1. Who would be the audience for your media product?
G321: Foundation Portfolio in Media
Question 4
Georgia Pastos

2. NAME: SinthuRajasegar
AGE: 17
EDUCATION: College – Currently taking a course in
mechanics and economics (Level 1)
EMPLOYMENT: Saturday job at HMV
HOBBIES: Watching football and horror films, going to
the cinema, shopping (often spends £20-30 per week
on clothes), playing fifa, attending gym, going out with
friends (bowling, out to eat, etc.)
FAVOURITE FILMS: Gladiator, 300, The
Conjuring, Insidious, Sinister, The Blair Witch Project
MUSIC: Dubstep, Soft/Pop Rock (Nickelback), Hip
Hop& R&B (Kendrick Lamar), Rap (Eminem, Dr. Dre)
CLASS: Middle Class
STATUS: Middle Status
PROFILES
NAME: Penny Wood
AGE: 18
EDUCATION: Sixth form – currently taking
media, P.E, photography and English A Levels
EMPLOYMENT: Customer service at a cinema
HOBBIES: Social networking, going to the cinema
(spends £16 per month on cinema and receives free
tickets, excluding snacks and
drinks), swimming, attending gym, going out to eat
with friends
FAVOURITE FILMS: Silence of the Lambs, Pretty
Woman, Fast and Furious 5, The Sixth Sense, The
Conjuring, The Resident, Four Brothers, Paul
MUSIC: Hip Hop, R&B (R Kelly), Rap (Eminem)
CLASS: Middle Class
STATUS: Middle Status

3. The 15 symbol: No one under the age of 15 is permitted to view a film with a 15 certification at a cinema, nor are they permitted to buy/rent a ’15’ rated
DVD. 15 rated works are not suitable to children under the age of 15.
• Theme: No theme is prohibited, as long as the treatment is appropriate for 15 year olds.
• Reasons for chosen certification: With the results of the questionnaire in consideration, it was decided that the production would be given the 15
certificate due to the fact that the majority of those who responded to the questionnaire were in the 15 – 17 age group. Therefore, the 15 rating
would be suitable for our target audience. Furthermore, it would be suitable to our genre due to the fact that psychological horrors do not rely on
violence, gore, etc. to promote fear and thus; a lack of this in our production would not require the 18 certification. However; suggestive violence
and the psychological effects of our production required the 15 certification.
• Strong violence: Although the violence in our film is suggestive, some scenes, including a scene in which Mark Hunter strangles a criminal to
death, depict the actions leading up to the violence itself and the events that follow shortly after it which can prove to be extremely violent. During
the opening sequence, various camera shots will include the battered body of a female which implies that brutal violence has been inflicted on her.
Despite the fact that the violence is not shown, the images may be disturbing due to the extent of the violence that was inflicted on her. In
addition, in the scene in which Hunter strangles a criminal (drug dealer and murderer); the audience will hear gun shots that imply the drug dealer’s
associates have been murdered and will then witness the rope being placed around the criminal’s neck. The camera will continue to show the
criminal struggling but the camera will be angled towards the movement he is making with his legs and feet, suggesting that Hunter is strangling the
criminal. This particular scene will end with the criminal’s lifeless body falling off his chair, implying that Hunter was successful in killing him. Violence
is also suggested in the last scene in which Hunter is killed by his partner, Laura Smith. Even though the audience do not witness Smith hitting him
around the head in order to kill him, they do hear the sound implying he has been killed and there is then a close up of Hunter’s body lying by a pool
of his own blood. Due to the fact that the audience never witnesses the complete murder (they merely see a collection of events that lead up to and
follow the murder) it allows them to use their own minds and imagination – they are left wondering about every detail of the murder; as a
result, they may conjure up a series of images and ideas concluding the events of what has not been shown. It can be argued that, from this, the
product has been able to influence the behaviour and thoughts of its audience. Yet, since this effect on the audience may not occur immediately, it is
evident that the cultivation theory has been demonstrated.

4. • Frequent strong language: Strong language is used, including the use of the word ‘f***’, ‘b***s**t’ and ‘p***y’. During the opening
sequence, Hunter uses the word ‘s***’ when the female’s body is revealed and he suddenly experiences unbearable pains in his head. Other scenes
in which strong language is used include when a drug dealer is being strangled. Upon Hunter’s entrance into the small private party that the drug
dealer (Derek) is hosting, he is greeted by the drug dealer who says ‘who the f***’s this**h***?’ and continues to say ‘how the f*** did you get in
here?!’ The scene continues with Hunter approaching Derek with a rope and placing it around his neck. Derek then shouts ‘Do it then you p***y!’
right before he is killed. Additionally, in the last scene, Michael is denying accusations of abuse towards his wife, Emily, and Hunter argues back with
the use of the word ‘b***s***’ as he doesn’t believe that Michael is telling the truth.
• Portrayals of sexual activity: This is not applicable to my film as there will be no sexual activity shown.
• Strong verbal references to sex: This is not applicable to my film as there will be no verbal references to sex at any point during the production.
• Sexual nudity: This is not applicable to my film as there will be no sexual nudity.
• Brief scenes of sexual violence or verbal references to sexual violence: There are no scenes containing sexual violence; however there are verbal
references to sexual violence, due to the fact that the majority of the cases Hunter and Smith are working on are related to rape victims or victims
who have been sexually assaulted. Therefore, conversations between Hunter and Smith are shown, where the audience will hear them discussing
how the victim’s suffered and signs of rape, etc. This includes the opening sequence in which Smith explains to Hunter that particular bruises found
on the female’s body suggest that she had been violently raped. Smith will explain that there is “bruising on the thigh area” which indicates that
forceful violence was used against the victim when raped. The verbal references to sexual and forceful violence may have an immediate effect on the
audience – it may create feelings of sympathy towards the victim and allow them to create a perception of the attacker/murderer. Therefore, the
hyperdermic needle has been demonstrated through this.
• Discriminatory language or behaviour: This is not applicable to my film as there will be no discriminatory language or behaviour throughout the
production.
• Drug taking: Brief scenes that will contain the use of drugs but will not encourage or promote drug misuse. During the scene at the drug dealing
private party, the audience will catch a glimpse of Derek and his associates smoking marijuana but will immediately stop on Hunter’s entrance.