The document discusses conventions used in pop music videos and related materials. It notes that there is frequent cutting in pop music videos to follow the conventions of the genre. Transitions are used to show the passing of time or change scenes to make videos flow. Pictures of the artist are also commonly featured in digipaks to focus on and promote the artist, as was done in this case.

1. Conventions in our music
video and ancillaries.
Luke Dreelan

2. Frequent cutting in pop music videos.
• There is frequent cutting in our music video. our group
used the convention of frequent cutting to follow the conventions of the
pop genre.
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3. The use of transitions in pop music videos.
• Transitions are used to show the passing of time or used to change between
scenes most pop songs will use transitions to make the video flow.

4. Picture of the artist
• In lots of digipaks their will be a focus on the artist this is usually conveyed by a
picture of the artist we followed this convention in our digipak as this is very
popular in the pop genre and we want the focus to be on the artist.