The student learned a lot from receiving feedback on their music video project. Feedback suggested making the stage performance more energetic by taking inspiration from famous bands. Reshoots improved the energy and excitement. Feedback also pointed out poor lighting in recording booth scenes, which was addressed through reshooting and editing. The stop-motion scene needed more visual impact so it was reshot in a new setting with a colorful toy. Unclear transitions between scenes at the end were also reshot to flow better. Overall, feedback helped strengthen and improve the project.

1. Evaluation question 3: What have you
learned from audience feedback?
I felt it was very helpful working as a pair, as I always
felt regardless of who came up with the idea, there was
always a secondary opinion which I felt really
strengthened our final product. We were able to
balance each others ideas with feedback from the
planning stages right up to the final stages of editing.
Although the ideas that we originally planned changed
and developed through and beyond the planning
stage, we were able to manouevre the development
relatively easily within the treatment because the basis
of our music video was meant to convey to the art
house genre. As a creative team, we complimented
each other well and had a good balance of talents
between us - my partner has a particularly strong
expertise within the whole area of music and the
industry which was vital in our partnership whilst I used
my technical ability with a camera and using the
software for the editing as together I felt on balance
our roles in the group were fairly and equally
distributed as together our ideas built together were
able to be covered on the construction stages.
My role was to co-produce a music video that was
going to look clean cut, aesthetically visual and convey
to a look that would trend with the codes and
conventions of a music video. Furthermore, my
partners area of expertise and prime focus in music
meant that we were able to choreograph a realistic
studio and performance whilst being in control of the
photography, I went a long with the flow of the

2. performance and studio to shoot our footage with
innovation to bring excitement and a fun feel because
our music video is written by a ‘young indie band who
appeal as a stylish band with fun music’. So together
as partners we effectively co-produced and co-directed
our product as I felt the balance worked very well.
I felt we learned a lot from the audience feedback and
as we may have seemed naïve in our approach at the
early stages of filming the performance when
constructive feedback given by some fellow students
broadly mentioned that the look of the stage
performance seemed very static and lacked energy,
like Robert Palmer’s video- Addicted to Love. When
hearing this feedback, we both felt that this was clearly
not what we wanted our music video to portray.
Furthermore, my partner used his vast expertise and
researched videos from Youtube by legendary bands
such as The Who, Blur and The Strokes to give our
music video less of a focus on style and more on the
substance and energy that we wanted to portray. In
fact I think this feedback was very helpful and the
second shoot for the stage performance was a big
success, in fact we asked for feedback from the same
people we had asked before, and they all felt that the
choreography had much more energy and excitement.
Overall there was generally positive feedback about
the studio shoot scenes, however the viewers in our
audience pointed out and stressed that the lighting was
poor inside the recording booth. Our solution to this
was too improve the lighting using after effects as well
as reshoot some parts that could resolve this problem.
The dull lighting in these scenes works very effectively
now when it is juxtaposed with the stage performance

3. because the lighrting on the stage is very warm,
colourful and gives that dreamy exciting energy which
we want to contrast in the studio narrative.
The ‘slinky toy’ stop-frame animation scene was
responded in having great potential and was a good
idea however the audience generally felt that it needed
to have more of an impact somehow. Some
suggestions included for example having some sort of
multi coloured stairs to make it more exciting visually.
So we went back and reshot this using a new
‘colourful’ slinky toy and a different setting because
apparently it looked ‘dull and too plain’, achieving a
much stronger and visual result.
Finally, the final closing two scenes in our video (after
the vinyl stops - the band disintegration) were unclear
and untogether. One idea was too switch the vinyl with
the band disintegration as some viewers felt that the
vinyl stopping was very misleading as they thought the
music video had ended here. Furthermore there
appeared to be a very dissorganised sequence in
which we need to bridge the gap between the band
leaving the stage and the match in the studio. We were
aware of these issues so we had to compile some
more footage to blend the sequence together to make
a clear indication of the juxtaposition.
Despite this constructive feedback for our first draft of
the music video, we have received very positive
feedback of the our product. Here our some
screenshots of what people have said on our YouTube
Channel about our music video.