Event Management 111103ieu

Event Management
PRA-417 SYLLABUS

Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

This week 

Classification of the events...

week # 5 - Mass: target audience / goers presentation of GA

03/11/2011 success formula of AE
- Venue: content / profile

- Time: time bound / frequency


ABC of an event 

MASS

Mass: audience 
What about the targetted profile:
- goers / users / consumers
- by age: kids / teens / youngs / adults / senior citizens
- female / male / mix
- free / paid (ticket)
- students / graduates
- physical limits (min height, max weight, etc...)
- experienced / well trained
- financial welfare: charity / auction
- media / opinion leaders


ABC of an event 

VENUE

Venue: allocation 
Where about the real hosting:
- continents / countries
cities / zones / districts
(address, coordinates)
- indoor / outdoor
- open to public or
for a closed group
- virtual (rapidly groving
& developing option
for the events)


ABC of an event 

TIME

Time line 
- Seconds
- Minutes
- Hour/s
- Day/s
- Week/s
- Month/s
- Quarterly
- Seasonal
- Annual
- Biennial
- Special occassions

Event business has... 

3D

Dimensions 
One dimension

In mathematics we use the term of length to name the measure of a
one-dimensional object.

Though we might straighten out a piece of string to measure its length
against a ruler, the length of the string is the same even when it is
curled or folded.


Dimensions 
Two dimensions

We call the measure of a two-dimensional object its area with their
length & width OR width & height OR length & height...

We also measure the length of the boundary of the two-dimensional
object -- the line segments or curves that enclose it. The length of the
entire boundary is called the perimeter or circumference.


Dimensions 
Three dimensions

We call the measure of a three-dimensional (3D) object its volume.
Because edges are one-dimensional, and faces are two-dimensional,
their measures are length and area, respectively.

As for naming the dimensions of a three-dimensional figure, the only
rule is be sensible and clear.


Formula for success 
Someone developed a math formula for success!

If “A” equals success,
the formula is:
A=X+Y+Z...

Math equation... 
This may be the most important mathematic equation you will ever see;

- “X” is work,
- “Y” is play,
- “Z” is keep your mouth shut.


Must be genious... 

Guess who he is?


One of the greatest minds of all time

Albert Einstein

Basics of achievement 
#1 Work: He had a tremendous work ethic and because of that gave
more to society and modern science than any person in recent times.

#2 Play: Einstein, however, did not work 24 hours a day and made time
for fun and relaxation.

#3 Keeping your mouth shut: Shift your mind-set from being a talker to
a listener. Basicly, ask questions and then keep your mouth shut!


3D consists of XYZ 
Three-dimensional space is a geometric model of the physical universe
in which we live.

The three dimensions are commonly called length, width and depth (or
height), although any three mutually perpendicular directions can serve
as the three dimensions.

Event simulation: 

ABC = XYZ

3D = XZY 
z = venue

y = profile

x = time

3D = XZY 

xn

x1


3D = XZY 

xn

y1 x1 yn


3D = XZY 
z1

xn

y1 x1 yn

zn


this is your event in the world! 


Event built up 
Basic : Entertainment
Group : Massive
Type : Festival

Profile...
- goers / users / consumers
- kids / teens / youngs / adults / senior citizens
- female / male / mix
- free / paid
- education based / graduated
- media / opinion leaders
- others...


Event built up... 
Name : İz Fest
Venue : İEÜ campus
Plan : İF map

Allocation...
- outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths,
media compound, security, etc...
- indoor: catering, restrooms, medical aid, production office, etc...
- open to all İEÜ students / graduates of İEÜ / other universities


Event built up... 
Name : İz Fest
Venue : İEÜ campus
Date : May 2012

Timing...
- Pre-Event: ~200-300 days before D-Day
(conceptualizing, planning, purchasing, artist booking, talents, etc...)
- EVENT: weekend starts with D-Day, on a TGIF
(executing the event & supervising all operations)
- Post-Event: ~15-60 days after the event
(load-out, reporting, ROO & ROI analysis, etc...)


Any questions... 

UESTIONS

NSWERS

Contact 
 hakan@turkkusu.com
 www.turkkusu.com
 +9 0532 215 44 37
 +9 0212 263 71 74 pbx
+9 0212 263 71 40 pbx
+9 0212 347 45 56 pbx
 +9 0212 609 63 51
+9 0212 347 45 59
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Event Management 111103ieu

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