insurance            and it comes down to the consumer.
deal better than the ones on show.         that gives public liability cover –        cover on which they can claim              Perhaps we need a ‘Jamie Oliver’
He seems to be a kit collector. I pay      which should be the minimum cover          against you. It’s your name that’s         of the photographic world to
full whack for my lenses and do not        anyone takes out.                          going to get dragged through the           educate people to have more
claim back the VAT because it is not          I agree that there is a market for      mud – you must protect it.                 discerning tastes.
a perk of the WW. There are many           WWs, but it shouldn’t impinge                 I hope what I’ve said is of                There’s no easy answer to the
professionals who are substandard          on the professional one. I have been       interest and does back up your             problem. It will be interesting to see
and a few amateurs who know what           approached by WWs in the past for          article and quantify your sentiments.      what your respondents would like to
f/1.4 is and when to use it. If he is as   insurance, only for them to say,           Having banged this drum for a few          see happen. I suspect the debate will
good as he seems to think, he should       “Do I need public liability/               years, it’s good to see someone            run and run...
have no problem with the WWs.              professional indemnity as I don’t do       raising its profile. It is something       Sandie, by email
Peter Rogers (amateur                      as much work as a professional?”           that can affect the whole industry.
photographer by choice), by email          I’ve always said that if you’re going to   From an insurance angle, there are a       Dear Professional Photographer,
                                           advertise yourself as able to do the       few companies out there offering           I’ve been looking forward to
Dear Professional Photographer,            same job as a professional, regardless     insurance to amateurs, the breeding        receiving the September issue of
I’ve just read Mick’s article and          of costs, then you are undertaking the     ground of the WWs. As with young           Professional Photographer, knowing
thought I’d drop you a line.               same risks as a professional and so        drivers, they tend to have more            a new team is in place. Although
   Brilliant piece! I have worked in       should be insured appropriately. If        claims (dropped cameras, kit stolen        I’m not a pro photographer, I find
the industry for a number of years         you cause an accident and wind up in       because they’re not as careful, PL         that ‘pro’ mags deal far more
now – not as a photographer – and          court being sued (as you didn’t have       claims when they’ve tried to pull off      with my main interest, people
have on numerous occasions raised          PL), the judge isn’t going to be           a shoot and injured someone or             photography, whereas mags for the
or discussed the matter of the             lenient on you because, “You don’t do      damaged property) and that in turn         ‘amateur’ market are geared far too
Weekend Warriors and it’s great to         as much work as a pro”; chances are        means insurance companies will             much to wildlife/natural history and
see someone putting out an article         he’d make an example of you and fine       push prices up to recover losses.          landscapes. Unfortunately, though,
like this.                                 you more.                                  And so the pros could see prices rise      I found that PP was getting tedious.
   Having worked with professionals           This alone should make everyone         due to the amateurs’ failings.             Although I know it is difficult as an
for a number of years, I have always       (WWs and pros) stop and think.             Steve Beveridge, CLiiK account             editor to maintain freshness, it is
advocated to anyone looking for            Do they want to pay for insurance,         manager, by email.                         hard to wade through a magazine
a photographer to seek out a               circa £400 per year, and put their                                                    that’s rather heavy on words and
professional. But how do the public        prices up to cover that? Or do they        Dear Professional Photographer,            light on other things.
see the difference other than the          decide the risk now highlighted            There must be many excellent                  Anyway, my initial reaction to the
higher prices and more options in          isn’t worth £350 once a month and          photographers who can’t afford to          ‘new’ mag is positive, as I see that
the style of album/portrait etc?           so ‘retire’ from the arena and             give up their day job to turn pro          Adam Scorey is now in the hot seat.
It’s a question I feel I can’t answer,     concentrate on shooting for fun?           and are incensed at being lumped           I say this because I met Adam at
I can only input my thoughts, and as       Many will still continue, but              together with the seemingly                an event at Canon’s UK HQ in
someone who works on the                   by highlighting these points, if it        growing band of WWs producing              December 2009 and was pleased to

34
{ feedback }
                                                                                           PRO PHOTO MAG
                                                                                  Strange article bashing Weekend        I’m with Gavin on the student
                                                                                  Warriors in this month’s mag.          work thing. It’s very important to
                                                                                  It strikes me that most people         remember that ‘emerging new
                                                                                  were WWs at one time or another.       talent’ isn’t always the product of
                                                                                  Good competition and an open           universities and colleges. In fact,
                                                                                  market only serve to raise the bar     having viewed a good many
                                                                                  and ensure people keep striving        student exhibitions, I’d have to say
                                                                                  for excellence rather than             I’ve seen very little talent indeed.
                                                                                  stagnating. If you’re better, show     It’s also very important to
                                                                                  you’re better, don’t bash the guy      remember that the words
                                                                                  coming up for wanting a shot.          ‘emerging’ and ‘new’ are NOT
                                                                                  Finn D                                 synonymous with ‘young’.
                                                                                                                         There’s some fantastic ‘emerging
                                                                                  Enjoyed this month’s issue,            new’ talent out there coming from
hear his views on how he would like      particular wish is unlikely.             love the article on The                people who have made career
to see photography move forward          Therefore, by whatever means             Undercutters (oh how very true).       changes or discovered a
were similar to my own. For me,          necessary, I will settle just for        I notice that Grant Scott is no        wonderful creative talent they’d
Adam’s most memorable point at           the activity of photography              longer the Editor. I would like        never previously had a chance to
that time was one he also alludes to     returning to the limelight in the        to wish him well on whatever           explore, or discovered that
in the September issue. This was to      way it was in the 1960s. From his        project he has moved to.               photography allows them to truly
ask why cooking, and the arrogant,       comments in Feedback in the              Looking forward to seeing Adam         express themselves for the first
egotistical group known as celebrity     September issue, I suspect that          Scorey’s future editions.              time. The deepest emotions tend
‘chefs’ receive the attention they do,   Adam still feels the same as he did      Tommy Cochrane                         not to come from those with the
while photography is ignored by          in December 2009, and in that                                                   least experience of life!
the mainstream media. Probably           respect, I wish him total success.       Got my subscription already, very      Avril Jones
because there are arrogant,                 Finally, articles on such things as   good edition. I like the Middlebrook
egotistical people doing that job,       blogging and social media would be       article and The Undercutters – bit     Hi Avril. Yes you are right, not all
I suspect, which is where I would        appreciated; although I’m only an        disappointed to see the regular        emerging new talent is from
like to see the difference between       amateur, I would still like one of my    portfolio replaced with the work       education, nor is it always young,
cooking and photography.                 pics to bring me my (non-arrogant)       of students but assume this is         but on this occasion we decided to
   Based on what I know of certain       15 minutes of fame one day!              a one-off. Gavin Hardy                 support The Photographers'
pro togs already though, that            Rob Boler, by email                                                             Gallery Fresh Faced & Wild Eyed
                                                                                  Yes, this was to support the new       competition to show the wide
                                                                                  talent emerging. Glad you enjoyed      range of work (from old & young),
                                                                                  the two features mentioned;            from the universities in 2011.
       @prophotomag                                                               Middlebrook will be a regular          Thank you for your thoughts.
                                                                                  columnist. Pro Photo Mag               Pro Photo Mag
@atmoorehead @prophotomag                @muluphotography Good article
Love the cover image, off to buy         by @mickcookson on weekend               Got to say it – your magazine used     I’ve just read Craig Fleming’s
the magazine later!                      wedding togs in @prophotomag             to be amazingly relevant to me         article and he is right about
                                                                                  and also very aspirational.            standing your ground. I still can’t
@prophotomag @atmoorehead                @flemingcraig Lovely to see one          Witty too with Peter Dench’s great     believe a client asked him for the
Ben Duffy is a god, and a very           of my all time favourites making         diary. Now with the latest issue       images so they could sell them!
nice chap too.                           full page in @prophotomag Shot           it’s just like loads of the other      Unbelievable! Can he recommend
                                         using windowlight and pure luck          ones that hold no interest             how we photographers in the
@jamiewillmott Loving the photo          yfrog.com/kjzvgxqj                       whatsoever. I’m sure you’ve done       fashion world can get paid? The
of Rory McIlroy on the cover of                                                   your market research and               exploitation of photographers who
the new issue of @prophotomag            @francisambler Just read an              maybe this is the way you need to      need photos to show their work is
                                         article in @prophotomag                  take it to grow your readership,       scandalous. Natalie Lawrence
@aperturetweet New issue of              that reflected the reality of            but I hope you might bring
@prophotomag waiting on the              being a photographer, a bit              back some of the magic of the          Hi, good new start, like
mat when I got home today                daunting but I wouldn't have it          old magazine!                          Middlebrook’s honesty, it’s much
#somethingtosmileabout                   any other way.                           Kerry Harrison                         needed. James Kriszyk PP

                                                                                                                                                          35
podcast

ON YOUR
WAVELENGTH
Every month we record a free-to-download podcast in which we discuss, debate and talk
around a subject featured in the magazine. We post them on our website and you can subscribe
for free and download them via iTunes. So if you haven’t listened in yet it’s time to join us online
THIS MONTH’S PODCAST                               the renaissance of street photography with          great names of British photography through the
October 2011 Issue                                 photojournalist Peter Dench. He explains his        decades, stand up for their own personal
SPECIAL GUEST MICK COOKSON                         passion for this type of work and talks about       favourites and ask why some periods have seen
Adam and Jeff are joined by Mike Witts, the        photographers who have influenced and               a proliferation of great British photographers.
team’s new intern, to chat about the latest        inspired him. They are joined by editorial          If you feel a photographer who deserved to be
issue. There is also a special guest this month:   photographer and PP podcast fan Chris Floyd,        included has been left out drop us an email at
Mick Cookson, author of The Undercutters           who shares his thoughts on the subject.             feedback@ professionalphotographer.co.uk
feature in the September issue, joins the team
to answer for himself...                           July 2011 Issue                                     May 2011 Issue
                                                   HOW MUCH IS YOUR BOOKSHELF WORTH?                   CONVERGENCE AND THE FUTURE
AND THOSE YOU MAY HAVE MISSED…                     The podcast contributors talk about collecting      OF PHOTOGRAPHY
September 2011 Issue                               photography books. They examine why some            The impact of HD DSLR film making on the
NEW PPOTY AWARDS LAUNCHED                          books have not only held their price but            world of professional photography is the podcast
New PP Editor and Imaging Group Editor             dramatically increased in value while others have   topic this month. With many stills photographers
Adam Scorey is joined by Jeff Meyer, who has       been relegated to the dusty shelf of obscurity.     now being asked to shoot video, the debate
just taken over at our sister title, Photography   Long-time photo book collector Grant Scott          focuses on problem areas such as narrative,
Monthly, to discuss the Professional               explains his passion and the discussion turns to    sound and editing, and how stills photographers
Photographer of the Year 2011 Awards and           the ways of spotting a good investment.             are reacting to this new world.
the latest developments in photography.
                                                   June 2011 Issue
August 2011 Issue                                  THE BEST OF BRITISH PHOTOGRAPHY                     You can subscribe for free and download the
HIT THE STREETS                                    The podcast discussion this month revolves          podcasts from iTunes by typing professional
The previous PP Editor, Grant Scott, and his       around the Best of British list published in the    photographer into the search tab or listen via
deputy editor, Eleanor O’Kane, discuss             PP June issue. The team look at some of the         www.professionalphotographer.co.uk. PP




36
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MIDDLEBROOK                                                                                                                                      The reason for it
                                                                                                                                                   all, getting the
                                                                                                                                                 shot and adding
                                                                                                                                                    to my project.




A BIT OF WHAT YOU FANCY
         After a week in Provence shooting bullfighting, risking his life Hemingway-style
       for a personal project, MARTIN MIDDLEBROOK discovers the French do some things
                       better than us Brits: living and loving photography...
                    I have always had ongoing        to 2010, which seemed ripe with potential. In a           indulge my dirty little habit for just one week.
                    personal projects, which         year of swings and roundabouts, I have been               As fixes go, I would be full to the brim by the
                    have become a source of          losing on both. So a week in Provence was a               time I dumped my Peugeot 207 back at
                    hope and pleasure in equal       heaven-sent intersection in the péage of my year.         Montpellier Méditerranée Airport a week later.
                    measure. When you are               I have, this year, for the first time, lost a little      Like all pros, I have spent many an idle hour
                    photographing paint drying       of my thirst for this thing we call a career, but         imagining a Hemingway-like existence of travel,
                    in February, the thought of      which is often, at best, a hobby and vocation.            photography and writing, sun-dappled evenings
continuing a long-cherished project on               A hobby and vocation with expenses and                    and cicada-filled nights. But when you have
bullfighting in Provence in July provides a          responsibilities, mind, but a dirty little indulgence     kids and a big mortgage and an ex-wife (not her
little spring and appetite that are often hard       all the same. So I cannot express adequately              fault, I would point out for purposes of balance),
to find. I can say without fear of contradiction     enough in bons mots, how excited I was to pack            first you photograph paint drying and only
that 2011 has been the most turgid year ever in      my bag and head to Birmingham Airport in                  then do you immerse yourself in the luxuriant
terms of quality of commissions, in stark contrast   July, in the certain knowledge that I was going to        dreams of another era. I wonder if those idyllic

                                                                                                                                                                  39
CAROLINE TAYLOR
“This year I was falling over bodies to get to the best spot... You are no longer
a photographer, you are just another person with a camera.” Martin Middlebrook
days are now simply that; days of yore never          Nevertheless, this is not a desultory philippic      Above: Nearly a statistic: a raseteur jumps over me,
to be repeated. I can’t imagine a battalion of     on the changing reality of it all. It does make you     the bull follows, I leg it! Opposite page: Would you do
                                                                                                           this for €20? Me neither!
photographers making a grand living in             question the value of your images in a wider
such a manner anymore, but I can definitely        sense, though. I mean, if I were a picture editor,      event as hard as I could. Except I was never
imagine trying.                                    would I go to my website and buy images for             without a beer in my hand, I had family around
   There was a battalion of photographers, of      an article, or would I go to Flickr and get similar     me and didn’t beat myself up if I missed a sitter;
course, cataloguing and documenting and            images for peanuts? As an exercise in stoic             I shot what I wanted and what inspired me,
archiving every part of life in Provence in July   boredom I have visited Flickr and arrived at my         simply ignoring those things that didn’t. “Now if
2011. They are tourists, but each has a quality    own pronouncement on that thorny tableau.               I could just make a living doing this,” I thought.
SLR and a barrage of lenses these days.            Monkeys, but peanuts all the same.                         I had more fun and gained more satisfaction
When I first began photographing the course           So I know that my images are for me, and             than I have in six months and this is why I have
camarguaise style of bullfighting in Provence      maybe that’s how it should be. This dirty little        always had my personal projects. I wrote
in 2003 it was a given that at any event I         habit is an indulgence after all. It started, like it   last month that when I’m working in a provincial
would be the only person with a camera and         does for everyone, as a hobby, and the blessing         market, commissions are often only as tasty as
would have free access to any part of the          is that it still retains some of that idealised         bones: it’s steak haché rather than filet de boeuf!
arena. This year I was falling over bodies to      innocence. My week in Provence was a cocktail           I swear blind that if I didn’t do this for me I
get to the best spot. It’s the antithesis of       of professionalism and amateurism. I was fixated        wouldn’t do it at all. The beauty is that personal
women and children first’ as the ferry sinks.      on covering as many events as I could, shot             projects never finish, you keep changing the
You are no longer a photographer, you are          everything in RAW, technically treated the whole        scope and the narrative, and it will excuse me
just another person with a camera.                 thing as a commercial shoot and worked each             for life. I will die on the horns of a bull, happy!

40
MIDDLEBROOK




“This is a place where, if you are stupid or drunk enough, you can get in with the bulls if you
wish. I have done it several times... it is scary, though crazily fun all the same.” Martin Middlebrook
   If I can view it all this way, I pondered,            statistic myself. The French have a beautifully         and will be forever. Saint-Rémy de Provence is
I can keep despondency at bay. I would check my          laconic way of dealing with it all. When the poor       tiny and yet during my stay it was staging
emails on the iPhone every day, awaiting the             young man was carted off with injuries that will        a retrospective of the work of English celebrity
biblical flood of enquiries that would doubtless         see him eating through a straw for life and the         photographer Terry O’Neill. I tripped down to
come my way in my absence. I wouldn’t quite call         bullfight was cancelled, the crowd booed.               Arles for a day and visited the Ecole Nationale
it a flood, though; I wouldn’t even call it a trickle.   Not a slightly agitated boo, but an emphatic            Supérieure de la Photographie and its famous
The eurozone was in meltdown, bank stocks                tyre-burning ‘let’s barricade Calais’ kind of a boo.    summer exhibition. The bookshops were filled
were on the slide again, Norway was in mourning          This is a place where, if you are stupid or drunk       with obscure but beautiful photography books
and so were fans of Amy Winehouse. Still, on the         enough, you can get in with the bulls if you wish.      and when questioned, if you reply that you are
plus side, if I took up every cosmetic offer that        I have done it several times and I admit it is scary,   a photographer you are afforded the utmost
was emailed to me, porn star Ron Jeremy could            though crazily fun all the same.                        respect. If you say this in the UK, people presume
step aside and no woman in the world would ever             The French have not lost this lust for life, as      you do weddings.
leave my boudoir dissatisfied! Every cloud!              they have not lost their passion for photography           ‘Halcyon days’ is a strange term, insofar as it
   Ernest Hemingway said: “There are only three          either. If you are a photographer in France             evokes displeasure with the present as much as it
sports: bullfighting, motor racing and                   you are an artisan with significant rights and          does viewing the past through spectacles of
mountaineering; all the rest are merely games.”          benefits. I have been visiting the town of              the rose-tinted variety. God, I do sometimes wish
Well, it’s hard not to agree with that. I took in five   Saint-Rémy de Provence for many years and on            for the halcyon days though and I can’t help
bullfights in my week away, saw a lot of damage          the main street there is a photographic gallery         feeling people have a firmer grip on all that is
to property, watched a dreadfully injured man get        owned and run by a local photographer. It is            good about the past in France than we do here.
stretchered away and just missed becoming a              full of beautiful imagery, has been for years           There is no health and safety, and parking is free;

                                                                                                                                                                 41
MIDDLEBROOK
 One of the highs of being a
 professional photographer:
 Martin’s image of a market
 trader in Mumbai; collected
 as part of a planned
 humanitarian project.




Above: Half-time in Arles. Everyone a photographer;
the crowds review their images, ready for the           “When questioned, if you reply that you are a photographer you
second half to begin and the Flickr upload to finish.
Right: Here’s 800lb of meat running at 40mph with
these as weapons. Hard to bitch too much about the
                                                        are afforded the utmost respect. If you say this in the UK,
frailties of our profession when people die for €20.    people presume you do weddings...” Martin Middlebrook
if you want to kill yourself at a public event you
are free to do so and if you wish to be a
photographer you will be greatly supported by
a nation that still buys photography and hangs it
on its walls. That’s something to shout about,
I think, and why my bullfighting project will
probably never finish.
   So while a plummeting reality dawned as we
touched down at a gloomy Birmingham Airport,
I made the same promise to myself as I always do
after these trips: “This is still the best job in the
world, just so long as you can pepper the anodyne
with the sublime every so often.” PP

www.martinmiddlebrook.com



NEXT MONTH - IT’S CURTAINS FOR
MARTIN AS HE IS INTERVIEWED FOR
FRENCH TV ABOUT AFGHANISTAN...
42
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of, say, your own wedding by employing someone who wasn’t




THE
                                                                                       any good?
                                                                                       If you charge too little, most of those booking you will be people
                                                                                       whose weddings will do little or nothing to enhance either your
                                                                                       portfolio or your reputation.
                                                                                       You need to make a profit – if you charge too little, you will end up
                                                                                       working all the hours there are and earning nothing.
                                                                                    Your own prices can be higher than average if, for example, you are an
                                                                                  outstanding photographer and you have people queuing to book you.




PRICE IS
                                                                                  Or they can be lower if you are just starting out, don’t have a client base and
                                                                                  cannot match the quality or service of other photographers – but your rate
                                                                                  for any job should be within about 25 per cent of the median price charged
                                                                                  by most competent photographers in your area. Look in business listings
                                                                                  and go online to find out what your competitors are charging. Ignore people
                                                                                  who charge ridiculously high or ridiculously low amounts and base
                                                                                  your own fees on those whose prices are in the middle of the range.




RIGHT?
                                                                                  PROFIT
                                                                                  The other, very important point about your charges is that they should be
                                                                                  enough to give you a healthy profit without any additional sales. Using a
                                                                                  wedding as an example again, suppose that you need to charge £1,000
                                                                                  to make a decent profit – don’t assume that if you charge only £500 and
                                                                                  rely on sales of extra prints to friends and relatives that these will happen.
                                                                                  What if:

Garry Edwards is an advertising and                                                  1 ‘Uncle Bob’ follows you around with his camera and gives prints away
                                                                                       to all and sundry?

commercial pro, and technical adviser                                                2 Someone scans your photos or proofs into their computer and produces
                                                                                       cut-price prints?
to Lencarta. He shares his thoughts                                                  3 It is a small wedding and there are few potential customers for prints?
                                                                                     4 The marriage is over before the album is ready?
about the complicated issue of pricing                                            DODGY DEALINGS
and what you as pros should charge                                                There are plenty of people who think it is perfectly okay to scan or
                                                                                  re-photograph prints to avoid paying for future copies. A lot of people will
prospective clients for your services.                                            try to avoid paying for any prints at all by printing out proofs – even if

Well, his theory is simple...                                                     every proof is overlaid with a large copyright mark, including your name,
                                                                                  address and telephone number. Even tiny, low-res screen grabs are at risk –
                                                                                  I once had a wedding client who complained that his proofs were ‘fuzzy’
If you read the average guide to running a photographic business, you             when he got a camera store to print them and could see nothing wrong in
will be told to do your sums: work out how much you need to earn                  trying to steal my work – the camera store actually doing it is another story!
per hour, then build in an allowance for the cost of your equipment,              This is why I say you must earn enough from your charges to give you a
running your car, your business rates, telephone bills and everything             healthy profit without any additional sales.
else you need to spend in order to run your business.

THEORY
And that’s just fine... in theory. But I think it doesn’t work. The true answer                Garry Edwards is an advertising and commercial
is that you should charge the going rate. If, for example, you want to                         photographer, operating from his own large studio
photograph weddings and the average photographer in your area charges                          in Bradford. He has also worked in just about every
£1,000 for full coverage, then you are not likely to get £2,000 for the                        other branch of professional photography, with the
same work.                                                                                     exceptions of news and sport. His speciality is
   Of course, you could charge just £250; you may want to charge low                           studio photography and he is technical adviser both
prices at first just to get some more experience and build your portfolio, but    to lighting manufacturer Lencarta (www.lencarta.com) and to its
as a long-term strategy it simply won’t work, for these reasons:                  customers. He also teaches lighting techniques to both amateur
      Most people will think you are too cheap so you can’t be any good,          and pro photographers. www.photolearn.co.uk
      right? Would you risk something as important as the photography

44
{INSIDER }


         CHANGE…                                                                           PORTRAITS
         Let me explain how I used to charge, years ago, and why I changed.                Let’s take another example: a family portrait. Some photographers charge
         I thought it would be a good idea to photograph weddings; after all, I have       very low sitting fees (or none at all) in the hope that clients will love their
         an assistant who likes wedding photography and is very good at it. So I           work and order lots of prints. This business model can only succeed if the
         began by offering a range of packages, starting at £550 and including 30 8in      prints are very highly priced to make up for the people who don’t buy any
         x 6in prints in a middle-range, conventional album (they were popular then).      prints at all. If the print prices are too high many of the clients won’t buy
         The next package up was £650, then £750, £950 and £1,150. Nobody ever             them, which means the profit has to come from fewer people, which means
         booked the top package and the few people who did book, generally went            in turn that the prices need to be even higher, so everyone will think you are
         for the cheapest. It wasn’t worth doing for £550, so I put up all the prices by   robbing them.
         £100. People generally still went for the cheapest package, but the number           Now, my own approach is to charge what I feel to be a minimum realistic
         of bookings went up. I then dropped the cheapest package and the number           sitting fee: £99. This is just enough to make it worthwhile, and includes
         of bookings rose again. My next move was to drop all of the packages and          a full set of email proofs. Even if they never order any enlargements, my
         introduce a new service: £750 for attendance and proofs on CD only.               costs are covered and I have made a small profit. But because the proofs are
         My bookings more than doubled, and so did the profit from each job.               watermarked they are almost bound to order enlargements, and here’s why:
                                                                                                 The client has paid the £99 sitting fee at the time of booking.
         VALUE                                                                                   That money is now gone and forgotten, so when they order prints
         The point is that wedding photography is a professional service and its                 they will think only about what they are spending at this point.
         value is whatever the photographer and the client believe it to be.                     Because I have already been paid for my ‘time’, my prices for
         Although there are always some people who are looking for the cheapest                  enlargements are very reasonable, compared with those of people who
         option, the potential clients who are most worth having are more likely to              charge nothing or too little for the sitting – so the clients are likely to
         make their buying decisions based on quality and perceived value than on                order more prints than they originally had in mind.
         price. They pay a non-refundable retainer at the time of booking and the                Because my enlargement prices are reasonable I am one of the good
         balance has to be paid 28 days before the wedding. They get the proofs                  guys and they will recommend me to their friends.
         when they return from honeymoon and then make their decisions about                  This all works fine for me, admittedly, but it is based on years of
         prints, albums, CDs etc.                                                          experience and a simple, logical approach that doesn’t shy away from that
           Some people do not want an album at all, and that is fine too. Or they          seemingly abhorrent word: profit. PP
         may want their photos on DVD – the price of which is the same as the
         profit I would have made if they had spent the average amount on prints.
           The great benefit of this pricing strategy is that:
              The clients have a complete choice of album, number and size
              of prints.
              They pay for the photography at least a month before their wedding
              and they pay for the album/prints at least a month after
              their wedding – by which time they have benefited from at least
              two more pay days.
iSTOCK / ANCROFT




                                                                                                  DOES THIS RESONATE WITH YOU? SHARE YOUR EXPERIENCES AT
                                                                                                             FEEDBACK@PROFESSIONALPHOTOGRAPHER.CO.UK
                                                                                                                                                                          45
{INSIDER}

A COUNTRY PRACTICE
Out in all weathers and with only basic equipment – working in the countryside is
about as far removed as you can get from a centrally-heated studio, models
and make-up artists, or so pro CHRIS FREAR says...
Photography is not just about the latest
celebrity, exotic location or ‘beautiful’
supermodel, at least not for me. I work
without an assistant, far from any coffee
bars, sometimes in the foulest weather with
people who are far more interested in
where their next meal is coming from than
being the next Elle Macpherson.
   What am I? I am a rural photographer. We often
hear that our children are so divorced from reality
that they think milk comes from the supermarket
and not a cow. The countryside is not a theme
park, it is a living landscape; it is the environment
where my camera and I work. My remit covers
photographing everything from landscapes to
portraiture and animals. When I say animal, I
don’t necessarily mean someone’s pet cat or dog
(although this does happen). I’ve worked with
everything from lizards to Clydesdale Heavy
Horses. I might be taking someone’s portrait in
the morning and photographing a prize bull in the
afternoon. No two days are the same.

SYMPATHETIC EYE
When I was asked to write this piece, PP Editor
Adam Scorey described my work as being the
photographic equivalent of James Herriot’s vet
books! Although honoured to be compared to
such a well-respected writer, I can see I do have
a similar sympathetic eye towards my subjects.
I consider myself just a working photographer.
To get the type of image that I am told is my
recognisable ‘style’, I have to be willing to pitch
in, often helping the subject with what they are
doing, but at the same time trying not to become
part of the photograph. This is where having been
raised in the country really helps. Sometimes you
have to be able to ‘read’ people – or even animals.

CUTE LAMBS
By being accepted by the subject, I get a more
relaxed, natural image. I am no longer a stranger/      Charolais bull.



“Part of my job entails being willing to get myself and the camera mucky. Sitting in rivers as dogs and
horses splash past can be the rule rather than the exception. As long as the front of the lens is clean
and the camera dry, I’m in business...” Chris Frear
46
Traveler
                                        Going beyond the ideal product




The re-born classic from Gitzo is       Not to be deceived by its Ultra- light
quite simply an unbeatable support      weight and compactness, the Gitzo
in terms of features and portability.   Traveler will exceed all expectations,
With a pioneering modern appro-         incorporating high tech solutions
ach and a new level of advanced         that go above and beyond what a
features, the Traveler provides un-     tripod would usually be capable of
wavering stability, torsion rigidity    at its size. Available as a stand alone
and rapid, intuitive movements ne-      4 section G-lock tripod, and as two
ver experienced before. Delivering      kits in a 5 section traditional lock
the same unique approach, the new       and a 4 section G-lock version, the
high performance head is fully rede-    Traveler is Gitzo’s answer to the es-
signed to perfectly integrate itself    sence of your ideals in an intelligent,
into the tripod. The head is availa-    high performance support solution.
ble separately in two versions with
Quick release and disk attachment.      www.gitzo.co.uk
{INSIDER}


outsider/threat who arrives out of the blue and
wants them to pose or act in a predetermined
manner, contrary to their natural tendency. If a
person (or animal) is relaxed with you, they begin
to trust you. That brings a responsibility to show
them in the best possible light, not as some cliché.
   Here is an example. Each year magazines and
newspapers herald the arrival of Spring with a
picture of a ‘cute’ child holding a newborn lamb.
The problem is that the lamb is usually three to
seven days old; it has been bathed and pampered,
and the photos are taken in a warm barn.
This isn’t reality but pure Disney; the reality is
that most lambs are born in the open and in bad
weather; it’s a messy affair, but it’s real!
   To photograph proper newborn lambs I had to
wait three years, by which time the shepherds
knew and trusted me. When the time came, I
happened to be at the right field at the right time.
Even so, I had to commando-crawl through 30
yards of sheep dung to get in position. Had I not,
the ewe would have become aware of me, adding
to her distress and making the shepherd’s job
more difficult. Part of my job entails being willing
to get myself and the camera mucky. Sitting in
rivers as dogs and horses splash past can be the
rule rather than the exception. As long as the front
of the lens is clean and the camera dry, I’m in
business – thank God for gaffer tape and binliners.

HORSES’ DOOBRIES
You might think there is little need for Photoshop
and image retouching in my work, but you would
be wrong. I am a convert, but in moderation.
You cannot photograph an excited stallion for its
owner and leave its ‘fifth leg’ showing – it has to
be delicately retouched. One owner, after
reviewing my images of her showjumping, asked
me to retouch the frame where she and her horse        three years ago. Yep, got it, sale achieved. I am       Clockwise, from top: Sea eagle; Two bored rams under
were perfectly composed over the fence, as, in her     the only photographer who takes passport photos         a tree; Horses and riders splashing through the surf on
                                                                                                               Ayr beach; Dog with a toy, watching other dogs at an
words “the horse breathed out and looks fat”!          locally. It’s not ‘art’, but it saves people time and   agility day.
It didn’t, but the customer is paying the bills.       money on taking a trip into town. They remember
   Moderation also applies to portraits. As I said     this and come back for other work.
at the beginning, many of the people I photograph         At the other end of the spectrum, magazines          and rural communities this Christmas. So 2012
would not normally be considered models, so I          commission me to shoot images to accompany              could well be an interesting year.
won’t make them look unnatural by removing             specific articles. I also license images. Take an          Rural photography is never going to be
every wrinkle and blemish, and smoothing out           email I received from a rural charity asking to         glamorous. But, for me, it has never been about
their skin. It wouldn’t be honest to them or me.       license a particular image for its 2011 Christmas       glamour or status, but about the finished image.
                                                       card. When I asked why it had chosen that image,        A good image will sell. Once a customer likes
CUSTOMERS                                              the answer was: “I have spent so long looking for       your work, and you are reliable, more work
Where do my customers come from? Due to the            suitable images of cattle on snow, which were not       follows. If it’s fun along the way, all the better.
diversity of my subject matter, you won’t be           Highland cattle, that when I saw this one I simply      I wouldn’t trade it for a fully equipped studio. PP
surprised to learn that the same diversity applies     bookmarked it.” That one image is going to put
to my clients. For example, a villager asked last      my work and a link to my website in front of
week if I still had an image of their relative from    3,000 potential new customers in relevant farming       http://chrisfrear.photium.com

48
BUYERS’ GUIDE
PREPARING FOR BAD WEATHER

                       IN ASSOCIATION WITH




  The summer weather is now
  behind us, so in association
  with Jessops we have put
  together an essential guide
  to protecting yourself and
  your kit from whatever the
  elements can throw at us,
  from bags to accessories and
  even a new DSLR
  This summer was just about the shortest we
  have experienced for a while, and there is
  little chance of an Indian summer.
  Billy Connolly once said: “There’s no such
  thing as bad weather, just poorly dressed
  people.” Never a truer word has been said.
     So it is with a collective sigh that we all
  have to start planning how we protect our
  gear while out shooting that portrait
  session, landscape, wedding or sports
  action. You could just chuck a plastic bag
  over your 10 grand-plus worth of gear, but
  is this really the best option? Of course not.
  To help you out a little, with the expertise of
  our friends at Jessops, we have put together
  a little buyers’ guide to remind you of what
  gadgets, gizmos and accessories are on
  offer to keep your precious tools safe and
  dry. We have even included cameras and
  lenses that are particularly suited to the
  harsh environment that can be working
  outside in the UK.
     We hope you will find it of some use.



                                              49
MID-RANGE DSLRS
The DSLRs we have selected here are those which have been given dust and moisture
resistance by their manufacturers, so have some protection against the elements.
No DSLR should be considered waterproof because it is only as good as the connection
between camera and lens
                                                     PENTAX K-5
                                                     PRICE: £780 (body only)
                                                     BUY IT: WWW.JESSOPS.COM

                                                   The underdog in many ways, Pentax, which has
                                                   just been bought by Ricoh from Hoya, gives the
                                                   stainless steel and magnesium alloy K-5
                                                   77 independent seals that make the body highly
                                                   weatherproof. In fact, the camera has been tested
                                                   down to -10ºC, so it too can cope with harsh, dusty,
                                                   cold conditions and still perform as it should.


                                                                                                            CANON EOS 60D
                                                                                                            PRICE: £800 (body only)
  NIKON D300S                                                                                               BUY IT: WWW.JESSOPS.COM
  PRICE: £1,140 (body only)
  BUY IT: WWW.JESSOPS.COM                                                                                 With its flip-out 3in LCD screen, 18-megapixel
                                                                                                          APS-C sensor and 5.3fps shooting, the 60D is
Though some may say it’s a bit long in the tooth                                                          a solid all-round performer as a camera, plus it
now, the D300s is still a hell of a performer,                                                            has the Canon name behind it, so you know you
with a 51-point AF system, 7fps shooting and                                                              will get superb image quality. But the body does
a 12-megapixel APS-C sensor. But it too                                                                   also have dust and water resistance built
is designed to take professional use, which                                                               in around the main buttons, screen and battery.
includes dust and moisture seals all over                                                                 The body, though not metal, has been
the magnesium alloy body at the most                                                                      designed with this sort of protection, and
vulnerable locations.                                                                                     outdoor use, in mind.


                                                         OLYMPUS E-5
                                                         PRICE: £1,530 (body only)
                                                         BUY IT: WWW.JESSOPS.COM

                                                      On its website, Olympus has described its
                                                      range-topping 12.3-megapixel Four Thirds DSLR
                                                      as ‘splashproof’. However, in researching this
                                                      article we went on to YouTube and found that
                                                      people had tested their E-5s by leaving them
                                                      out in the pouring rain! One chap (Mark Humpage)
                                                      even tested the camera by leaving it outside
                                                      overnight in conditions as low as -10ºC and it
                                                      still worked fine. Incredible!


  NIKON D7000
  PRICE: £830 (body only)                                                                            CANON EOS 7D
  BUY IT: WWW.JESSOPS.COM                                                                            PRICE: £1,200 (body only)
                                                                                                     BUY IT: WWW.JESSOPS.COM
This is the first APS-C camera that Nikon
produced with a sensor of more than                                                                With its 18-megapixels, 8fps and eight-stop ISO
12 megapixels. It has also been one of its most                                                    range, the 7D is quite a performer. But it is also
popular cameras for 2011, and with good                                                            designed with the outdoor photographer in mind.
reason. The spec is superb for the price, but we                                                   Not only is its chassis made of magnesium alloy,
are interested in the camera’s enhanced dust                                                       meaning it is lightweight, it also has a decent level
and moisture features. Though not quite as                                                         of weather resistance in the form of seals around
extensive as the D300s and higher-end models,                                                      key buttons and switches. In researching this
the 16.2-megapixel mid-range DSLR has                                                              feature we found people had used the 7D in the
protection in all the right places.                                                                Antarctic and it had performed excellently.



50
BUYERS’ GUIDE
                                                                                                           PREPARING FOR BAD WEATHER

                                                                                                                          IN ASSOCIATION WITH
PRO-SPEC DSLRS
These cameras have been built to
withstand the rigours that
a professional would demand
from them – from the deserts of                                                                        CANON EOS 5D MARK II
Afghanistan to the frozen wastes                                                                       PRICE: £1,600 (body only)
of the Antarctic                                                                                       BUY IT: WWW.JESSOPS.COM

                                                                                                     With a high-performing 21.1-megapixel
                                                                                                     full-frame CMOS sensor, a magnesium alloy
                                                  NIKON D3X                                          body and multiple dust and moisture seals
                                                  PRICE: £5,080 (body only)                          throughout, the EOS 5D Mark II has become one
                                                  BUY IT: WWW.JESSOPS.COM                            of the all-time greats of the DSLR world.
                                                                                                     Its light yet rugged design means that it can
                                                Whether in the studio or on location, the            cope with tough weather and rough usage,
                                                24.5-megapixel D3X performs at the highest           making it ideal for the travel, landscape and
                                                level, producing remarkable levels of detail         editorial photographers who demand a camera
                                                and tonal gradation through an ISO range of          that works in all sorts of conditions.
                                                50 to 6400. If you are serious about your
                                                wildlife, nature and fashion photography, few
                                                other cameras this side of medium format
                                                can match the D3X for sheer image quality.
                                                Rugged construction, with a magnesium alloy
                                                body and full environmental sealing, ensures
                                                that weather won’t spoil your photo shoots.

 NIKON D700
 PRICE: £1,850 (body only)
 BUY IT: WWW.JESSOPS.COM

The 12.1-megapixel, full-frame Nikon D700 is
ideal for the professional or serious amateur
photographer seeking high-end functionality,
build and image quality, yet at a more
pocket-friendly price. The self-cleaning
sensor minimises dust to prevent annoying
specks appearing in pictures, while the
rugged moisture and dust-resistant body
makes the Nikon D700 suitable to use in
a range of weathers and environments.

                                                 NIKON D3S                                             CANON EOS-1D MARK IV
                                                 PRICE: £3,590 (body only)                             PRICE: £3,730 (body only)
                                                 BUY IT: WWW.JESSOPS.COM                               BUY IT: WWW.JESSOPS.COM

                                                The full-frame D3S re-wrote the rule book            This 16.1-megapixel, APS-H sensored camera
                                                when it came to ISO. With an amazing 10-stop         is built for speed and action, with a maximum
                                                range, the ability to shoot usable images at ISO     10fps performance. But it is also built like the
                                                102,400 means the 12.1-megapixel full-frame          proverbial outhouse with its weather-sealed
                                                (FX) D3S can work in light where other DSLRs         magnesium alloy body. This means that you can
                                                would have to pack their bags and go home for        keep shooting in the most challenging of
                                                a cocoa. It is also built for speed and longevity,   conditions with the peace of mind that your
                                                with 9fps in FX (full frame) and 11 in DX crop       camera will be safe from the elements.
                                                mode; the shutter is built out of Kevlar and
                                                carbon fibre; and the body is able to tough it out
                                                in the gnarliest of environments.



                                                                                                                                                   51
BUYERS’ GUIDE                                               NIKON AF-S 24-70MM F/2.8G
                                                            PRICE: £1,240
PREPARING FOR BAD WEATHER
                                                            BUY IT: WWW.JESSOPS.COM

 IN ASSOCIATION WITH                                      This slim, lightweight professional lens
                                                          has become the ‘kit lens’ of choice for
                                                          many pros. It offers the all-weather photographer two advantages. First is its solid
                                                          construction, which is designed to protect the lens from moisture, dust and extreme cold.
                                                          However, its constant aperture of f/2.8 is tailor-made for the bad-weather photographer who

LENSES                                                    needs excellent sharpness and colour reproduction in low-light conditions.

Weatherproof lenses are an important part of                NIKON AF-S 16-35MM F/4G ED VR                    CANON EF 28-300MM
the outdoor photographer’s kit bag. Many                    PRICE: £855                                      F/3.5-5.6 L IS USM
manufacturers have a range of weather-sealed                BUY IT: WWW.JESSOPS.COM                          PRICE: £2,195
                                                                                                             BUY IT: WWW.JESSOPS.COM
optics, and here are a few examples
                                                          The AF-S
                                                          Nikkor                                           Suitable for Canon
                                                          16-35mm f/4G                                     SLRs and
                                                          ED VR is sealed                                  DSLRs with
                                                          to protect it                                    EF lens
                                                          from moisture and dust, making this              mounts, the
                                                          wide-angle zoom a reliable partner to            28-300mm
  CANON EF 70-200MM F/2.8 L IS II USM                     a weather-sealed body such as the Nikon          f/3.5-5.6 L features a
  PRICE: £1,900                                           D300S. Other key features of the 16-35mm         dustproof, drip-proof construction to allow
  BUY IT: WWW.JESSOPS.COM                                 include Vibration Reduction and a fast           you to work in a range of harsh weather
                                                          autofocus with full-time manual focus            conditions. While heavy at 1.7kg, Canon’s
The mount, focus mode switch and focusing ring all        override. And while the optic’s constant         optic is solidly built, and its two stabiliser
feature a dust and drip-proof structure that prevents     aperture of f/4 isn’t as fast as the             modes compensate for approximately three
dust or water from getting inside the lens and camera     Nikkor 24-70mm f/2.8 above, it’s a very          stops, giving you more opportunities to shoot
when used with accompanying weatherproof EOS              fine lens with great reviews and costs           handheld and avoid having to carry a tripod.
bodies. This makes it a highly durable, reliable lens     about three-quarters of the price of the         It’s not cheap, by any means, but its durability
for daily use by professional photographers.              24-70mm f/2.8.                                   and incredible focal range are hard to beat.



BAGS                                                                 BILLINGHAM SAFARI CANVAS S445
                                                                     PRICE: £300
Few more important accessories exist to protect your                 BUY IT: WWW.JESSOPS.COM
gear than a camera bag or rucksack. Not only do
bags prevent knocks, they keep your gear organised                 Synonymous with press shooters, the Billingham name
and allow access when the weather turns bad                        has become a byword for quality and durability. With its
                                                                   large capacity, plentiful padding, a large, quick-release
                                                                   rain flap and Stormblock canvas build, this bag is built to
  LOWEPRO LENS TREKKER 600 AW
                                                                   withstand anything thrown at it. But it is practical too, with full-depth pockets,
  II BACKPACK
  PRICE: £150                                                      double-grab handles and a TukTop flap for easy access. You can add extra
  BUY IT: WWW.JESSOPS.COM                                          accessories via the anchor points. You’ll pass this down in your will…

This tough lens backpack is                             MANFROTTO LINO PRO VII ROLLER                        PELICAN 1510 CARRY ON
designed for constant, everyday                         PRICE: £500                                          WATERTIGHT CASE
use. It can accommodate                                 BUY IT: WWW.JESSOPS.COM                              PRICE: £280
a pro-sized digital SLR with                                                                                 BUY IT: WWW.JESSOPS.COM
telephoto lens, such as                               This stylish bag is one for all
a 600mm, or an 800mm                                  seasons. Using the multi-purpose                     This watertight, crushproof and
without the body attached.                            frontal opening, you can store one or                dustproof case will keep your
The removable harness is                              two camera bodies with a battery                     equipment safe all year round.
particularly comfortable due                          grip, up to eight lenses, a flash                    The retractable extension
to the padded back with lumbar                        and accessories, plus a 17in                         handle, strong lightweight
support. There is a memory card holder inside         laptop, which has its own sleeve.                    design and hardwearing
the lid, plus a built-in, all-weather cover to keep   The Pro VII Roller keeps all your                    polyurethane wheels, with
your camera and accessories clean and dry.            camera gear neatly organised                         stainless steel bearings, ensure
This is a great choice for winter photo shoots        and protected, while fitting into                    you can move your kit with ease,
or as a storage solution for sports and nature        a cabin luggage-sized package                        while the O-ring seal keeps
photographers to protect their equipment.             for air travel.                                      contents dry in poor conditions.



52
PERFECT
COMPANIONS...                                                          jessops.com


  15X                                                      TAMRON
 ZOOM                                                      18-270MM F3.5-6.3
                                                           VC PZD LENS




                                                   £499.95
                                                   Visit jessops.com
                                                   for latest prices




                                                                       MANFROTTO


                                                                       FROM
                                                                         £11.95
                                                                       Visit jessops.com
                                                                       for latest prices




                                                           LOWEPRO


  TAMRON                                                    HALF PRICE
  SP 70-300MM F4-5.6

                                                            £49.95
                £349.95                                     Visit jessops.com
                                                            for latest prices
                Visit jessops.com
                for latest prices




        ORDER PHOTO PRINTS ONLINE AND COLLECT IN-STORE


   200 Stores                 jessops.com   0845 458 7000
                                                                                 jessops.com
BUYERS’ GUIDE                                                                     WOMEN’S VELEZ ADVENTURE LIGHT SMOCK
PREPARING FOR BAD WEATHER                                                         PRICE: £200
                                                                                  BUY IT: WWW.THEMOUNTAINFACTOR.COM
 IN ASSOCIATION WITH                                                            With five colours to choose from, this funky yet practical light
                                                                                smock uses sophisticated fabrics to give all-round protection
                                                                                 from the rain. There are twin zips at the front for ventilation,
                                                                                  a large chest pocket, a drop tail for rain protection, thicker
                                                                                    fabric on the shoulders and back for using a rucksack, an
                                                                                      adjustable hood and Velcro sleeves. It is also very light and
CLOTHING                                                                               quiet, making it ideal for stalking or observing wildlife.

As important as keeping your
precious cameras and lenses dry                                                                                      WOMEN’S VELEZ ADVENTURE
and free from dust and grime is                                                                                      TROUSERS
ensuring that you are protected                                                                                      PRICE: £130
too, from the tip of your toes to the                                                                                BUY IT:
                                                                                                                     WWW.WHALLEYOUTDOOR.CO.UK
end of your fingers
                                                                                                                    The new Velez trousers are designed
                                                                                                                    for a host of outdoor activities, from
                            MEN’S HALCON JACKET                                                                     cycling to walking, due to their shape
                            PRICE: £310                                                                             and large zipped vents running along
                            BUY IT: WWW.PARAMO.CO.UK                                                                each thigh. They are extremely
                                                                                                                    comfortable thanks to their light
                            If you have been on one of landscape                                                    weight, mixture of breathable fabrics
                              photographer Joe Cornish’s workshops, you                                             and elasticated waist. There are two
                                may well have seen this jacket. It’s ideal for the                                  handwarming pockets and the
                                 photographer because it is as practical as it is                                   trousers are fully weather protected. ‘
                                  comfortable, warm and dry. Neat features
                                   include a fleece-lined collar, articulated
                                    shoulders for movement, two fleece-lined                                         MEN’S CASCADA TROUSERS
                                     handwarming pockets, two ‘dry’ breast                                           PRICE: £120
                                     pockets, two large bellows pockets and an                                       BUY IT: WWW.PARAMO.CO.UK
                                      internal mesh breast pocket large enough
                                      even for LEE filters.                                                                   There is a reason these are
                                                                                                                              one of Páramo’s bestsellers:
                                                                                                                              they are designed for
                                    UNISEX TORRES JACKET                                                                      walking in all weathers, so
                                    PRICE: £126                                                                               have shaped knees, an
                                    BUY IT: WWW.THEMOUNTAINFACTOR.COM                                                         elasticated waist, two
                                                                                                                              handwarming pockets and
                                  If you are going to be staying out in poor conditions for any                               temperature adjustment via
                                  length of time, then the new Torres jacket is the ideal gear                                side zips. They even have
                                      for the job. It’s highly water-repellent for long periods and                           a double seat layer to make
                                           is extremely warm, with a moisture-resistant 133g                                  them last longer. There are
                                               synthetic fill, giving it a down-like feel and quality.                        a wide range of sizes and two
                                                 This jacket is ideal for photographers because it                            colours – navy and dark grey
                                                   is designed to give freedom of movement, and                               – to choose from.
                                                    the proportions are generous too.



                                                         MEN’S MOUNTAIN VENT PULL-ON
                                                         PRICE: £67
                                                         BUY IT: WWW.WILDTRAK.COM

                                                       Layers are an important part of controlling your
                                                       temperature, and the Páramo system is designed so you
                                                       can adjust them quickly. The Mountain Vent is worn next to
                                                       the skin and, used in conjunction with one of Páramo’s
                                                       jackets, will help you to keep warm or cool down as
                                                       necessary. The pull-on comes in black, cobalt or olive.



54
OUTDOOR
ESSENTIALS...                                               jessops.com
                 MANFROTTO
                 PRO WIND JACKET

                                                     MANFROTTO
                                                     PRO FIELD JACKET


                £179.95
                Visit jessops.com
                for latest prices



                                                     £449.95
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                                                     for latest prices




                MANFROTTO
                PRO SOFT SHELL
                                                     MANFROTTO
                                                     PRO PHOTO VEST




                 £199.95
                 Visit jessops.com
                 for latest prices                   £299.95
                                                     Visit jessops.com
                                                     for latest prices




       ORDER PHOTO PRINTS ONLINE AND COLLECT IN-STORE


   200 Stores      jessops.com       0845 458 7000
                                                                    jessops.com
BUYERS’ GUIDE                                                                     EWA MARINE U-BXP SLR UNDERWATER HOUSING
PREPARING FOR BAD WEATHER                                                         PRICE: £300
                                                                                  BUY IT: WWW.JESSOPS.COM
 IN ASSOCIATION WITH                                                                This housing is big enough to take a camera up to the Canon EOS-1
                                                                                   and Nikon D3 series, or the likes of a Nikon D200 and Canon EOS 5D
                                                                                  with a vertical grip attached, plus a lens up to 72mm in diameter.
                                                                                 It is a true underwater option, but can also be used for those
                                                                                rain-soaked assignments and water sports. It will safely take your
                                                                               camera to depths of 50m – ideal for trying your hand at a little

ACCESSORIES                                                                   underwater nature photography.

From individual camera protection to the
latest all-weather compact, we have a
few toys and gadgets that may come in                            PANASONIC HX-WA10 FULL HD
handy in extreme conditions or if you are                        WATERPROOF CAMCORDER
                                                                 PRICE: £240
trying something new                                             BUY IT: WWW.JESSOPS.COM

                                                               As well as being waterproof to 3m (for up to 60 minutes),
                                                               the HX-WA10 records in 1,920 x 1,080 Full HD and can take
                                                               high-quality,16-megapixel stills. Its upright, trigger-style
                                                               shape allows for a more comfortable, natural position when
                                                               recording stills and video. It has a 12x zoom, electronic image
                                                               stabilisation and can shoot in 1080/60i or 30p modes. There are
                                                               three colours to chose from too.



                                                                 NIKON COOLPIX AW100
                                                                 PRICE: £330
                                                                 BUY IT: WWW.JESSOPS.COM

                                                               Nikon debuts its first-ever rugged camera,
 OLYMPUS TOUGH TG-810                                          the Coolpix AW100. The blurb says it’s an
 PRICE: £230                                                   outdoor camera for active lifestyles, as it
 BUY IT: WWW.JESSOPS.COM                                       works underwater down to 10m, in temperatures as low as -10°C and is shockproof
                                                               up to heights of 1.5m. Features include a 16.1-megapixel sensor, the equivalent of
Waterproof to 10m, the TG-810 has a 5x zoom lens fully         a 28mm lens (with 5x zoom), a Global Positioning System (GPS), an electronic compass
enclosed within its body. It features a 14-megapixel           and a built-in world map for geo-tagging your images to find that location or feature
sensor and is also shockproof to 2m, crushproof to             again. It comes in a range of colours, including camouflage.
100kg (Olympus testing) and freezeproof to -10°C.
This compact is seriously tough and offers you                                                            You may think you have dried your camera
a reliable alternative when conditions are simply too
                                                                 SILICA GEL                               properly before dropping it back in your bag
                                                                 PRICE: £4 (PACK
extreme for your DSLR.                                                                                    or rucksack and forgetting about it.
                                                                 OF TWO)
                                                                 BUY IT:                                  However, leaving a few silicon gel sachets or
 NIKON WG-AS1 AND WG-AS2                                         WWW.JESSOPS.COM                          Moisture Munchers – another popular brand
 WATER GUARDS                                                                                             – in your kit bag can help absorb damp and
 PRICE: £19                                                                                               prevent damage or corrosion.
 BUY IT: WWW.JESSOPS.COM

This little rubber attachment slips           KATA E-705 ELEMENTS COVER
between your SB-900 Speedlight and your       PRICE: £70
camera, clipping on to the hotshoe, to        BUY IT: WWW.JESSOPS.COM
provide protection from rain, dust and
moisture.                                   The Elements Cover is designed for a digital SLR with a zoom lens
AS1 Compatibility:                          up to 200mm with a flashgun attached, or with longer lenses
Nikon D3                                    without a flash. It can quickly slip over your camera, while the side
Nikon D3s                                   sleeves, which have pull-up drawstring fasteners, allow full access
Nikon D3X                                   to controls. The back of the camera is still clearly visible through the
AS2 Compatibility:                          transparent ‘window’ of the rain cover. A full-length double zip provides
Nikon D300                                  sealed closure when your camera is handheld or mounted on a tripod.
Nikon D300S                                 The cover is great for general use, weddings and press snappers.



56
THEBUSINESS




                                                                                                                   PART
                                                                                                                   TWO




                          WAKE UP
                                                                         Why are people lining up to get their tall, skinny, decaf, dry cappuccino with
                                                                         two sweet ’n’ lows at Starbucks? Why are some photographers highly
                                                                         successful, even in tough times? It’s simple.




                          AND SMELL
                                                                            Winning businesses have a plan. Not only do they have a well-tuned
                                                                         product, but also a sophisticated, well-thought-out sales and marketing
                                                                         process which they follow religiously. During the slow times their
                                                                         marketing doesn’t stop, it is adjusted. And during boom times their



                          THE COFFEE…
                                                                         surplus funds are divided between reinvesting in their business
                                                                         (for example, juicier advertising campaigns and acquiring items that
                                                                         they need) and savings and investments.
                                                                            In order to sell your photography services you need to think like
                                                                         a corporate giant. You will need to compete visually and must develop
                          In the second of a new series, SELINA          a sales and marketing process to follow that will bring results.
                          MAITREYA shares her insights from three           Most of your competitors will still be making decisions willy-nilly
                                                                         (“I bought space on a portal, what shots should I include?”), but you will
                          decades of advising commercial                 be different. You will look to the market that you seek to serve for clues on
iSTOCK / ANDREW JOHNSON




                          photographers in the US on how to market       how to sell successfully. After all, your audience (advertising agencies,
                          themselves. Her advice this month is to        big business, editorial publications and graphic design firms) are the
                                                                         leading national experts in selling and advertising. Why not take their
                          think like a corporate giant, take risks and   process (you know, the one they use to sell to us the consumers) and
                          forget about the competition...                turn it back on them?

                                                                                                                                                     57
THEBUSINESS
                                                                                       Review your budget
“Our business is only competitive when one                                             Decide which combination of advertising tools will deliver your
looks at the number of photographers                                                   message effectively
                                                                                       Create a campaign using four to six different sales channels (both
available for the number of assignments                                                *outreach and **portfolio based) that you will follow for 12 months
                                                                                       *Outreach tools may include: monthly email or direct mail,
given out. However, when you look at the                                               a website with two to three portal listings, online social networking
                                                                                       and blog updates.
number of photographers selling images                                                 ** Portfolio based: get your print book to key contacts - yes
today who actually have a competitive                                                  successful people still sell
                                                                                       Facilitate and review your campaign as it progresses.
product (my opinion), you easily reduce the                                            Give this programme (changed during the year as necessary)
                                                                                       three years to work effectively.
number of your rivals by 50 per cent.”
Selina Maitreya                                                                    Obviously, this is a lot of work. It’s not as simple as writing a cheque to
                                                                                a portal site, or having a template website built. It requires you to be willing
                                                                                to show up and make decisions about your business. It asks you to take
   How do you begin? First, let’s look at the back-end process that is used     your business seriously and it requires you to take risks. It demands
by major businesses, advertising agencies and publications before we ever       constant attention and, most importantly, it asks you not to give up.
hear about their product.                                                       Review, make changes, but don’t give up!
   In today’s market, a company will spend thousands on branding itself.           Most photographers are not willing to make this effort. Many talented
It determines its value to customers and then uses that information to          creatives are never successful because they choose not to accept the
‘brand its company’. The agency will then spend oodles of its client’s money    responsibility of truly selling and marketing their business. Or they have
researching the audience for this new ‘brand’ and determine which               unreal expectations and simply stop during the process.
publications they read, which TV shows they watch and which websites they          People talk constantly about how competitive our business is.
peruse. Then, and only then, a new campaign is created that conveys                My take? Our business is only competitive when one looks at the number
the company’s message and the product’s value in a language that                of photographers available for the number of assignments given out.
resonates with the target market. It is then played out countless times in      However, when you look at the number of photographers selling images
four to five different mediums. How many times have you heard, “Just do         today who actually have a competitive product (my opinion), you easily
it!”? Nike’s slogan of a few years back resonates even today.                   reduce the number of your rivals by 50 per cent. Maybe half of those
   In short, before selling a new product, companies and agencies define        have an effective sales and marketing strategy. A fraction of them will
its value, determine the target audience and decide how to reach them           continue selling consistently beyond the second year. When you consider
most effectively within the client’s budget.                                    these factors, the number of competitors you actually have (over time)
   The magazine industry is equally savvy. Each publication now has a           is quite small.
specific focus, a target audience and a message. All articles and the visuals      With this information in mind, go ahead, have that cup of coffee and
created to illustrate them are designed to put forth the publication’s          take a deep breath. Forget about the competition and begin to focus on
message. Go to your newsagent or supermarket and hit the magazine               your product, your message and your journey ahead. PP
racks. Begin to identify what part of our population each publication is
going after. What’s their core message and how do their visuals differ?         Selina is also the creator and host of Clarion Call, the first
   Are you catching the theme yet?                                              free worldwide telesummit for professional photographers.
   Companies, ad agencies and editorial publications all use a very specific    Visit www.selinamaitreya.com
process to sell products to consumers. It’s one you can use for your sales
and marketing efforts, and it looks like this:
        Create a product, then determine and articulate its value to buyers       Selina Maitreya has written a book called How to
        Target and research the market and contacts                               Succeed in Commercial Photography: Insights
        Develop a budget and choose four to five sales channels, (TV,             from a Leading Consultant, which is described as
        internet, website, print, billboards) based on the target audience        taking a holistic look at how to have a life in
        Create a sales message                                                    photography. Selina is joined by photographers,
        Develop a complete campaign using different sales channels and            clients and other consultants in sharing
        variations of the same message for complete and effective coverage        information and inspiration. The book is published
                                                                                  by Allworth Press, priced at £18.99, ISBN: 978-1581154917.
  You can take similar steps. You can be your own corporate giant. Your job,
should you accept it, is to:
      Determine your visual message and list the value your work                NEXT MONTH: THE MIX
      has for your clients
      Edit all images shown with your value message in mind
                                                                                AN ARTICLE THAT LAYS OUT ALL OF THE INGREDIENTS IN THE MIX:
      Target your audience and choose contacts that have the potential          THAT’S THE THINKING AND TOOLS PHOTOGRAPHERS MUST INCLUDE IN
      to use your value-added services. Make sure to choose three to            THEIR SALES AND MARKETING PROGRAMME IN ORDER TO BUILD
      four different markets for your contact list                              A BUSINESS THAT WILL THRIVE
58
THEBUSINESSNEWSERIES


Online Marketing
Masterclass
PAUL TANSEY is the MD of Intergage, an online marketing agency specialising in
helping smaller businesses. A self-confessed marketing nerd, Paul starts his six-part
series with some basic pointers, and has even set homework!
PROLOGUE                                                                          3 They can share easily any great stuff that they find there with
Web marketing used to be simple. You built a website, you optimised it              their friends
for Google and you learned to advertise online – usually with Google’s            4 You take them down a simple, clear path to a conclusion – usually
AdWords system.                                                                     an enquiry or a sale
   Today, would-be online marketers are faced with a bewildering array
of tools to use, skills to learn and often conflicting advice from so-called      I often get asked, “What do you think of this website?” My stock answer
experts. What exactly do you do with the limited time you have available       is always, “What was it designed to do?” If, for example, the answer is,
to market your business? How do you separate the hype from the reality         “The website was designed to get found by people looking on search
and invest your time where it counts?                                          engines for a commercial photographer in Cambridge and to solicit
   Paul Tansey of Intergage is a recognised speaker and expert in his          enquiries from these new visitors,” I can evaluate the website against
field and writes for us to provide advice to photographers about               those criteria, no problem.
marketing their business online.                                                  More often I get a vague answer like, “I was told I needed a website,
                                                                               so I built this because every business needs a website, don’t they?”
GETTING STARTED
Let me begin by saying that if you are a self-employed photographer or
small business owner and you are wondering what to do to promote
your business online, you are not alone. We are all learning constantly
about online marketing. In the history of business, no one discipline
has evolved as quickly as marketing has in the last decade. That makes
it both a challenging and fascinating place to be.
   So what should you do about marketing your business online?
   I believe that we can take a logical approach to online marketing,
break down the various disciplines into separate chapters and
address them together over the following months. Today we will
look at the basics – starting with your website and the job it has
to do. We’ll go on to look at:
       Designing your website for your visitors
       Search engines and optimisation
       Facebook and LinkedIn
       Online advertising
       Blogs and microblogs
       Picture, video and other social media sites
       Measuring your online success

YOUR WEBSITE
Sooner or later your customers and potential
customers are going to end up at your
                                                                                                                                                            iSTOCK / JPA1999




website. What matters is that:
   1 They can find it
   2 They can use it easily – without stopping to think

60
It is true that your credibility as a business will be called into    PROPERTY              PURPOSE
question if you don’t have a website. Don’t just rush into building a
website, however. Think how you will measure its success in             Google Places page    To enable my business to get found in Google
pounds sterling and work backwards from there.                                                ‘local’ searches, to provide a place where I can
  What job does it need to do? To start with, chances are it won’t be                         post promotions and where happy customers
your only internet ‘property’. Your online presence will consist of                           can post reviews in order to promote clicks
a number of linked and mutually promoting internet ‘properties’:                              through to my website
       Your website
       Your Google Places page                                          Facebook page         To enable me to stay in touch with customers,
       Your Facebook profile or page(s)                                                       have conversations with them and their friends,
       Your LinkedIn profile and/or company profile                                           get my happy customers to ‘like my page’
       Your Twitter page                                                                      and recommend me to their friends.
       Your blog                                                                              To advertise to the friends of my happy
       Your profiles in other social networks such as Flickr, Picasa,                         customers, to showcase work, to build
       YouTube and Vimeo                                                                      long-lasting relationships and to drive sales
                                                                                              enquiries through to my website
  At a headline level, what function does each of these tools have?
Take a moment to consider first why you might use each one,             LinkedIn profile(s)   To enable me to stay in touch with business
with the last line being your website. Your answers might look                                customers, have conversations with them and
something like the table, right.                                                              their associates, get my happy customers to
  Chances are, when it boils down to it, you are going to create                              recommend me, to advertise to marketing
a machine that turns visitors into enquiries. So the visitors will be                         managers locally, to showcase my work, to
the most important thing you have to consider.                                                build long-lasting relationships and to drive
  In preparation for next month’s column I am going to set you                                sales enquiries through to my website
some homework. Build a picture of your visitor:
      Who are they? (Age, profession, interests, passions, concerns)    Twitter               I will use Twitter on my mobile phone to
      Why are they here?                                                                      share amusing thoughts and snippets that
      How did they get here?                                                                  I come across as a local photographer.
      What questions will they have about my service?                                         To communicate frequently and informally
      How can I persuade them to choose me?                                                   from my PC and from my mobile phone while
                                                                                              I’m out and about. To share the odd great
  Now be really clear about your business. Ask yourself:                                      picture I take and post links to my other
    What do I do best? (You cannot be the best there is at                                    ‘properties’. Ultimately communicating with
    everything)                                                                               existing friends and customers with the aim of
    What would be the most profitable business I can generate                                 being discovered by new ones as well
    from my website?
    What makes me or my business special or different?                  Blog                  To build a place where I share detailed
    How can I illustrate what difference my specialisms or                                    thoughts, stories, experiences and ideas.
    strengths really make to my customers? PP                                                 To talk about my passions and my life. This will
                                                                                              be a place where I can start conversations,
                                                                                              comment on developments I observe and send
IN THE MEANTIME, IF YOU HAVE ANY THOUGHTS ON WHICH                                            people to my website to make sales enquiries
ONLINE MARKETING TACTICS REALLY WORK PLEASE EMAIL
                                                                        Other internet        Describe as appropriate (we’ll cover these in
ME AT PAUL@INTERGAGE.CO.UK AND WE’LL SHARE YOUR                         properties            later articles)
REAL-LIFE EXPERIENCES IN FUTURE ARTICLES
                                                                        Website               To be my sales machine. To be a place where
              BIOGRAPHY                                                 WWW.
                                                                                              people can go if they are interested in doing
              Paul Tansey is managing director of South                                       business with me to discover what I can do for
              Coast digital agency Intergage and has spent                                    them; to persuade them I will do a great job for
              more than a decade in digital marketing, in                                     them and to set their expectations realistically
              consulting, sales and management positions.                                     about availability and price so any enquiry that
              He has worked with clients as big as                                            comes through will be well-qualified. It will
  Microsoft, Motorola and Toshiba but prefers the                                             also signpost my other ‘properties’ so people
  challenges of working with SMEs (small and medium                                           can get to know me better in order to
  enterprises) and charities. He describes himself as a                                       help them like me and trust me enough to
  marketing nerd – marketing first, technology second.                                        do business with me



                                                                                                                                                 61
THEBUSINESS




                              MONKEY
                              BUSINESS
News that photographic images shot from the                                                                   a whole? It’s tricky – but then copyright issues
perspective of a cat have gone on exhibition               PETER STEVENSON, from                              have always been troublesome.
in Seattle, in the United States, has raised the
temperature of copyright lawyers on both
                                                           photographer insurance                                Imagine the legal ramifications if the iconic
                                                                                                              Tennis Girl photo had turned out to have been
sides of the Atlantic and as far afield as the
Indonesian island of Sulawesi.
                                                              specialist InFocus                              taken by a passing shortsighted toad leaping on to
                                                                                                              an abandoned camera in the mistaken belief that
                                                            Insurance, discusses                              the shutter button was a small slug. They would
THE QUESTION                                                                                                  still be slugging out the royalty issues in court,
The tabby in question, Cooper, made headlines             intellectual property right                         or on court, or somewhere.
with his shots of leafy hiding places, garden birds
and passing traffic. I use the word ‘his’ with care
                                                         issues that arise when our                           THE ANSWERS
because the automatic miniature camera which
his owners strung from his collar was actually
                                                         furry friends take over the                          Cooper’s owners also own the copyright to the
                                                                                                              cat’s work, on the grounds that he is not a
operated by a microchip programmed to open the               photography scene...                             ‘natural person’ in the eyes of the law. Put another
shutter every two minutes.                                                                                    way, he is not a human being with the intellect
   So, who owns the copyright? The cat for lining       the macaque to twiddle with the shutter?              to intentionally take the pictures and claim
up the camera positions? The microchip for              The monkey? A sentient ape-like mammal,               intellectual property rights. He is not a mobile
operating the shutter? The cat’s owners who used        like us. The publication into whose hands the         tripod either – but I’ll leave that argument to
Cooper as a mobile dolly/tripod and creatively set      images fell?                                          the RSPCA.
up the shooting opportunity? The newspaper that            Allow me to digress. My first observation is          Photographer David J Slater, who creatively
published the story?                                    that some of the photographs being discussed          left his camera in the Indonesian rainforest,
   Good question. I’ll get around to answering it       were surprisingly good, raising yet another           claims the copyright to the monkey’s self-portraits
in a moment after I have had my saucer of milk.         question... do cats and monkeys possess the           because he engineered the situation, even though
And if that isn’t enough to tax the best intellectual   intellect to be enrolled into photographic colleges   he did not take the picture.
property minds among you all, here is another           and courses, and allowed to gain qualifications          My point is to make sure your insurance policy
question to ponder.                                     and take up the profession?                           covers the legal cost of defending and pursuing
   A wild macaque monkey in the Indonesian                 The philosophical question about a million         copyright disputes. Nowadays, YouTube, digital
jungle happened upon a camera left in situ by           monkeys, at a million keyboards, eventually           imagery, iPod cameras, and the social and viral
award-winning photographer David J Slater and           typing the complete works of Shakespeare has          media can see an image reproduced millions of
did what monkeys do: he fiddled with it. In the         been addressed by mathematicians and                  times around the world within a few hours.
process, the monkey accidentally took a grinning        statisticians for generations – but has anybody       Getting your hands on copyright income due
                                                                                                                                                                     DAVID J SLATER / CATERS NEWS AGENCY




mugshot of himself which, again, featured online        asked whether a million monkeys with a million        from the ownership of visual material which you
and in print publications around the world.             digital cameras would eventually shoot the work       have created has never been more complex.
   My question is again about the ownership of          of Henri Cartier-Bresson? More importantly, if        Be prepared for a fight.
copyright. Who would you say owned the images?          they did, who would own the copyright?                   You wouldn’t want some agent or publisher
The Indonesian Government, which owned the                 Do the shots of the universe, taken from the       making a monkey out of you, would you? PP
island and thus the monkey and thus his work?           Moon from mobile radio-controlled platforms,
The photographer on whose camera the pictures           belong to NASA, the spaceman operating the
were filmed – who allegedly ‘expected’                  platforms, the American taxpayer or humanity as       www.infocusinsurance.co.uk

62
SELF-PORTRAIT
David J Slater’s picture,
which the monkey ‘took’,
and which caused such a
furore over the ownership
of intellectual copyright.


                             63
> READY FOR A FIGHT?
To hear some photographers talking about the pros and cons of compact
systems versus SLRs, you’d think there was a war on.

Compact system fans have told us size and weight are worth fighting for, but
have been clamouring for Micro Four Thirds prime lenses with a fast aperture
to get great portraits. DSLR devotees insist that there’s no middle ground if
you’re after a shallow depth of field and flattering perspective.

We think they’re missing a trick. Let’s face it, most of us would rather not lug
three kilos of body and glass around to get a great portrait on the move.

So we’ve achieved what everyone said was impossible. Allow us to introduce
the Olympus M.ZUIKO DIGITAL 45mm F1.8 lens. It’s equivalent to a classic
90mm portrait lens in 35mm terms. Thanks to our legendary optical skills you
can get delicious background fuzziness and ultra-sharp foreground detail at
maximum aperture. And since the focusing speeds of the latest PEN range
now match or exceed those of far larger and pricier SLRs, there’s now a rather
convincing argument for switching sides.
But since pictures speak louder than words, taker a look at the evidence.
Philip Volkers used a PEN and the 45mm F1.8 to take this beautiful shot of
Alex Weaver during a high profile fashion shoot for Amelia Powers handbags.
Alex has just finished filming action movie ‘Forced to Fight’ and is now off to
NYC to for her next film ‘Seven Songs for Amy’ with Sean Maguire ...we caught
her just in time.

This lens is available at less than £270 and will fit any Micro Four Thirds body,
including the new PENs. In short, there’s now a powerful, affordable, pocket-
sized portrait tool.

We reckon we’ve won this battle. But trust us, we still haven’t finished fighting.
www.olympus.co.uk/pen



 NEW
                                                                                   Photographer: Philip Volkers. Subject: Actress Alex Weaver, Camera: PEN E-PL2 and 45mm F1.8 lens. Venue: London




PEN mini             PEN Lite                    PEN
Clockwise, from top left: Stars from the big screen – Al Pacino; Robert De Niro; Daniel Radcliffe; George Clooney; Heath Ledger; Clint Eastwood and Samuel L Jackson.




66
{ THE BIG INTERVIEW: ANDY GOTTS}




              FACE
              MAN
               In a dark and dingy pub on the outskirts of
               Norwich, Editor Scorey meets one of the UK’s
               most prominent photographers, a man who
               counts Jeff Bridges and George Clooney as
               pals and who has just been given an honorary
               doctorate for services to photography.
ANDY GOTTS




               But, as he says himself, he’s just a movie fan...
                                                              67
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{ THE BIG INTERVIEW }


I
      wouldn’t say it was a spit-and-sawdust
      pub, but you wouldn’t take your kids
      there for a Sunday carvery... well,
      I wouldn’t. So it was an interesting
insight into the chap I was meeting, as it was
his choice. Pro ’togs come in all shapes and
sizes, colours and from many backgrounds,
but I must admit to expecting either a bit
of a roughneck, or a denim-clad, long-haired
hippy-type who prefers anonymity. I mean,
this guy has photographed some proper
celebs: Pitt, Clooney, Bacall, Bridges, Pacino,
Eastwood, Winslet, Hopkins, Douglas...
I could go on. What’s more, he found out
that I lived in Norfolk and emailed to say “Hi!”
I was struggling to get a read on him.
   In fact, Andy Gotts was neither. He turned up
in a suit, carrying his portfolio, and, if I didn’t
know better, seemed ever-so-slightly nervous.
He was quiet, respectful and, well, normal –
and he was on his own, no entourage, something
I later found is a speciality of his.
   Twenty-one years after Andy first started taking
pictures he has made quite an impression, not just
on the photo industry but on the people he
photographs – he is still in contact with the vast
majority of people he has ever shot. His first
book, Degrees, published six years ago, has done
hugely well. The profits went to a diabetic
research charity as, and I quote, “I was having too
much fun shooting it to make money from it.”
   He recently spoke to Stephen Fry, the chap who
is, by Andy’s own admission, largely responsible
for kick-starting his career through a five-minute
shoot he managed to blag with the actor/writer
while studying a BTEC at Norfolk College of
Arts and Technology in King’s Lynn. “I had a call
from a lady with a daughter who, she explained,
had problems with depression and diabetes, and           Dita Von Teese.
had been teased mercilessly by other kids because
she was ‘different’. In the end her daughter had
attempted to take her own life,” he was telling         “You come out of university or college after years of being
Stephen. “However, while in hospital recovering,
the girl had been watching an interview I’d done        told how to be a professional photographer... You leave with
on morning TV about my book, Degrees. On the
show I was explaining that the people involved,
                                                        your qualification and think you are ready to hit the road
from Brad Pitt, who was the first person I’d shot,      running, but the reality is that there is a huge chasm
to Kevin Bacon, whom the book revolved around,
had taken part for nothing.” The girl felt as if they   between the theory and the practice...” Andy Gotts
had done it for her; not her friends who were
‘normal’. “The interview and book’s purpose             for all of this, admittedly by a 21-year degree of   British Institute of Professional Photography
really resonated with this girl, the mum explained,     separation, I explained to Stephen, was from five    (BIPP), Andy was reluctant at first because “it’s
and the very next day when the mum visited her,         minutes of kindness by him 21 years ago. As you      just a bit of an old boys’ network”. He changed
the girl was a changed person. In fact the mum          can imagine, he was emotionally touched.”            his mind when he realised it was an opportunity
said she had her daughter back. This girl then            Andy is rather a passionate chap too:              to make a difference. “You come out of university
went on to study psychology and, via a telephone        passionate about helping aspiring professional       or college after years of being told how to be
helpline, helped people who suffered as she had         photographers, based on his own experiences.         a professional photographer – in a sense
done, ending up saving lives herself. The catalyst      When he was asked to become president of the         you become institutionalised by your lecturers

                                                                                                                                                            69
{ THE BIG INTERVIEW }




Kate Winslet.
“One of the secrets to my
success, I believe, is the way
I work, which is always
on my own; I never use
assistants. My reason is
that I am uncomfortable
being watched...” Andy Gotts
and peers. You leave with your qualification and
think you are ready to hit the road running, but
the reality is that there is a huge chasm between
the theory and the practice, very often with the
practical, day-to day-elements. A lot of people
need a form of mentoring system. This is where
I would like to help, with professionals imparting
their experience on anything from gear to
portfolios etc. For whatever reason, photography       Tony Curtis.
has lost its ‘cool’ badge, seemingly handing that
over to chefs... Few in the arts world are waving
the flag for photography as a serious profession,
outside the arty stuff anyway – there still seems to
be a sort of institutionalised snobbery, with
celebrity photographers being at the bottom of the
deck! Going to college was a big step for this
north Norfolk lad, but receiving my awards
(including the Fox Talbot award) and honorary
doctorate from De Montfort University, in
Leicester, is a massive deal to me. I feel that
through this recognition I have been empowered
and am keen to give something back to the
profession I adore.”
   All of this passion and desire to invest in
others, I will admit, came as a refreshing surprise
to me. But the more I got to now Andy the more
I could see what a great chap he was. The cliché,
usually reserved for Essex girls, of “You can take
the boy out of Norfolk but...” is true in his case.
I know that Norfolkians are the butt of many
a joke about turkey farming, interbreeding and
being slightly dimwitted. But what you don’t
often hear about are their traditional values and
how hugely friendly they really are, and I think
Andy has these qualities in abundance. As I
realise this, it starts to give me an insight into
just why the megastars he shoots warm to him
so easily – his genuineness and, forgive the pun,
down-to-earth nature.
   Andy says: “Well, one of the secrets to my
success, I believe, is the way I work, which is
always on my own; I never use assistants.
My reason is that I am uncomfortable being
watched and believe, with the type of personal
work I do, that having an entourage of my own          Jeff Bridges.
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                                                                                                                LONDON


            The Photographic                                                                           Royal Horticultural Halls
                                                                                                      15th November 2011


            Trade Show                                                                                        EDINBURGH

                                                                                                        Royal Highland Centre
                                                                                                        27th March 2012

             For All Professionals                                                                          HERTFORDSHIRE

                                                                                                           Sopwell House
                                                                                                         24th April 2012
            Register now for your free tickets - www.forwardevents.co.uk
                                                                                                              MANCHESTER
              Trade show 11am-6pm                Camera Clinic
                                                                                                      Man Utd Football Stadium
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{ THE BIG INTERVIEW }




Morgan Freeman.



                                      73
Lauren Bacall.                                                                      Sting.



“I am lucky that in my career, I have been able to shoot and be touched by some of them.
It's a privilege as a photographer and a fan.” Andy Gotts
plus that of the person I’m capturing, means that        The secret to his success? All of the above.        stars now in the Pitts, Clooneys, De Niros and
there could be 20 people in the room, some            One thing I was surprised to learn was that            Depps, but that amazing golden era is consigned
with an agenda/job, others just clingers-on. I try    his initial approach to a good few of the people       to DVD and slowly decaying emulsions in
to get everyone out so I can get the real person.     he shoots, apart from having friends like Brad Pitt    Hollywood production companies’ basements.
In addition, I never use a studio, instead opting     call his mates (in that case George Clooney),          That is sad. I am lucky that in my career I have
to hire hotel rooms. One, they tend to be far         is simply to write a letter. But even simpler is the   been able to shoot and be touched by some of
cheaper, as whenever I have told the hotel’s          fact that above everything else, Andy is a huge        them. It’s a privilege as a photographer and a fan.”
marketing team that I’m just doing a shoot            film fan, almost to the point of being a geek.            Andy is easy to underestimate when taken
I have got a far better rate. And two, they have      This is the secret to his longevity; his success is    at face value and perhaps he uses this to great
a more personal feel to them over the ‘harsh’         down to the obvious talent behind a camera.            advantage in his career; but you warm to him for
surroundings of a studio setting. If I’ve done        But the fact he has an almost encyclopaedic            his child-like enthusiasm for the film world, the
my research properly, I can often find a hotel        knowledge of films, from the golden oldies to          stars he shoots and his passion for photography.
that has a connection with the person I’m             last week’s new releases, means he talks to the        Sitting with him is like being with your best
shooting, which may help to start a conversation      people he shoots at their level and about them.        mate as a kid, sitting in the tree house or den
or offer a picture opportunity.”                      This completely genuine interest has created           comparing winning conkers or fishing stories,
   Sitting in the leather chesterfield in the pub,    a mine of information that Andy can dip in and         Star Wars scenes and actresses you would like to
I found my image of Andy was changing. He was         out of to start building his relationship with the     snog – of course, I do all of these reasonably
a bit of a puzzle. Local Norfolk lad, studied hard,   sitter. There is always a question he can ask, and     frequently anyway! But then you realise his
had a bit of luck, has obviously got a whole          which actor would get fed up with intelligent          iPhone contact list must read like a Hollywood
bag of talent and yet his whole MO is so simple,      questions about themselves and their work?             agent’s Rolodex, and that at any minute Jack is
honest and straightforward. When we first                “The saddest thing,” Andy laments, “is that the     going to call... I wonder if he would have let me
sat down and before I had asked the first question    era of the true Hollywood icon: the Douglases,         say “Hi”? Silly, I know.
Andy said he might need to take a call from Jack      Bacalls, Curtises, Poitiers, Newmans and Rod              Oh, and Andy had a Guinness, just in case
mid-interview. “Jack?” I asked. Nicholson,            Steigers of this world, are nearly all gone, in my     you’re interested. PP
came the reply. At first I thought he was winding     opinion. I’m talking about the true greats who
me up, but he was completely deadpan.                 have lasted generations. Yes, we have brilliant        www.andygotts.com



            FOR MORE GREAT INTERVIEWS WITH PROFESSIONAL PHOTOGRAPHERS VISIT WWW.PROFESSIONALPHOTOGRAPHER.CO.UK
74
{ THE BIG INTERVIEW }




Julia Roberts.



                                     75
GI FOTnly
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EASY WAYS TO ORDER Quote 10PA
           www.subscriptionsave.co.uk/pp                         01858 438840
WHAT PROS WANT...   LENCARTA SAFARI RINGFLASH




                       LORD
                     OF THE
                       RING
                    (LIGHT)?
                           With the ‘beans’ being
                       very tightly managed, pro
                                 editorial portrait
                             photographer CRAIG
                           FLEMING sticks up his
                            hand to have a closer
                             look at the Lencarta
                         Safari Classic Ringflash
                        as an alternative to more
                               expensive options


                                                 77
WHAT PROS WANT...




We all have a wish list, I’m sure, and I’m no exception. So, when         system on three relatively intensive shoots with no sign of the battery
Adam Scorey called and asked if there was anything on my ‘to buy’         pack dying on me.
list, my answer was immediate. However, Adam’s influence as                  I am one of those photographers who tends to move around a lot
Editor of Professional Photographer didn’t stretch as far as Keira        when shooting, rarely using a tripod except at the lowest of light
Knightley... it didn’t even stretch to weekly or monthly, so I came       levels. So, as a ‘mobile’ shooter I was keen to see if using the
up with another idea – the Lencarta Safari Classic Ringflash kit.         Lencarta would slow down my workflow. It didn’t. In fact it actually
   I have used many types of lighting during my career, from huge         sped things up as I no longer had to worry about the angles of
parabolic reflectors to simple honeycomb grids, and one thing I love      shadows on the background or on the face of the model. The battery
about my work is experimenting with the myriad effects they all give.     pack comes with a shoulder strap, so even when shooting
Ringflash was the one thing that had eluded me, partly due to the         with a sync lead you are not technically tethered to anything.
cost and also because the options were limited – unless I had a power        As I have mentioned before, I am not a fan of instructions; I like
pack system. For the uninitiated, ringflash is like no other flash        things to be simple – which this is. The flash is operated from
system: effectively it is a ‘Polo’ of light where you shoot through the   controls on the battery pack, where you can set the flash power
hole. I know that many photographers do not like the effect it            steplessly from 1/8th to full power. There is also a test button to fire
produces – bright, vibrant colours and a halo of shadow being its         the flash and a charge indicator, as well as a ‘ready’ light.
most noticeable features – but I am keen to give it a go and, in the         You have two charging options: either via the battery pack or
process, brighten up my work, which is often described as dark.           directly into the NiMH battery itself, meaning that if you have two
                                                                          batteries you can charge one while still using the battery pack.
IN THE BOX                                                                There are two flashhead sockets where you connect the flash to the
On the morning of my planned shoot, a huge box arrived at my door.        battery, with a good, solid plug system that then locks down via
It was mainly packaging and padding inside, plus a further two boxes,     a plastic locking nut – again a nice touch; so far I am finding it hard to
one of which was home to the ringflash unit, while the other yielded      find fault with the Safari Classic kit.
a protective hard case containing the battery and cables. There was          Attaching the flashhead to the camera comes courtesy of
even a sync lead supplied, which is a nice touch as I hate being unable   a bracket coupled to the camera’s tripod bush. This bracket allows
to use a piece of kit because some stupid extra has not been included.    you to set (a) the distance of the flash unit from your camera and
   I tend to use mains-powered Elinchrom monoblocs for my                 (b) the height of the flash, meaning you can use the ringflash with or
day-to-day work as I do not have a huge budget for gear, which is         without your camera’s power grip attached. For the test I used
precisely what attracted me to the Lencarta system in the first           my Canon EOS 5D Mark II with the 24-105mm f/4L series lens
place. Like other portable systems, it runs off a relatively small        attached. It can be a physically long lens for a standard zoom,
mains-chargeable, portable battery pack.                                  so I removed the lens hood and the Safari Classic then fit perfectly.
   Lencarta’s website claims 1,150 flashes per charge, which did raise    Initially, everything did feel cumbersome, despite the
my eyebrows, but any worries proved unfounded; I have used the            flashhead’s low weight, but I soon got a feeling for it – even
                                                                          with my discombobulated, sausage-like fingers.

                                                                          IN THE STUDIO
                                                                          So far, so good, but it is about time I actually put the Lencarta to the
                                                                          use for which it is intended. I have borrowed my good friend and
                                                                          model, Leanne, for the day. I get her into make-up and explain to the
                                                                          make-up artist just how unforgiving ringflash can be on the skin and
                                                                          tell her not to be afraid to use colour and a good foundation. I am also
                                                                          utilising an orange background, which I procured for a good price due
                                                                          to its… orange nature. My gut feeling is that we need bold, strong
                                                                          colours for the shoot and I’m not wrong as I reel off the first set of
                                                                          images. Leanne comments on how bright the output is, mentioning
                                                                          that she can now only see purple rings. She does talk a lot, though,
                                                                          and I carry on!
                                                                             One issue that quickly becomes apparent is the red-eye, caused,
                                                                          I suspect, by the lack of a modelling light. There are ways around this;
                                                                          mine is to set up a monobloc behind me with just the modelling

78
LENCARTA SAFARI RINGFLASH
Keep your equipment in
                                                     the picture!




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WHAT PROS WANT...                                                                         LENCARTA SAFARI RINGFLASH
light on. It alleviates the effect but adds messy catchlights in the
eyes, though these can quickly be removed in Photoshop.
   It is only when I get the images up on the screen that I realise
how unforgiving ringflash is – nothing falls into shadow. Fillings in
teeth are illuminated and every stroke of the make-up artist’s
brush can clearly be seen. The halo of shadow behind the model is
at its most pleasing when you get your subject really close to
the backdrop; too far in front and it becomes a murky outline.
   I have also used this flash system outdoors where the
background is of little consequence. This, for me, is where the
Lencarta system really comes into its own, giving images
a real vintage flash effect. Also, its 600 watts of power is enough
to overpower what little sun we have.

ANOTHER OPTION
In the past, when I have wanted to emulate the light of ringflash,
I have used a neat technique with a softbox. Basically you need
to take off the front and any internal diffusing screens, and point
the light directly at your subject. Position your lens under the
softbox and squeeze yourself up so you’re virtually shooting from
inside the softbox without blocking too much of the light. I now
realise that although this creates a high-contrast effect, it doesn’t
really give the same beautiful coverage as a ringflash. The picture,
below right, shows this technique, with the finished result, right.

IN CONCLUSION
I don’t want this to sound too one-sided but, having used the Safari
Classic kit on three separate shoots, I’m struggling to find
something negative to say about it. At just under £700 it is still
going to make a significant dent in anyone’s finances, but that is
very little for what you get and the options it opens up.
Most ringflash systems cost well into the thousands, although
Bowens do make an innovative ‘reflector’ that connects directly to
a monobloc head; it does give a similar effect, although I don’t
imagine it is anywhere near as portable – or usable – as the Safari
kit. However, at half the price of the Safari Classic it may be worth
looking at if you already own a Bowens system.
   If I had one improvement to suggest it would probably be a strip
of LEDs around the head to provide a little bit of modelling light
to alleviate the red-eye issue. Overall, though, it is an excellent
piece of equipment and although the test was comparatively short,
the kit performed exceptionally well throughout. I know Lencarta
is expecting the Safari Classic back but, unfortunately, err, the
dog ate it – sorry! I can send you the dog if you like… PP

www.craig-fleming.com


 SPEC                   Lencarta Safari Classic Ringflash kit
                        £699, www.lencarta.com
                        Max output: 600W/s
                        Flashes/charge: Up to 1,150
                        Recycle speed: 2-3.5 seconds
                        Trigger: Radio and sync
                        Output consistency: +/- 0.1 EV
                        Colour temp varience: Up to 114K
                        Sync voltage: >5 volts                          THANKS TO: Model: Leanne – www.facemodelmanagement.com
                        Weight: 4.7kg                                   Make-up artist: Fiona Simons – fi_23@hotmail.co.uk



                                                                                                                                 81
GEAR



1                                                                                       2
                                                                                                              ASK WHAT IS INCLUDED
                                                                                                         Before buying a pre-owned camera,
FIND A REPUTABLE SELLER                                                                                  ask about the software and
Word of mouth is the best way to find a reputable seller, so ask family                                  accessories included in the package.
and friends for their personal recommendations. Visit internet forums                                    A missing manual is fine – you can
such as ePHOTOzine (www.ephotozine.com/forums) and ask members                                           purchase guides for most models from
for their experiences. If you decide to buy through an online auction                                    OTC (www.oldtimercameras.com).
site such as eBay (www.ebay.co.uk) check the level of positive feedback                 Be wary of missing batteries, chargers, AV leads or
received by the seller. Few members keep a 100 per cent hit rate for                    power cables – many items are specific to the maker
long, so read any negative reviews and make sure they are justified                     and can be hard to replace. If you plan to sell the
before deciding whether to bid. Once you have refined your search,                      camera later, check that the original packaging is
ask the buyer why they are selling the item, and what policies are in                   included and in good order.
place for returns and refunds.



                                                                                      EXAMINE THE INTERIOR




3
                        INSPECT THE EXTERIOR                                          If you are buying a digital camera, scrutinise the sensor for oil, scratches
                           If possible, visit the buyer in person                   or dirt. With an SLR, check the shutter curtains for grease, stickiness and
                           to examine the kit. Listen for any                       excessive wear. When buying a lens, assess the condition of the aperture
                           rattling noises as you handle the                        blades. To do this, select a small f/stop and press the depth-of-field
                           gear, and look for obvious dents and                     preview button on your camera. If the viewfinder darkens immediately,
                           scratches. If you are buying a lens,                     the blades are usually performing well. Once you are satisfied with the
                           inspect both the front and rear                          core mechanics, check the lens for dust and scratches by removing it
   elements carefully – marks on the front are generally                            from the camera and shining a torch through the barrel – be careful not to
   less of a problem than those on the back. Before                                 damage your eyes by directing the light towards you through the glass.
   rejecting a ‘scratched’ piece of kit, try cleaning it – the                      Finally, check the electronics: take a light meter reading and compare the
   marks might actually be hairs from a blower brush or                                      results to a handheld device; make sure the autofocus is fast and
   lines of stubborn dirt. Having looked at the                                                      responsive; fire the inbuilt flash; look for ‘stuck’ pixels on
   elements, inspect the mount for wear and                                                               the LCD screen etc.
   tear. Attach the lens to a camera and                                        READ
                                                                          THE RETURNS




                                                                                                                                   7
   check the connection is smooth and light
   tight. Now examine the filter thread:                           AND REFUNDS POLICY
   the grooves should be free of                               When a retailer offers a guarantee, it
   obstructions. Where relevant, check                         takes much of the risk out of buying                 ROTATE THE RINGS
   the battery compartment for                              second-hand equipment. Some dealers                     The zoom ring on a lens can lose its
   corrosion and the memory card slot                        offer three months’ protection against                 grip over time, causing the weight
   for missing or bent pins.                                     defects, while others provide up                   of the front element to pull the
                                                                    to nine months’ cover. Make                    barrel out of position. This annoying
                                                                   sure you are familiar with the                  habit can be corrected using a Lens
                                                                   returns and refunds policy of                  Band (www.lensband.com), but it is
BE AWARE OF FUNGUS                                                        your chosen seller.                   still best to prevent it in the first place.
A lens that has been stored in a bright environment with                                                       To check a lens for ‘zoom creep’, attach
high humidity is particularly susceptible to fungus.                                                       it to a camera and point it towards the
This organism is highly destructive and appears as blobs or web-like                                  ground – if the ring rotates unassisted, then
patterns etched into the glass. Once an area has been infected, the                          think twice about parting with your cash. If you are
fungus spreads and, depending on the type, may create a thick layer on              satisfied with the results, check that the lens travels
the lens element – ultimately destroying it. Fungal outbreaks can be                through the full focal range without sticking. Next, inspect
treated, but the cure usually involves dismantling the lens – something             the focusing ring. Switch the lens to AF and focus on
that is best left to the professionals. To check for fungus, remove both            a nearby object. Listen for any unusual noises as the
lens caps, shine a torch through the barrel (see tip 4) and look for                motor kicks in. Repeat the exercise with a distant object.
frost-like patterns carved into the glass. If you suspect that a lens has           Switch the lens to MF and rotate the focusing ring,
fungus, don’t attach it to your camera.                                             checking for any grittiness.


 WHERE TO BUY SECOND-HAND KIT                                                      I Grays of Westminster, 40 Churton Street, Pimlico, London
 I Cameraworld (London branch), 14 Wells Street, Marylebone,                       SW1V 2LP, tel: 020 7828 4925; www.graysofwestminster.co.uk
 London W1T 3PB; www.cameraworld.co.uk                                             I Jacobs (branches across the UK), tel: 0845 600 6055;
 I Photographica camera fairs; www.nanites.co.uk                                   www.jacobsdigital.co.uk

82
10TIPS
FORBUYING
                       SECOND-HAND KIT
                       The market for second-hand camera equipment is booming; many
                       professional photographers are selling pro-spec models through shops,
                       fairs and auctions in order to fund their next upgrade, while students
                       are discovering the joys of shooting and processing
                       black-and-white film. Naturally, digital equipment
                       suffers the most from depreciation, but lenses tend to
                       hold their value well, with Leica and Canon among
                       the top brands. Buying pre-owned equipment
                       sometimes carries an element of risk, says pro
                       TRACY HALLETT, but there are ways to get a bargain




                       8
                       TAKE IT FOR A TEST DRIVE
                       Auction items are often ‘sold as seen’ so it is important to take
                       your camera/film/memory cards along with you on the viewing
                       day. Alternatively, when buying in-store take a few test shots
                       and ask the retailer if you can view the results on a computer.
                       If you are buying a film camera, shoot a roll and ask if it can be
                       processed in-store. Look for retailers offering ‘touch and try’
                       displays, such as Park Cameras (www.parkcameras.com), or mail
                       order companies providing seven-day approval schemes, such as The
                       Vintage & Classic Camera Company (www.vintageclassiccamera.com)


                                          ALLOW FOR DELIVERY/IMPORT COSTS
                                                                                                                PAY WITH
                                                                                                             A CREDIT CARD
                                                                                                        If your item costs more than £100,
                                                                                                     pay for it with a credit card. That way,




                        9
                                                                                                     if it doesn’t arrive, or fails to meet the
                                           Buying goods from outside of the EU offers great         seller’s description, you are covered by
                                           savings, but costs soon mount up when you factor in    section 75 of the Consumer Credit Act 1974
                                           customs duty and import tax. If you plan to bring      – provided you can prove breach of contract
                                           items into the UK, you will need to pay customs duty   or misrepresentation. Alternatively, online
                                           on anything over £135, plus import VAT on anything       auction sites recommend using PayPal.
                                           over £18 (this will decrease to £15 from 1 November      If a dispute is filed within 45 days of the
                                           2011). Buying goods from within the EU isn’t as          original transaction – and the company
                        complex, but it is still important to include the cost of post and           finds in your favour – they will refund
                        packaging in your calculations. Failure to meet the requirements of                 all of your money, plus any
                        HMRC (see www.hmrc.gov.uk) can lead to your goods being seized,
iSTOCK / BY_NICHOLAS




                                                                                                              postage and packaging
                        without a refund.                                                                               costs.


                       BOUGHT USED GEAR? TELL US YOUR STORY AT FEEDBACK@PROFESSIONALPHOTOGRAPHER.CO.UK
                                                                                                                                                  83
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GEAR

Buying second-hand photographic equipment
                                                                                    It is important when starting out to plan your purchases. Take my D3;
 CASE STUDY: WEDDING PHOTOGRAPHER ALISON BAILEY                                  originally it cost about £3,000 and I bought it for £1,700. The bulk of its life
                                                                                 lies ahead and I can make the most of it while the studio gets off the ground.
What are your thoughts on buying second-hand gear?                               Only when the studio is making the kind of profits to replace the D3 will
The high price of new photographic equipment, especially at the ‘pro spec’       I consider spending that money.
end, means it makes sense to buy good-quality, second-hand equipment.               The life of a camera body is generally less than that of a lens. I expect my
You get so much more ‘bang for your buck’ than buying new and settling           lenses to last six years and if I get more, it is a bonus. The bodies are written
for less performance. It is a bit like buying a new car – you lose about         off in my business plan over three years, so if I can spend £1,700 rather than
20 per cent of the value the minute you take it out of the showroom.             £3,000, then £566 comes off my annual accounts rather than £1,000.
                                                                                 That extra £434 pays for some good-quality training which in turn helps
Where do you buy your equipment?                                                 my business.
I bought most of it from the US. Even after doing the legal stuff with
customs it still worked out cheaper. It was a fairly major investment with two   What do you look out for when buying?
D700s and 24-70, 70-200, 50 and 105mm lenses and two SB-900 flashes.             Reputation. Is the seller a dealer? What is the returns policy? I have bought
I had bought from the supplier before when I was using Canon equipment           from a dealer before and MPB Photographic was super.
so I knew I could trust them. The warranties on the lenses are international        Do you know the seller from a photography forum? If so, what have they
and I was not overly concerned about the D700s. I took a slight risk on          sold before? You can often tell what sort of character they are by how other
those developing a fault, but reckoned any repair would still be less than the   people respond to them, so read what has been written about them and get
savings I had made. It worked in my favour, because the bodies would now         a feel for the person behind the avatar.
be out of warranty anyway and they have been faultless.                             Are you buying from a friend? Sometimes this can be the best buy, but
   I bought a 14-24mm wide-angle from someone I knew via a photography           be careful, if it is all okay you have a good deal, but if something goes
forum and made a tidy saving. It adds something other photographers don’t        wrong you could jeopardise your friendship. Are you prepared to do that
have in their wedding-day arsenal. Next on my list was the 85mm f/1.4:           for a camera?
a superb optic. With a studio being built I am saving that one for when             Make sure the gear is not stolen. Where is it advertised and are there
I have the chance to explore it fully. It was a second-hand purchase from        contact details? Is there a box and charger, or a receipt? Not many thieves
a photography forum and about 60 per cent of the new value.                      will have all of those and you have a fighting chance of keeping your new
   With the studio looming and my bank account emptying what else could          purchase by noting as much as you can about the background. On eBay there
I possibly want? Well I bought a D3. I do not like the grip on the D700s and     is a questions function, so use it. By asking questions you are demonstrating
with these doing the bulk of the wedding work I wanted a body that would         that you trying to ensure you are above board. If the seller is not keen on
give me enough quality in the studio but with ergonomics and the capacity to     answering questions like “where did you buy it?” walk away. A bargain is
be routinely hammered. Step forward a D3 with a shutter count of less than       anything but if the police seize it.
30,000; rated to an MTBF of 150,000 actuations it should give me plenty of          Don’t be afraid to buy second-hand but do check your purchase when you
work before needing to be replaced.                                              receive it and communicate immediately if there are any problems. Bear in
                                                                                 mind you cannot expect the same as if you were buying new. So long as any
                                                 RRP          PAID approx        defects are disclosed and do not affect performance you can get some great
 THE                                                                             buys. By keeping your eyes open and researching the going rate for your
 COST            Nikon D700                      £2,248       £1,600             intended purchase you can get some high-end equipment that has been little
 OF              Nikon D3                        £3,400       £1,700             used and will give years of service.
 BUYING          Nikon 24-70mm f/2.8             £1,566       £1,100
 THE             Nikon 70-200mm f/2.8            £2,086       £1,600             Which equipment holds its value?
 BASIC           Nikon 50mm f/1.4 AF-D           £292         £200               The Nikon D700/D3 variants and the Canon EOS-1 and 5 series still do.
 KIT             Nikon 105mm f/2.8               £782         £600               So long as you watch out for the shutter count and try to avoid anything that
                 SB-900 Speedlight               £418         £300               could be a tad ‘warm’ these can be a sensible investment. PP

                 TOTAL                           £10,792      £7,100             www.alisonbaileyphotography.co.uk



 I London Camera Exchange (branches across the UK),                              tel: 020 7490 8444; www.reddotcameras.co.uk
 tel: 01962 622040; www.lcegroup.co.uk                                           I R.G. Lewis, 29 Southampton Row, London WC1B 5HL,
 I MrCad, 68 Windmill Road, Croydon, Surrey CR0 2XP,                             tel: 020 7242 2916; www.rglewis.co.uk
 tel: 020 8684 8282; www.mrcad.co.uk                                             I Richard Caplan, 25 Bury Street, London SW1Y 6AL,
 I Park Cameras, York Road, Victoria Business Park, Burgess Hill,                tel: 020 7807 9990; www.richardcaplan.co.uk
 West Sussex RH15 9TT, tel: 01444 237070; www.parkcameras.com                    I The Vintage & Classic Camera Company (mail order internet store),
 I Red Dot Cameras, 68 Old Street, London EC1V 9AN,                              tel: 02392 571886; http://vintageclassiccamera.com

                                                                                                                                                                85
WHAT PROS WANT...




86
HAMA DCCS KIT




FAST AS
          These days the market is
          seemingly awash with
          gadgets that 10 years ago



  LIGHT
          would have required
          an electronics degree to
          build and cost more than
          your camera. We asked
          CRAIG FLEMING to test
          Hama’s DCCS (digital camera
          connecting system) and
          see if it could offer working
          pros another string to
          their photographic bow

          IN THE BOX
          There are three parts to this kit and once
          I get them out of the blister packs my first
          impressions are favourable. Build quality
          is something I have a thing about; ask any pro
          who uses their kit day in, day out and they will
          probably agree. If something looks and feels
          like it fell out of a cracker, then I will steer well
          clear, regardless of the name on the box.
          The switches have good solid clunks as you
          move them into each position. The tripod
          bushes that allow you to mount the sensor
          units are steel, not plastic, and the jack plugs
          that connect the sensor unit to the camera are
          backed up by a threaded collar. If you mount
          the main sensor on your hot shoe, there is
          a locking nut to tighten it down – little things,
          I know, but they do instil confidence in my gear.
          Luckily for me, and anyone buying this kit,
          all the components have a good feel to them.
          First hurdle cleared.
             So what do you get in the kit? Firstly, there
          is the remote release control unit, the shutter
          button if you like. From here you can select any
          of the three channels on which to operate the
          system. Make sure you choose the same
          channel on the receiving unit, or you could end
          up looking like a daft kid staring down the
          end of a hosepipe, just as I did. You can also

                                                            87
select single frame, multi-frame/bulb or self-
                                                     SPEC
timer shooting. There is also the main shutter                                                  Hama DCCS – £80
release, but the most important button is the                                                   www.hama.co.uk
smaller one that activates the motion sensor                                                    This is a photo-electric transmitter and receiver
release. The receiving unit can either be                                                       unit which, when attached to your camera with the
hot-shoe mounted or, as I did, mounted on a                                                     appropriate connection lead, can be used to
lighting stand. If you are planning on placing it                                               remotely fire the shutter (up to 5m away) as the
away from the camera, a five-metre extension                                                    subject breaks through the detector. It is ideal for
cable is available as an optional extra. You will                                               wildlife, sporting and general action subjects. The
also need to buy the correct connection cable                                                   transmitter and receiver come supplied in the box,
for your camera and the two units run on AAA                                                    but the 5m extension lead (£15) and the specific
batteries, which are not supplied.                                                              camera connectors are optional extras.

ON THE TRACK
The next and biggest test, and the one I am
most eager to see, is how the Hama DCCS             the five-metre extension cable; the two              he lifts his right foot first, activating the units
remote release system actually works in             sensors are about four or five metres apart,         and firing the shutter as his head goes over
practice. There are many gadgets available to       which is at the limit of its range. I have           the hurdle. Perfect timing, I must admit.
photographers and often the only good thing         also purposely made sure the bright sun is           There does seem to be a very minor lag but
about them is their marketing blurb, so I am        directly opposite the far sensor, so if it passes    this is something you would need to think
looking forward to using this one in the field.     this test I will be impressed. Initially, the unit   about when positioning your sensors; the
Assisting me today is fitness model Jerone,         seems to have a giddy few seconds, firing the        faster your subject, the farther away from the
and the location is Don Valley athletics            shutter intermittently; I put this down to           focal point your sensors need to be, but it’s not
stadium, in Sheffield. While Jerone limbers up      nerves and the units calm down, allowing us          much. Trial and error will get the results
I arrange one of the hurdles on the track           to start the test.                                   and you would not set it up without testing it
and position the two sensors either side of it,        Pre-focusing on the top of the hurdle, I set      on your chosen subject anyway.
hoping to catch my model mid-leap.                  the lens to manual focus, so as to avoid               We repeat this about 20 times and there are
   The receiving unit is attached to my             hunting, and recompose, tightening down the          a couple of misfires, but all in all we get
tripod-mounted Canon EOS 5D Mark II, using          tripod. Cue Jerone. Approaching the gate             a good selection of shots and I have to admit

88
WHAT PROS WANT...                                                                                                         HAMA DCCS KIT

  PROS AND CONS
  It is a big ask for me to give a definitive
  list of the pros and cons of any item of
  equipment, having used it only once or
  twice. However, I would give this
  piece of kit a serious thumbs-up, for a
  few reasons. Firstly, the pricing seems
  to be right and you would be
  hard-pressed to get similar items from
  any of the leading marques at
  anywhere near the price of the Hama
  DCCS. Secondly, it works – and better
  than I had initially envisaged, which is
  always a nice surprise.
     There are few cons to buying the
  Hama release system, although if
  I were going to be picky, it could at
  times be a little ‘twitchy’, firing when
  it shouldn’t have, and on the very odd
  occasion not firing when it should have.
  This wouldn’t normally be an issue, but
  I often shoot outside with monoblocs
  linked up to battery packs, so power
  conservation could be an issue if I were
  on a commercial shoot and my pack’s
  power became depleted because of
  misfires. However, it may be due to
  me using the sensor virtually facing
  the sun, so it’s a very minor niggle.




I am pleasantly surprised by what is appearing
on the back of the camera. I had purposely
ignored the kit instructions just to see how
easy it was to set up; again, another hurdle
cleared as everything just works instinctively.
In fact, it is harder to get wrong than right.

WOULD I BUY IT?
To be totally honest, I would. Let’s not forget
this is not just a motion sensor release, but
also a wireless release which does open
a lot of avenues to any creative professional.
In my day-to-day life as an editorial portrait      “I arrange one of the hurdles on the track and position the
and beauty photographer, I don’t have much
call for a system such as this but, like many       two sensors either side of it, hoping to catch my model
working pros, in these tough economic times
I have to be able to turn my hand to other          mid-leap... I have also purposely made sure the bright sun
areas of photography, so you never know.
I can see it being put to good use for event
                                                    is directly opposite the far sensor.” Craig Fleming
photographers covering subjects such as
showjumping or BMX racing. In these
circumstances, linked to a spare body and           Will it make me money? Nothing is guaranteed       THANKS TO: Model: Jerone -
lens, it would almost certainly pay for itself in   in our industry, but I would be tempted to think   www.facemodelmanagement.com
the first few shots.                                it could. PP                                       Sarah Webb at Don Valley athletics stadium
   And that is how working professional                                                                for the loan of the track.
photographers need to think these days.             www.craig-fleming.com

                                                                                                                                                89
GADGETS


GADGET
                                                                    IZON REMOTE ROOM MONITOR
                                                                    If you want to record a photography shoot in action or
                                                                    simply keep tabs on your studio when you are not
                                                                    around, check out the iZON Remote Room Monitor.
                                                                    This app-controlled video camera enables live streaming
                                                                    of audio and video to an Apple iOS device, such as an




MONTHLY
                                                                    iPod touch, iPhone and iPad, anywhere in the world.
                                                                    The iZON can watch and listen for you, alert you about any
                                                                    motion or noise and record automatically to a free,
                                                                    private YouTube account, so you can record promotional
                                                                    YouTube videos. The iZON is available from
                                                                    www.steminnovation.com, priced at $130 (about £80).
If you’re like us, there are more
gadgets involved in your photography         NEW BLACKBERRY CURVE RANGE
than just your camera. While they            Keeping up with emails, making phone calls and social
                                             networking are all essential aspects of a freelance
may not take or edit your picture,           photographer’s work and the new-generation BlackBerry
we’ve looked for some of the more            Curve 9350, 9360 and 9370 smartphones should prove
                                             popular. Using the BlackBerry 7 operating system they
unusual items on the market                  feature a classic QWERTY keyboard for fast, accurate typing
that might enhance this process              and an optical trackpad for simple, one-handed navigation.
                                             They are just 11mm thick and include GPS and Wi-Fi
                                             support, as well as a 5MP camera with flash and video
                                             recording so you can instantly share on social networks.
                                             The BlackBerry Curve 9350, 9360 and 9370 smartphones will be available this
                                             month at a price to be confirmed. www.uk.blackberry.com



                                                     NEWERTECH iFOLIO iPAD CASE
                                                     If you are looking to add a touch of style when carrying your iPad,
                                                     the NewerTech iFolio leather carrying case is a great alternative to
                                                     your rucksack. It not only looks stylish but protects your iPad from
                                                     scratches and accidental damage. As well as padded protection there are
                                                     two slots for storing documents and ID. The iFolio is available in
                                                     11 colours and has an optional shoulder strap. Prices start at $88
                                                     (about £54) from www.macsales.com



 V-MODA CROSSFADE M-80 HEADPHONES         PK120 PICO POCKET PROJECTOR             SONY UNVEILS NEX-VG20E
 V-MODA worked with musicians,            This month PP highlights the            Sony has introduced the NEX-VG20E video
 producers and DJs while                  PK120, the latest Pico Pocket           camera with E-mount interchangeable lens
 developing the new Crossfade             Projector from Optoma which             system, 16.1 megapixels, including
 M-80 on-ear noise-isolating              projects wide-screen images of up       DSLR-quality stills with RAW support and
 headphones. The M-80 is less             to 70in. Weighing just 145g, the        AVCHD 50p/25p. It bridges the gap between
 than half the size of its sibling,       pocket-sized PK120 is capable of        video and stills, and features improved
 the Crossfade LP, but has the            storing major file formats, while       audio with the Quad Capsule Spatial Array
 same toughness and                       the micro-SD slot provides              microphone and stereo/5.1 sound
 durability. To re-create                 additional multimedia content and       recording, manual controls, new hand grip
 a pure, balanced                         is compatible with cards of up to       and Xtra Fine LCD touch screen with
 sound the M-80 uses no                   32GB. The maker says it makes           TruBlack technology. This successor to the
 batteries or artificial sound            projecting photos, films or             NEX-VG10E, which was the first consumer
 processing and relies instead on         PowerPoint presentations                HD camcorder in the world with
 acoustic techniques. The headphones      straightforward and hassle-free.        interchangeable
 come with two Kevlar-reinforced          The Optoma Pico PK120 Pocket            lenses, will be
 microphone cables and a carrying case.   Projector is available from             available from
 The Crossfade M-80 is available          selected UK retailers, priced at        November.
 from www.v-moda.com, priced at $230      £180, which includes a carrying         The price has yet
 (about £140).                            case and power adapter.                 to be confirmed. www.sony.co.uk
                                          www.optomapico.co.uk

                                                                                                                                 91
COMPETITION




                                        Win Fluid Mask 3.2
                                         Answer a simple question for your chance to win one of five boxed
                                         copies of the Vertus Fluid Mask 3.2 Photoshop plug-in, worth £99

Ideal for photographers, Fluid Mask 3.2 is      FEATURES:
a masking tool that works as a stand-alone      • Visual Image Segmentation                            HOW YOU CAN WIN
application and a plug-in to Adobe’s            • Intelligent Edge Blending                            Go to our magazine’s website at
Photoshop and Elements. The Visual Image        • Onscreen Help and Guidance                           www.professionalphotographer.co.uk
Segmentation lets you see exactly how your      • Colour Based Selections                              and answer the following question:
image is made up of segments of similar         • Stored Workplace Settings                            • Name one of the three advantages
properties, enabling you to create super-fine   • Localised Edge Detection                             of buying from downloadbuyer.com
mask selections with ease. The Localised        • Masks hair beautifully                               (Visit www.downloadbuyer.com/
Edge Detection and Blending allows you to       • Quick to pick up and use                             company/about to get a clue)
isolate difficult areas and apply alternative                                                          It couldn’t be simpler!
selections, while the Intelligent Edge
Blending gets the closest to extracting the
true character of the image.
  The Onscreen Help and Guidance makes            WHERE TO SEE MORE
the software quick and easy to use. The           The Vertus Fluid Mask 3.2 software is available to
Stored Workspace Setting allows you to            download from downloadbuyer.com and in boxed
tailor the default settings to your needs and     formats from Amazon.co.uk, priced at around £99.
process complete studio runs effortlessly.



     A SELECTION OF THE FEATURES ON
     THE FLUID MASK 3.2 SOFTWARE




92
1971 - 2011
       www.ParkCameras.com/pp
                        Tel: 01444 23 70 68
Free Delivery to UK Mainland on Cameras/ Printers/ Scanners!




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    Olympus E-P3                          Fujifilm X10                         Pentax K-5


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                                                                         K-5 + 18-55 WR £819.99
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  Samsung NX200                          Pentax 645D                        Panasonic GF3

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Due in stock October! 645D Body £8,999.00                                 Our Price £379.00
                                      645D + 55mm £9,999.00              GF3 + 14-42mm £429.00
  See web for full details              See web for details               GF3 + 14mm £499.00
All prices include VAT @ 20% Opening times Mon-Sat 8:45-5:45pm; Thursday 8:45-7.30pm; Sunday 10:15-4.30pm.
                   Sunday trading is for in-store only We accept Visa, Mastercard, Switch/Maestro.
                    Address: York Road, Victoria Business Park, Burgess Hill, West Sussex RH15 9TT
            All products are UK stock. E&OE. Please mention “Professional Photographer” when ordering
       Prices correct at time of going to press; check website for latest prices.
The Professional Choice
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                      Q                                                                                                 Q
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Phone or email now for a competitive quotation for your requirements


                                                                      D3s Digital SLR
                                                Key features
                                                    12.1 megapixel FX, (Full-frame)
                                                    CMOS sensor
                                                    9fps consecutive shooting (11fps in DX                                                                                                                                            2011
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                                                                                                                 NEW                                                                    splash
                                                    Crop mode)
                                                    Multi-CAM3500FX 51-point AF system
                                                    EXPEED image processing engine
                                                    D-Movie records high-definition (HD)
                                                    movie clips in stereo sound



                                                                                                                 LEICA X1
                                                    (Compatible stereo microphone                                                                                                                 The North West’s
                                                    required)
                                                                                                                                                                                                biggest photo show
                                                                                                                                                                                          www.wilkinson.co.uk/digitalsplash

  LEASING BENEFITS                            3 year lease rental per month
• Payments are 100% tax deductible
• No large capital outlay
                                              NIKON D3S BODY ONLY .......... £104.01 +VAT                    LEICA                                                                   • 12.9 megapixels
                                                                                                                                                                                     • LEICA ELMARIT 24 mm f/2,8 ASPH
                                              NIKON D3S +
• No large initial deposit or final payment
• Identifiable monthly running cost
                                              AF-S 24-70 F2.8G ...................... £140.40 +VAT
                                              NIKON D700 + AF-S 24-70
                                              F2.8G ......................................... £89.24 +VAT
                                                                                                             X1                                                                      • 2.7" LCD screen
                                                                                                                                                                                     • 11 AF segments
                                                                                                                                                                                     • Simple Handling, Complete Control
Any photographic equipment can be put
onto a 2 or 3 year lease rental agreement
(£1000 minimum). Please contact one
                                              NIKON D700 + AF-S 24-70
                                              F2.8G + AF-S 70-200 F2.8G
                                                                                                                                                                                       £1299.00
of the branches below to discuss your         ED VR II..................................... £136.90 +VAT                                                                                X1 ACCESSORIES
requirements – we will be happy to                                                                                                                                                Ever Ready case                                   £160.00
advise and provide a written quotation                                                                                                                                            X1 Viewfinder                                      £259.00
for further consideration. Agreements are                                                                    New firmware has improved                                             X1 handgrip                                        £90.00
subject to status and acceptance – an         13 Market Street, Swindon,                                     this camera further                                                  X1 Battery BP-DC8                                  £70.00
easy and quick process to undertake.
                                              WILTS SN1 1RZ
                                                                                                                                                                                                 M SERIES
                                                                                                             LEICA D-Lux                                           5                LEICA
    Swindon Branch                     Witney Branch                      Newbury Branch
   Tel: 01793 523332                Tel: 01993 702687                    Tel: 01635 528788
                                                                                                              £599.00
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                                                                                                                                                                                                               allows the utilisation of the
                                                                                                             A true Leica,                                                                                     full 35mm format.
                                                                                                             not only in terms
                                                                                                                                                                                   M9 Black Body                                       £4900.00
 Visit us online at: www.t4cameras.co.uk                                                                     of its elegant
                                                                                                             design but also in its                                                M9 Grey Body                                        £4900.00
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                                                                                                                                                                                   Body Black or Silver £5395.00
                                                                                                             D-Lux 5 Accessories                                                   The M9-P is a contemporary
                                                                                                             D-Lux 5 battery                                        £63.00         tool for all who demand the
                                                                                                                                                                                   highest standards in
                                                                                                             D-Lux 5 EVF-1 Viewfinder                               £275.00         image quality.
                                                                                                             D-Lux 5 Handgrip                                       £63.00
                                                                                                             D-Lux 5 Leather ever-ready case                       £135.00         M Lenses
                                                                                                                                                        M Tri Elmar 16-18-21mm f4 &
                                                                                                                                                        Viewfinder Set                 £3999.00
                                                                                                             NEW LEICA                 V-Lux 2          M 18mm f3.8 Super Elmar ASPH £2200.00
                                                                                                                                                        M 21mm f1.4 Summilux          £4399.00
                                                                                                             £599.00                                    M 21mm f2.8 Elmarit           £2999.00
                                                                                                             The super-zoom com-                        M 24mm f1.4 Summilux          £4399.00
                                                                                                             pact for travel and                        M 24mm f2.8 Elmarit           £2699.00
                                                                                                             nature photography.                        M 24mm f3.8 Elmar ASPH        £1699.00
                                                                                                                                                        M 28mm f2 Summicron           £2799.00
                                                                                                                V-Lux 2 Outdoor Case            £135.00 M 28mm f2.8 Elmarit           £1399.00
                                                                                                                                                        M 35mm f1.4 Summilux ASPH £3440.00
                                                                                                                                                        M 35mm f2 Summicron           £1999.00

                                                                                                             LEICA                 D-Lux 4              M 35mm f2.5 Summerit          £1179.00
                                                                                                                                                        M 50mm f0.95 Noctilux ASPH £7348.00
                                                                                                                                                        M 50mm f1.4 Summilux          £2550.00
                                                                                                                                                        M 50mm f2 Summicron           £1400.00
                                                                                                             Now only                                   M 50mm f2.5 Summarit
                                                                                                                                                        M 75mm f2 Summicron
                                                                                                                                                                                       £949.00
                                                                                                                                                                                      £2380.00
                                                                                                             £499.00                                    M 75mm f2.5 Summicron
                                                                                                                                                        M 90mm f2 APO Summicron
                                                                                                                                                                                      £1179.00
                                                                                                                                                                                      £2600.00
                                                                                                             Limited Stock                              M 90mm f2.5 Summarit          £1179.00
                                                                                                                                                        M 135mm f3.4 APO TELYT        £2290.00
                                                                                                             The D-Lux 4 is ideal, whether for subjects M Macro Set 90mm f4, Angle Finder
                                                                                                             composed with lots of forethought or for   M & Macro Adapter             £2750.00
                                                                                                             spontaneous reportage.                     M Flashguns
                                                                                                                                                        SF24D                          £260.00
                                                                                                                                                        SF58                           £539.00
                                                                                                                                                                                      www.wilkinson.co.uk



                                                                                                             Wilkinson C a m e r a s
                                                                                                             DIRECT SALES LINE NOW OPEN 7 DAYS 01772                                                                        252188
                                                                                                             Email Orders: sales@wilkinson.co.uk                                          www.wilkinson.co.uk
                                                                                                                  Preston                 Blackburn                     Burnley                         Bury                        Bury
                                                                                                             27 Friargate Walk,           42 Northgate              95 St. James’s St             61 The Rock                 61 The Rock
                                                                                                            St. George’s Centre          01254 581272                01282 424524                0161 7643402                0161 7643402
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HASSELBLAD FIRMWARE
UPDATE                                                                                                  COREL VIDEOSTUDIO
Hasselblad H4D-40 and H4D-50 users can                                                                  PRO X4 ULTIMATE
now benefit from the same free firmware                                                                 Corel has updated
update as the H4D-60. The update includes                                                               VideoStudio Pro X4
a one-click focus check that zooms in on                                                                with the Ultimate
your images to 100 per cent, a bi-directional                                                           edition which contains
spirit level and quick access to a new screen                                                           an expanded set of tools
on the back to show top panel information on                                                            and plug-ins, making it
the rear display. You also get live video view                                                          ideal for action sports
mode via Phocus, as well as Schneider or                                                                videographers and HD DSLR shooters.
Rollei electronic shutters being supported                                                              The new content includes the extreme
by the H4D-40, H4D-50 and H4D-60 for                                                                    video stabilisation and advanced image
accurate work on technical cameras.                                                                     correction of proDAD Mercalli SE as
The firmware updates will be available from                                                             well as the broadcast-quality titling
1 December. Photographers can get more                                                                  tools of Boris Graffiti 5.3, which
information about the update and                                                                        include type-on-text, text on a path,
a sneak preview of the additional features                                                              jitter and randomisation. The Ultimate
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  ALL-NEW PIXMA                                    SAMSUNG NX200 REVEALED
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  £179, while the
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  (pictured) will be                                NEVER MISS AN ISSUE You can buy a current issue of Professional Photographer
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                                                                                                                                             103
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                            The Big
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                            PORTFOLIO
                            The best of your images

                            The Stock Market
                            Surviving the downturn

                            MIDDLEBROOK
                            Squaring the circle
MATTHEW SEED PHOTOGRAPHY




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                                                                                                                                                                                                                                                                                                                 105
READERS’
 HEROES:
 BUSSELLE
 & DALLET




                                                                                                                                                The hilltop village
                                                                                                                                                     of Casares in
                                                                                                                                                  southern Spain.



Travel stock photographer and author TIM GARTSIDE talks about the people who inspired
him in his formative years as a budding photographer and how their work and experiences
have continued to shape his work and style


W
                 hen I was studying graphic design and photography at                His eye for composition, light and colour were almost how I think Bill
                 Maidstone College of Art I have to admit I was a bit of a B&W    Brandt might have shot in colour: moody and full of graphic impact – often
                 elitist snob. I sneered at colour as totally uncool and not      distilling the world to a few beautiful shapes and colours. By analysing his
                 very fine-arty. My only foray into colour was Scotch 1000 film   images, I learnt it was best to shoot at dawn and dusk, but also how to shoot
– anyone remember that beauty?                                                    at midday. A professional travel photographer needs to cope with light all
    My heroes back then were the wonderful Bill Brandt, Edward Weston,            day long; you just need to think of what subjects work best at midday. It was
Edward Steichen, Alfred Stieglitz and all the other great B&W                     just up my street and his influence can still be found in each of my images.
photographers of the first half of the 20th century. It was only when                I joined my first stock library, Age Fotostock, because of my other hero –
I left college that I realised the modern commercial world was mostly             Dallet. He was already a member and told me how you could sell images via
colour, so I started using it for that reason.                                    stock libraries. Wow, I could sell all my landscape shots and make money
    I was made redundant from a reprographics company in 1990 during the          from them (past tense, of course!). He taught me about a wide range of
last recession and went to live in Spain for a while. It was here that I really   commercial jobs while I assisted him in southern Spain. Just watching a pro
started to develop my passion for landscape and travel photography, turning       work is worth so much more than words or college lectures: how to shoot
it into a proper business for selling to stock libraries. I gained much           food and people using a reflector or flash for fill-in, or getting in close with
inspiration from three photographers: the brilliant Jean-Dominique Dallet –       a 21mm wide angle so you could see the food and atmospheric background.
whom I assisted in Spain; Charlie Waite with his book Andalusia; and in           He took me on travel trips to different parts of Spain – I remember seeing
particular Mike Busselle in his two books Landscape in Spain and Castles          the mosque at Cordoba for the first time and being introduced to churros –
in Spain. Sadly, he died several years ago, so I never got a chance to say        Spanish doughnuts. He gave me the confidence to branch out on my own.
thanks, but his travel books, particularly on Spain, gave me plenty of ideas      A great guy – check out his work at www.jddallet.com/dalletjob.html PP
and creative ways of shooting the landscape.                                      www.timgartsidephotography.com



            GOT JUST SUCH A STORY TO TELL AND AN IMAGE TO GO WITH IT? IF SO, EMAIL ADAM.SCOREY@ARCHANT.CO.UK
106
Professional photographer uk   2011-10
Professional photographer uk   2011-10

Professional photographer uk 2011-10

  • 1.
    WWW.PROFESSIONALPHOTOGRAPHER.CO.UK FOR PROFESSIONALS, BY PROFESSIONALS PROFESSIONAL SINCE 1982 OCTOBER 2011 £4.20 PORTFOLIO Love Music Love Food THE BIG INTERVIEW ANDY GOTTS the Face Man ONLINE MARKETING New six-part series PPOTY MIDDLEBROOK AWARDS OUR FAVOURITE what the French do better... UPLOADS SO FAR COMPETITION, GADGETS & HEROES PLUS: BUYING USED, WHAT TO CHARGE & WHAT PROS WANT...
  • 3.
    Well, well, well,I must admit to it being rather an interesting month here in the office. From an email saying I look “bored”, in my Editor’s picture (left: Really?), to recording my first set of podcasts, to putting out all sorts of ‘fires’ in the wake of Mick Cookson’s The Undercutters article in September’s magazine. This is obviously a very important issue for many of you out there – as you will see in the Feedback pages from just some of the emails I had. And it’s a subject I will continue with over the coming months. Highlights in this issue, for me, have to be two features in particular. First, Patrice de Villiers’ amazing set of images for her book in aid of Teenage Cancer Trust, Love Music Love Food, and, second, my interview with Dr Andy Gotts. Inspiration a-plenty there. We have had a great response to the PPOTY awards, and you will see some of the team’s early favourites on page 28. Middlebrook has october penned some pure bull, and Chris Frear lets us in on life as a working pro in rural Scotland – he even covers horses’ cocks (literally!). Paul Tansey, MD of a company called Intergage, starts a new, six-part series about online marketing for us, while Selina Maitreya tells us to wake up and smell the coffee! We have an interesting feature on second-hand gear for pros, with a case study from someone who saved quite a few quid taking this route. A competition to win Fluid Mask software and a bunch of neat gadgets are also worth a look. Oh, and I must not forget the cheeky monkey... you will know what I mean if you take a look at page 63. Enjoy the issue. Adam Scorey, Editor feedback@professionalphotographer.co.uk FRONT COVER Thanks to Dr Gotts for being alive! I love his sublime images; from the stunning shot of Elle THIS IMAGE AND COVER IMAGE ANDY GOTTS Macpherson on the cover, to Orlando Bloom in his boxers... apparently lots of folk think the actor is a Yank (I even heard he was the brother of Steve Bloom – the wildlife photographer). A lesson in lensmanship for us all. www.andygotts.com NOW YOU CAN BUY SINGLE ISSUES OF PROFESSIONAL PHOTOGRAPHER ONLINE – GO TO www.buyamag.co.uk/PP
  • 5.
    NEW PHOTOGRAPHY 8 Portfolio: Love Music Love Food The recipe book for rock stars by rock stars – musicians and their favourite food 31 Editor’s Choice PP Editor Adam Scorey chats about an image that has caught his eye from the online portfolio section NEED TO KNOW 22 Professional Photographer of the Year 2011 We have full details of this year’s PPOTY awards and publish early entries for the competition 39 Middlebrook: A Bit of What You Fancy Martin Middlebrook develops a taste for the French way of life while shooting bullfighting in Provence 44 Insider: The Price is Right? Garry Edwards tackles the vexed question of how much photographers should charge for their work 46 Insider: A Country Practice Chris Frear reveals the ups and downs of being a rural pro photographer out in all weathers 49 Bad Weather – Gear Buyers’ Guide In association with Jessops, the most durable cameras and a few choice accessories 57 The Business: Wake Up and Smell the Coffee Marketing guru Selina Maitreya advises pros to forget the competition and think big 60 The Business: Online Marketing Masterclass In the first of a six-part series, agency boss Paul Tansey explains how to promote your business online 62 The Business: Monkey Business Peter Stevenson takes an offbeat look at copyright issues when it’s animals that are taking the pictures INTERVIEWS & CHATS WITH... 66 The Big Interview: Andy Gotts – Face Man Andy Gotts describes his rise from Norfolk lad to Hollywood A-list photographer 106 Heroes Travel photographer Tim Gartside praises Jean-Dominique Dallet and Mike Busselle’s work in Spain NEWS & REVIEWS 17 Click This month’s line-up of the best news, books and exhibitions 77 and 86 What Pros Want... Craig Fleming tests the Lencarta Safari Classic Ringflash and Hama’s digital camera trigger 82 Second-hand Gear Ten top tips for buying used equipment, plus a case study of a pro who saved thousands 91 Gadgets Our pick of this month’s most exciting gizmos and gadgets 92 Competition Your chance to win a copy of the Vertus Fluid Mask 3.2 masking tool, worth £99 103 Stop Press... The latest essential news, gossip and kit from the pro world KEEP IN TOUCH PATRICE DE VILLIERS/LOVE MUSIC LOVE FOOD 33 Feedback Your thoughts, your opinions, your pages 36 Podcast Every issue we record a free podcast discussing a topic from the world of professional photography 76 Subscribe Save 35% with our latest subscription offer and get a 432-page book worth £16.95 for free
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  • 7.
    contributors ADAM SCOREY REBECCA STEAD KELLY WEECH SIMON REYNOLDS The new Group Editor of Archant Art editor Rebecca has five years’ Features assistant Kelly joined Simon was a sub-editor on Imaging has eight years’ experience in magazine design the team in 2009 and continues newspapers for more than 30 experience editing and 10 years’ and has been with the PP team to be passionate about years. His knowledge means as a professional photographer. since September 2010. all aspects of photography. our words are in safe hands. JESSICA LAMB JEFF MEYER PATRICE DE VILLIERS ANDY GOTTS Jessica is the guardian of our Jeff edits Photography Monthly. Patrice is a highly respected food Hollywood A-list portrait website, Facebook and Twitter A journalist for 16 years, he photographer and the subject of photographer Andy is best pages, and keeps the readers remembers using an actual knife our Portfolio, featuring her known for his black-and-white up-to-date online. to cut and paste text! Love Music Love Food cookbook. images of actors and singers. MARTIN MIDDLEBROOK PAUL TANSEY CRAIG FLEMING TIM GARTSIDE Based in the Midlands, Martin is Paul calls himself an “online Specialising in editorial-style Author and stock photographer a commercial photojournalist marketing geek”, and so he portraiture and beauty, Craig has Tim has been writing for and has been a contributor to PP should as he is the MD of web been a professional photographer magazines for years. He pens our for the past two years. marketing agency Intergage. for the past seven years. Heroes column this month. SELINA MAITREYA GARRY EDWARDS PETER STEVENSON BUBBLES American Selina has acted as Pro studio photographer and Peter has worked in insurance Up-and-coming pro photographer a consultant to commercial Lencarta’s technical guru in the for more than 30 years and is now Bubbles is just starting his photographers for 30 years and UK, Garry shares his experience director at InFocus, a specialist in career but has already made an is also a lecturer and author. when it comes to pricing. insuring photographers. impression on the business! Like what you see here? Why not check out our sister title, Photography Monthly? The November issue will feature tips on how to pose family photos in a number of locations, how to shoot autumn mist and tests of the Sony NEX-C3 and Olympus PEN E-PL3. 7
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    PORTFOLIO PHOTOGRAPHY & ORIGINALCONCEPT BY PATRICE DE VILLIERS
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    Love Music LoveFood - The Rock Star Cookbook started out as a seed SOPHIE ELLIS-BEXTOR: “Mr Fish, of an idea after a chat with a musician. Over the last three years, where we shot Sophie, didn’t want to close while we worked, so the chip shop Patrice de Villiers has combined her passions for music, food and stayed open – I didn’t think it would be photography to create a book designed to help raise money for busy at all. However, at one point Teenage Cancer Trust. Patrice has photographed over 60 bands and around 3.30pm, an elderly chap came in to get his daily order of hake & chips, musicians, each masterpiece inspired by their favourite food... or whatever, and wasn’t going to be put off by a camera crew, so we had to wait. Sophie stood there, all ballgowned up Above: Sophie Ellis-Bextor. “Fish and chips only taste right in England. and gorgeous, and the bloke didn’t bat The rest of the world just can’t get it right.” an eyelid; he got his food and toddled Left: Espresso yourself. Paul Weller with his beloved lattes in Bar Italia, Soho. out as if it were all completely normal.” 9
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    Right: Marina andthe Diamonds: “My dad was very traditional and is quite against pop culture – so I’ve always been very drawn towards it.” Below: Trout and harmonica. “I wanted to illustrate Heston’s recipe in the same way that I had approached the award-winning Sunday Times’ series of images.” Bottom: Eliza Doolittle: “I like to cook the beans slowly, then they get super-mushy and sweet, then I overload some standard white toast with butter – you got to get this shit right.” PHOTOGRAPHY & ORIGINAL CONCEPT BY PATRICE DE VILLIERS 10
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    Biffy Clyro. Brandon Flowers. Madness. DEDICATION TO TONY WHITE “These black-and-white bromide prints were handcrafted Top: Eggs and drum. “This is one of the PHOTOGRAPHY & ORIGINAL CONCEPT BY PATRICE DE VILLIERS by one of the best black-and-white printers in the MADNESS: Balancing Pies. filler shots I created for the book, inspired by other content.” country, Tony White. He generously donated his time and “The nutty boys are always expertise to create the prints for us in support of Teenage a joy to work with and I knew I Above: Coco Sumner: “The toast has to be Cancer Trust. Tony sadly passed away on 1 August, leaving wanted to get this shot all in mildly burnt. It’s got to have crunch.” a legacy of the most beautiful prints for this project one. We had all the hero pies Right: Noel Gallagher on tea: “It’s got to be and many others. No one can replace his individual lined up and sort of figured out the exact same colour as a Quality Street craftsmanship, so these are truly original prints produced how to balance them between toffee or it’s going down the sink.” by Tony for the good of young people with cancer. the lads’ heads. It ended up a Our sympathies to his family and our thanks to a true bit of a pie graveyard on the artist in his genre who will be greatly missed by all who floor – I had no idea it would be had the pleasure of his craft and his company.” Patrice. so difficult to balance a pie TONY WHITE: 1961-2011 between two fezzes!” 12
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    PORTFOLIO Love Music LoveFood BEHIND THE SCENES WITH PATRICE ON THE SHOOTS THE KOOKS: “Mixing sheep and rock stars in the same shot is nerve-racking... Sheep are Adam Scorey catches up with food photographer Patrice de Villiers, the quite skittish, as I now know, but Hugh and Luke were mastermind of the gorgeous book Love Music Love Food – The Rock Star immensely calm throughout. Cookbook, which has been three years in the planning and shooting But we all had a moment when the sheep started hurtling As soon as we saw these amazingly stylised images, we knew towards a very expensive we had to get them on the pages of PP for you to see. But it TEENAGE CANCER TRUST camera setup – and potentially wasn’t until we delved a little more deeply that we realised the Every day in the UK, six young sheep-extinguishing lighting. full story behind them – we had to support the cause. people aged 13 to 24 are told Fortunately, my fabulous Essentially, Love Music Love Food is a recipe book, but unlike any they have cancer. Usually placed assistants defended the tripod other you will have come across; it’s a celebration of food, music and on a children’s ward or with and power packs, and we all photography – with recipes. The inspiration for the shoots came from elderly patients, young people lived to take the next picture.” the musicians’ favourite foods. Patrice then came up with a concept often feel extremely isolated based on these and Andrew Harrison, a renowned music journalist who while being treated for cancer. HUEY MORGAN: Another helped massively with the project through his contacts, interviewed Teenage Cancer Trust believes animal tale. “I had two setups, each band or star. Sarah Muir, a tour caterer for the likes of Radiohead young people shouldn’t stop basically, as I thought I couldn’t and The Prodigy, used the ingredients to create a recipe. being teenagers just because shoot Huey without doing a The whole project has been created by Patrice to help raise money for they have cancer. So the charity reference to the song Scooby Teenage Cancer Trust (TCT), with all the cash raised, bar the builds units in NHS hospitals Snacks. Apparently, Scooby production costs, going to the charity. “Food and music are my two that offer young people was a Great Dane... so I hired major passions,” she says “and I was looking for a non-commercial, specialist care, bringing them the biggest dog in the universe photographic project that gave something back – I wanted to do together so they can support – his collar was 27in! We had something unique that was also a creative challenge. I was at a Muse each other in an environment the shot where the dog has the gig in Manchester and got chatting with Matt Bellamy from the band suited to their needs. San Pellegrino and Huey has and found out he makes his own pasta. The seed of an idea started to As well as specialist units, the pizza. It was all going well form of musicians and food. But it wasn’t until I met with Heather TCT also funds a number of until Travis, our ‘Scooby’, Burns-Mace, a regional fundraiser for TCT four or five months later services, all with the same goal: snatched the pizza and wolfed that I knew I wanted to combine my passions for food and music with to help young people fight it all down; the pizza was photography. Leaving that meeting I was committed to supporting TCT cancer. These include clinical donated by Marco Pierre and their amazing work.” and research staff, an education White’s Frankie’s kitchen at Three years later, and with a combination of serendipity, the programme for schools, family Selfridges, so Travis is immeasurable help of more than 200 contributors and Patrice’s support networks and an maybe the first dog to eat considerable hard work and talent as a photographer and persuader, annual conference for young Michelin-starred-chef pizza!” Love Music Love Food – The Rock Star Cookbook has hit the shelves – cancer patients. with a foreword by celebrity chef Heston Blumenthal. “It’s been a huge BIFFY CLYRO: “I delighted my amount of work,” she says “particularly as the whole concept – inspired www.teenagecancertrust.org three female food-styling by a poster I saw for a Muse album designed by Storm Thorgerson – assistants on this shoot by was organised by myself; from persuading people to lend props and announcing that they would spare studio time, to trying to find a publisher and just getting have to place haggis, neeps everything organised. Some of the people involved took a little time to WHERE CAN and tatties on Biffy’s naked get their heads around the pictorial concept, but with more than 60 I BUY THE torsos. When it came to the bands/musicians involved, it has been a massive success and it’s for BOOK? shoot, I had 10 minutes as BC such an important cause. The video I watched of TCT’s work that It is on general were due at the NME awards inspired me to raise money for the charity, was an incredibly humbling release now; that night to collect the Best and emotive experience, but the support I’ve had from the music you can buy it, Live Band prize. I got the first industry confirms it was the right thing to do. I’d like to say a massive priced at £30, from shot, but tried to fit in the thank you to everyone who has contributed and supported the project; www.teenagecancertrustshop.org band as a human plates shot. I couldn’t have done it without you.” or www.lovemusiclovefood.org, We were all laughing so much The Love Music Love Food book is now on sale from its dedicated and all good bookshops. that we only had time for three website (www.lovemusiclovefood.org), which is definitely worth a visit frames, which didn’t make for the behind-the-scenes stills and movie interviews, news and tweets. Twitter: @LMLF_Tweet the cut, but hey, the girls loved You can also buy limited-edition prints from the book, all of which will Facebook: lovemusiclovefood.org it and the band had a hoot.” help to raise money for TCT. PP 14
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    *The Profoto D1Basic and Studio kit offer is valid from 1st September to 31st December 2011. © Charles and Jennifer Maring Charles & Jennifer Maring { SAVE 15% ON PROFOTO D1 KIT* { on Profoto monolights Not only do Charles and Jennifer Maring know great light when they Details at Profoto.com/uk see it. They also know how to create it. Visit Profoto.com/uk/marings and watch the duo explain why the Profoto D1 is their tool of choice. Ready to go pro? The Profoto D1 Studio Air Kit includes 2 D1 monoblocs, 2 D1 stands, 2 small white umbrellas, Air Remote and a case. The D1 Basic Air Kit includes 2 D1 monoblocs, an Air Remote and a case. The D1 monobloc heads are available in 250Ws, 500Ws or 1000Ws. The excellent Profoto Air system delivers full wireless Scan here control of power in 1/10 or 1 stop increments plus individual control updated wto keep of up to six Air intergrated heads. latest in P ith the rofoto See an educational video series that explores five lighting scenarios: Profoto.com/uk/marings For further information go to www.profoto.com Profoto is available from AJ’s (www.aj-s.co.uk), Calumet (www.calumet.co.uk), Pro Centre (www.procentre.co.uk) and Teamwork Digital (www.teamworkphoto.com).
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    WHAT ARE YOUSELLING? THE MOMENT THE EVENT THE EXPERIENCE The leading photography hosting solution in the US has arrived in the UK. Stunning Portfolios Custom Designs Unlimited Storage Order Fulfillment Shopping Cart 500+ Products to Sell Get it all for £150 per year. Start your free trial today at www.zenfolio.com. elegant photo hosting
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    click LAST On the road with Friedlander CHANCE Two bodies of work by American photographer Lee TO SEE! Friedlander are now on show in London at the Timothy Taylor Gallery. This is the first time these works have been displayed © LEE FRIEDLANDER, COURTESY FRAENKEL GALLERY, SAN FRANCISCO in the UK and also marks Friedlander’s first solo exhibition in the capital since his 1976 show at the Photographers’ Gallery. Lee Friedlander: America by Car charts numerous journeys he has made during the last decade across most of the 50 US states, shooting from the interiors of rental cars, typically from the driver’s seat. Friedlander makes use of side and rear-view mirrors, windscreens, and side windows as framing devices for the 192 images, one of news/books/exhibitions which, Mississippi 2008, is pictured left. As an introduction to the exhibition, the gallery is showing simultaneously The New Cars 1964 portfolio of 33 works, also never seen before in the UK. Lee Friedlander, Timothy Taylor Gallery, 15 Carlos Street, London W1K 2EX, until 1 October. www.timothytaylorgallery.com/exhibitions LAST Corinne Day: The Face CHANCE Fashion and documentary photographer Corinne Day’s provocative images TO SEE! appeared in The Face magazine in the early 1990s and a selection is now on show in London. Some of Day’s earliest work for the magazine is included, providing an opportunity to assess the artistic legacy of the photographer, who died in August last year. Corinne Day: The Face is on at Gimpel Fils gallery, 30 Davies Street, London W1K 4NB, until 1 October, www.gimpelfils.com Bang Bang Club on DVD The DVD release of the film The Bang Bang Club is coming out on 3 October. Based on a true story, it follows four England’s photographers taking Dreaming, iconic and shocking © CORINNE DAY Rosemary pictures in South Africa during the last days of the apartheid Ferguson, for The Face, regime. www.thebangbangclub.com August 1993. 17
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    click © LARRY YUST, HTTP://UK.LUMAS.COM Wellington Street, London. news/books/exhibitions Yust takes an American’s-eye view of London life The American Larry Yust is known for his ‘photographic elevations’ of some of the world’s great cities, taking a series of digital images to create one wide panorama. In his latest works he turns his eye to London and the resulting views of traffic arteries and streets, which can now be seen at an exhibition in the capital, show the sensitivity of a film maker and photo artist. Larry Yust – Metropolis, LUMAS London, 50 Conduit Street W1S 2YT, until 18 October. http://uk.lumas.com Pink Lady food photography competition The Pink Lady Food Photographer of the Year 2012 competition has started inviting entries from © MAJA SMEND professionals and amateurs alike from around the world. The nine categories Honey-dried Pink Lady. include Food in the Field, Food Portraiture and Food in the Street, with the overall winner getting £5,000. The judges, who come from the cooking and photographic worlds, will announce their verdict next April and the work of the winners and runners-up will go on show at the Mall Galleries, central London. The awards are sponsored by Pink © PAUL VICKERY Lady Apples UK. For more details, go to www.pinkladyfoodphotographeroftheyear.com Dancing in the streets Photographer Paul Vickery was so intrigued by the notion of Wraps come off circus life teenage identity and its link to youth movements, including Swedish photographer Bertil street dance and free running, that he documented the subject Nilsson has worked for five over 20 months. The results can now be seen at an exhibition years with circus artists in London. Paul says: “As the project evolved I became throughout Europe and North interested in the period of transition between teenage years America to document their and adulthood. Over time it was the more subtle ‘in-between’ world from a new perspective. moments which caught my attention, hence the title Transition. The resulting hardback book, “All the shots are produced using available lighting, in one Undisclosed, explores many frame of film, and then hand-printed. What you see is what acrobatic and aerial disciplines, and you get, right down to the extraordinary effect of time lapses – features 92 black-and-white images of the performers, all evident in some of the images which use the mirror in the naked, working on their skills in training spaces. There is performers’ training studio. There is no digital manipulation.” also an essay by Laura Noble, co-director of Diemar/Noble However, the images are more poetic and dream-like than his Photography gallery in London, and a foreword by circus previous work, a kind of ‘fantasy-reality’. creator Daniele Finzi Pasca. Undisclosed is published Paul Vickery: Transition will be on show at Bayeux, by Canalside Books and is available in a limited first 78 Newman Street, London W1T 3EP, from 7 October to edition of 1,000 copies. For more information or to buy the 4 November, on weekdays from 9am-6pm. book online, priced £35, visit www.undisclosedcircus.com www.paulvickeryphotography.com, www.bayeux.co.uk 18
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    OK, it’s justa light. In much the same way a Hasselblad is just a camera.
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    click The D-Lite-it news/books/exhibitions © NIKOLAI YUDIN Mosque in European blue. D-Lite-it Kits Istanbul – our new capital of Europe? from £459 inc vat BXRi An exhibition by Russian photographer Nikolai Yudin takes a new look at Istanbul, often described as the gateway from Europe to Asia. Moscow-born Yudin avoids photographing the obvious and captures the culture of the Turkish city by concentrating on everyday people and situations away from the tourist attractions. Istanbul – Our New Capital of Europe? is on at Rhubarb & Custard Art Gallery, 4 High Street, Eton SL3 9EN, until 30 September, and then at other venues in the town during October and November. www.rhubarbandcustard.biz Chasing Shadows: Santu Mofokeng South African photographer Santu Mofokeng captured haunting and thought-provoking images of his country during and after the apartheid era. A new book, Chasing Shadows, covers 30 years of his work and contains 200 photographs, BXRi Kit from 20 of which are in colour. It includes £745 inc vat essays, archival documents and an RANGER RX Q interview with the photographer. Chasing Shadows, edited by Corinne UADRA Diserens, published by Prestel, £40, ISBN: 978-3-7913-4585-7. www.prestel.com Canon Pro Show 2011 Photographers The Canon Pro Solutions Show will be staged at the Business Design Centre, Contract Maker in Islington, north London, in October. This app for iPhones allows Aimed at video, broadcast and still photographers to create, edit imaging professionals, it will feature and store contracts, including seminars and demonstrations, as well model release forms, reducing as a wide range of Canon’s photographic clutter and paper use. products. The show, now in its third The Version 1.9 app allows models to sign year, is being held on 25 and 26 on the touch screen and automatically October. Admission is free if you saves all date and time information. pre-register online, or £8 at the door. Available from iTunes priced at £1.99. For more details and to register go to Alternatively users can test it out by Quadra Kits www.canon.co.uk/prosolutions2011 downloading a PCM LITE version for free. from £1085 inc vat E&OE
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    PROFES PHOTOG OF THE YEAR 22 ENTER NOW
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    SIONAL RAPHER 2011 To celebrate the talent in the UK’s photographic community, we are officially launching our Professional Photographer of the Year Awards for 2011. The response to last year’s competition was amazing, and we say a huge thank you to the sponsors, judges and readers for their hard work and THROUGH OUR WEBSITE commitment. We’d love to build upon this WWW.PROFESSIONAL success and create a competition in which PHOTOGRAPHER.CO.UK the whole industry wants to participate 23
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    2011 OF THE YEAR AWARDS Keeping things simple is often the best way photography magazines, websites and to handle complex scenarios, and this year’s social media outlets. He was a professional competition will be kept as straightforward newspaper and TV photographer for more as possible. It will be hosted on the than 10 years. Professional Photographer (PP) website, and each issue of PP, from next month to ANDY GOTTS has been a photographer to February 2012, will feature some of the Hollywood A-list actors, from Brad Pitt to judges’ favourites that have been uploaded Daniel Radcliffe, for the past so far. In April 2012 we will host an official 21 years, and many have become friends. prize-giving ceremony and party for the He is also president of the British Institute winners, judges and sponsors. More on of Professional Photographers (BIPP). the party in future issues. The May 2012 issue of PP will include TOM CATCHESIDES is one of the UK's a PPOTY special edition showcasing images leading wedding photographers. He is also from the winners and runners-up in the founder of Light Blue Software, which a 24-page section, including interviews, develops award-winning business comments from the judges and images from management software for photographers the winners’ party. and is one of this year's PPOTY sponsors. Opposite page: Winner of the Professional THE COMPETITION Photographer of the Year title and of the Fashion This year we are having 13 categories, award 2010, Arseniy Semyonov. with a winner and a runner-up in each. Right: Winner of the Editorial award 2010, Rebecca Litchfield. Below: Winner of the There will then be a final judging to Advertising award 2010, Tim Wallace. select the Professional Photographer of the Year. To enter just log on to www.professionalphotographer.co.uk and submit your entries in the given categories. You don’t have to enter all of them; you may pick just the ones where you feel strongest. The deadline is Friday, January 27, 2012. THE JUDGES PAUL SANDERS has been the Picture Editor of The Times since 2004. As well as being a keen photographer himself, he is equally obsessive about cycling, and blogs about it at cyclingdisorder.blogspot.com BEN DUFFY is an internationally renowned commercial sports photographer who has shot just about every A-list sports star. His impressive client list includes adidas, Nike, the Premier League and EA Sports. ADAM SCOREY is the Group Editor for Archant Imaging and is responsible for the editorial direction of its portfolio of 24
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    2011 OF THE YEAR AWARDS THE CATEGORIES We have 13 categories for photographers to enter and the titles are generic to encourage as many as possible to take part. There will be a winner and runner-up in each category, plus Best Portfolio winner and the Professional Photographer of the Year title. You may enter as many categories as you like but are limited to one image in each, with the exception of the Portfolio Award. 1. HIGH FASHION – from a head shot to a full length, we want to see images oozing style 2. STREET PHOTOGRAPHY – raw, candid, colour or mono, a visual comment 3. THE WILD WORLD – show Mother Nature’s true character 4. COMMERCIAL CLIENTS – from abstract architecture to industrial Britain 5. IN THE STUDIO – show us your mastery of light Opposite page: Winner of the Travel award 6. ON LOCATION – from gritty urban scenes 2010, Paul Thurlow. Above: Winner of the to polished city portraits, we want to see Weddings/Social Reportage award 2010, Sacha Miller. Right: Winner of the Contemporary you show skill at using the surroundings Art award 2010, Sergey Lekomtsev. to enhance your image 7. SPORTING ACTION – show us your perfect timing, amazing lens control and how you capture the passion WHAT DO YOU WIN? 8. REPORTAGE WEDDINGS – are you the We would like to think that becoming next Jeff Ascough? Professional Photographer of the Year 2011, 9. STILL LIFE – let the judges see your or a category or Portfolio winner, are strong control of lens choice, depth of field enough reasons for entering. Yes, there will and composition be an exclusive winners’ party with sponsors 10. STUDENT OF THE YEAR – an open and judges, plus magazine staff, but we also THE SPONSORS category for anyone in full-time education feel that you need to get something a bit studying a photographic discipline extra. So, each winner will receive an 11. EDITORIAL/NEWS – from hard to soft, exclusive logo to promote themselves to the show us your skills at interpreting a brief industry and to their clients, which can then and responding to events as they unfold be used to help market themselves through 12. BREAKING THE MOULD – another open websites, stationery and business cards, category for everything weird, wacky and as a mark of distinction and a sign of quality. avant-garde – have some fun! In addition, there will be a section created 13. THE PORTFOLIO AWARD – this goes to on the PP website profiling the PPOTY the photographer with what the judges winners, using this logo as a reference point, consider the strongest overall portfolio so potential clients can visit and discover of three images. The category and their awardwinning photographer. subject matter are open, and we This would be used as a click-through encourage you to submit new images from the winners’ websites back to the from one or more shoots PP website. 27
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    Marko Mestrovic, Coralie Andrew Cleminson, Euljiro SK building, Seoul Adam Scorey – Group Editor/PP Editor: “Marko’s image reminds me of that Queen cover from yesteryear. I love the starkness and central positioning of the subject. I’m sure it must have taken a good few attempts and experiments to get it just perfect.” Paul Thurlow, Charlotte Jeff Meyer – Photography Monthly Editor: “The light and contrast, as well as the low perspective, all immediately stand out in this picture. But I really like it for the way its wide angle shows the passers-by and conveys a sense of interaction and shared community. This was a difficult shot to make on several levels, and it’s been done extremely well.” Ana Berger, Nuvens [clouds] of Manhattan Luke Woodford, Walk on by Kelly Weech – features assistant, PP: “This image is composed Robin Sinha, beautifully and offers a mixture of warm and cold tones. I like the Ballygunge railway contrast of the man sitting still and the motion of the train speeding by. station, Calcutta, 2011 To me, it suggests a reflection of his everyday life.” 28
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    2011 OF THE YEAR AWARDS SOME OF OUR FAVOURITE ENTRIES SO FAR... AND WHAT WE THINK ABOUT THE IMAGES Luise Hannah Reichert, Wayne Johns, Julia Projections Rebecca Stead – art editor, PP: “I like the concept behind this image. It makes the picture more than just a fashion shot. The photographer has taken a lot of care to choose the right ‘film’ to complement the model and styling, and ensure her face is not obstructed. Every time I look I see something different.” J Collingridge, Martyn Baker, Empty underground II Waiting bride
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    Voted ‘Best Voted ‘Best Expert Photo Monitor’ by the Technical Image Press Association (TIPA), the SpectraView® Reference 271 is a hardware-calibratable, wide-gamut Expert Photo LCD display featuring a 10-bit P-IPS panel with 97 per cent usable AdobeRGB Monitor’ by TIPA colour space. With 24, 27 and 30” models, NEC SpectraView® is the ‘reference’ for demanding photographic image reproduction and video editing. SPECTRAVIEW® REFERENCE +44 (0) 870 120 1160 www.nec-displays.co.uk Copyright 2011 NEC Display Solution Europe GmbH. All rights are reserved in favour of their respective owners. This document is provided “as is” without warranty of any kind whatsoever, either express or implied.
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    editor’s choice Scorey’s favourite from this month’s Portfolio uploads JEFF NG I think everyone looking at this image, jump out of the page. over the various textures and image will spot immediately To my eyes it almost takes on surfaces. Depth of field is why it has been chosen. the bearing of a giant concrete spot-on and Jeff’s choice to go The graphic shapes, the crocodile or dinosaur – but mono removes the temptation contrast range of deep blacks perhaps I’ve just had too to look at the detail first; instead and bright whites, and the much coffee... your eye is drawn to the graphic Want your image featured interesting compositional I also like the ‘mathematical’ elements of his picture. PP here? Upload your shots to tension that photographer Jeff element of the shapes created www.professionalphotographer.co.uk Ng has used to create the and the way the light changes www.j5nowthen.com/hp 31
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    { feedback } Tellus what you think via Twitter @prophotomag or Facebook Pro Photo Mag or by email feedback@professionalphotographer.co.uk feedback@professionalphotographer.co.uk Dear Professional Photographer, wedding photography was the Of course Mick Cookson’s piece perfect move, yet spends the rest of about part-time wedding the article talking with a kind of photographers [PP, September] is jaded cynicism for punters with not quite correct, especially in regard to enough money to afford him and for the need for a code of conduct and other wedding photographers who decent regs. Problem is that in don’t work in the same way as him. the UK it just ain’t ever going to All this after a mere three years in happen. But his back page pic of the the [wedding photography] industry! Morecambe Midland Hotel has to be His entry into the industry also a leg-pull surely. Homage to Bill feels quite similar to many of the Brandt, Mick… Now who’s taking photographers he is taking issue the ‘p***’? with, the only discernible difference Chris Smith, by email being that he left his regular decade with the advent of digital; When articles are written about the employment to do weddings the consensus seems to be to state of the wedding industry, they Dear Professional Photographer, full-time. But at some point, surely, diversify your income streams and tend to be in language that treats the Just read, and laughed, at the there was a transitional period where work smart. I’ve got no sympathy buying public as visually illiterate, Weekend Warrior article. I’ve been he could have been classed as a for anyone complaining about the uneducated and driven by price, involved in a BIG argument (that’s Weekend Warrior where he charged loss of income from one small area with barely a consideration of what still ongoing) about this very issue less for his work than he does of photography – the writing has their images will actually look like. as I am now a seasoned WW, and now while he built his profile? been on the wall for years. Yes, some people are driven by Mick spouts much of the usual Whatever, it’s wrong to assume that Shackling the wedding price, but so what? In this economy rubbish aimed at us part-timers. all other non-full-time wedding photography industry with there’s no way I’d judge anyone for Just off on hols but if you fancy, photographers are simply there ‘regulations’ and a ‘code of conduct’ saving money on anything, because I’m happy to write an article as for a few quid. Some of these will not help at all. I notice that I do it myself every time I shop. a rebuttal. photographers are the stars of the Mr Cookson made no offer of what But maybe some decisions are David Goodier, by email future, just starting out and building these regulations might be; he just made on visual style and the owner their confidence – we all start made a cynical comment about the of that style is a photographer Ed: I have asked David to write his somewhere. Many will fall by the vitriol he knew he would stir up! who charges, say, £500 for a day. rebuttal for the November issue… wayside but that’s the same in every Deep down I think he knows any Maybe, for whatever reasons, can, worms, all over the show… other profession, bar none. suggestion is largely unworkable: pictures from a wedding simply Photography is accessible to pretty one man’s trash is another man’s art aren’t that important to some Dear Professional Photographer, much anyone, so you’re going to get and all that. The last thing we need couples and they’re happy to pay I have to take issue with Mick a high turnover of people having a as photographers is a body telling us £300. Is that so bad? I wish every Cookson’s article on the state of go; get over it. what is and isn’t a good wedding couple had £3,000 to spend on their the wedding industry. The biggest Photography is possibly the most photograph – that’s what it will wedding images and I was picking problem with this article is the democratic of visual mediums and come down to and any other up 25 weddings a year at that rate, palpable sense of entitlement of pretty much always has been. To be regulations will just be extra but we have to get real; the industry Mr Cookson. It seems anyone even lamenting the sheer number of bureaucracy; all it will do is stifle has changed massively. Simply to considering photographing a photographers out there is a creativity. In the heavily codified blame the Weekend Warriors for wedding or making the transition redundant argument. Yes, it makes area of wedding photography real undercutting the wedding sector from a different career is simply extracting an income from the creativity is at a premium and feels like a gross oversimplification. stealing potential clients from profession harder, that is without should be encouraged and nurtured. I firmly believe the industry will Mr Cookson; how dare they! question, but the point has been I think it’s also appropriate to find its own level, even with this He says the move to full-time debated ad infinitum over the past talk here about visual literacy. level of competition, and the 33
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    { feedback } savvybusinesspeople who are also insurance side of the photography makes one or two stop and think, poor-quality work. However, I think great photographers (in that order) fence the need to make sure your then it’s got to be worth saying. the problem lies with people’s will survive. It’s not even about photographer of choice is insured is On the flip side, we do also say to inability to distinguish good being ‘better’ than the others (for me paramount; my thoughts are purely a photographer only to disclose that photography from bad, which applies another totally redundant argument based on that side of the fence. they have professional indemnity to some WWs too. They probably where photography is concerned). In the past I have advised pros insurance if they are asked. have an over-inflated view of their Sure, you can offer more fancy when talking to a potential client to The reason is that there a number own ability and believe that they are add-ons, but really it’s about being mention that they are fully insured of people who will try to stiff the just as good as the professionals. the best photographer YOU can as this may prompt the client to ask photographer after the event by Amateurs are taking over in other be and giving that to the client. the next photographer they talk to if saying the work is poor and try to skilled areas. I recently had a quote Rick Hanley, Bracknell, by email they are. If they say they aren’t, that get their money back, along with to tile my bathroom from someone may be the decision-making point. a set of photos free of charge. who knew less about the job than Dear Professional Photographer, Do you want to run the risk of Disclose public liability, as that is I do! We hear all the time about I had to laugh at Mick Cookson’s a guest getting injured at your the cover that protects the couple shoddy workmanship from builders. article, especially when I looked at wedding and not be able to claim and their guests; only disclose How do you tell good from bad? the accompanying photographs. from the bloke you hired to take the professional indemnity if they ask It’s easy if they leave you with a I suppose that, according to the shots? I have advised a number of – otherwise you could be advertising leaking roof, but the quality of a set world of MC, I could be perceived mates/girlfriend’s mates always to to someone – whom you have only of photographs is very subjective. as being a WW. However, there are make sure the one they choose is just met and you may not know their Wedding photographers are no cheap, all-round zoom kits in my insured. Even in today’s market, true colours – that if they don’t like supplying a service like any other gear and my photography is a great WWs can get an amateurs policy your work you have an insurance and it comes down to the consumer. deal better than the ones on show. that gives public liability cover – cover on which they can claim Perhaps we need a ‘Jamie Oliver’ He seems to be a kit collector. I pay which should be the minimum cover against you. It’s your name that’s of the photographic world to full whack for my lenses and do not anyone takes out. going to get dragged through the educate people to have more claim back the VAT because it is not I agree that there is a market for mud – you must protect it. discerning tastes. a perk of the WW. There are many WWs, but it shouldn’t impinge I hope what I’ve said is of There’s no easy answer to the professionals who are substandard on the professional one. I have been interest and does back up your problem. It will be interesting to see and a few amateurs who know what approached by WWs in the past for article and quantify your sentiments. what your respondents would like to f/1.4 is and when to use it. If he is as insurance, only for them to say, Having banged this drum for a few see happen. I suspect the debate will good as he seems to think, he should “Do I need public liability/ years, it’s good to see someone run and run... have no problem with the WWs. professional indemnity as I don’t do raising its profile. It is something Sandie, by email Peter Rogers (amateur as much work as a professional?” that can affect the whole industry. photographer by choice), by email I’ve always said that if you’re going to From an insurance angle, there are a Dear Professional Photographer, advertise yourself as able to do the few companies out there offering I’ve been looking forward to Dear Professional Photographer, same job as a professional, regardless insurance to amateurs, the breeding receiving the September issue of I’ve just read Mick’s article and of costs, then you are undertaking the ground of the WWs. As with young Professional Photographer, knowing thought I’d drop you a line. same risks as a professional and so drivers, they tend to have more a new team is in place. Although Brilliant piece! I have worked in should be insured appropriately. If claims (dropped cameras, kit stolen I’m not a pro photographer, I find the industry for a number of years you cause an accident and wind up in because they’re not as careful, PL that ‘pro’ mags deal far more now – not as a photographer – and court being sued (as you didn’t have claims when they’ve tried to pull off with my main interest, people have on numerous occasions raised PL), the judge isn’t going to be a shoot and injured someone or photography, whereas mags for the or discussed the matter of the lenient on you because, “You don’t do damaged property) and that in turn ‘amateur’ market are geared far too Weekend Warriors and it’s great to as much work as a pro”; chances are means insurance companies will much to wildlife/natural history and see someone putting out an article he’d make an example of you and fine push prices up to recover losses. landscapes. Unfortunately, though, like this. you more. And so the pros could see prices rise I found that PP was getting tedious. Having worked with professionals This alone should make everyone due to the amateurs’ failings. Although I know it is difficult as an for a number of years, I have always (WWs and pros) stop and think. Steve Beveridge, CLiiK account editor to maintain freshness, it is advocated to anyone looking for Do they want to pay for insurance, manager, by email. hard to wade through a magazine a photographer to seek out a circa £400 per year, and put their that’s rather heavy on words and professional. But how do the public prices up to cover that? Or do they Dear Professional Photographer, light on other things. see the difference other than the decide the risk now highlighted There must be many excellent Anyway, my initial reaction to the higher prices and more options in isn’t worth £350 once a month and photographers who can’t afford to ‘new’ mag is positive, as I see that the style of album/portrait etc? so ‘retire’ from the arena and give up their day job to turn pro Adam Scorey is now in the hot seat. It’s a question I feel I can’t answer, concentrate on shooting for fun? and are incensed at being lumped I say this because I met Adam at I can only input my thoughts, and as Many will still continue, but together with the seemingly an event at Canon’s UK HQ in someone who works on the by highlighting these points, if it growing band of WWs producing December 2009 and was pleased to 34
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    { feedback } PRO PHOTO MAG Strange article bashing Weekend I’m with Gavin on the student Warriors in this month’s mag. work thing. It’s very important to It strikes me that most people remember that ‘emerging new were WWs at one time or another. talent’ isn’t always the product of Good competition and an open universities and colleges. In fact, market only serve to raise the bar having viewed a good many and ensure people keep striving student exhibitions, I’d have to say for excellence rather than I’ve seen very little talent indeed. stagnating. If you’re better, show It’s also very important to you’re better, don’t bash the guy remember that the words coming up for wanting a shot. ‘emerging’ and ‘new’ are NOT Finn D synonymous with ‘young’. There’s some fantastic ‘emerging Enjoyed this month’s issue, new’ talent out there coming from hear his views on how he would like particular wish is unlikely. love the article on The people who have made career to see photography move forward Therefore, by whatever means Undercutters (oh how very true). changes or discovered a were similar to my own. For me, necessary, I will settle just for I notice that Grant Scott is no wonderful creative talent they’d Adam’s most memorable point at the activity of photography longer the Editor. I would like never previously had a chance to that time was one he also alludes to returning to the limelight in the to wish him well on whatever explore, or discovered that in the September issue. This was to way it was in the 1960s. From his project he has moved to. photography allows them to truly ask why cooking, and the arrogant, comments in Feedback in the Looking forward to seeing Adam express themselves for the first egotistical group known as celebrity September issue, I suspect that Scorey’s future editions. time. The deepest emotions tend ‘chefs’ receive the attention they do, Adam still feels the same as he did Tommy Cochrane not to come from those with the while photography is ignored by in December 2009, and in that least experience of life! the mainstream media. Probably respect, I wish him total success. Got my subscription already, very Avril Jones because there are arrogant, Finally, articles on such things as good edition. I like the Middlebrook egotistical people doing that job, blogging and social media would be article and The Undercutters – bit Hi Avril. Yes you are right, not all I suspect, which is where I would appreciated; although I’m only an disappointed to see the regular emerging new talent is from like to see the difference between amateur, I would still like one of my portfolio replaced with the work education, nor is it always young, cooking and photography. pics to bring me my (non-arrogant) of students but assume this is but on this occasion we decided to Based on what I know of certain 15 minutes of fame one day! a one-off. Gavin Hardy support The Photographers' pro togs already though, that Rob Boler, by email Gallery Fresh Faced & Wild Eyed Yes, this was to support the new competition to show the wide talent emerging. Glad you enjoyed range of work (from old & young), the two features mentioned; from the universities in 2011. @prophotomag Middlebrook will be a regular Thank you for your thoughts. columnist. Pro Photo Mag Pro Photo Mag @atmoorehead @prophotomag @muluphotography Good article Love the cover image, off to buy by @mickcookson on weekend Got to say it – your magazine used I’ve just read Craig Fleming’s the magazine later! wedding togs in @prophotomag to be amazingly relevant to me article and he is right about and also very aspirational. standing your ground. I still can’t @prophotomag @atmoorehead @flemingcraig Lovely to see one Witty too with Peter Dench’s great believe a client asked him for the Ben Duffy is a god, and a very of my all time favourites making diary. Now with the latest issue images so they could sell them! nice chap too. full page in @prophotomag Shot it’s just like loads of the other Unbelievable! Can he recommend using windowlight and pure luck ones that hold no interest how we photographers in the @jamiewillmott Loving the photo yfrog.com/kjzvgxqj whatsoever. I’m sure you’ve done fashion world can get paid? The of Rory McIlroy on the cover of your market research and exploitation of photographers who the new issue of @prophotomag @francisambler Just read an maybe this is the way you need to need photos to show their work is article in @prophotomag take it to grow your readership, scandalous. Natalie Lawrence @aperturetweet New issue of that reflected the reality of but I hope you might bring @prophotomag waiting on the being a photographer, a bit back some of the magic of the Hi, good new start, like mat when I got home today daunting but I wouldn't have it old magazine! Middlebrook’s honesty, it’s much #somethingtosmileabout any other way. Kerry Harrison needed. James Kriszyk PP 35
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    podcast ON YOUR WAVELENGTH Every monthwe record a free-to-download podcast in which we discuss, debate and talk around a subject featured in the magazine. We post them on our website and you can subscribe for free and download them via iTunes. So if you haven’t listened in yet it’s time to join us online THIS MONTH’S PODCAST the renaissance of street photography with great names of British photography through the October 2011 Issue photojournalist Peter Dench. He explains his decades, stand up for their own personal SPECIAL GUEST MICK COOKSON passion for this type of work and talks about favourites and ask why some periods have seen Adam and Jeff are joined by Mike Witts, the photographers who have influenced and a proliferation of great British photographers. team’s new intern, to chat about the latest inspired him. They are joined by editorial If you feel a photographer who deserved to be issue. There is also a special guest this month: photographer and PP podcast fan Chris Floyd, included has been left out drop us an email at Mick Cookson, author of The Undercutters who shares his thoughts on the subject. feedback@ professionalphotographer.co.uk feature in the September issue, joins the team to answer for himself... July 2011 Issue May 2011 Issue HOW MUCH IS YOUR BOOKSHELF WORTH? CONVERGENCE AND THE FUTURE AND THOSE YOU MAY HAVE MISSED… The podcast contributors talk about collecting OF PHOTOGRAPHY September 2011 Issue photography books. They examine why some The impact of HD DSLR film making on the NEW PPOTY AWARDS LAUNCHED books have not only held their price but world of professional photography is the podcast New PP Editor and Imaging Group Editor dramatically increased in value while others have topic this month. With many stills photographers Adam Scorey is joined by Jeff Meyer, who has been relegated to the dusty shelf of obscurity. now being asked to shoot video, the debate just taken over at our sister title, Photography Long-time photo book collector Grant Scott focuses on problem areas such as narrative, Monthly, to discuss the Professional explains his passion and the discussion turns to sound and editing, and how stills photographers Photographer of the Year 2011 Awards and the ways of spotting a good investment. are reacting to this new world. the latest developments in photography. June 2011 Issue August 2011 Issue THE BEST OF BRITISH PHOTOGRAPHY You can subscribe for free and download the HIT THE STREETS The podcast discussion this month revolves podcasts from iTunes by typing professional The previous PP Editor, Grant Scott, and his around the Best of British list published in the photographer into the search tab or listen via deputy editor, Eleanor O’Kane, discuss PP June issue. The team look at some of the www.professionalphotographer.co.uk. PP 36
  • 37.
    Astrophysicists know thespeed of light is constant. Photographers know the quality of it isn’t.
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    educate yourself WITH THEFOCAL MASTERS By Martin Addison By Fil Hunter, Paul Fuqua By Linda Bellingham, Jean Ann Bybee, £29.99 and Steven Biver Brad G. Rogers £24.99 £24.99 Get creative with your photographs and Painter 12! Fully updated for the new The international bestseller is back The only resource aimed at both food software and packed with vivid images with a brand new edition! Learn a photographers and food stylists — learn to illustrate what can be achieved with comprehensive theory of how light from step-by-step instruction and the right skills and know-how. behaves and acts and how to use light gorgeous photos that are (almost) as a tool to create stunning images. good enough to eat! Creativity has an endless shelf life. Focal Press Books are available wherever fine books are sold or through your preferred online retailer. focalpress.com
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    MIDDLEBROOK The reason for it all, getting the shot and adding to my project. A BIT OF WHAT YOU FANCY After a week in Provence shooting bullfighting, risking his life Hemingway-style for a personal project, MARTIN MIDDLEBROOK discovers the French do some things better than us Brits: living and loving photography... I have always had ongoing to 2010, which seemed ripe with potential. In a indulge my dirty little habit for just one week. personal projects, which year of swings and roundabouts, I have been As fixes go, I would be full to the brim by the have become a source of losing on both. So a week in Provence was a time I dumped my Peugeot 207 back at hope and pleasure in equal heaven-sent intersection in the péage of my year. Montpellier Méditerranée Airport a week later. measure. When you are I have, this year, for the first time, lost a little Like all pros, I have spent many an idle hour photographing paint drying of my thirst for this thing we call a career, but imagining a Hemingway-like existence of travel, in February, the thought of which is often, at best, a hobby and vocation. photography and writing, sun-dappled evenings continuing a long-cherished project on A hobby and vocation with expenses and and cicada-filled nights. But when you have bullfighting in Provence in July provides a responsibilities, mind, but a dirty little indulgence kids and a big mortgage and an ex-wife (not her little spring and appetite that are often hard all the same. So I cannot express adequately fault, I would point out for purposes of balance), to find. I can say without fear of contradiction enough in bons mots, how excited I was to pack first you photograph paint drying and only that 2011 has been the most turgid year ever in my bag and head to Birmingham Airport in then do you immerse yourself in the luxuriant terms of quality of commissions, in stark contrast July, in the certain knowledge that I was going to dreams of another era. I wonder if those idyllic 39
  • 40.
    CAROLINE TAYLOR “This yearI was falling over bodies to get to the best spot... You are no longer a photographer, you are just another person with a camera.” Martin Middlebrook days are now simply that; days of yore never Nevertheless, this is not a desultory philippic Above: Nearly a statistic: a raseteur jumps over me, to be repeated. I can’t imagine a battalion of on the changing reality of it all. It does make you the bull follows, I leg it! Opposite page: Would you do this for €20? Me neither! photographers making a grand living in question the value of your images in a wider such a manner anymore, but I can definitely sense, though. I mean, if I were a picture editor, event as hard as I could. Except I was never imagine trying. would I go to my website and buy images for without a beer in my hand, I had family around There was a battalion of photographers, of an article, or would I go to Flickr and get similar me and didn’t beat myself up if I missed a sitter; course, cataloguing and documenting and images for peanuts? As an exercise in stoic I shot what I wanted and what inspired me, archiving every part of life in Provence in July boredom I have visited Flickr and arrived at my simply ignoring those things that didn’t. “Now if 2011. They are tourists, but each has a quality own pronouncement on that thorny tableau. I could just make a living doing this,” I thought. SLR and a barrage of lenses these days. Monkeys, but peanuts all the same. I had more fun and gained more satisfaction When I first began photographing the course So I know that my images are for me, and than I have in six months and this is why I have camarguaise style of bullfighting in Provence maybe that’s how it should be. This dirty little always had my personal projects. I wrote in 2003 it was a given that at any event I habit is an indulgence after all. It started, like it last month that when I’m working in a provincial would be the only person with a camera and does for everyone, as a hobby, and the blessing market, commissions are often only as tasty as would have free access to any part of the is that it still retains some of that idealised bones: it’s steak haché rather than filet de boeuf! arena. This year I was falling over bodies to innocence. My week in Provence was a cocktail I swear blind that if I didn’t do this for me I get to the best spot. It’s the antithesis of of professionalism and amateurism. I was fixated wouldn’t do it at all. The beauty is that personal women and children first’ as the ferry sinks. on covering as many events as I could, shot projects never finish, you keep changing the You are no longer a photographer, you are everything in RAW, technically treated the whole scope and the narrative, and it will excuse me just another person with a camera. thing as a commercial shoot and worked each for life. I will die on the horns of a bull, happy! 40
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    MIDDLEBROOK “This is aplace where, if you are stupid or drunk enough, you can get in with the bulls if you wish. I have done it several times... it is scary, though crazily fun all the same.” Martin Middlebrook If I can view it all this way, I pondered, statistic myself. The French have a beautifully and will be forever. Saint-Rémy de Provence is I can keep despondency at bay. I would check my laconic way of dealing with it all. When the poor tiny and yet during my stay it was staging emails on the iPhone every day, awaiting the young man was carted off with injuries that will a retrospective of the work of English celebrity biblical flood of enquiries that would doubtless see him eating through a straw for life and the photographer Terry O’Neill. I tripped down to come my way in my absence. I wouldn’t quite call bullfight was cancelled, the crowd booed. Arles for a day and visited the Ecole Nationale it a flood, though; I wouldn’t even call it a trickle. Not a slightly agitated boo, but an emphatic Supérieure de la Photographie and its famous The eurozone was in meltdown, bank stocks tyre-burning ‘let’s barricade Calais’ kind of a boo. summer exhibition. The bookshops were filled were on the slide again, Norway was in mourning This is a place where, if you are stupid or drunk with obscure but beautiful photography books and so were fans of Amy Winehouse. Still, on the enough, you can get in with the bulls if you wish. and when questioned, if you reply that you are plus side, if I took up every cosmetic offer that I have done it several times and I admit it is scary, a photographer you are afforded the utmost was emailed to me, porn star Ron Jeremy could though crazily fun all the same. respect. If you say this in the UK, people presume step aside and no woman in the world would ever The French have not lost this lust for life, as you do weddings. leave my boudoir dissatisfied! Every cloud! they have not lost their passion for photography ‘Halcyon days’ is a strange term, insofar as it Ernest Hemingway said: “There are only three either. If you are a photographer in France evokes displeasure with the present as much as it sports: bullfighting, motor racing and you are an artisan with significant rights and does viewing the past through spectacles of mountaineering; all the rest are merely games.” benefits. I have been visiting the town of the rose-tinted variety. God, I do sometimes wish Well, it’s hard not to agree with that. I took in five Saint-Rémy de Provence for many years and on for the halcyon days though and I can’t help bullfights in my week away, saw a lot of damage the main street there is a photographic gallery feeling people have a firmer grip on all that is to property, watched a dreadfully injured man get owned and run by a local photographer. It is good about the past in France than we do here. stretchered away and just missed becoming a full of beautiful imagery, has been for years There is no health and safety, and parking is free; 41
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    MIDDLEBROOK One ofthe highs of being a professional photographer: Martin’s image of a market trader in Mumbai; collected as part of a planned humanitarian project. Above: Half-time in Arles. Everyone a photographer; the crowds review their images, ready for the “When questioned, if you reply that you are a photographer you second half to begin and the Flickr upload to finish. Right: Here’s 800lb of meat running at 40mph with these as weapons. Hard to bitch too much about the are afforded the utmost respect. If you say this in the UK, frailties of our profession when people die for €20. people presume you do weddings...” Martin Middlebrook if you want to kill yourself at a public event you are free to do so and if you wish to be a photographer you will be greatly supported by a nation that still buys photography and hangs it on its walls. That’s something to shout about, I think, and why my bullfighting project will probably never finish. So while a plummeting reality dawned as we touched down at a gloomy Birmingham Airport, I made the same promise to myself as I always do after these trips: “This is still the best job in the world, just so long as you can pepper the anodyne with the sublime every so often.” PP www.martinmiddlebrook.com NEXT MONTH - IT’S CURTAINS FOR MARTIN AS HE IS INTERVIEWED FOR FRENCH TV ABOUT AFGHANISTAN... 42
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    Turbo batteries turn your flashgun into a real pro tool Quantum are the leaders when it comes to powering portable flash units! These are the latest hi-tech models to be introduced: TURBO 3 1050 full power flashes at one second recycling.* The Turbo 3 can also power many Canon & Nikon DSLRs! 5 hour continuous video recording! TURBO SC 400 full power flashes at 1.4 second recycling.* TURBO Blade 400 full power flashes at 1.4 second recycling.* *with 6v flash unit, for example Canon 580EX and Nikon SB800/900. The QFlash Range Creativity Power Shoot-all-Day QFLASH T5D-R 150 Watt- seconds, 1.9 sec recycling at full power, interchangeable reflectors, TTL-Manual-Auto-Strobo, powered by any Quantum Turbo battery. QFLASH X5D-R Up to 400Watt-seconds, from 1.8 sec recycling at full power, inter-changeable reflectors, TTL-Manual-Auto-Strobo, powered by “Light Blue has changed my life, for the better Quantum Qpaq modular system. QFLASH TRIO Hot-shoe – it keeps everything organised and easy to mounted “all-day-shooting” from see. I cannot impress enough how easy it is to one second recycling at full use and how important it is to me, and how power, TTL-Manual-Auto-Strobo, interchangeable reflectors, built-in great the customer service is, too.” radio transceiver and master Matt Pereira, Light Blue user controller, available for Nikon and Canon powered by any Turbo battery. Designed for all types of photographers, from one-person Qflash means beautiful, studio-quality businesses to studios with several staff, Light Blue is a lighting from a portable, battery operated flash. The latest technology flexible piece of business management software that allows remote control of one or lets you keep on top of shoots, orders and contacts. It’s several Qflashes in TTL, manual, auto and stroboscopic mode bursting with clever things to help you to run a busy and AND a fully interchangeable successful photography business. reflector system make this system unique! Download a free, fully functioning 30-day trial from our FREE Quantum Qflash DVD Contains website, and discover Light Blue for yourself. valuable information and tutorials on how to get the best out of your Quantum Qflash. Call or e-mail for your copy. Light Blue Software is proud to be sponsoring the Student category in the Professional Photographer of the Year Awards 2012. The Qflash PILOT command unit The ingenious Qflash Pilot is hot-shoe mounted and controls any amount of Qflash units within range (up to 200m) in TTL, Manual or Auto mode. Any mixture of modes can be use at any one time. Contact the importer for full technical details, prices and list of dealers: info@flaghead.co.uk or tel: 01202 733123 www.lightbluesoftware.com www.flaghead.co.uk
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    of, say, yourown wedding by employing someone who wasn’t THE any good? If you charge too little, most of those booking you will be people whose weddings will do little or nothing to enhance either your portfolio or your reputation. You need to make a profit – if you charge too little, you will end up working all the hours there are and earning nothing. Your own prices can be higher than average if, for example, you are an outstanding photographer and you have people queuing to book you. PRICE IS Or they can be lower if you are just starting out, don’t have a client base and cannot match the quality or service of other photographers – but your rate for any job should be within about 25 per cent of the median price charged by most competent photographers in your area. Look in business listings and go online to find out what your competitors are charging. Ignore people who charge ridiculously high or ridiculously low amounts and base your own fees on those whose prices are in the middle of the range. RIGHT? PROFIT The other, very important point about your charges is that they should be enough to give you a healthy profit without any additional sales. Using a wedding as an example again, suppose that you need to charge £1,000 to make a decent profit – don’t assume that if you charge only £500 and rely on sales of extra prints to friends and relatives that these will happen. What if: Garry Edwards is an advertising and 1 ‘Uncle Bob’ follows you around with his camera and gives prints away to all and sundry? commercial pro, and technical adviser 2 Someone scans your photos or proofs into their computer and produces cut-price prints? to Lencarta. He shares his thoughts 3 It is a small wedding and there are few potential customers for prints? 4 The marriage is over before the album is ready? about the complicated issue of pricing DODGY DEALINGS and what you as pros should charge There are plenty of people who think it is perfectly okay to scan or re-photograph prints to avoid paying for future copies. A lot of people will prospective clients for your services. try to avoid paying for any prints at all by printing out proofs – even if Well, his theory is simple... every proof is overlaid with a large copyright mark, including your name, address and telephone number. Even tiny, low-res screen grabs are at risk – I once had a wedding client who complained that his proofs were ‘fuzzy’ If you read the average guide to running a photographic business, you when he got a camera store to print them and could see nothing wrong in will be told to do your sums: work out how much you need to earn trying to steal my work – the camera store actually doing it is another story! per hour, then build in an allowance for the cost of your equipment, This is why I say you must earn enough from your charges to give you a running your car, your business rates, telephone bills and everything healthy profit without any additional sales. else you need to spend in order to run your business. THEORY And that’s just fine... in theory. But I think it doesn’t work. The true answer Garry Edwards is an advertising and commercial is that you should charge the going rate. If, for example, you want to photographer, operating from his own large studio photograph weddings and the average photographer in your area charges in Bradford. He has also worked in just about every £1,000 for full coverage, then you are not likely to get £2,000 for the other branch of professional photography, with the same work. exceptions of news and sport. His speciality is Of course, you could charge just £250; you may want to charge low studio photography and he is technical adviser both prices at first just to get some more experience and build your portfolio, but to lighting manufacturer Lencarta (www.lencarta.com) and to its as a long-term strategy it simply won’t work, for these reasons: customers. He also teaches lighting techniques to both amateur Most people will think you are too cheap so you can’t be any good, and pro photographers. www.photolearn.co.uk right? Would you risk something as important as the photography 44
  • 45.
    {INSIDER } CHANGE… PORTRAITS Let me explain how I used to charge, years ago, and why I changed. Let’s take another example: a family portrait. Some photographers charge I thought it would be a good idea to photograph weddings; after all, I have very low sitting fees (or none at all) in the hope that clients will love their an assistant who likes wedding photography and is very good at it. So I work and order lots of prints. This business model can only succeed if the began by offering a range of packages, starting at £550 and including 30 8in prints are very highly priced to make up for the people who don’t buy any x 6in prints in a middle-range, conventional album (they were popular then). prints at all. If the print prices are too high many of the clients won’t buy The next package up was £650, then £750, £950 and £1,150. Nobody ever them, which means the profit has to come from fewer people, which means booked the top package and the few people who did book, generally went in turn that the prices need to be even higher, so everyone will think you are for the cheapest. It wasn’t worth doing for £550, so I put up all the prices by robbing them. £100. People generally still went for the cheapest package, but the number Now, my own approach is to charge what I feel to be a minimum realistic of bookings went up. I then dropped the cheapest package and the number sitting fee: £99. This is just enough to make it worthwhile, and includes of bookings rose again. My next move was to drop all of the packages and a full set of email proofs. Even if they never order any enlargements, my introduce a new service: £750 for attendance and proofs on CD only. costs are covered and I have made a small profit. But because the proofs are My bookings more than doubled, and so did the profit from each job. watermarked they are almost bound to order enlargements, and here’s why: The client has paid the £99 sitting fee at the time of booking. VALUE That money is now gone and forgotten, so when they order prints The point is that wedding photography is a professional service and its they will think only about what they are spending at this point. value is whatever the photographer and the client believe it to be. Because I have already been paid for my ‘time’, my prices for Although there are always some people who are looking for the cheapest enlargements are very reasonable, compared with those of people who option, the potential clients who are most worth having are more likely to charge nothing or too little for the sitting – so the clients are likely to make their buying decisions based on quality and perceived value than on order more prints than they originally had in mind. price. They pay a non-refundable retainer at the time of booking and the Because my enlargement prices are reasonable I am one of the good balance has to be paid 28 days before the wedding. They get the proofs guys and they will recommend me to their friends. when they return from honeymoon and then make their decisions about This all works fine for me, admittedly, but it is based on years of prints, albums, CDs etc. experience and a simple, logical approach that doesn’t shy away from that Some people do not want an album at all, and that is fine too. Or they seemingly abhorrent word: profit. PP may want their photos on DVD – the price of which is the same as the profit I would have made if they had spent the average amount on prints. The great benefit of this pricing strategy is that: The clients have a complete choice of album, number and size of prints. They pay for the photography at least a month before their wedding and they pay for the album/prints at least a month after their wedding – by which time they have benefited from at least two more pay days. iSTOCK / ANCROFT DOES THIS RESONATE WITH YOU? SHARE YOUR EXPERIENCES AT FEEDBACK@PROFESSIONALPHOTOGRAPHER.CO.UK 45
  • 46.
    {INSIDER} A COUNTRY PRACTICE Outin all weathers and with only basic equipment – working in the countryside is about as far removed as you can get from a centrally-heated studio, models and make-up artists, or so pro CHRIS FREAR says... Photography is not just about the latest celebrity, exotic location or ‘beautiful’ supermodel, at least not for me. I work without an assistant, far from any coffee bars, sometimes in the foulest weather with people who are far more interested in where their next meal is coming from than being the next Elle Macpherson. What am I? I am a rural photographer. We often hear that our children are so divorced from reality that they think milk comes from the supermarket and not a cow. The countryside is not a theme park, it is a living landscape; it is the environment where my camera and I work. My remit covers photographing everything from landscapes to portraiture and animals. When I say animal, I don’t necessarily mean someone’s pet cat or dog (although this does happen). I’ve worked with everything from lizards to Clydesdale Heavy Horses. I might be taking someone’s portrait in the morning and photographing a prize bull in the afternoon. No two days are the same. SYMPATHETIC EYE When I was asked to write this piece, PP Editor Adam Scorey described my work as being the photographic equivalent of James Herriot’s vet books! Although honoured to be compared to such a well-respected writer, I can see I do have a similar sympathetic eye towards my subjects. I consider myself just a working photographer. To get the type of image that I am told is my recognisable ‘style’, I have to be willing to pitch in, often helping the subject with what they are doing, but at the same time trying not to become part of the photograph. This is where having been raised in the country really helps. Sometimes you have to be able to ‘read’ people – or even animals. CUTE LAMBS By being accepted by the subject, I get a more relaxed, natural image. I am no longer a stranger/ Charolais bull. “Part of my job entails being willing to get myself and the camera mucky. Sitting in rivers as dogs and horses splash past can be the rule rather than the exception. As long as the front of the lens is clean and the camera dry, I’m in business...” Chris Frear 46
  • 47.
    Traveler Going beyond the ideal product The re-born classic from Gitzo is Not to be deceived by its Ultra- light quite simply an unbeatable support weight and compactness, the Gitzo in terms of features and portability. Traveler will exceed all expectations, With a pioneering modern appro- incorporating high tech solutions ach and a new level of advanced that go above and beyond what a features, the Traveler provides un- tripod would usually be capable of wavering stability, torsion rigidity at its size. Available as a stand alone and rapid, intuitive movements ne- 4 section G-lock tripod, and as two ver experienced before. Delivering kits in a 5 section traditional lock the same unique approach, the new and a 4 section G-lock version, the high performance head is fully rede- Traveler is Gitzo’s answer to the es- signed to perfectly integrate itself sence of your ideals in an intelligent, into the tripod. The head is availa- high performance support solution. ble separately in two versions with Quick release and disk attachment. www.gitzo.co.uk
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    {INSIDER} outsider/threat who arrivesout of the blue and wants them to pose or act in a predetermined manner, contrary to their natural tendency. If a person (or animal) is relaxed with you, they begin to trust you. That brings a responsibility to show them in the best possible light, not as some cliché. Here is an example. Each year magazines and newspapers herald the arrival of Spring with a picture of a ‘cute’ child holding a newborn lamb. The problem is that the lamb is usually three to seven days old; it has been bathed and pampered, and the photos are taken in a warm barn. This isn’t reality but pure Disney; the reality is that most lambs are born in the open and in bad weather; it’s a messy affair, but it’s real! To photograph proper newborn lambs I had to wait three years, by which time the shepherds knew and trusted me. When the time came, I happened to be at the right field at the right time. Even so, I had to commando-crawl through 30 yards of sheep dung to get in position. Had I not, the ewe would have become aware of me, adding to her distress and making the shepherd’s job more difficult. Part of my job entails being willing to get myself and the camera mucky. Sitting in rivers as dogs and horses splash past can be the rule rather than the exception. As long as the front of the lens is clean and the camera dry, I’m in business – thank God for gaffer tape and binliners. HORSES’ DOOBRIES You might think there is little need for Photoshop and image retouching in my work, but you would be wrong. I am a convert, but in moderation. You cannot photograph an excited stallion for its owner and leave its ‘fifth leg’ showing – it has to be delicately retouched. One owner, after reviewing my images of her showjumping, asked me to retouch the frame where she and her horse three years ago. Yep, got it, sale achieved. I am Clockwise, from top: Sea eagle; Two bored rams under were perfectly composed over the fence, as, in her the only photographer who takes passport photos a tree; Horses and riders splashing through the surf on Ayr beach; Dog with a toy, watching other dogs at an words “the horse breathed out and looks fat”! locally. It’s not ‘art’, but it saves people time and agility day. It didn’t, but the customer is paying the bills. money on taking a trip into town. They remember Moderation also applies to portraits. As I said this and come back for other work. at the beginning, many of the people I photograph At the other end of the spectrum, magazines and rural communities this Christmas. So 2012 would not normally be considered models, so I commission me to shoot images to accompany could well be an interesting year. won’t make them look unnatural by removing specific articles. I also license images. Take an Rural photography is never going to be every wrinkle and blemish, and smoothing out email I received from a rural charity asking to glamorous. But, for me, it has never been about their skin. It wouldn’t be honest to them or me. license a particular image for its 2011 Christmas glamour or status, but about the finished image. card. When I asked why it had chosen that image, A good image will sell. Once a customer likes CUSTOMERS the answer was: “I have spent so long looking for your work, and you are reliable, more work Where do my customers come from? Due to the suitable images of cattle on snow, which were not follows. If it’s fun along the way, all the better. diversity of my subject matter, you won’t be Highland cattle, that when I saw this one I simply I wouldn’t trade it for a fully equipped studio. PP surprised to learn that the same diversity applies bookmarked it.” That one image is going to put to my clients. For example, a villager asked last my work and a link to my website in front of week if I still had an image of their relative from 3,000 potential new customers in relevant farming http://chrisfrear.photium.com 48
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    BUYERS’ GUIDE PREPARING FORBAD WEATHER IN ASSOCIATION WITH The summer weather is now behind us, so in association with Jessops we have put together an essential guide to protecting yourself and your kit from whatever the elements can throw at us, from bags to accessories and even a new DSLR This summer was just about the shortest we have experienced for a while, and there is little chance of an Indian summer. Billy Connolly once said: “There’s no such thing as bad weather, just poorly dressed people.” Never a truer word has been said. So it is with a collective sigh that we all have to start planning how we protect our gear while out shooting that portrait session, landscape, wedding or sports action. You could just chuck a plastic bag over your 10 grand-plus worth of gear, but is this really the best option? Of course not. To help you out a little, with the expertise of our friends at Jessops, we have put together a little buyers’ guide to remind you of what gadgets, gizmos and accessories are on offer to keep your precious tools safe and dry. We have even included cameras and lenses that are particularly suited to the harsh environment that can be working outside in the UK. We hope you will find it of some use. 49
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    MID-RANGE DSLRS The DSLRswe have selected here are those which have been given dust and moisture resistance by their manufacturers, so have some protection against the elements. No DSLR should be considered waterproof because it is only as good as the connection between camera and lens PENTAX K-5 PRICE: £780 (body only) BUY IT: WWW.JESSOPS.COM The underdog in many ways, Pentax, which has just been bought by Ricoh from Hoya, gives the stainless steel and magnesium alloy K-5 77 independent seals that make the body highly weatherproof. In fact, the camera has been tested down to -10ºC, so it too can cope with harsh, dusty, cold conditions and still perform as it should. CANON EOS 60D PRICE: £800 (body only) NIKON D300S BUY IT: WWW.JESSOPS.COM PRICE: £1,140 (body only) BUY IT: WWW.JESSOPS.COM With its flip-out 3in LCD screen, 18-megapixel APS-C sensor and 5.3fps shooting, the 60D is Though some may say it’s a bit long in the tooth a solid all-round performer as a camera, plus it now, the D300s is still a hell of a performer, has the Canon name behind it, so you know you with a 51-point AF system, 7fps shooting and will get superb image quality. But the body does a 12-megapixel APS-C sensor. But it too also have dust and water resistance built is designed to take professional use, which in around the main buttons, screen and battery. includes dust and moisture seals all over The body, though not metal, has been the magnesium alloy body at the most designed with this sort of protection, and vulnerable locations. outdoor use, in mind. OLYMPUS E-5 PRICE: £1,530 (body only) BUY IT: WWW.JESSOPS.COM On its website, Olympus has described its range-topping 12.3-megapixel Four Thirds DSLR as ‘splashproof’. However, in researching this article we went on to YouTube and found that people had tested their E-5s by leaving them out in the pouring rain! One chap (Mark Humpage) even tested the camera by leaving it outside overnight in conditions as low as -10ºC and it still worked fine. Incredible! NIKON D7000 PRICE: £830 (body only) CANON EOS 7D BUY IT: WWW.JESSOPS.COM PRICE: £1,200 (body only) BUY IT: WWW.JESSOPS.COM This is the first APS-C camera that Nikon produced with a sensor of more than With its 18-megapixels, 8fps and eight-stop ISO 12 megapixels. It has also been one of its most range, the 7D is quite a performer. But it is also popular cameras for 2011, and with good designed with the outdoor photographer in mind. reason. The spec is superb for the price, but we Not only is its chassis made of magnesium alloy, are interested in the camera’s enhanced dust meaning it is lightweight, it also has a decent level and moisture features. Though not quite as of weather resistance in the form of seals around extensive as the D300s and higher-end models, key buttons and switches. In researching this the 16.2-megapixel mid-range DSLR has feature we found people had used the 7D in the protection in all the right places. Antarctic and it had performed excellently. 50
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    BUYERS’ GUIDE PREPARING FOR BAD WEATHER IN ASSOCIATION WITH PRO-SPEC DSLRS These cameras have been built to withstand the rigours that a professional would demand from them – from the deserts of CANON EOS 5D MARK II Afghanistan to the frozen wastes PRICE: £1,600 (body only) of the Antarctic BUY IT: WWW.JESSOPS.COM With a high-performing 21.1-megapixel full-frame CMOS sensor, a magnesium alloy NIKON D3X body and multiple dust and moisture seals PRICE: £5,080 (body only) throughout, the EOS 5D Mark II has become one BUY IT: WWW.JESSOPS.COM of the all-time greats of the DSLR world. Its light yet rugged design means that it can Whether in the studio or on location, the cope with tough weather and rough usage, 24.5-megapixel D3X performs at the highest making it ideal for the travel, landscape and level, producing remarkable levels of detail editorial photographers who demand a camera and tonal gradation through an ISO range of that works in all sorts of conditions. 50 to 6400. If you are serious about your wildlife, nature and fashion photography, few other cameras this side of medium format can match the D3X for sheer image quality. Rugged construction, with a magnesium alloy body and full environmental sealing, ensures that weather won’t spoil your photo shoots. NIKON D700 PRICE: £1,850 (body only) BUY IT: WWW.JESSOPS.COM The 12.1-megapixel, full-frame Nikon D700 is ideal for the professional or serious amateur photographer seeking high-end functionality, build and image quality, yet at a more pocket-friendly price. The self-cleaning sensor minimises dust to prevent annoying specks appearing in pictures, while the rugged moisture and dust-resistant body makes the Nikon D700 suitable to use in a range of weathers and environments. NIKON D3S CANON EOS-1D MARK IV PRICE: £3,590 (body only) PRICE: £3,730 (body only) BUY IT: WWW.JESSOPS.COM BUY IT: WWW.JESSOPS.COM The full-frame D3S re-wrote the rule book This 16.1-megapixel, APS-H sensored camera when it came to ISO. With an amazing 10-stop is built for speed and action, with a maximum range, the ability to shoot usable images at ISO 10fps performance. But it is also built like the 102,400 means the 12.1-megapixel full-frame proverbial outhouse with its weather-sealed (FX) D3S can work in light where other DSLRs magnesium alloy body. This means that you can would have to pack their bags and go home for keep shooting in the most challenging of a cocoa. It is also built for speed and longevity, conditions with the peace of mind that your with 9fps in FX (full frame) and 11 in DX crop camera will be safe from the elements. mode; the shutter is built out of Kevlar and carbon fibre; and the body is able to tough it out in the gnarliest of environments. 51
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    BUYERS’ GUIDE NIKON AF-S 24-70MM F/2.8G PRICE: £1,240 PREPARING FOR BAD WEATHER BUY IT: WWW.JESSOPS.COM IN ASSOCIATION WITH This slim, lightweight professional lens has become the ‘kit lens’ of choice for many pros. It offers the all-weather photographer two advantages. First is its solid construction, which is designed to protect the lens from moisture, dust and extreme cold. However, its constant aperture of f/2.8 is tailor-made for the bad-weather photographer who LENSES needs excellent sharpness and colour reproduction in low-light conditions. Weatherproof lenses are an important part of NIKON AF-S 16-35MM F/4G ED VR CANON EF 28-300MM the outdoor photographer’s kit bag. Many PRICE: £855 F/3.5-5.6 L IS USM manufacturers have a range of weather-sealed BUY IT: WWW.JESSOPS.COM PRICE: £2,195 BUY IT: WWW.JESSOPS.COM optics, and here are a few examples The AF-S Nikkor Suitable for Canon 16-35mm f/4G SLRs and ED VR is sealed DSLRs with to protect it EF lens from moisture and dust, making this mounts, the wide-angle zoom a reliable partner to 28-300mm CANON EF 70-200MM F/2.8 L IS II USM a weather-sealed body such as the Nikon f/3.5-5.6 L features a PRICE: £1,900 D300S. Other key features of the 16-35mm dustproof, drip-proof construction to allow BUY IT: WWW.JESSOPS.COM include Vibration Reduction and a fast you to work in a range of harsh weather autofocus with full-time manual focus conditions. While heavy at 1.7kg, Canon’s The mount, focus mode switch and focusing ring all override. And while the optic’s constant optic is solidly built, and its two stabiliser feature a dust and drip-proof structure that prevents aperture of f/4 isn’t as fast as the modes compensate for approximately three dust or water from getting inside the lens and camera Nikkor 24-70mm f/2.8 above, it’s a very stops, giving you more opportunities to shoot when used with accompanying weatherproof EOS fine lens with great reviews and costs handheld and avoid having to carry a tripod. bodies. This makes it a highly durable, reliable lens about three-quarters of the price of the It’s not cheap, by any means, but its durability for daily use by professional photographers. 24-70mm f/2.8. and incredible focal range are hard to beat. BAGS BILLINGHAM SAFARI CANVAS S445 PRICE: £300 Few more important accessories exist to protect your BUY IT: WWW.JESSOPS.COM gear than a camera bag or rucksack. Not only do bags prevent knocks, they keep your gear organised Synonymous with press shooters, the Billingham name and allow access when the weather turns bad has become a byword for quality and durability. With its large capacity, plentiful padding, a large, quick-release rain flap and Stormblock canvas build, this bag is built to LOWEPRO LENS TREKKER 600 AW withstand anything thrown at it. But it is practical too, with full-depth pockets, II BACKPACK PRICE: £150 double-grab handles and a TukTop flap for easy access. You can add extra BUY IT: WWW.JESSOPS.COM accessories via the anchor points. You’ll pass this down in your will… This tough lens backpack is MANFROTTO LINO PRO VII ROLLER PELICAN 1510 CARRY ON designed for constant, everyday PRICE: £500 WATERTIGHT CASE use. It can accommodate BUY IT: WWW.JESSOPS.COM PRICE: £280 a pro-sized digital SLR with BUY IT: WWW.JESSOPS.COM telephoto lens, such as This stylish bag is one for all a 600mm, or an 800mm seasons. Using the multi-purpose This watertight, crushproof and without the body attached. frontal opening, you can store one or dustproof case will keep your The removable harness is two camera bodies with a battery equipment safe all year round. particularly comfortable due grip, up to eight lenses, a flash The retractable extension to the padded back with lumbar and accessories, plus a 17in handle, strong lightweight support. There is a memory card holder inside laptop, which has its own sleeve. design and hardwearing the lid, plus a built-in, all-weather cover to keep The Pro VII Roller keeps all your polyurethane wheels, with your camera and accessories clean and dry. camera gear neatly organised stainless steel bearings, ensure This is a great choice for winter photo shoots and protected, while fitting into you can move your kit with ease, or as a storage solution for sports and nature a cabin luggage-sized package while the O-ring seal keeps photographers to protect their equipment. for air travel. contents dry in poor conditions. 52
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    PERFECT COMPANIONS... jessops.com 15X TAMRON ZOOM 18-270MM F3.5-6.3 VC PZD LENS £499.95 Visit jessops.com for latest prices MANFROTTO FROM £11.95 Visit jessops.com for latest prices LOWEPRO TAMRON HALF PRICE SP 70-300MM F4-5.6 £49.95 £349.95 Visit jessops.com for latest prices Visit jessops.com for latest prices ORDER PHOTO PRINTS ONLINE AND COLLECT IN-STORE 200 Stores jessops.com 0845 458 7000 jessops.com
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    BUYERS’ GUIDE WOMEN’S VELEZ ADVENTURE LIGHT SMOCK PREPARING FOR BAD WEATHER PRICE: £200 BUY IT: WWW.THEMOUNTAINFACTOR.COM IN ASSOCIATION WITH With five colours to choose from, this funky yet practical light smock uses sophisticated fabrics to give all-round protection from the rain. There are twin zips at the front for ventilation, a large chest pocket, a drop tail for rain protection, thicker fabric on the shoulders and back for using a rucksack, an adjustable hood and Velcro sleeves. It is also very light and CLOTHING quiet, making it ideal for stalking or observing wildlife. As important as keeping your precious cameras and lenses dry WOMEN’S VELEZ ADVENTURE and free from dust and grime is TROUSERS ensuring that you are protected PRICE: £130 too, from the tip of your toes to the BUY IT: WWW.WHALLEYOUTDOOR.CO.UK end of your fingers The new Velez trousers are designed for a host of outdoor activities, from MEN’S HALCON JACKET cycling to walking, due to their shape PRICE: £310 and large zipped vents running along BUY IT: WWW.PARAMO.CO.UK each thigh. They are extremely comfortable thanks to their light If you have been on one of landscape weight, mixture of breathable fabrics photographer Joe Cornish’s workshops, you and elasticated waist. There are two may well have seen this jacket. It’s ideal for the handwarming pockets and the photographer because it is as practical as it is trousers are fully weather protected. ‘ comfortable, warm and dry. Neat features include a fleece-lined collar, articulated shoulders for movement, two fleece-lined MEN’S CASCADA TROUSERS handwarming pockets, two ‘dry’ breast PRICE: £120 pockets, two large bellows pockets and an BUY IT: WWW.PARAMO.CO.UK internal mesh breast pocket large enough even for LEE filters. There is a reason these are one of Páramo’s bestsellers: they are designed for UNISEX TORRES JACKET walking in all weathers, so PRICE: £126 have shaped knees, an BUY IT: WWW.THEMOUNTAINFACTOR.COM elasticated waist, two handwarming pockets and If you are going to be staying out in poor conditions for any temperature adjustment via length of time, then the new Torres jacket is the ideal gear side zips. They even have for the job. It’s highly water-repellent for long periods and a double seat layer to make is extremely warm, with a moisture-resistant 133g them last longer. There are synthetic fill, giving it a down-like feel and quality. a wide range of sizes and two This jacket is ideal for photographers because it colours – navy and dark grey is designed to give freedom of movement, and – to choose from. the proportions are generous too. MEN’S MOUNTAIN VENT PULL-ON PRICE: £67 BUY IT: WWW.WILDTRAK.COM Layers are an important part of controlling your temperature, and the Páramo system is designed so you can adjust them quickly. The Mountain Vent is worn next to the skin and, used in conjunction with one of Páramo’s jackets, will help you to keep warm or cool down as necessary. The pull-on comes in black, cobalt or olive. 54
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    OUTDOOR ESSENTIALS... jessops.com MANFROTTO PRO WIND JACKET MANFROTTO PRO FIELD JACKET £179.95 Visit jessops.com for latest prices £449.95 Visit jessops.com for latest prices MANFROTTO PRO SOFT SHELL MANFROTTO PRO PHOTO VEST £199.95 Visit jessops.com for latest prices £299.95 Visit jessops.com for latest prices ORDER PHOTO PRINTS ONLINE AND COLLECT IN-STORE 200 Stores jessops.com 0845 458 7000 jessops.com
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    BUYERS’ GUIDE EWA MARINE U-BXP SLR UNDERWATER HOUSING PREPARING FOR BAD WEATHER PRICE: £300 BUY IT: WWW.JESSOPS.COM IN ASSOCIATION WITH This housing is big enough to take a camera up to the Canon EOS-1 and Nikon D3 series, or the likes of a Nikon D200 and Canon EOS 5D with a vertical grip attached, plus a lens up to 72mm in diameter. It is a true underwater option, but can also be used for those rain-soaked assignments and water sports. It will safely take your camera to depths of 50m – ideal for trying your hand at a little ACCESSORIES underwater nature photography. From individual camera protection to the latest all-weather compact, we have a few toys and gadgets that may come in PANASONIC HX-WA10 FULL HD handy in extreme conditions or if you are WATERPROOF CAMCORDER PRICE: £240 trying something new BUY IT: WWW.JESSOPS.COM As well as being waterproof to 3m (for up to 60 minutes), the HX-WA10 records in 1,920 x 1,080 Full HD and can take high-quality,16-megapixel stills. Its upright, trigger-style shape allows for a more comfortable, natural position when recording stills and video. It has a 12x zoom, electronic image stabilisation and can shoot in 1080/60i or 30p modes. There are three colours to chose from too. NIKON COOLPIX AW100 PRICE: £330 BUY IT: WWW.JESSOPS.COM Nikon debuts its first-ever rugged camera, OLYMPUS TOUGH TG-810 the Coolpix AW100. The blurb says it’s an PRICE: £230 outdoor camera for active lifestyles, as it BUY IT: WWW.JESSOPS.COM works underwater down to 10m, in temperatures as low as -10°C and is shockproof up to heights of 1.5m. Features include a 16.1-megapixel sensor, the equivalent of Waterproof to 10m, the TG-810 has a 5x zoom lens fully a 28mm lens (with 5x zoom), a Global Positioning System (GPS), an electronic compass enclosed within its body. It features a 14-megapixel and a built-in world map for geo-tagging your images to find that location or feature sensor and is also shockproof to 2m, crushproof to again. It comes in a range of colours, including camouflage. 100kg (Olympus testing) and freezeproof to -10°C. This compact is seriously tough and offers you You may think you have dried your camera a reliable alternative when conditions are simply too SILICA GEL properly before dropping it back in your bag PRICE: £4 (PACK extreme for your DSLR. or rucksack and forgetting about it. OF TWO) BUY IT: However, leaving a few silicon gel sachets or NIKON WG-AS1 AND WG-AS2 WWW.JESSOPS.COM Moisture Munchers – another popular brand WATER GUARDS – in your kit bag can help absorb damp and PRICE: £19 prevent damage or corrosion. BUY IT: WWW.JESSOPS.COM This little rubber attachment slips KATA E-705 ELEMENTS COVER between your SB-900 Speedlight and your PRICE: £70 camera, clipping on to the hotshoe, to BUY IT: WWW.JESSOPS.COM provide protection from rain, dust and moisture. The Elements Cover is designed for a digital SLR with a zoom lens AS1 Compatibility: up to 200mm with a flashgun attached, or with longer lenses Nikon D3 without a flash. It can quickly slip over your camera, while the side Nikon D3s sleeves, which have pull-up drawstring fasteners, allow full access Nikon D3X to controls. The back of the camera is still clearly visible through the AS2 Compatibility: transparent ‘window’ of the rain cover. A full-length double zip provides Nikon D300 sealed closure when your camera is handheld or mounted on a tripod. Nikon D300S The cover is great for general use, weddings and press snappers. 56
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    THEBUSINESS PART TWO WAKE UP Why are people lining up to get their tall, skinny, decaf, dry cappuccino with two sweet ’n’ lows at Starbucks? Why are some photographers highly successful, even in tough times? It’s simple. AND SMELL Winning businesses have a plan. Not only do they have a well-tuned product, but also a sophisticated, well-thought-out sales and marketing process which they follow religiously. During the slow times their marketing doesn’t stop, it is adjusted. And during boom times their THE COFFEE… surplus funds are divided between reinvesting in their business (for example, juicier advertising campaigns and acquiring items that they need) and savings and investments. In order to sell your photography services you need to think like a corporate giant. You will need to compete visually and must develop In the second of a new series, SELINA a sales and marketing process to follow that will bring results. MAITREYA shares her insights from three Most of your competitors will still be making decisions willy-nilly (“I bought space on a portal, what shots should I include?”), but you will decades of advising commercial be different. You will look to the market that you seek to serve for clues on iSTOCK / ANDREW JOHNSON photographers in the US on how to market how to sell successfully. After all, your audience (advertising agencies, themselves. Her advice this month is to big business, editorial publications and graphic design firms) are the leading national experts in selling and advertising. Why not take their think like a corporate giant, take risks and process (you know, the one they use to sell to us the consumers) and forget about the competition... turn it back on them? 57
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    THEBUSINESS Review your budget “Our business is only competitive when one Decide which combination of advertising tools will deliver your looks at the number of photographers message effectively Create a campaign using four to six different sales channels (both available for the number of assignments *outreach and **portfolio based) that you will follow for 12 months *Outreach tools may include: monthly email or direct mail, given out. However, when you look at the a website with two to three portal listings, online social networking and blog updates. number of photographers selling images ** Portfolio based: get your print book to key contacts - yes today who actually have a competitive successful people still sell Facilitate and review your campaign as it progresses. product (my opinion), you easily reduce the Give this programme (changed during the year as necessary) three years to work effectively. number of your rivals by 50 per cent.” Selina Maitreya Obviously, this is a lot of work. It’s not as simple as writing a cheque to a portal site, or having a template website built. It requires you to be willing to show up and make decisions about your business. It asks you to take How do you begin? First, let’s look at the back-end process that is used your business seriously and it requires you to take risks. It demands by major businesses, advertising agencies and publications before we ever constant attention and, most importantly, it asks you not to give up. hear about their product. Review, make changes, but don’t give up! In today’s market, a company will spend thousands on branding itself. Most photographers are not willing to make this effort. Many talented It determines its value to customers and then uses that information to creatives are never successful because they choose not to accept the ‘brand its company’. The agency will then spend oodles of its client’s money responsibility of truly selling and marketing their business. Or they have researching the audience for this new ‘brand’ and determine which unreal expectations and simply stop during the process. publications they read, which TV shows they watch and which websites they People talk constantly about how competitive our business is. peruse. Then, and only then, a new campaign is created that conveys My take? Our business is only competitive when one looks at the number the company’s message and the product’s value in a language that of photographers available for the number of assignments given out. resonates with the target market. It is then played out countless times in However, when you look at the number of photographers selling images four to five different mediums. How many times have you heard, “Just do today who actually have a competitive product (my opinion), you easily it!”? Nike’s slogan of a few years back resonates even today. reduce the number of your rivals by 50 per cent. Maybe half of those In short, before selling a new product, companies and agencies define have an effective sales and marketing strategy. A fraction of them will its value, determine the target audience and decide how to reach them continue selling consistently beyond the second year. When you consider most effectively within the client’s budget. these factors, the number of competitors you actually have (over time) The magazine industry is equally savvy. Each publication now has a is quite small. specific focus, a target audience and a message. All articles and the visuals With this information in mind, go ahead, have that cup of coffee and created to illustrate them are designed to put forth the publication’s take a deep breath. Forget about the competition and begin to focus on message. Go to your newsagent or supermarket and hit the magazine your product, your message and your journey ahead. PP racks. Begin to identify what part of our population each publication is going after. What’s their core message and how do their visuals differ? Selina is also the creator and host of Clarion Call, the first Are you catching the theme yet? free worldwide telesummit for professional photographers. Companies, ad agencies and editorial publications all use a very specific Visit www.selinamaitreya.com process to sell products to consumers. It’s one you can use for your sales and marketing efforts, and it looks like this: Create a product, then determine and articulate its value to buyers Selina Maitreya has written a book called How to Target and research the market and contacts Succeed in Commercial Photography: Insights Develop a budget and choose four to five sales channels, (TV, from a Leading Consultant, which is described as internet, website, print, billboards) based on the target audience taking a holistic look at how to have a life in Create a sales message photography. Selina is joined by photographers, Develop a complete campaign using different sales channels and clients and other consultants in sharing variations of the same message for complete and effective coverage information and inspiration. The book is published by Allworth Press, priced at £18.99, ISBN: 978-1581154917. You can take similar steps. You can be your own corporate giant. Your job, should you accept it, is to: Determine your visual message and list the value your work NEXT MONTH: THE MIX has for your clients Edit all images shown with your value message in mind AN ARTICLE THAT LAYS OUT ALL OF THE INGREDIENTS IN THE MIX: Target your audience and choose contacts that have the potential THAT’S THE THINKING AND TOOLS PHOTOGRAPHERS MUST INCLUDE IN to use your value-added services. Make sure to choose three to THEIR SALES AND MARKETING PROGRAMME IN ORDER TO BUILD four different markets for your contact list A BUSINESS THAT WILL THRIVE 58
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    THEBUSINESSNEWSERIES Online Marketing Masterclass PAUL TANSEYis the MD of Intergage, an online marketing agency specialising in helping smaller businesses. A self-confessed marketing nerd, Paul starts his six-part series with some basic pointers, and has even set homework! PROLOGUE 3 They can share easily any great stuff that they find there with Web marketing used to be simple. You built a website, you optimised it their friends for Google and you learned to advertise online – usually with Google’s 4 You take them down a simple, clear path to a conclusion – usually AdWords system. an enquiry or a sale Today, would-be online marketers are faced with a bewildering array of tools to use, skills to learn and often conflicting advice from so-called I often get asked, “What do you think of this website?” My stock answer experts. What exactly do you do with the limited time you have available is always, “What was it designed to do?” If, for example, the answer is, to market your business? How do you separate the hype from the reality “The website was designed to get found by people looking on search and invest your time where it counts? engines for a commercial photographer in Cambridge and to solicit Paul Tansey of Intergage is a recognised speaker and expert in his enquiries from these new visitors,” I can evaluate the website against field and writes for us to provide advice to photographers about those criteria, no problem. marketing their business online. More often I get a vague answer like, “I was told I needed a website, so I built this because every business needs a website, don’t they?” GETTING STARTED Let me begin by saying that if you are a self-employed photographer or small business owner and you are wondering what to do to promote your business online, you are not alone. We are all learning constantly about online marketing. In the history of business, no one discipline has evolved as quickly as marketing has in the last decade. That makes it both a challenging and fascinating place to be. So what should you do about marketing your business online? I believe that we can take a logical approach to online marketing, break down the various disciplines into separate chapters and address them together over the following months. Today we will look at the basics – starting with your website and the job it has to do. We’ll go on to look at: Designing your website for your visitors Search engines and optimisation Facebook and LinkedIn Online advertising Blogs and microblogs Picture, video and other social media sites Measuring your online success YOUR WEBSITE Sooner or later your customers and potential customers are going to end up at your iSTOCK / JPA1999 website. What matters is that: 1 They can find it 2 They can use it easily – without stopping to think 60
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    It is truethat your credibility as a business will be called into PROPERTY PURPOSE question if you don’t have a website. Don’t just rush into building a website, however. Think how you will measure its success in Google Places page To enable my business to get found in Google pounds sterling and work backwards from there. ‘local’ searches, to provide a place where I can What job does it need to do? To start with, chances are it won’t be post promotions and where happy customers your only internet ‘property’. Your online presence will consist of can post reviews in order to promote clicks a number of linked and mutually promoting internet ‘properties’: through to my website Your website Your Google Places page Facebook page To enable me to stay in touch with customers, Your Facebook profile or page(s) have conversations with them and their friends, Your LinkedIn profile and/or company profile get my happy customers to ‘like my page’ Your Twitter page and recommend me to their friends. Your blog To advertise to the friends of my happy Your profiles in other social networks such as Flickr, Picasa, customers, to showcase work, to build YouTube and Vimeo long-lasting relationships and to drive sales enquiries through to my website At a headline level, what function does each of these tools have? Take a moment to consider first why you might use each one, LinkedIn profile(s) To enable me to stay in touch with business with the last line being your website. Your answers might look customers, have conversations with them and something like the table, right. their associates, get my happy customers to Chances are, when it boils down to it, you are going to create recommend me, to advertise to marketing a machine that turns visitors into enquiries. So the visitors will be managers locally, to showcase my work, to the most important thing you have to consider. build long-lasting relationships and to drive In preparation for next month’s column I am going to set you sales enquiries through to my website some homework. Build a picture of your visitor: Who are they? (Age, profession, interests, passions, concerns) Twitter I will use Twitter on my mobile phone to Why are they here? share amusing thoughts and snippets that How did they get here? I come across as a local photographer. What questions will they have about my service? To communicate frequently and informally How can I persuade them to choose me? from my PC and from my mobile phone while I’m out and about. To share the odd great Now be really clear about your business. Ask yourself: picture I take and post links to my other What do I do best? (You cannot be the best there is at ‘properties’. Ultimately communicating with everything) existing friends and customers with the aim of What would be the most profitable business I can generate being discovered by new ones as well from my website? What makes me or my business special or different? Blog To build a place where I share detailed How can I illustrate what difference my specialisms or thoughts, stories, experiences and ideas. strengths really make to my customers? PP To talk about my passions and my life. This will be a place where I can start conversations, comment on developments I observe and send IN THE MEANTIME, IF YOU HAVE ANY THOUGHTS ON WHICH people to my website to make sales enquiries ONLINE MARKETING TACTICS REALLY WORK PLEASE EMAIL Other internet Describe as appropriate (we’ll cover these in ME AT PAUL@INTERGAGE.CO.UK AND WE’LL SHARE YOUR properties later articles) REAL-LIFE EXPERIENCES IN FUTURE ARTICLES Website To be my sales machine. To be a place where BIOGRAPHY WWW. people can go if they are interested in doing Paul Tansey is managing director of South business with me to discover what I can do for Coast digital agency Intergage and has spent them; to persuade them I will do a great job for more than a decade in digital marketing, in them and to set their expectations realistically consulting, sales and management positions. about availability and price so any enquiry that He has worked with clients as big as comes through will be well-qualified. It will Microsoft, Motorola and Toshiba but prefers the also signpost my other ‘properties’ so people challenges of working with SMEs (small and medium can get to know me better in order to enterprises) and charities. He describes himself as a help them like me and trust me enough to marketing nerd – marketing first, technology second. do business with me 61
  • 62.
    THEBUSINESS MONKEY BUSINESS News that photographic images shot from the a whole? It’s tricky – but then copyright issues perspective of a cat have gone on exhibition PETER STEVENSON, from have always been troublesome. in Seattle, in the United States, has raised the temperature of copyright lawyers on both photographer insurance Imagine the legal ramifications if the iconic Tennis Girl photo had turned out to have been sides of the Atlantic and as far afield as the Indonesian island of Sulawesi. specialist InFocus taken by a passing shortsighted toad leaping on to an abandoned camera in the mistaken belief that Insurance, discusses the shutter button was a small slug. They would THE QUESTION still be slugging out the royalty issues in court, The tabby in question, Cooper, made headlines intellectual property right or on court, or somewhere. with his shots of leafy hiding places, garden birds and passing traffic. I use the word ‘his’ with care issues that arise when our THE ANSWERS because the automatic miniature camera which his owners strung from his collar was actually furry friends take over the Cooper’s owners also own the copyright to the cat’s work, on the grounds that he is not a operated by a microchip programmed to open the photography scene... ‘natural person’ in the eyes of the law. Put another shutter every two minutes. way, he is not a human being with the intellect So, who owns the copyright? The cat for lining the macaque to twiddle with the shutter? to intentionally take the pictures and claim up the camera positions? The microchip for The monkey? A sentient ape-like mammal, intellectual property rights. He is not a mobile operating the shutter? The cat’s owners who used like us. The publication into whose hands the tripod either – but I’ll leave that argument to Cooper as a mobile dolly/tripod and creatively set images fell? the RSPCA. up the shooting opportunity? The newspaper that Allow me to digress. My first observation is Photographer David J Slater, who creatively published the story? that some of the photographs being discussed left his camera in the Indonesian rainforest, Good question. I’ll get around to answering it were surprisingly good, raising yet another claims the copyright to the monkey’s self-portraits in a moment after I have had my saucer of milk. question... do cats and monkeys possess the because he engineered the situation, even though And if that isn’t enough to tax the best intellectual intellect to be enrolled into photographic colleges he did not take the picture. property minds among you all, here is another and courses, and allowed to gain qualifications My point is to make sure your insurance policy question to ponder. and take up the profession? covers the legal cost of defending and pursuing A wild macaque monkey in the Indonesian The philosophical question about a million copyright disputes. Nowadays, YouTube, digital jungle happened upon a camera left in situ by monkeys, at a million keyboards, eventually imagery, iPod cameras, and the social and viral award-winning photographer David J Slater and typing the complete works of Shakespeare has media can see an image reproduced millions of did what monkeys do: he fiddled with it. In the been addressed by mathematicians and times around the world within a few hours. process, the monkey accidentally took a grinning statisticians for generations – but has anybody Getting your hands on copyright income due DAVID J SLATER / CATERS NEWS AGENCY mugshot of himself which, again, featured online asked whether a million monkeys with a million from the ownership of visual material which you and in print publications around the world. digital cameras would eventually shoot the work have created has never been more complex. My question is again about the ownership of of Henri Cartier-Bresson? More importantly, if Be prepared for a fight. copyright. Who would you say owned the images? they did, who would own the copyright? You wouldn’t want some agent or publisher The Indonesian Government, which owned the Do the shots of the universe, taken from the making a monkey out of you, would you? PP island and thus the monkey and thus his work? Moon from mobile radio-controlled platforms, The photographer on whose camera the pictures belong to NASA, the spaceman operating the were filmed – who allegedly ‘expected’ platforms, the American taxpayer or humanity as www.infocusinsurance.co.uk 62
  • 63.
    SELF-PORTRAIT David J Slater’spicture, which the monkey ‘took’, and which caused such a furore over the ownership of intellectual copyright. 63
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    > READY FORA FIGHT? To hear some photographers talking about the pros and cons of compact systems versus SLRs, you’d think there was a war on. Compact system fans have told us size and weight are worth fighting for, but have been clamouring for Micro Four Thirds prime lenses with a fast aperture to get great portraits. DSLR devotees insist that there’s no middle ground if you’re after a shallow depth of field and flattering perspective. We think they’re missing a trick. Let’s face it, most of us would rather not lug three kilos of body and glass around to get a great portrait on the move. So we’ve achieved what everyone said was impossible. Allow us to introduce the Olympus M.ZUIKO DIGITAL 45mm F1.8 lens. It’s equivalent to a classic 90mm portrait lens in 35mm terms. Thanks to our legendary optical skills you can get delicious background fuzziness and ultra-sharp foreground detail at maximum aperture. And since the focusing speeds of the latest PEN range now match or exceed those of far larger and pricier SLRs, there’s now a rather convincing argument for switching sides. But since pictures speak louder than words, taker a look at the evidence. Philip Volkers used a PEN and the 45mm F1.8 to take this beautiful shot of Alex Weaver during a high profile fashion shoot for Amelia Powers handbags. Alex has just finished filming action movie ‘Forced to Fight’ and is now off to NYC to for her next film ‘Seven Songs for Amy’ with Sean Maguire ...we caught her just in time. This lens is available at less than £270 and will fit any Micro Four Thirds body, including the new PENs. In short, there’s now a powerful, affordable, pocket- sized portrait tool. We reckon we’ve won this battle. But trust us, we still haven’t finished fighting. www.olympus.co.uk/pen NEW Photographer: Philip Volkers. Subject: Actress Alex Weaver, Camera: PEN E-PL2 and 45mm F1.8 lens. Venue: London PEN mini PEN Lite PEN
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    Clockwise, from topleft: Stars from the big screen – Al Pacino; Robert De Niro; Daniel Radcliffe; George Clooney; Heath Ledger; Clint Eastwood and Samuel L Jackson. 66
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    { THE BIGINTERVIEW: ANDY GOTTS} FACE MAN In a dark and dingy pub on the outskirts of Norwich, Editor Scorey meets one of the UK’s most prominent photographers, a man who counts Jeff Bridges and George Clooney as pals and who has just been given an honorary doctorate for services to photography. ANDY GOTTS But, as he says himself, he’s just a movie fan... 67
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    100% elinchrom 2011 PHOTOGRAPHERS CALL FOR ENTRIES £40,000 OF ART PRIZES ENTER UP TO 6 WORKS ONLINE NOW www.thenationalopenartcompetition.com SUBMISSION CLOSING DATE 18 SEPTEMBER 2011 Sponsored by Towry, the Wealth Advisers www.towry.com ADMINISTERED BY THE CHICHESTER ART TRUST CHARITY NO 1067096 www.elinchrom.com Image by www.andygotts.com
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    { THE BIGINTERVIEW } I wouldn’t say it was a spit-and-sawdust pub, but you wouldn’t take your kids there for a Sunday carvery... well, I wouldn’t. So it was an interesting insight into the chap I was meeting, as it was his choice. Pro ’togs come in all shapes and sizes, colours and from many backgrounds, but I must admit to expecting either a bit of a roughneck, or a denim-clad, long-haired hippy-type who prefers anonymity. I mean, this guy has photographed some proper celebs: Pitt, Clooney, Bacall, Bridges, Pacino, Eastwood, Winslet, Hopkins, Douglas... I could go on. What’s more, he found out that I lived in Norfolk and emailed to say “Hi!” I was struggling to get a read on him. In fact, Andy Gotts was neither. He turned up in a suit, carrying his portfolio, and, if I didn’t know better, seemed ever-so-slightly nervous. He was quiet, respectful and, well, normal – and he was on his own, no entourage, something I later found is a speciality of his. Twenty-one years after Andy first started taking pictures he has made quite an impression, not just on the photo industry but on the people he photographs – he is still in contact with the vast majority of people he has ever shot. His first book, Degrees, published six years ago, has done hugely well. The profits went to a diabetic research charity as, and I quote, “I was having too much fun shooting it to make money from it.” He recently spoke to Stephen Fry, the chap who is, by Andy’s own admission, largely responsible for kick-starting his career through a five-minute shoot he managed to blag with the actor/writer while studying a BTEC at Norfolk College of Arts and Technology in King’s Lynn. “I had a call from a lady with a daughter who, she explained, had problems with depression and diabetes, and Dita Von Teese. had been teased mercilessly by other kids because she was ‘different’. In the end her daughter had attempted to take her own life,” he was telling “You come out of university or college after years of being Stephen. “However, while in hospital recovering, the girl had been watching an interview I’d done told how to be a professional photographer... You leave with on morning TV about my book, Degrees. On the show I was explaining that the people involved, your qualification and think you are ready to hit the road from Brad Pitt, who was the first person I’d shot, running, but the reality is that there is a huge chasm to Kevin Bacon, whom the book revolved around, had taken part for nothing.” The girl felt as if they between the theory and the practice...” Andy Gotts had done it for her; not her friends who were ‘normal’. “The interview and book’s purpose for all of this, admittedly by a 21-year degree of British Institute of Professional Photography really resonated with this girl, the mum explained, separation, I explained to Stephen, was from five (BIPP), Andy was reluctant at first because “it’s and the very next day when the mum visited her, minutes of kindness by him 21 years ago. As you just a bit of an old boys’ network”. He changed the girl was a changed person. In fact the mum can imagine, he was emotionally touched.” his mind when he realised it was an opportunity said she had her daughter back. This girl then Andy is rather a passionate chap too: to make a difference. “You come out of university went on to study psychology and, via a telephone passionate about helping aspiring professional or college after years of being told how to be helpline, helped people who suffered as she had photographers, based on his own experiences. a professional photographer – in a sense done, ending up saving lives herself. The catalyst When he was asked to become president of the you become institutionalised by your lecturers 69
  • 70.
    { THE BIGINTERVIEW } Kate Winslet.
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    “One of thesecrets to my success, I believe, is the way I work, which is always on my own; I never use assistants. My reason is that I am uncomfortable being watched...” Andy Gotts and peers. You leave with your qualification and think you are ready to hit the road running, but the reality is that there is a huge chasm between the theory and the practice, very often with the practical, day-to day-elements. A lot of people need a form of mentoring system. This is where I would like to help, with professionals imparting their experience on anything from gear to portfolios etc. For whatever reason, photography Tony Curtis. has lost its ‘cool’ badge, seemingly handing that over to chefs... Few in the arts world are waving the flag for photography as a serious profession, outside the arty stuff anyway – there still seems to be a sort of institutionalised snobbery, with celebrity photographers being at the bottom of the deck! Going to college was a big step for this north Norfolk lad, but receiving my awards (including the Fox Talbot award) and honorary doctorate from De Montfort University, in Leicester, is a massive deal to me. I feel that through this recognition I have been empowered and am keen to give something back to the profession I adore.” All of this passion and desire to invest in others, I will admit, came as a refreshing surprise to me. But the more I got to now Andy the more I could see what a great chap he was. The cliché, usually reserved for Essex girls, of “You can take the boy out of Norfolk but...” is true in his case. I know that Norfolkians are the butt of many a joke about turkey farming, interbreeding and being slightly dimwitted. But what you don’t often hear about are their traditional values and how hugely friendly they really are, and I think Andy has these qualities in abundance. As I realise this, it starts to give me an insight into just why the megastars he shoots warm to him so easily – his genuineness and, forgive the pun, down-to-earth nature. Andy says: “Well, one of the secrets to my success, I believe, is the way I work, which is always on my own; I never use assistants. My reason is that I am uncomfortable being watched and believe, with the type of personal work I do, that having an entourage of my own Jeff Bridges.
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    Stunning Albums &Photobooks, hand built in house. Prices and solutions to suit every pocket! CHOOSE FROM 7 STYLES, COUNTLESS SIZES, ENDLESS OPPORTUNITIES! Visit our website and download our Albums & Photobooks Service Guide & Price List NOW! Tel: 0845 862 0217 Web: www.onevisionimaging.com Email: info@onevisionimaging.com LONDON The Photographic Royal Horticultural Halls 15th November 2011 Trade Show EDINBURGH Royal Highland Centre 27th March 2012 For All Professionals HERTFORDSHIRE Sopwell House 24th April 2012 Register now for your free tickets - www.forwardevents.co.uk MANCHESTER Trade show 11am-6pm Camera Clinic Man Utd Football Stadium FREE Entry Product Demonstrations 15th May 2012 FREE Seminars Digital Advice COVENTRY NEXT EVENT Ricoh Arena 29th May 2012 Kent WINDSOR Brands Hatch Circuit Royal Windsor Racecourse 18th October 2011 27th June 2012 BRISTOL Ashton Gate Stadium For more info about your local show and to register for your free 17th July 2012 tickets go to www.forwardevents.co.uk or call 01634 296 001 DUBLIN Croke Park Stadium SPONSORED BY: 4th September 2012 Follow us on Twitter www.twitter.com/photovisionnews
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    { THE BIGINTERVIEW } Morgan Freeman. 73
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    Lauren Bacall. Sting. “I am lucky that in my career, I have been able to shoot and be touched by some of them. It's a privilege as a photographer and a fan.” Andy Gotts plus that of the person I’m capturing, means that The secret to his success? All of the above. stars now in the Pitts, Clooneys, De Niros and there could be 20 people in the room, some One thing I was surprised to learn was that Depps, but that amazing golden era is consigned with an agenda/job, others just clingers-on. I try his initial approach to a good few of the people to DVD and slowly decaying emulsions in to get everyone out so I can get the real person. he shoots, apart from having friends like Brad Pitt Hollywood production companies’ basements. In addition, I never use a studio, instead opting call his mates (in that case George Clooney), That is sad. I am lucky that in my career I have to hire hotel rooms. One, they tend to be far is simply to write a letter. But even simpler is the been able to shoot and be touched by some of cheaper, as whenever I have told the hotel’s fact that above everything else, Andy is a huge them. It’s a privilege as a photographer and a fan.” marketing team that I’m just doing a shoot film fan, almost to the point of being a geek. Andy is easy to underestimate when taken I have got a far better rate. And two, they have This is the secret to his longevity; his success is at face value and perhaps he uses this to great a more personal feel to them over the ‘harsh’ down to the obvious talent behind a camera. advantage in his career; but you warm to him for surroundings of a studio setting. If I’ve done But the fact he has an almost encyclopaedic his child-like enthusiasm for the film world, the my research properly, I can often find a hotel knowledge of films, from the golden oldies to stars he shoots and his passion for photography. that has a connection with the person I’m last week’s new releases, means he talks to the Sitting with him is like being with your best shooting, which may help to start a conversation people he shoots at their level and about them. mate as a kid, sitting in the tree house or den or offer a picture opportunity.” This completely genuine interest has created comparing winning conkers or fishing stories, Sitting in the leather chesterfield in the pub, a mine of information that Andy can dip in and Star Wars scenes and actresses you would like to I found my image of Andy was changing. He was out of to start building his relationship with the snog – of course, I do all of these reasonably a bit of a puzzle. Local Norfolk lad, studied hard, sitter. There is always a question he can ask, and frequently anyway! But then you realise his had a bit of luck, has obviously got a whole which actor would get fed up with intelligent iPhone contact list must read like a Hollywood bag of talent and yet his whole MO is so simple, questions about themselves and their work? agent’s Rolodex, and that at any minute Jack is honest and straightforward. When we first “The saddest thing,” Andy laments, “is that the going to call... I wonder if he would have let me sat down and before I had asked the first question era of the true Hollywood icon: the Douglases, say “Hi”? Silly, I know. Andy said he might need to take a call from Jack Bacalls, Curtises, Poitiers, Newmans and Rod Oh, and Andy had a Guinness, just in case mid-interview. “Jack?” I asked. Nicholson, Steigers of this world, are nearly all gone, in my you’re interested. PP came the reply. At first I thought he was winding opinion. I’m talking about the true greats who me up, but he was completely deadpan. have lasted generations. Yes, we have brilliant www.andygotts.com FOR MORE GREAT INTERVIEWS WITH PROFESSIONAL PHOTOGRAPHERS VISIT WWW.PROFESSIONALPHOTOGRAPHER.CO.UK 74
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    { THE BIGINTERVIEW } Julia Roberts. 75
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    GI FOTnly EtEd Time FR e i Lim THE BODY BOOK FREE WHEN YOU SUBSCRIBE From 19th-century erotica to the sexual politics of the 1990s, The Body features hundreds of images of bodily forms in its 432 pages, taken by the world’s leading photographers from Muybridge and Man Ray to Mapplethorpe and Cindy Sherman 12 issues for just £16.50 by six-monthly Direct Debit (saving 35%) – just £2.75 an issue! Or £35.00 for 12 issues by credit/debit card (saving 31%) – still just £2.92 an issue “The Body navigates the shoals and rapids of an ORTH aesthetically and politically loaded topic, and manages not only to survive the journey but also to shed substantial light on how photographers have used the human figure W 5 for a variety of pictorial purposes through more than 150 years.” – The New York Times Book Review £16.9 ► Save £££s on the cover price and receive a FREE gift GREAT ► Every issue delivered FREE to your door REASONS TO ► FREE access to the fully searchable digital edition, including SUBSCRIBE the current and back issue archive – worth up to £18 a year! EASY WAYS TO ORDER Quote 10PA www.subscriptionsave.co.uk/pp 01858 438840
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    WHAT PROS WANT... LENCARTA SAFARI RINGFLASH LORD OF THE RING (LIGHT)? With the ‘beans’ being very tightly managed, pro editorial portrait photographer CRAIG FLEMING sticks up his hand to have a closer look at the Lencarta Safari Classic Ringflash as an alternative to more expensive options 77
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    WHAT PROS WANT... Weall have a wish list, I’m sure, and I’m no exception. So, when system on three relatively intensive shoots with no sign of the battery Adam Scorey called and asked if there was anything on my ‘to buy’ pack dying on me. list, my answer was immediate. However, Adam’s influence as I am one of those photographers who tends to move around a lot Editor of Professional Photographer didn’t stretch as far as Keira when shooting, rarely using a tripod except at the lowest of light Knightley... it didn’t even stretch to weekly or monthly, so I came levels. So, as a ‘mobile’ shooter I was keen to see if using the up with another idea – the Lencarta Safari Classic Ringflash kit. Lencarta would slow down my workflow. It didn’t. In fact it actually I have used many types of lighting during my career, from huge sped things up as I no longer had to worry about the angles of parabolic reflectors to simple honeycomb grids, and one thing I love shadows on the background or on the face of the model. The battery about my work is experimenting with the myriad effects they all give. pack comes with a shoulder strap, so even when shooting Ringflash was the one thing that had eluded me, partly due to the with a sync lead you are not technically tethered to anything. cost and also because the options were limited – unless I had a power As I have mentioned before, I am not a fan of instructions; I like pack system. For the uninitiated, ringflash is like no other flash things to be simple – which this is. The flash is operated from system: effectively it is a ‘Polo’ of light where you shoot through the controls on the battery pack, where you can set the flash power hole. I know that many photographers do not like the effect it steplessly from 1/8th to full power. There is also a test button to fire produces – bright, vibrant colours and a halo of shadow being its the flash and a charge indicator, as well as a ‘ready’ light. most noticeable features – but I am keen to give it a go and, in the You have two charging options: either via the battery pack or process, brighten up my work, which is often described as dark. directly into the NiMH battery itself, meaning that if you have two batteries you can charge one while still using the battery pack. IN THE BOX There are two flashhead sockets where you connect the flash to the On the morning of my planned shoot, a huge box arrived at my door. battery, with a good, solid plug system that then locks down via It was mainly packaging and padding inside, plus a further two boxes, a plastic locking nut – again a nice touch; so far I am finding it hard to one of which was home to the ringflash unit, while the other yielded find fault with the Safari Classic kit. a protective hard case containing the battery and cables. There was Attaching the flashhead to the camera comes courtesy of even a sync lead supplied, which is a nice touch as I hate being unable a bracket coupled to the camera’s tripod bush. This bracket allows to use a piece of kit because some stupid extra has not been included. you to set (a) the distance of the flash unit from your camera and I tend to use mains-powered Elinchrom monoblocs for my (b) the height of the flash, meaning you can use the ringflash with or day-to-day work as I do not have a huge budget for gear, which is without your camera’s power grip attached. For the test I used precisely what attracted me to the Lencarta system in the first my Canon EOS 5D Mark II with the 24-105mm f/4L series lens place. Like other portable systems, it runs off a relatively small attached. It can be a physically long lens for a standard zoom, mains-chargeable, portable battery pack. so I removed the lens hood and the Safari Classic then fit perfectly. Lencarta’s website claims 1,150 flashes per charge, which did raise Initially, everything did feel cumbersome, despite the my eyebrows, but any worries proved unfounded; I have used the flashhead’s low weight, but I soon got a feeling for it – even with my discombobulated, sausage-like fingers. IN THE STUDIO So far, so good, but it is about time I actually put the Lencarta to the use for which it is intended. I have borrowed my good friend and model, Leanne, for the day. I get her into make-up and explain to the make-up artist just how unforgiving ringflash can be on the skin and tell her not to be afraid to use colour and a good foundation. I am also utilising an orange background, which I procured for a good price due to its… orange nature. My gut feeling is that we need bold, strong colours for the shoot and I’m not wrong as I reel off the first set of images. Leanne comments on how bright the output is, mentioning that she can now only see purple rings. She does talk a lot, though, and I carry on! One issue that quickly becomes apparent is the red-eye, caused, I suspect, by the lack of a modelling light. There are ways around this; mine is to set up a monobloc behind me with just the modelling 78
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    Keep your equipmentin the picture! Aaduki Multimedia is one of the leading insurance providers for photographers, video makers and journalists in the U.K. 01837 658880 | www.aaduki.com | info@aaduki.com Got a comment on this ad? Then please email us on advertising@aaduki.com Authorised and regulated by the Financial Services Authority
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    WHAT PROS WANT... LENCARTA SAFARI RINGFLASH light on. It alleviates the effect but adds messy catchlights in the eyes, though these can quickly be removed in Photoshop. It is only when I get the images up on the screen that I realise how unforgiving ringflash is – nothing falls into shadow. Fillings in teeth are illuminated and every stroke of the make-up artist’s brush can clearly be seen. The halo of shadow behind the model is at its most pleasing when you get your subject really close to the backdrop; too far in front and it becomes a murky outline. I have also used this flash system outdoors where the background is of little consequence. This, for me, is where the Lencarta system really comes into its own, giving images a real vintage flash effect. Also, its 600 watts of power is enough to overpower what little sun we have. ANOTHER OPTION In the past, when I have wanted to emulate the light of ringflash, I have used a neat technique with a softbox. Basically you need to take off the front and any internal diffusing screens, and point the light directly at your subject. Position your lens under the softbox and squeeze yourself up so you’re virtually shooting from inside the softbox without blocking too much of the light. I now realise that although this creates a high-contrast effect, it doesn’t really give the same beautiful coverage as a ringflash. The picture, below right, shows this technique, with the finished result, right. IN CONCLUSION I don’t want this to sound too one-sided but, having used the Safari Classic kit on three separate shoots, I’m struggling to find something negative to say about it. At just under £700 it is still going to make a significant dent in anyone’s finances, but that is very little for what you get and the options it opens up. Most ringflash systems cost well into the thousands, although Bowens do make an innovative ‘reflector’ that connects directly to a monobloc head; it does give a similar effect, although I don’t imagine it is anywhere near as portable – or usable – as the Safari kit. However, at half the price of the Safari Classic it may be worth looking at if you already own a Bowens system. If I had one improvement to suggest it would probably be a strip of LEDs around the head to provide a little bit of modelling light to alleviate the red-eye issue. Overall, though, it is an excellent piece of equipment and although the test was comparatively short, the kit performed exceptionally well throughout. I know Lencarta is expecting the Safari Classic back but, unfortunately, err, the dog ate it – sorry! I can send you the dog if you like… PP www.craig-fleming.com SPEC Lencarta Safari Classic Ringflash kit £699, www.lencarta.com Max output: 600W/s Flashes/charge: Up to 1,150 Recycle speed: 2-3.5 seconds Trigger: Radio and sync Output consistency: +/- 0.1 EV Colour temp varience: Up to 114K Sync voltage: >5 volts THANKS TO: Model: Leanne – www.facemodelmanagement.com Weight: 4.7kg Make-up artist: Fiona Simons – fi_23@hotmail.co.uk 81
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    GEAR 1 2 ASK WHAT IS INCLUDED Before buying a pre-owned camera, FIND A REPUTABLE SELLER ask about the software and Word of mouth is the best way to find a reputable seller, so ask family accessories included in the package. and friends for their personal recommendations. Visit internet forums A missing manual is fine – you can such as ePHOTOzine (www.ephotozine.com/forums) and ask members purchase guides for most models from for their experiences. If you decide to buy through an online auction OTC (www.oldtimercameras.com). site such as eBay (www.ebay.co.uk) check the level of positive feedback Be wary of missing batteries, chargers, AV leads or received by the seller. Few members keep a 100 per cent hit rate for power cables – many items are specific to the maker long, so read any negative reviews and make sure they are justified and can be hard to replace. If you plan to sell the before deciding whether to bid. Once you have refined your search, camera later, check that the original packaging is ask the buyer why they are selling the item, and what policies are in included and in good order. place for returns and refunds. EXAMINE THE INTERIOR 3 INSPECT THE EXTERIOR If you are buying a digital camera, scrutinise the sensor for oil, scratches If possible, visit the buyer in person or dirt. With an SLR, check the shutter curtains for grease, stickiness and to examine the kit. Listen for any excessive wear. When buying a lens, assess the condition of the aperture rattling noises as you handle the blades. To do this, select a small f/stop and press the depth-of-field gear, and look for obvious dents and preview button on your camera. If the viewfinder darkens immediately, scratches. If you are buying a lens, the blades are usually performing well. Once you are satisfied with the inspect both the front and rear core mechanics, check the lens for dust and scratches by removing it elements carefully – marks on the front are generally from the camera and shining a torch through the barrel – be careful not to less of a problem than those on the back. Before damage your eyes by directing the light towards you through the glass. rejecting a ‘scratched’ piece of kit, try cleaning it – the Finally, check the electronics: take a light meter reading and compare the marks might actually be hairs from a blower brush or results to a handheld device; make sure the autofocus is fast and lines of stubborn dirt. Having looked at the responsive; fire the inbuilt flash; look for ‘stuck’ pixels on elements, inspect the mount for wear and the LCD screen etc. tear. Attach the lens to a camera and READ THE RETURNS 7 check the connection is smooth and light tight. Now examine the filter thread: AND REFUNDS POLICY the grooves should be free of When a retailer offers a guarantee, it obstructions. Where relevant, check takes much of the risk out of buying ROTATE THE RINGS the battery compartment for second-hand equipment. Some dealers The zoom ring on a lens can lose its corrosion and the memory card slot offer three months’ protection against grip over time, causing the weight for missing or bent pins. defects, while others provide up of the front element to pull the to nine months’ cover. Make barrel out of position. This annoying sure you are familiar with the habit can be corrected using a Lens returns and refunds policy of Band (www.lensband.com), but it is BE AWARE OF FUNGUS your chosen seller. still best to prevent it in the first place. A lens that has been stored in a bright environment with To check a lens for ‘zoom creep’, attach high humidity is particularly susceptible to fungus. it to a camera and point it towards the This organism is highly destructive and appears as blobs or web-like ground – if the ring rotates unassisted, then patterns etched into the glass. Once an area has been infected, the think twice about parting with your cash. If you are fungus spreads and, depending on the type, may create a thick layer on satisfied with the results, check that the lens travels the lens element – ultimately destroying it. Fungal outbreaks can be through the full focal range without sticking. Next, inspect treated, but the cure usually involves dismantling the lens – something the focusing ring. Switch the lens to AF and focus on that is best left to the professionals. To check for fungus, remove both a nearby object. Listen for any unusual noises as the lens caps, shine a torch through the barrel (see tip 4) and look for motor kicks in. Repeat the exercise with a distant object. frost-like patterns carved into the glass. If you suspect that a lens has Switch the lens to MF and rotate the focusing ring, fungus, don’t attach it to your camera. checking for any grittiness. WHERE TO BUY SECOND-HAND KIT I Grays of Westminster, 40 Churton Street, Pimlico, London I Cameraworld (London branch), 14 Wells Street, Marylebone, SW1V 2LP, tel: 020 7828 4925; www.graysofwestminster.co.uk London W1T 3PB; www.cameraworld.co.uk I Jacobs (branches across the UK), tel: 0845 600 6055; I Photographica camera fairs; www.nanites.co.uk www.jacobsdigital.co.uk 82
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    10TIPS FORBUYING SECOND-HAND KIT The market for second-hand camera equipment is booming; many professional photographers are selling pro-spec models through shops, fairs and auctions in order to fund their next upgrade, while students are discovering the joys of shooting and processing black-and-white film. Naturally, digital equipment suffers the most from depreciation, but lenses tend to hold their value well, with Leica and Canon among the top brands. Buying pre-owned equipment sometimes carries an element of risk, says pro TRACY HALLETT, but there are ways to get a bargain 8 TAKE IT FOR A TEST DRIVE Auction items are often ‘sold as seen’ so it is important to take your camera/film/memory cards along with you on the viewing day. Alternatively, when buying in-store take a few test shots and ask the retailer if you can view the results on a computer. If you are buying a film camera, shoot a roll and ask if it can be processed in-store. Look for retailers offering ‘touch and try’ displays, such as Park Cameras (www.parkcameras.com), or mail order companies providing seven-day approval schemes, such as The Vintage & Classic Camera Company (www.vintageclassiccamera.com) ALLOW FOR DELIVERY/IMPORT COSTS PAY WITH A CREDIT CARD If your item costs more than £100, pay for it with a credit card. That way, 9 if it doesn’t arrive, or fails to meet the Buying goods from outside of the EU offers great seller’s description, you are covered by savings, but costs soon mount up when you factor in section 75 of the Consumer Credit Act 1974 customs duty and import tax. If you plan to bring – provided you can prove breach of contract items into the UK, you will need to pay customs duty or misrepresentation. Alternatively, online on anything over £135, plus import VAT on anything auction sites recommend using PayPal. over £18 (this will decrease to £15 from 1 November If a dispute is filed within 45 days of the 2011). Buying goods from within the EU isn’t as original transaction – and the company complex, but it is still important to include the cost of post and finds in your favour – they will refund packaging in your calculations. Failure to meet the requirements of all of your money, plus any HMRC (see www.hmrc.gov.uk) can lead to your goods being seized, iSTOCK / BY_NICHOLAS postage and packaging without a refund. costs. BOUGHT USED GEAR? TELL US YOUR STORY AT FEEDBACK@PROFESSIONALPHOTOGRAPHER.CO.UK 83
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    TREAT SOMEONE SPECIALTHIS CHRISTMAS SAVE Gift Subscriptions an EXTR A 10% from just £9.99 on two or mo re subscriptions % % % % % % 58 52 61 58 61 60 VE VE VE VE VE VE SA SA SA SA SA SA % % % % % % 55 60 58 52 57 57 VE VE VE VE VE VE SA SA SA SA SA SA Christmas sorted with a gift subscription: Just £9.99 every 6 months by Direct Debit – that’s £19.98 a % % % % 61 60 49 59 year, SAVING up to 61% VE VE VE VE Or £24.99 by credit/debit card SA SA SA SA FREE UK delivery Choose from 24 regional magazines – call or go online for details (plus £10 P&P to Europe or £12 P&P to RoW) © FIBOBJECTS – DREAMSTIME.COM FREE gift card Our Christmas gift to you – SAVE an EXTRA 10% on % % % % 54 54 47 54 two or more VE VE VE VE subscriptions! SA SA SA SA Your hunt for the perfect present has just been solved! EASY WAYS TO ORDER www.subscriptionsave.co.uk/XPG1 01858 438840 Please quote code XPG1 Savings are based on the cover price and a subscription by Direct Debit. All subscriptions are 12 issues apart from Photography Monthly, Living France and Country Smallholding which are 13 issues. Discover Britain and Wiltshire are 6 issues a year, offers are based on a 2 year subscription. Direct Debit rates for Discover Britain and Wiltshire are £4.99 every 6 months. Savings are for the Direct Debit offer based on the full annual retail price. Direct Debit is UK only – the first payment will be taken in December and then every six months. You will receive an acknowledgement letter before payment is taken. Gift subscriptions start with the first issue published in 2012. Your gift card will be sent to you once the order has been processed for you to give on Christmas day. We must receive your order by 4 December to guarantee you will recieve your gift card before Christmas. Personal orders will start with the next available issue if ordered by phone. These offers are for UK delivery – add £10 P&P to Europe and £12 P&P to RoW. Offer ends 31/12/11.
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    GEAR Buying second-hand photographicequipment It is important when starting out to plan your purchases. Take my D3; CASE STUDY: WEDDING PHOTOGRAPHER ALISON BAILEY originally it cost about £3,000 and I bought it for £1,700. The bulk of its life lies ahead and I can make the most of it while the studio gets off the ground. What are your thoughts on buying second-hand gear? Only when the studio is making the kind of profits to replace the D3 will The high price of new photographic equipment, especially at the ‘pro spec’ I consider spending that money. end, means it makes sense to buy good-quality, second-hand equipment. The life of a camera body is generally less than that of a lens. I expect my You get so much more ‘bang for your buck’ than buying new and settling lenses to last six years and if I get more, it is a bonus. The bodies are written for less performance. It is a bit like buying a new car – you lose about off in my business plan over three years, so if I can spend £1,700 rather than 20 per cent of the value the minute you take it out of the showroom. £3,000, then £566 comes off my annual accounts rather than £1,000. That extra £434 pays for some good-quality training which in turn helps Where do you buy your equipment? my business. I bought most of it from the US. Even after doing the legal stuff with customs it still worked out cheaper. It was a fairly major investment with two What do you look out for when buying? D700s and 24-70, 70-200, 50 and 105mm lenses and two SB-900 flashes. Reputation. Is the seller a dealer? What is the returns policy? I have bought I had bought from the supplier before when I was using Canon equipment from a dealer before and MPB Photographic was super. so I knew I could trust them. The warranties on the lenses are international Do you know the seller from a photography forum? If so, what have they and I was not overly concerned about the D700s. I took a slight risk on sold before? You can often tell what sort of character they are by how other those developing a fault, but reckoned any repair would still be less than the people respond to them, so read what has been written about them and get savings I had made. It worked in my favour, because the bodies would now a feel for the person behind the avatar. be out of warranty anyway and they have been faultless. Are you buying from a friend? Sometimes this can be the best buy, but I bought a 14-24mm wide-angle from someone I knew via a photography be careful, if it is all okay you have a good deal, but if something goes forum and made a tidy saving. It adds something other photographers don’t wrong you could jeopardise your friendship. Are you prepared to do that have in their wedding-day arsenal. Next on my list was the 85mm f/1.4: for a camera? a superb optic. With a studio being built I am saving that one for when Make sure the gear is not stolen. Where is it advertised and are there I have the chance to explore it fully. It was a second-hand purchase from contact details? Is there a box and charger, or a receipt? Not many thieves a photography forum and about 60 per cent of the new value. will have all of those and you have a fighting chance of keeping your new With the studio looming and my bank account emptying what else could purchase by noting as much as you can about the background. On eBay there I possibly want? Well I bought a D3. I do not like the grip on the D700s and is a questions function, so use it. By asking questions you are demonstrating with these doing the bulk of the wedding work I wanted a body that would that you trying to ensure you are above board. If the seller is not keen on give me enough quality in the studio but with ergonomics and the capacity to answering questions like “where did you buy it?” walk away. A bargain is be routinely hammered. Step forward a D3 with a shutter count of less than anything but if the police seize it. 30,000; rated to an MTBF of 150,000 actuations it should give me plenty of Don’t be afraid to buy second-hand but do check your purchase when you work before needing to be replaced. receive it and communicate immediately if there are any problems. Bear in mind you cannot expect the same as if you were buying new. So long as any RRP PAID approx defects are disclosed and do not affect performance you can get some great THE buys. By keeping your eyes open and researching the going rate for your COST Nikon D700 £2,248 £1,600 intended purchase you can get some high-end equipment that has been little OF Nikon D3 £3,400 £1,700 used and will give years of service. BUYING Nikon 24-70mm f/2.8 £1,566 £1,100 THE Nikon 70-200mm f/2.8 £2,086 £1,600 Which equipment holds its value? BASIC Nikon 50mm f/1.4 AF-D £292 £200 The Nikon D700/D3 variants and the Canon EOS-1 and 5 series still do. KIT Nikon 105mm f/2.8 £782 £600 So long as you watch out for the shutter count and try to avoid anything that SB-900 Speedlight £418 £300 could be a tad ‘warm’ these can be a sensible investment. PP TOTAL £10,792 £7,100 www.alisonbaileyphotography.co.uk I London Camera Exchange (branches across the UK), tel: 020 7490 8444; www.reddotcameras.co.uk tel: 01962 622040; www.lcegroup.co.uk I R.G. Lewis, 29 Southampton Row, London WC1B 5HL, I MrCad, 68 Windmill Road, Croydon, Surrey CR0 2XP, tel: 020 7242 2916; www.rglewis.co.uk tel: 020 8684 8282; www.mrcad.co.uk I Richard Caplan, 25 Bury Street, London SW1Y 6AL, I Park Cameras, York Road, Victoria Business Park, Burgess Hill, tel: 020 7807 9990; www.richardcaplan.co.uk West Sussex RH15 9TT, tel: 01444 237070; www.parkcameras.com I The Vintage & Classic Camera Company (mail order internet store), I Red Dot Cameras, 68 Old Street, London EC1V 9AN, tel: 02392 571886; http://vintageclassiccamera.com 85
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    HAMA DCCS KIT FASTAS These days the market is seemingly awash with gadgets that 10 years ago LIGHT would have required an electronics degree to build and cost more than your camera. We asked CRAIG FLEMING to test Hama’s DCCS (digital camera connecting system) and see if it could offer working pros another string to their photographic bow IN THE BOX There are three parts to this kit and once I get them out of the blister packs my first impressions are favourable. Build quality is something I have a thing about; ask any pro who uses their kit day in, day out and they will probably agree. If something looks and feels like it fell out of a cracker, then I will steer well clear, regardless of the name on the box. The switches have good solid clunks as you move them into each position. The tripod bushes that allow you to mount the sensor units are steel, not plastic, and the jack plugs that connect the sensor unit to the camera are backed up by a threaded collar. If you mount the main sensor on your hot shoe, there is a locking nut to tighten it down – little things, I know, but they do instil confidence in my gear. Luckily for me, and anyone buying this kit, all the components have a good feel to them. First hurdle cleared. So what do you get in the kit? Firstly, there is the remote release control unit, the shutter button if you like. From here you can select any of the three channels on which to operate the system. Make sure you choose the same channel on the receiving unit, or you could end up looking like a daft kid staring down the end of a hosepipe, just as I did. You can also 87
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    select single frame,multi-frame/bulb or self- SPEC timer shooting. There is also the main shutter Hama DCCS – £80 release, but the most important button is the www.hama.co.uk smaller one that activates the motion sensor This is a photo-electric transmitter and receiver release. The receiving unit can either be unit which, when attached to your camera with the hot-shoe mounted or, as I did, mounted on a appropriate connection lead, can be used to lighting stand. If you are planning on placing it remotely fire the shutter (up to 5m away) as the away from the camera, a five-metre extension subject breaks through the detector. It is ideal for cable is available as an optional extra. You will wildlife, sporting and general action subjects. The also need to buy the correct connection cable transmitter and receiver come supplied in the box, for your camera and the two units run on AAA but the 5m extension lead (£15) and the specific batteries, which are not supplied. camera connectors are optional extras. ON THE TRACK The next and biggest test, and the one I am most eager to see, is how the Hama DCCS the five-metre extension cable; the two he lifts his right foot first, activating the units remote release system actually works in sensors are about four or five metres apart, and firing the shutter as his head goes over practice. There are many gadgets available to which is at the limit of its range. I have the hurdle. Perfect timing, I must admit. photographers and often the only good thing also purposely made sure the bright sun is There does seem to be a very minor lag but about them is their marketing blurb, so I am directly opposite the far sensor, so if it passes this is something you would need to think looking forward to using this one in the field. this test I will be impressed. Initially, the unit about when positioning your sensors; the Assisting me today is fitness model Jerone, seems to have a giddy few seconds, firing the faster your subject, the farther away from the and the location is Don Valley athletics shutter intermittently; I put this down to focal point your sensors need to be, but it’s not stadium, in Sheffield. While Jerone limbers up nerves and the units calm down, allowing us much. Trial and error will get the results I arrange one of the hurdles on the track to start the test. and you would not set it up without testing it and position the two sensors either side of it, Pre-focusing on the top of the hurdle, I set on your chosen subject anyway. hoping to catch my model mid-leap. the lens to manual focus, so as to avoid We repeat this about 20 times and there are The receiving unit is attached to my hunting, and recompose, tightening down the a couple of misfires, but all in all we get tripod-mounted Canon EOS 5D Mark II, using tripod. Cue Jerone. Approaching the gate a good selection of shots and I have to admit 88
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    WHAT PROS WANT... HAMA DCCS KIT PROS AND CONS It is a big ask for me to give a definitive list of the pros and cons of any item of equipment, having used it only once or twice. However, I would give this piece of kit a serious thumbs-up, for a few reasons. Firstly, the pricing seems to be right and you would be hard-pressed to get similar items from any of the leading marques at anywhere near the price of the Hama DCCS. Secondly, it works – and better than I had initially envisaged, which is always a nice surprise. There are few cons to buying the Hama release system, although if I were going to be picky, it could at times be a little ‘twitchy’, firing when it shouldn’t have, and on the very odd occasion not firing when it should have. This wouldn’t normally be an issue, but I often shoot outside with monoblocs linked up to battery packs, so power conservation could be an issue if I were on a commercial shoot and my pack’s power became depleted because of misfires. However, it may be due to me using the sensor virtually facing the sun, so it’s a very minor niggle. I am pleasantly surprised by what is appearing on the back of the camera. I had purposely ignored the kit instructions just to see how easy it was to set up; again, another hurdle cleared as everything just works instinctively. In fact, it is harder to get wrong than right. WOULD I BUY IT? To be totally honest, I would. Let’s not forget this is not just a motion sensor release, but also a wireless release which does open a lot of avenues to any creative professional. In my day-to-day life as an editorial portrait “I arrange one of the hurdles on the track and position the and beauty photographer, I don’t have much call for a system such as this but, like many two sensors either side of it, hoping to catch my model working pros, in these tough economic times I have to be able to turn my hand to other mid-leap... I have also purposely made sure the bright sun areas of photography, so you never know. I can see it being put to good use for event is directly opposite the far sensor.” Craig Fleming photographers covering subjects such as showjumping or BMX racing. In these circumstances, linked to a spare body and Will it make me money? Nothing is guaranteed THANKS TO: Model: Jerone - lens, it would almost certainly pay for itself in in our industry, but I would be tempted to think www.facemodelmanagement.com the first few shots. it could. PP Sarah Webb at Don Valley athletics stadium And that is how working professional for the loan of the track. photographers need to think these days. www.craig-fleming.com 89
  • 91.
    GADGETS GADGET IZON REMOTE ROOM MONITOR If you want to record a photography shoot in action or simply keep tabs on your studio when you are not around, check out the iZON Remote Room Monitor. This app-controlled video camera enables live streaming of audio and video to an Apple iOS device, such as an MONTHLY iPod touch, iPhone and iPad, anywhere in the world. The iZON can watch and listen for you, alert you about any motion or noise and record automatically to a free, private YouTube account, so you can record promotional YouTube videos. The iZON is available from www.steminnovation.com, priced at $130 (about £80). If you’re like us, there are more gadgets involved in your photography NEW BLACKBERRY CURVE RANGE than just your camera. While they Keeping up with emails, making phone calls and social networking are all essential aspects of a freelance may not take or edit your picture, photographer’s work and the new-generation BlackBerry we’ve looked for some of the more Curve 9350, 9360 and 9370 smartphones should prove popular. Using the BlackBerry 7 operating system they unusual items on the market feature a classic QWERTY keyboard for fast, accurate typing that might enhance this process and an optical trackpad for simple, one-handed navigation. They are just 11mm thick and include GPS and Wi-Fi support, as well as a 5MP camera with flash and video recording so you can instantly share on social networks. The BlackBerry Curve 9350, 9360 and 9370 smartphones will be available this month at a price to be confirmed. www.uk.blackberry.com NEWERTECH iFOLIO iPAD CASE If you are looking to add a touch of style when carrying your iPad, the NewerTech iFolio leather carrying case is a great alternative to your rucksack. It not only looks stylish but protects your iPad from scratches and accidental damage. As well as padded protection there are two slots for storing documents and ID. The iFolio is available in 11 colours and has an optional shoulder strap. Prices start at $88 (about £54) from www.macsales.com V-MODA CROSSFADE M-80 HEADPHONES PK120 PICO POCKET PROJECTOR SONY UNVEILS NEX-VG20E V-MODA worked with musicians, This month PP highlights the Sony has introduced the NEX-VG20E video producers and DJs while PK120, the latest Pico Pocket camera with E-mount interchangeable lens developing the new Crossfade Projector from Optoma which system, 16.1 megapixels, including M-80 on-ear noise-isolating projects wide-screen images of up DSLR-quality stills with RAW support and headphones. The M-80 is less to 70in. Weighing just 145g, the AVCHD 50p/25p. It bridges the gap between than half the size of its sibling, pocket-sized PK120 is capable of video and stills, and features improved the Crossfade LP, but has the storing major file formats, while audio with the Quad Capsule Spatial Array same toughness and the micro-SD slot provides microphone and stereo/5.1 sound durability. To re-create additional multimedia content and recording, manual controls, new hand grip a pure, balanced is compatible with cards of up to and Xtra Fine LCD touch screen with sound the M-80 uses no 32GB. The maker says it makes TruBlack technology. This successor to the batteries or artificial sound projecting photos, films or NEX-VG10E, which was the first consumer processing and relies instead on PowerPoint presentations HD camcorder in the world with acoustic techniques. The headphones straightforward and hassle-free. interchangeable come with two Kevlar-reinforced The Optoma Pico PK120 Pocket lenses, will be microphone cables and a carrying case. Projector is available from available from The Crossfade M-80 is available selected UK retailers, priced at November. from www.v-moda.com, priced at $230 £180, which includes a carrying The price has yet (about £140). case and power adapter. to be confirmed. www.sony.co.uk www.optomapico.co.uk 91
  • 92.
    COMPETITION Win Fluid Mask 3.2 Answer a simple question for your chance to win one of five boxed copies of the Vertus Fluid Mask 3.2 Photoshop plug-in, worth £99 Ideal for photographers, Fluid Mask 3.2 is FEATURES: a masking tool that works as a stand-alone • Visual Image Segmentation HOW YOU CAN WIN application and a plug-in to Adobe’s • Intelligent Edge Blending Go to our magazine’s website at Photoshop and Elements. The Visual Image • Onscreen Help and Guidance www.professionalphotographer.co.uk Segmentation lets you see exactly how your • Colour Based Selections and answer the following question: image is made up of segments of similar • Stored Workplace Settings • Name one of the three advantages properties, enabling you to create super-fine • Localised Edge Detection of buying from downloadbuyer.com mask selections with ease. The Localised • Masks hair beautifully (Visit www.downloadbuyer.com/ Edge Detection and Blending allows you to • Quick to pick up and use company/about to get a clue) isolate difficult areas and apply alternative It couldn’t be simpler! selections, while the Intelligent Edge Blending gets the closest to extracting the true character of the image. The Onscreen Help and Guidance makes WHERE TO SEE MORE the software quick and easy to use. The The Vertus Fluid Mask 3.2 software is available to Stored Workspace Setting allows you to download from downloadbuyer.com and in boxed tailor the default settings to your needs and formats from Amazon.co.uk, priced at around £99. process complete studio runs effortlessly. A SELECTION OF THE FEATURES ON THE FLUID MASK 3.2 SOFTWARE 92
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    1971 - 2011 www.ParkCameras.com/pp Tel: 01444 23 70 68 Free Delivery to UK Mainland on Cameras/ Printers/ Scanners! £819.99 £1,049.98 SEE WEB FOR OUR LATEST OUR LATEST PRICE LOW PRICE Canon EOS 600D Canon EOS 7D Canon EOS 1D Mk IV 12.1.2009 Our Price £359.99 Our Price £569.00 Our Price £1,188.00 Our Price £3,721.00 £399.99* + 18-55mm IS £629.99 + 18-135mm IS £1,437.99 + LP-E4 Batt £3,821.00 £794.99 £979.99 I AM £1,119.99 FREE £1,729.98 Olympus E-P3 Fujifilm X10 Pentax K-5 LOW PRICE! NOW IN STOCK! New & coming soon! Our Price £778.00 K-5 + 18-55 WR £819.99 See web latest low price See web for full details K-5 + 18-135 WR £1,179.99 Samsung NX200 Pentax 645D Panasonic GF3 Hurry! 10% off Due in stock October! 645D Body £8,999.00 Our Price £379.00 645D + 55mm £9,999.00 GF3 + 14-42mm £429.00 See web for full details See web for details GF3 + 14mm £499.00 All prices include VAT @ 20% Opening times Mon-Sat 8:45-5:45pm; Thursday 8:45-7.30pm; Sunday 10:15-4.30pm. Sunday trading is for in-store only We accept Visa, Mastercard, Switch/Maestro. Address: York Road, Victoria Business Park, Burgess Hill, West Sussex RH15 9TT All products are UK stock. E&OE. Please mention “Professional Photographer” when ordering Prices correct at time of going to press; check website for latest prices.
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    The Professional Choice Camerabags & accessories designed by photographers for photographers Q Q The Sling-O-Matic™Series The Sling-O-Matic™ series - quickly change the strap position to carry over either shoulder, so you always access you camera gear from the top of the bag. The Digital Holster™v2.0 Series Orbis™Ring Flash Q Q & Orbis™Arm Q Digital Holster™ v2.0 family has evolved with exciting new features... REVOLUTIONARY lighting accessories. Q frio™ The frio™ coldshoe – the world’s first and only universal hotshoe to tripod adapter with Dual Lock security, holding your flash secure in any position. for more information: 020 7193 6769
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    Photographic Lease Rental Phoneor email now for a competitive quotation for your requirements D3s Digital SLR Key features 12.1 megapixel FX, (Full-frame) CMOS sensor 9fps consecutive shooting (11fps in DX 2011 digital NEW splash Crop mode) Multi-CAM3500FX 51-point AF system EXPEED image processing engine D-Movie records high-definition (HD) movie clips in stereo sound LEICA X1 (Compatible stereo microphone The North West’s required) biggest photo show www.wilkinson.co.uk/digitalsplash LEASING BENEFITS 3 year lease rental per month • Payments are 100% tax deductible • No large capital outlay NIKON D3S BODY ONLY .......... £104.01 +VAT LEICA • 12.9 megapixels • LEICA ELMARIT 24 mm f/2,8 ASPH NIKON D3S + • No large initial deposit or final payment • Identifiable monthly running cost AF-S 24-70 F2.8G ...................... £140.40 +VAT NIKON D700 + AF-S 24-70 F2.8G ......................................... £89.24 +VAT X1 • 2.7" LCD screen • 11 AF segments • Simple Handling, Complete Control Any photographic equipment can be put onto a 2 or 3 year lease rental agreement (£1000 minimum). Please contact one NIKON D700 + AF-S 24-70 F2.8G + AF-S 70-200 F2.8G £1299.00 of the branches below to discuss your ED VR II..................................... £136.90 +VAT X1 ACCESSORIES requirements – we will be happy to Ever Ready case £160.00 advise and provide a written quotation X1 Viewfinder £259.00 for further consideration. Agreements are New firmware has improved X1 handgrip £90.00 subject to status and acceptance – an 13 Market Street, Swindon, this camera further X1 Battery BP-DC8 £70.00 easy and quick process to undertake. WILTS SN1 1RZ M SERIES LEICA D-Lux 5 LEICA Swindon Branch Witney Branch Newbury Branch Tel: 01793 523332 Tel: 01993 702687 Tel: 01635 528788 £599.00 LEICA M9 with18 Million Pixels, M9 swindon@t4cameras.co.uk witney@t4cameras.co.uk newbury@t4cameras.co.uk allows the utilisation of the A true Leica, full 35mm format. not only in terms M9 Black Body £4900.00 Visit us online at: www.t4cameras.co.uk of its elegant design but also in its M9 Grey Body £4900.00 superior optical performance. NEW LEICA M9-P Now in Stock Body Black or Silver £5395.00 D-Lux 5 Accessories The M9-P is a contemporary D-Lux 5 battery £63.00 tool for all who demand the highest standards in D-Lux 5 EVF-1 Viewfinder £275.00 image quality. D-Lux 5 Handgrip £63.00 D-Lux 5 Leather ever-ready case £135.00 M Lenses M Tri Elmar 16-18-21mm f4 & Viewfinder Set £3999.00 NEW LEICA V-Lux 2 M 18mm f3.8 Super Elmar ASPH £2200.00 M 21mm f1.4 Summilux £4399.00 £599.00 M 21mm f2.8 Elmarit £2999.00 The super-zoom com- M 24mm f1.4 Summilux £4399.00 pact for travel and M 24mm f2.8 Elmarit £2699.00 nature photography. M 24mm f3.8 Elmar ASPH £1699.00 M 28mm f2 Summicron £2799.00 V-Lux 2 Outdoor Case £135.00 M 28mm f2.8 Elmarit £1399.00 M 35mm f1.4 Summilux ASPH £3440.00 M 35mm f2 Summicron £1999.00 LEICA D-Lux 4 M 35mm f2.5 Summerit £1179.00 M 50mm f0.95 Noctilux ASPH £7348.00 M 50mm f1.4 Summilux £2550.00 M 50mm f2 Summicron £1400.00 Now only M 50mm f2.5 Summarit M 75mm f2 Summicron £949.00 £2380.00 £499.00 M 75mm f2.5 Summicron M 90mm f2 APO Summicron £1179.00 £2600.00 Limited Stock M 90mm f2.5 Summarit £1179.00 M 135mm f3.4 APO TELYT £2290.00 The D-Lux 4 is ideal, whether for subjects M Macro Set 90mm f4, Angle Finder composed with lots of forethought or for M & Macro Adapter £2750.00 spontaneous reportage. M Flashguns SF24D £260.00 SF58 £539.00 www.wilkinson.co.uk Wilkinson C a m e r a s DIRECT SALES LINE NOW OPEN 7 DAYS 01772 252188 Email Orders: sales@wilkinson.co.uk www.wilkinson.co.uk Preston Blackburn Burnley Bury Bury 27 Friargate Walk, 42 Northgate 95 St. James’s St 61 The Rock 61 The Rock St. George’s Centre 01254 581272 01282 424524 0161 7643402 0161 7643402 blackburn@wilkinson.co.uk burnley@wilkinson.co.uk bury@wilkinson.co.uk bury@wilkinson.co.uk 01772 556250 preston@wilkinson.co.uk POST & PACKING CHARGES: Carlisle Kendal Lancaster Southport CAMERAS ETC FROM £6.00 - INSURED DELIVERY. 13 Grapes Lane, 19A Westmorland James Street 38 Eastbank St PRICES CORRECT AT THE TIME The Lanes Shopping Centre Marketgate Southport OF GOING TO PRESS BUT SUBJECT TO CHANGE WITHOUT 01228 538583 01539 735055 01524 380510 01704 534534 NOTICE. E&OE. carlisle@wilkinson.co.uk kendal@wilkinson.co.uk lancaster@wilkinson.co.uk southport@wilkinson.co.uk NEW STORE, Now open in Warrington The Golden Square, Warrington 01925 638290 warrington@wilkinson.co.uk
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    CLASSIFIED CANVAS PRINTERS FREELANCE PHOTOGRAPHY 2 f The Vol 5 No 8 magazine ELLEN NOLAN F2 PR OFILE for the pro semi-pro COURSES and everyone INE CELRCHBANK MA STARTIN G OUT determined MHELTPIN P AR S TURN ING PR O to make an N DEARWOOD SHE THE BU SINES S income from their £3.99 www.f2f reelan cephoto grap photography SUBSCRIPTIONS AND BACK ISSUES FROM WWW.F2FREELANCEPHOTOGRAPHER.COM To subscribe by telephone call 020 7415 7098 TO ADVERTISE CALL BIANCA ON 01242 211099 INSURANCE FRAMING
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    CLASSIFIED INSURANCE PRINTING AND PROCESSING TO ADVERTISE CALL BIANCA ON 01242 211099 Professional Photographers lnsurance the Cliik Jo in us in s bration l a un ch cele a lens and win hoice o f your c alue of to the v £1000 Visit www.cliik.co.uk to enter the draw! Image provided by Infinity Photography –www.infinityphotography.co Competition Terms & Conditions apply, please refer to the website for full details. Cliik is a trading style of Real Insurance Group Ltd which is authorised and regulated by the Financial Services Authority
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    CLASSIFIED PRINTING AND PROCESSING Providing Unlimited Potential Click IT Internet Websites for Photographers www.photographers-portfolio.co.uk www.salt-of-the-earth.biz SALT of the EARTH is the preferred specialist giclée print service for discerning Photographers throughout the UK and Europe. Large choice of ISO & custom sizes Personal service & expert advice No min. order & quantity discounts Only the best materials & meticulous packing SALT of the EARTH Tel: +44 (0)1873 851669 Specialist giclée print service FREE printed samples and rates. PRINTERS 1,000 A5 Flyers £145 Our A5 Flyers are double sided colour print on 350gsm card Contact us for a sample Other quantities available: 2,500 - £175, 5,000 - £290, TO ADVERTISE CALL BIANCA ON 01242 211099 7,500 - £385, 10,000 - £465 Other quantities and sizes are available, for example: 1,000 A6 double sided 350gsm flyers are ONLY £95 All prices include delivery (there is no VAT on these items) Emotive Creative, 9 Balmoral House, Pavilion Way, Macclesfield, Cheshire, SK10 3GZ emotive@me.com www.emotivecreative.com 01625 619287 07545 784071 Prices correct at time of going to press (01/09/201 1) STUDIO HIRE WORKSHOP & TOURS The Studio FULLY EQUIPPED STUDIO WITH EDITING ROOM, workshops KITCHEN AND SHOWER Near Stevenage - Call for more details - Low hire rates Stock, DLSR / Video, Business, Photo 01438 - 821090 www.imagework.tv 020 3397 2628
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    internet solutions forthe serious photographer For sales and support 0845 118 0030 theimagefile ... online - www.sim2000imaging.com email - info@sim2000imaging.com call us today - + 44 (0) 1707 27 37 47 ON 2x ON FR LY A5 SIGNING BOARDS PROOF BOOKS LY OM HALFGUEST BOOKS PRICE £3 7.5 NOW AVAILABLE WITH FRAMES FREE £3 9. PARENT & ALBUMS 0 CHEVRONS WITH YOUR ORDER 20 % OFF 20 50 % LEATHER COVER OPTIONS AVAILABLE NOW! PAR ENT OFF BOO& GUES KS T PR NE ON FRO STICKERS OD W PRESENTATION CASE LY M UC £3 T 5 30 % OFF ALBUM & BOOK SIZES 3 DIFFERENT DEPTHS Register with us online at www.sim2000imaging.com FOLLOW US ON FACEBOOK & TWITTER Terms & Conditions apply, see website for details. Offers end 31/10/2011. Prices exc. VAT and P&P.
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    stop press... We’re alwayskeeping our eyes open and our ears to the ground to make sure we bring you the latest news, industry rumours and kit from around the world... HASSELBLAD FIRMWARE UPDATE COREL VIDEOSTUDIO Hasselblad H4D-40 and H4D-50 users can PRO X4 ULTIMATE now benefit from the same free firmware Corel has updated update as the H4D-60. The update includes VideoStudio Pro X4 a one-click focus check that zooms in on with the Ultimate your images to 100 per cent, a bi-directional edition which contains spirit level and quick access to a new screen an expanded set of tools on the back to show top panel information on and plug-ins, making it the rear display. You also get live video view ideal for action sports mode via Phocus, as well as Schneider or videographers and HD DSLR shooters. Rollei electronic shutters being supported The new content includes the extreme by the H4D-40, H4D-50 and H4D-60 for video stabilisation and advanced image accurate work on technical cameras. correction of proDAD Mercalli SE as The firmware updates will be available from well as the broadcast-quality titling 1 December. Photographers can get more tools of Boris Graffiti 5.3, which information about the update and include type-on-text, text on a path, a sneak preview of the additional features jitter and randomisation. The Ultimate at www.hasselblad.com/upgrade edition of VideoStudio Pro X4 is priced at £80 and is available from www.corel.com ALL-NEW PIXMA SAMSUNG NX200 REVEALED PRINTERS ANNOUNCED Samsung has Canon has unveiled two PIXMA printers, unveiled its new SONY NEX-7 DEBUTS the MG6250 and MG8250, which are compact system WITH 24 MEGAPIXELS sleekly designed and have increased interchangeable Sony’s new NEX-7 camera features a connectivity. Users get internet access direct lens camera – the 24.3-megapixel Exmor APS-HD CMOS from the printers and can print photos from NX200. Features include a 20.3-megapixel sensor teamed with the latest revision their online albums. Both feature Canon’s APS-C CMOS sensor, high-speed capture, of the manufacturer’s BIONZ image FINE print head with minimum 1pl droplet wide ISO range (100-12,800), 1,920 x 1,080/30p processing engine, quick and and up to 9,600dpi print resolution. HD movie recording and Samsung’s i-Function responsive autofocus, full HD Movie A six-ink system contains a pigment black lens built into a metallic body. To allow for with 50p/25p, manual focus, full and individual dye black, magenta, cyan, high-speed capture, the NX200 achieves P/A/S/M exposure control and yellow and grey ink tanks, which produce 100ms advanced AF speed and seven frames improved audio and 10fps continuous grain-free, smooth colour photos and per second continuous shooting. I-Function 2.0 shooting. The camera comes in superior monochrome prints. The MG8250 lenses allow the user to control a range of a tough magnesium alloy body and includes a 35mm film scanner to produce parameters from the lens and means the weighs a travel-friendly 291g (camera prints straight from 35mm negatives and NX200 is fully compatible with the range of body only). The NEX-7 ultra-compact mounted slides, up to 4,800 x nine i-Function lenses. New lenses for the interchangeable lens camera will 9,600dpi. The PIXMA this system include 18-200mm, 16mm, be available from November. MG6250 is on sale 60mm and 85mm focal lengths. The price has yet to be confirmed. now, priced at www.samsung.com www.sony.co.uk £179, while the PIXMA MG8250 (pictured) will be NEVER MISS AN ISSUE You can buy a current issue of Professional Photographer available from October, and pre-order future editions from www.buyamag.co.uk/PP. priced at £299. www.canon.co.uk Postage in the UK is free and if you pre-order a future issue you will get your copy before it goes on sale in the shops. 103
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    FOR SALE Agreat opportunity to diversify into a new and interesting area of work. Elevated Mast Ground Based Aerial Photography System - Vehicle Mounted Ideal for surveys, progress work, PR, CGI advertising etc. clients come a range from construction, local authorities, housing associations archeology, estate agents etc. S AGAIN! CANSON WIN 96% RATING 11 Photo plus March Group Test Photo system - Canon Pro Shot, pan & tilt head, cables, laptop software etc. Mast - Clarke 26m mast, compressor etc. Vehicle - ‘05 Land Rover 110 Defender Van TD5 £12,500 01227 785486 julian.glover@6x6creative.co.uk Winner of SWPP/The Societies Trade Awards BEST PROFESSIONAL LAB OF THE YEAR ENDING 2011 Using state-of-the-art equipment and Fuji DP2 archival quality silver halide paper, our experienced staff can produce beautiful colour-managed prints from your digital images for a fraction of the price charged by many of our competitors. In today’s economic climate many companies are looking for ways to reduce costs and maximise profits. If you use high quality photographic prints in your business, perhaps it might be a good time for you to consider giving us a try. ProAm Imaging Ltd. 17, Northgate, Bradford. BD1 3JR. (T) 01274 723622 (F) 01274 735389 (E) sales@proamimaging.com Please visit our website for full details of how to prepare your files for printing www.proamimaging.com Simply visit ‘New Client’ area to register an account
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    next month on sale 26 October The Big Interview Matthew Seed on fashion, advertising and horses PORTFOLIO The best of your images The Stock Market Surviving the downturn MIDDLEBROOK Squaring the circle MATTHEW SEED PHOTOGRAPHY PLUS: WHAT PROS WANT, HEROES, GADGETS AND LOADS MORE EDITORIAL ASSISTANT Jessica Lamb GROUP COMMUNICATIONS MANAGER SUBSCRIPTIONS MARKETING jessica.lamb@archant.co.uk Lucy Warren-Meeks, 01242 264783 EXECUTIVE REPROGRAPHICS MANAGER lucy.warren-meeks@archant.co.uk Lisa Flint-Elkins, 01242 264751, Neil Puttnam PUBLISHING PRODUCTION MANAGER lisa.flint-elkins@archant.co.uk Professional Photographer is published With special thanks to Mandy Pellatt Kevin Shelcott, 01603 772165 MD SPECIALIST MAGAZINES Miller Hogg monthly by Archant Specialist. PRODUCTION TEAM LEADER Archant House, Oriel Road, Cheltenham, GROUP SALES MANAGER Mikey Godden, 01603 772876 WHOLESALE AND RETAIL Gloucestershire GL50 1BB Nick Sumner, 01242 216085 DISTRIBUTION If you have difficulty nick.sumner@archant.co.uk SUBSCRIPTIONS/BACK ISSUES obtaining Professional Photographer, contact GROUP EDITOR Adam Scorey SALES EXECUTIVE Amy Pope CUSTOMER CARE 01858 438832 Seymour, 86 Newman Street, London W1T 3EX adam.scorey@archant.co.uk 01242 216054, amy.pope@archant.co.uk ORDER HOTLINE 01858 438840 TELEPHONE 020 7396 8000 ART EDITOR Rebecca Stead CLASSIFIED SALES EXECUTIVE VISIT www.subscriptionsave.co.uk rebecca.stead@archant.co.uk Bianca Dufty, 01242 211099 EMAIL professionalphotographer@ NOW YOU CAN BUY SINGLE ISSUES OF SUB-EDITOR Simon Reynolds bianca.dufty@archant.co.uk subscription.co.uk PROFESSIONAL PHOTOGRAPHER ONLINE simon.reynolds@archant.co.uk GROUP COMMERCIAL DIRECTOR HEAD OF DIRECT CUSTOMER GO TO www.buyamag.co.uk/PP FEATURES ASSISTANT Kelly Weech Chris Marston, 01242 264760 MARKETING kelly.weech@archant.co.uk chris.marston@archant.co.uk Fiona Penton-Voak, 01242 265894 www.professionalphotographer.co.uk feedback@professionalphotographer.co.uk 01242 264767 @prophotomag PRO PHOTO MAG © Archant Specialist. Archant Specialist is part of Archant Ltd. I While reasonable care is taken to ensure the accuracy of the information in Professional Photographer, that information is obtained from a variety of sources and neither the publisher, the printers nor any distributor is responsible for errors or omissions. All prices and data are accepted by us in good faith as being correct at the time of going to press. Pound conversion rates correct at the time of going to press. Advertisements are accepted for publication in Professional Photographer only upon Archant Specialist’s standard Terms of Acceptance of Advertising, copies of which are available from the advertising department. All advertisements of which the content is in whole or in part the work of Archant Specialist remain the copyright of Archant Specialist. Reproduction in whole or in part of any matter appearing in Professional Photographer is forbidden except by express permission of the publisher. Competition terms and conditions: I The closing date for competitions/giveaways is displayed alongside the competition/giveaway online. I Employees of Archant Specialist, and those professionally connected with the competition/ giveaway, ABC certified circulation for example, employees of the sponsor company, are not eligible to enter. I Unless otherwise stated, competitions/giveaways are only open to UK residents. I Prizes are as described and no alternatives can be offered. I The Editor’s decision is final and no correspondence will be entered into. I Archant Specialist may wish to contact you in the future, or pass your details to selected third parties, to introduce new products and services to you. If you are sending your (Jan-Dec 2010): 9,386. entry by text and do not wish to be contacted, please add the word ‘NO’ to the end of your text message. If you are sending your entry by post, please tick the appropriate boxes on the entry form. 105
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    READERS’ HEROES: BUSSELLE & DALLET The hilltop village of Casares in southern Spain. Travel stock photographer and author TIM GARTSIDE talks about the people who inspired him in his formative years as a budding photographer and how their work and experiences have continued to shape his work and style W hen I was studying graphic design and photography at His eye for composition, light and colour were almost how I think Bill Maidstone College of Art I have to admit I was a bit of a B&W Brandt might have shot in colour: moody and full of graphic impact – often elitist snob. I sneered at colour as totally uncool and not distilling the world to a few beautiful shapes and colours. By analysing his very fine-arty. My only foray into colour was Scotch 1000 film images, I learnt it was best to shoot at dawn and dusk, but also how to shoot – anyone remember that beauty? at midday. A professional travel photographer needs to cope with light all My heroes back then were the wonderful Bill Brandt, Edward Weston, day long; you just need to think of what subjects work best at midday. It was Edward Steichen, Alfred Stieglitz and all the other great B&W just up my street and his influence can still be found in each of my images. photographers of the first half of the 20th century. It was only when I joined my first stock library, Age Fotostock, because of my other hero – I left college that I realised the modern commercial world was mostly Dallet. He was already a member and told me how you could sell images via colour, so I started using it for that reason. stock libraries. Wow, I could sell all my landscape shots and make money I was made redundant from a reprographics company in 1990 during the from them (past tense, of course!). He taught me about a wide range of last recession and went to live in Spain for a while. It was here that I really commercial jobs while I assisted him in southern Spain. Just watching a pro started to develop my passion for landscape and travel photography, turning work is worth so much more than words or college lectures: how to shoot it into a proper business for selling to stock libraries. I gained much food and people using a reflector or flash for fill-in, or getting in close with inspiration from three photographers: the brilliant Jean-Dominique Dallet – a 21mm wide angle so you could see the food and atmospheric background. whom I assisted in Spain; Charlie Waite with his book Andalusia; and in He took me on travel trips to different parts of Spain – I remember seeing particular Mike Busselle in his two books Landscape in Spain and Castles the mosque at Cordoba for the first time and being introduced to churros – in Spain. Sadly, he died several years ago, so I never got a chance to say Spanish doughnuts. He gave me the confidence to branch out on my own. thanks, but his travel books, particularly on Spain, gave me plenty of ideas A great guy – check out his work at www.jddallet.com/dalletjob.html PP and creative ways of shooting the landscape. www.timgartsidephotography.com GOT JUST SUCH A STORY TO TELL AND AN IMAGE TO GO WITH IT? IF SO, EMAIL ADAM.SCOREY@ARCHANT.CO.UK 106