The student created a promotional package for a film including a trailer, poster, and magazine cover. They ensured key conventions were followed such as consistent title design, featuring main characters, and clear branding and color choices across all three products. Specifically, the student used contrasting black and white with white text on a dark background in the trailer and magazine/poster. Additionally, the main protagonist is prominently displayed wearing the same costume and prop in all three pieces to maintain cohesiveness and represent the film's thriller genre through dark colors and fonts conveying an uneasy feel.