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Event Camp Vancouver Collaboration Session
- 1. Collaboration - aperspective from the other side of the Atlantic hi owes me an ice cold d rink... @ruudwjanssen ©2011
- 2. collaboration @glennthayer @ruudwjanssen glenn@glennthayer.com ruud.janssen@tnoc.ch www.glennthayer.com www.tnoc.ch ©2011
- 3. Collaboration - aperspective from the 2 sides of the Atlantic @ruudwjanssen ©2011
- 4. @ruudwjanssen TNOC.skype ruud.janssen@tnoc.ch www.tnoc.ch small business owner 20 years in meetings industry marketing entrepreneur in bespoke social media & online collaboration MPI accredited trainer & facilitator co-creator Event Camp Europe TEDx curator project meeting architecture slowfood enthusiast Ruud Janssen, CMM @ruudwjanssen ©2011
- 5. where to start? @ruudwjanssen ©2011
- 6. collaboration is nota competition source = http://2.bp.blogspot.com/-dGerwl_bpjg/TWGF_7ZkMCI/AAAAAAAAHww/cqS-qbSqXjM/s1600/the-tortoise-and-the-hare.JPG ©2011
- 7. more than sharingdocuments & tasks ©2011
- 8. more than astring of conference calls ©2011
- 9. more than anonline collaboration system ©2011
- 10. or a projectGANTT chart ©2011
- 11. collaboration ©2011
- 12. at first -we are energetic and curious I wanna go too! ©2011 source == http://www.zoocon.com/Herps/Turtles/Chinemys_reevsi_Baby_01.jpg
- 13. or we don’tknow how fast to head to sea wait for me! ©2011 source = http://sustainablegreendesigns.com/wp-content/uploads/2011/01/baby-sea-turtle-on-sand.jpg
- 14. and then collaboration is like gently knocking on a turtle ©2011
- 15. we’re curious tofind out more what’ in it for me? source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg ©2011
- 16. we learn fromone another it takes 2 (or more) to collaborate source = http://www.robroysblog.com/wordpress/wp-content/uploads/2010/01/Robroys-Blog-Box-Turtle1.jpg ©2011
- 17. and we findour direction & purpose a sea of wisdom ©2011 source = http://www.mafiaisland.com/blog/wp-content/uploads/ 2010/08/1230099836_1024x768_green-sea-turtle.jpg
- 18. that enables othersto collaborate & succeed + collective success ©2011 source = http://de.flash-screen.com/free-wallpaper/uploads/201108/imgs/1312179903_1600x1200_sea-turtle-and-reef-fishes-wallpaper.jpg
- 19.
- 20. collaboration components image credit: David Armano adapted by Ruud Janssen ©2011
- 21. good collaboration =effective combinations image credit: David Armano adapted by Ruud Janssen ©2011
- 22. What type ofcollaborator are you? visual by: visualinfographics.com courtesy of central desktop @ruudwjanssen ©2011
- 23. Cultivating the Practiceof Collaboration http://lanyrd.com/2011/ecv11/ bora tion Practices ©TNOC | Colla tion s of Collabora Cultivate the Practice Central ses, beyond ared databa s, beyond sh underlie all kis and blog d practices th at return t, beyond wi principles an g a business ed documen rtant set of and achievin Beyond shar d more impo ing effective es of the wider an investments . Be n of the prac tic Desktop lies d technology us cultivatio their endeavors an s the conscio ongoing, and collaborative sktop require practices is gies like Central De The cultiva tion of these . with technolo ong people. man activity llaboration am ational and hu effective co etual organiz ent is a perp t and refinem reinforcemen es mmon Outcom ared and Co e and embrac e a common Practice 1. Sh ey must shar ges to the ec t or task, th pr ocess. If chan ther on a proj early in the l op le work toge de veloped very to environmenta Whenever pe rity on this is asons or due mit ntial that cla nizational re nity to re-com outcome. It is esse made for orga n the opportu reed outc ome must be ne must be give stated and ag than everyo of the work, age that is g the course al and in langu changes durin of an end go process tc ome. at ed in terms rms of a set of to the new ou e must be st int work in te and com mon outcom ating th e result of jo This shared personally. St the individuals meaningful to t. w is insufficien steps to follo e terdependenc pable than “I” . If Practice 2. In r and more ca ept that “w e” are smarte r, co llaborative d on the conc thing to offe nt ration is base hers have no s that differe True collabo g and that ot ent awarenes ow everythin th an intellig ctively. ve that they kn the other hand, wi rk together effe people belie hindered. On are able to wo ll be severely ives, people initiatives wi and perspect different strengths people bring ust of the others Practice 3. Tr or intentions e motivations ck much of they doubt th t will hold ba together if best work, bu ttings t wo rk effectively won’t do their an d non-work se People can no to work. They time in work n is impossib le ey are being asked . Face-to-face tio with whom th for fear of be ing ridiculed where co-loca d creatively in cir cumstances a willingness to their zest an g trust, but holding back of cultivatin at instead of as they gain quickest way at means th y, and then is often the th en earned. Th ll be trustworth ve fir st given and the other wi of trust they ha trust must be mption that wn the level on starts with the assu r, they re vise up or do trust, a pers with the othe nce in working more experie given. pectives nflicting Pers e will be lebrating Co project, ther Practice 4. Ce ople in your verse ct ives of the pe people have di s and perspe ys. Different e the strength in different wa eworks. Thes fferences in rld and ideas different fra m Given the di ok at the wo according to ematurely rent people lo rld views and rated and no t pr conflict. Diffe different wo ust be celeb work side- le argue from work; they m em so they expe ctations. Peop collaboration ically move th e nflict are what makes pe ctives, phys (b) trust that th points of co fferent pers ndence, and two people hold vastly di ed to interdepe ho nors the shut down. If are committ solution that e. If they (a) en they will develop a re period of tim the whole, th by-side for a od of ing for the go al perspective s. other is work their individu story. If common outcome and y around the form the stor actices. tion rs like them— ach these pr Your Next Ac of collaboratio n—and othe nology work . Te actices ey can m ake the tech These four pr right, then th actices into action. ese practices put these pr people get th pe ct others to page 1 of 1 practices. Ex Model these .ch ! es http://www.tnoc ration Practic NOC | Collabo Copyright ©T @ruudwjanssen ©2011
- 24. cultivate practices of collaboration 1 Shared and common outcomes @ruudwjanssen ©2011
- 25. cultivate practices of collaboration 2 Interdependance @ruudwjanssen ©2011
- 26. cultivate practices of collaboration 3 Trust @ruudwjanssen ©2011
- 27. cultivate practices of collaboration celebrate conflicting 4 perspectives @ruudwjanssen ©2011
- 28. look at theusers in your collaboration @ruudwjanssen ©2011
- 29. PHASE 1 define collaboration stakeholders SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME ATENDEE WEBINAR ©2011 image credit: Sam Smith & Ruud Janssen
- 30. make what youneed accessible PHASE 1 PHASE 2 PHASE 2 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NETWORKS WEBINAR BLOGS FIRST TIME HYBRID ATENDEE ATTENDEE WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPING ©2011 image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
- 31. celebrate differences &successful failures PHASE 1 PHASE 2 PHASE 2 PHASE 3 LIVE BROADCAST TO HYBRID AUDIENCE VIRTUAL PANNEL SESSION NEAR REALTIME REPORTING SOCIAL NEW MEDIA EVENT NETWORKS WEBINAR CASE STUDY DASHBOARD VIDEO BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR ONSITE GENIUS BAR LIVE MINDMAPPING ©2011 image credit: Sam Smith & Ruud Janssen CONTENT SNIPPET STREAMING
- 32. make it lasting& sustainable PHASE 3 PHASE 1 PHASE 22 PHASE PHASE 3 2011 CONGRESS 2012 CONGRESS SOCIAL CONTENT NEW MEDIA EVENT NEW MEDIA DASHBOARD EVENT NETWORKS WEBINAR REPURPOSING DASHBOARD VIDEO VIDEO WHITEPAPER BLOGS FIRST TIME HYBRID THANK YOU POST EVENT WHITEPAPER ATENDEE ATTENDEE VIDEO EMAIL WEBINAR WEBINAR WEBINAR ©2011 image credit: Sam Smith & Ruud Janssen
- 33. define what youexpect to put in & what would you like to get out? = conversion @ruudwjanssen ©2011 33
- 34. where do youneed to pay attention? listening presence content blogger relations utility stations engineering creation applications employee viral mobilization crisis management search engine crowdsourcing mobilization optimization alliances brand strategy web development @ruudwjanssen measurement analytics creative ©2011
- 35. Altimeter Group asked140 Corporate Social Strategists: “What three external (go-to-market) social strategy objectives will you focus on most in 2011?” Source: Survey of Corporate Social Strategists, Altimeter Group, 2010 @ruudwjanssen ©2011
- 36. online collaboration =point to place image credit: ©TNOC | Ruud Janssen ©2011
- 37. 5 steps tomore effective online collaboration @ruudwjanssen ©2011 37
- 38. 5 steps tomore effective online collaboration es s? sin ct/bu oj e pr yo ur o for dtod n ee ation bo r co lla th e er s? d oe s e us h at r th w o fo d tod tn ee oe si ha td w @ruudwjanssen ©2011 38
- 39. 5 steps tobetter online collaboration @ruudwjanssen ©2011 39
- 40. rich & fresh 1 content @ruudwjanssen ©2011
- 41. Let’s consider anevent @ruudwjanssen ©2011
- 42. where do yourcollaborators come from? @ruudwjanssen ©2011 42
- 43. can your collaboratorsfind their why? @ruudwjanssen ©2011 43
- 44. what & whomare they looking for? @ruudwjanssen ©2011 44
- 45. how do theywish to engage? @ruudwjanssen ©2011 45
- 46. are they sociallymotivated? @ruudwjanssen ©2011 46
- 47. or just toconvince their boss @ruudwjanssen ©2011 47
- 48. how attractive isyour proposition? @ruudwjanssen ©2011 48
- 49. and who isit for? @ruudwjanssen ©2011 49
- 50. when do theyneed what? @ruudwjanssen ©2011 50
- 51. how do youkeep them connected? @ruudwjanssen ©2011 51
- 52. where do youhave the conversation? @ruudwjanssen ©2011 52
- 53. how is thecontent relevant? @ruudwjanssen ©2011 53
- 54. what resources doyou have? @ruudwjanssen ©2011 54
- 55. and can yousustain the efforts? @ruudwjanssen ©2011 55
- 56. do you offerenough variation? @ruudwjanssen ©2011 56
- 57. and is itworth the effort? @ruudwjanssen ©2011 57
- 58. does it leadto conversion? @ruudwjanssen ©2011 58
- 59. 5 steps tobetter online collaboration @ruudwjanssen ©2011 59
- 60. 2 social content @ruudwjanssen ©2011
- 61. who’s listening? Social mediais about getting others to tell our stories for us @ruudwjanssen ©2011 61
- 62. we want tocollaborate with a person @ruudwjanssen ©2011 62
- 63. we want toconnect to the real thing @ruudwjanssen ©2011 63
- 64. and we trustour friends Tripadvisor launched Facebook’s Instant Personalization feature in Dec 2010, offering friend ratings, reviews and travel history @ruudwjanssen ©2011 64
- 65. we want thebackstage scoop @ruudwjanssen ©2011 65
- 66. and near realtimeinformation @ruudwjanssen ©2011 66
- 67. created by thecommunity @ruudwjanssen ©2011 67
- 68. right here rightnow @ruudwjanssen ©2011 68
- 69. enablers of collaboration @ruudwjanssen ©2011 69
- 70. your turn What forms of collaboration do you see at Event Camp Vancouver today? @ruudwjanssen ©2011
- 71. which collaborative formats& tools do you use in your organisation today? @ruudwjanssen ©2011 71
- 72. we want thefull picture @ruudwjanssen ©2011 72
- 73. and see whatget’s traction @ruudwjanssen ©2011 73
- 74. 5 steps tobetter online collaboration @ruudwjanssen ©2011 74
- 75. 3 mobile interaction @ruudwjanssen ©2011
- 76. how portable isyour collaboration? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines) ©2011
- 77. compatible with phones& tablets? @ruudwjanssen ©2011 77
- 78. what your toolslook like on an ipad? check on http://www.ipadpeek.com @ruudwjanssen ©2011 78
- 79. @ruudwjanssen ©2011 79
- 80. @ruudwjanssen ©2011 80
- 81. @ruudwjanssen ©2011 81
- 82. @ruudwjanssen ©2011 82
- 83. @ruudwjanssen ©2011 83
- 84. your turn My mostrecent revelation on my mobile device was……. @ruudwjanssen ©2011
- 85. 5 steps tobetter online collaboration @ruudwjanssen ©2011 85
- 86. easy to share @ruudwjanssen ©2011
- 87. does it allowfor engaging conversation? image credit: Genius Bar mashup adapted by Ruud Janssen ( genius bar logo to be designed in line with brand guidelines) ©2011
- 88. which functionalities doyou use in your organization’s collaborations? @ruudwjanssen ©2011 88
- 89. where can Icollaborate? @ruudwjanssen ©2011
- 90. what and whodo they care about? engage based on a user’s mode @ruudwjanssen ©2011 90
- 91. How can wehelp? @ruudwjanssen ©2011 91
- 92. incremental contributions @ruudwjanssen ©2011 92
- 93. 5 steps tobetter online collaboration @ruudwjanssen ©2011 93
- 94. 5 really simpleto syndicate @ruudwjanssen ©2011
- 95. @ruudwjanssen ©2011 95
- 96. @ruudwjanssen ©2011 96
- 97. @ruudwjanssen ©2011 97
- 98. RSS - ReallySimple Syndication social content blogosphere Channel content is promoted and posted to blogs. Profiles drive traffic Profiles are search Channel content is to the content posted to profiles. promoted to Original branded channels. the blogs. content and utility Blogs will drive traffic and social networks members to the profiles. Friends and fans join your network. @ruudwjanssen ©2011 98
- 99. how communities arebuilt image credit: David Armano adapted by Ruud Janssen & Sam Smith ©2011
- 100. good collaboration =effective combinations image credit: David Armano adapted by Ruud Janssen ©2011
- 101. required team competencies @ruudwjanssen ©2011
- 102. Audience analysis -empathy map @ruudwjanssen ©2011
- 103. Day Month Year No. Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? How costly are they? What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. @ruudwjanssen ©2011
- 104.
- 105. your turn What typesof collaboration would you like to engage in over the next 2 days? @ruudwjanssen ©2011
- 106. collaboration @glennthayer @ruudwjanssen glenn@glennthayer.com ruud.janssen@tnoc.ch www.glennthayer.com www.tnoc.ch ©2011
- 107. Collaboration - aperspective from the other side of the Atlantic hi owes me an ice cold d rink... @ruudwjanssen ©2011