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Cathey Pacific External Communication

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What is External communication?
Why does organization Needs External communication?
Cathay Pacific Airways
Public relations of Cathay Pacific Airways
How Cathay Pacific Airways reach a far Target Market?
Social Media and electronic usage of Cathay Pacific Airways for External communication
how Cathay Pacific Airways maintain the customer satisfaction with External communication
How Cathay Pacific Airways enhance loyalty & trustworthiness
Uniform of Cathay Pacific Airways

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Cathey Pacific External Communication

  1. 1. IMPORTANCE OF EXTERNAL COMMUNICATION WITH RELATED TO CATHAY PACIFIC AIRWAYS 1BSC-PLY-MGT 15-1 _ GROUP D
  2. 2. GROUP MEMEBERS U.W SHANIKA DILRUKSHI SACHIN P UDUGE SACHIN N ABEYKOON AVISHA S SENEVIRATNE UGEEMA DE SILVA NANDULI MINALBSC-PLY-MGT 15-1 _ GROUP D 2
  3. 3. EXTERNAL COMMUNICATION What is external communication? Any effective commutative effort. Focus on spreading news. Provide information to stakeholders. Benefit the organizations goal achievements BSC-PLY-MGT 15-1 _ GROUP D 3
  4. 4. “CATHAY PACIFIC AIRWAYS” To relate the benefits with examples Five star Honk Kong based international Airlines 4BSC-PLY-MGT 15-1 _ GROUP D
  5. 5. PUBLIC RELATIONS Define a corporation's image to the stake holders Communicate via: newsletters, media stories press releases etc. Create company activity awareness. strengthen the public relations efforts. 5BSC-PLY-MGT 15-1 _ GROUP D
  6. 6. Example 1: 140 diverse newspaper designations updates about Cathay Example 2: Discovery in-flight magazine to 250,000 passengers 6BSC-PLY-MGT 15-1 _ GROUP D
  7. 7. FAR - REACHING Internet is now a valued resource to reach new customers. Websites promotes upcoming products and services. Far-reaching This techniques keep customers satisfied Attract the potential investors suppliers and customers Communicate with audiences all over the world. 7BSC-PLY-MGT 15-1 _ GROUP D
  8. 8. 8BSC-PLY-MGT 15-1 _ GROUP D
  9. 9. 9BSC-PLY-MGT 15-1 _ GROUP D
  10. 10. Example 1: Digital discovery Example 2: Studio CX Example 3: Facebook, Twitter, YouTube, Google+ 10BSC-PLY-MGT 15-1 _ GROUP D
  11. 11. HIGH LEVELS OF CUSTOMER SATISFACTION To continue their relationship with current STAKEHOLDERS Communicate in terms of quality products and well served services Highlights the brand image of Cathay pacific Attract the business & first class customers 11BSC-PLY-MGT 15-1 _ GROUP D
  12. 12. EXAMPLE 1: Check-in counters communicate through : Gentle smiles, Greetings, Guiding's, Good eye contacts etc. EXAMPLE 2: Lounges Buildings Infrastructure Facilities EXAMPLE 3: Boarding announcements flight information display systems EXAMPLE 4 : Inflight announcements 12BSC-PLY-MGT 15-1 _ GROUP D
  13. 13. ATTRACT PROSPECTIVE CUSTOMERS Communicate features and benefits of products. 13BSC-PLY-MGT 15-1 _ GROUP D
  14. 14. EXAMPLE: Life Well-travelled 14BSC-PLY-MGT 15-1 _ GROUP D
  15. 15. ENHANCE LOYALITY & TRUSTWORTHYNESS Corporate social responsible activities Makes the general public to believe in the organization trademark Creates a positive impression on the world. Shape up the attitudes of people Create a positive publicity 15BSC-PLY-MGT 15-1 _ GROUP D
  16. 16. EXAMPLE 01: Help underprivileged families EXAMPLE 02: Christmas parties for underprivileged children EXAMPLE 03: Dreamflight EXAMPLE 04: Cathay pacific/ Hong Kong sevens sponsors 16BSC-PLY-MGT 15-1 _ GROUP D
  17. 17. HIGHLIGHTS RESPONSIBILITY Employees and their uniform Determines the brand image of a company Highlights different responsibilities assigned 17BSC-PLY-MGT 15-1 _ GROUP D
  18. 18. EXAMPLE 1 : “This red uniform is not only the heritage of my company, and it is also the symbol of Hong Kong. So when I put on this uniform immediately I'll become an ambassador for my company and also Hong Kong…… we deliver service, intense, warm, friendly and personalized well it’s not being robotic but everyone gets their own little personal touch to it.” Margret lai – flight attendant Cathay pacific airways 18BSC-PLY-MGT 15-1 _ GROUP D
  19. 19. CONCLUSION Create an inspiring brand image Determine the strength of public relations Attract potential customers and investors Enhance customer satisfaction Buildup loyalty and trustworthiness Enhance into a greater uniformity, beauty and productivity. 19BSC-PLY-MGT 15-1 _ GROUP D
  20. 20. THANK YOU BSC-PLY-MGT 15-1 _ GROUP D 20

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