- The group members constructed a film trailer for a hybrid genre (action comedy) film. - The trailer used conventions like stereotyping females in a non-traditional role, covering up the antagonist's identity, and including company logos in the middle. - Feedback on the trailer was gathered and areas for improvement were identified and addressed in reworking the trailer.

1. My group members are Amina
Adan, Abdullahi Muhammed and
Mohammed Mujadide
We constructed a film trailer
It’s a Hybrid Genre (Action Comedy)
Mohamed Abeid (Director/Editor)
Amina Adan (Cinematographer)
Mohammed Mujadide (Script
Writter/Producer)
Abdullahi Muhammed (Camera Man)

3. My understanding of the codes and conventions came from watching a multitude of
real life media texts. After watching the trailers I compared and contrasted similar
conventions that appeared in the texts. It was from this process that I was able to
make conscious choices about how I would use and subvert my findings in my media
product.
First convention that I felt that was really important was the relationship between how
females and males are stereotyped in films. Watching a trailer from snatch directed by
Gay Richie, in this trailer the audience is made aware that male character are viewed
as tough strong characters. The Ideology of male dominance is taken to the account
however I wanted to brake the stereotypical view in which ideology has shown males
to be considered powerful and females a venerable gender. For my trailer I used a
female playing as a assassin who is forced to kill people with her partner. The partner
is male but the fact that I used a female as an assassin brakes the barrier in which
films stereotypes females. By doing this I have challenged the convention making my
product unique and also this will help target females in a positive way.

4. Another convention that I decided to meet was the fact that I used technical element
to cover up the antagonist in the film. Researching The Avengers showed me that the
antagonist was covered up in the trailer and left a mystery to the audiences eyes. In
my trailer I rapidly used over the shoulder shots, big close ups of the mouth and hands
to only give small details of the antagonists features without exposing to much. The
mise-en-scene, lighting in a room was dimed in order to produce a evil and a
mysterious feeling in that particular scene. The fact that British films rarely try to cover
up its antagonist I want to challenge the convention and produce one of the first
mysterious British film trailers.
For my trailer it was really important for me to combine that aspects of editing
and camera works because both of these aspect work hand in hand to form a
solid product. Close ups, tracking and panning techniques allows the audience to
engage with the characters create an understanding of the protagonists and the
antagonists to form a relationship between audience and the characters. Tracking
and slow motion editing effect worked hand in hand to build up tension in trailer.
Watching recent trailers helped me to discover these conventions, they are
important formulas in an action film. I used music as a tool in creating a mixed
atmosphere to my trailer reason being I created a hybrid action comedy genre
and so I used an intense sound track at the beginning of the trailer to build up
tension and slow comical sound track at the ending of the trailer. I wanted to
balance out the genres in one trailer. This style of editing is used very much in the
professional industry today my group and I have followed the code and
convention of editing sound.

5.  Further to this I met another convention where I used British humour to highlight
where the film is from. The fat boy running and yelling at the same time up the hill
creates a modern British humour which the audience find funny when watching.
However I feel I never actually fully met the convention due to the fact that I never
filmed as much humours scenes.
 Most Importantly my trailer includes typical conventions of a trailer. I included
company logos at the middle of the trailer reason being I found that the beginning
of the trailer builds tension and so the middle is where is slows down a little. This is
where company logos are mostly placed in a action film I used this convention as a
way to keep my product professional. I chose to import British logos as I am creating
a British film. I used Film Four and Metro Goldern Major I felt that these companies
were appropriate companies because Metro Goldern Major distributed “007 “ a
popular British film, this lead me to decide it was an appropriate company. Film
Four being a British company also lead me to decide where I was going with these
conventions.

7. To effectively evaluate my
ancillary texts they must be
compared to real life media
texts. My film magazine reflects
and really works well with
empire magazine reason being if
you look at Johnny Depp, the
empire magazine promotes his
film as we know Pirate Of The
Caribbean is a action adventure
film. This gave me a clear
understanding that my magazine
being a action comedy genre can
be a suitable magazine for
empire.
The main magazine and my
magazine typically suggest that
they both share the same type
of humour because of the bright
colours used in both magazines.
The blue background shows the
funny side to the film and the
use of red suggests the danger
that larks in the film. Both
magazine are attractive use a
mass amount of the colour
yellow reason being they just
want to show how comical the
film can be at times

8.  If you notice the poster and my magazine does not have any slight contrast with each other
reason being I wanted to create a product of two halves. Meaning my group and I created a
hybrid genre film trailer and so I wanted to slip both of these genres into two separate ancillary
texts. My magazine represents the comical side to my film ,however it uses colour to emphasis
meaning ‘red’ used on the copy ‘Blood’ this suggest danger that will be found in the film .
 On the other hand my poster is made to reflect evil side to the film. The use of the black
background shows us the mysterious side to the film and the red suggest the evil side to it also.
However the close up of the character smirking I wanted to also show the comical side to the
film as well. The reason why I created one half white and the other black is because again to
show the humours and dangerous side to the film. I used different convention to signify all of
this.
 The pictures used in the two products are found in the trailer the reason for this is so the
audience can be made aware of what they are familiar with once they see the film also it wont
be something new to them as they have already seen it on a poster and magazine plus it’s a
good combination.
 The ending of the trailer you see the release date and the website its written in red and white.
This colour scheme is maintained through to my ancillary text and so its made it clear to people
that these are my two main colour schemes.
All three of my products really worked well in advertising
the film.

11. It was really crucial for my group to
gather up audiences research so we
can improve and make a better
product.
We had some areas on the trailer
that people were talking people gave
us feed back on this area and we
took the feedback and removed that
area.
The Feedback all in all helped my
group and I produce a solid piece of
Product
Positives
• You have used conventions well
• You have tried to establish a genre and
narrative successfully
• You have introduced characters well and with
some comic value which made for enjoyable
viewing (I hope this was intended)
• You have successfully integrated diegetic
sounds and non-diegetic sounds to help
establish pace and genre which is effective.
• It is edited nicely, very clean and visible
• I like the camera work, especially how you have
used focus pulls in places
Constructive Criticism
I would perhaps consider the non-diegetic music more. By this I mean making it little
More obvious in places and perhaps having it throughout the trailer – I think it is a
little too low when Yasser is talking on the phone and this could affect the pace. Also
perhaps there could be a punchier sound after ‘LET THE BETTING COMMENCE’?
The sound ‘SPORT’ a the end doesn’t match the visual –its not in time.