The combination of the main product and ancillary texts effectively maintain an aura of mystery throughout. The trailer raises questions about the boy and girl's story and significance which drives audience interest. Both the poster and magazine cover continue this theme with piercing eyes and a washed out style that leaves the viewer with more questions. The trailer, poster and magazine cover all tie together visually with consistent shots, fonts and emphasis on the two main characters, separating their world from others. Ensuring cohesion across all promotional materials was important to continue drawing the audience in and not isolate any single task.