This document summarizes the evaluation of a media project using several models including MIGRAIN (Media, Institutions, Genre, Representation, Audience, Ideologies, Narrative) and discusses how it uses and develops conventions of real media. It also discusses the effectiveness of ancillary texts, learning from audience feedback, and use of new media technologies in construction, research, planning and evaluation stages. The technologies used include iMovie, Photoshop, Firefox, YouTube, and digital cameras.