The document provides an evaluation of how the media creator's product uses, develops, and challenges conventions of real media. [1] The teaser trailer was influenced by Inception and Shutter Island in its use of minimal diegetic sound, focus on visuals, fast pacing, and ability to build tension without revealing the full story. [2] The storyline was influenced by The Lovely Bones in its focus on the vulnerability of teenage girls and buildup to a murder rather than aftermath. The film poster was influenced by The Lovely Bones and Halloween in its composition. [3] The target audience of 15-25 year olds, particularly females, was addressed through relatable shots of the victim

1. MEDIA A2: EVALUATION
By Hannah Maxwell

2. IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?

3. TEASER TRAILER: INFLUENCES
Inception:
http://hannahmaxwella2media.blogspot.co.uk/2011/10/inception-trailer-analysis.html
This trailer influenced me in terms of
sound. There is an absence of diegetic
sound throughout the whole of the
trailer and it’s really effective
because of it. I did use some diegetic
sound in my product, however, I
didn’t use a lot and tried to keep it as
plain as possible so that the audience
focus on the viusals, which is what
you are forced to do with the
Inception teaser trailer
In addition, I liked the way this trailer
cut back to objects of significance,
like the spinning top/glass of water. I
used this idea in my teaser trailer,
with the blue prints and also the tin
that the stalker picks up.

4. CONTINUED...
Shutter Island:
http://hannahmaxwella2media.blogspot.co.uk/2011/10/teaser-trailer-analysis.html
This trailer influenced me in terms
of editing. The edits are really
fast-paced and a lot of jump cuts
are used. They conceal a lot of the
story but reveal enough to invite
audience’s intrigue. In my
trailer, I have used some fast
editing to conceal parts of my
story and also to ‘tease’ my
audience by not showing them
what they would want more of.
The Shutter Island trailer builds
tension effortlessly through the
sound and editing and I tried to
do this too.

5. PLOT INFLUENCERS
My storyline for Hunted was influenced by The Lovely Bones.
Having read the book and watched the film I thought that it had
a very powerful theme and message. Instead of communicating
the events after the girls death, like in The Lovely Bones, I
wanted my product to be about the build up to the murder. I
wanted the girls to be a similar age because it’s controversial
because of their assumed innocence. However, my victim is very
different from Susie Salmon in terms of their personality, dress
and interests because I wanted to highlight the vulnerability of
girls that age.

6. FILM POSTER: INFLUENCES
I really liked the two shots in the
below images. For The Lovely
Bones I really liked the way that
the murderer was in low key
lighting and the victim was in the
light. In my poster, they are both
in similar lighting to show that he
has invaded her personal space by
being in her home. The movie still
from Halloween inspired me to
have the stalker move into the
The Lovely Bones
shot and not reveal his identity to
create a more sinister feel, which
is what I have done in my poster.
Halloween
Picture 7

7. FILM MAGAZINE: INFLUENCES
I decided to use Total Film as my film magazine because I thought
that my film would be the kind of film to be featured in it. I liked
the synergy that the magazine creates between itself and the film
it’s featuring. I captured this by making the ‘F’ into a knife point
like the film title, and by using the same house style as my film.
However, I decided to break the conventions of magazines by
having my model looking away from the camera, which follows the
film ideals more than the magazine ones.

8. GROUPS
My media product focuses on the social group of teenage girls,
because they are stereotyped to be more vulnerable then older
women or males. More narrowly, it focuses on teenage girls who
are interested in rock music, because this is the image that my
main character has. I wanted to focus on this group of teenage
girls because they do not make up the ‘majority’ of teenagers; they
fit into a niche group, which would automatically make my victim
more ostracised from society than an ordinary teenage girl,
resulting in even less protection from harm.
Within the film world, stalking/murder/rape are all horrific things to
explore, but when it’s a child, like my victim, it’s more harrowing
for the audience, as people naturally feel the need to protect the
people most vulnerable in society.
I took inspiration from The Lovely Bones and Leon: The Proffesional
for this. In Leon, Natalie Portman’s family are murdered,
including her beloved little brother and we naturally sympathise
with her because she is so young herself. In The Lovely Bones,
Susie Salmon is far too young to die, but she is raped and
murdered and her innocence is spoiled, which is the reason these
types of films are so harrowing. They show a theft of child-like
innocence which is something that every adult appreciates and
values.

9. AUDIENCE FOR MY TEASER
TRAILER
http://hannahmaxwella2media.blogspot.co.uk/2011/12/concrete-target-audience.html
Hunted, is a 15. This is because it
contains child murder, strong
violence, and scenes that
audiences may find disturbing.
I used the BBFC website (
www.bbfc.co.uk) to determine
what my film should come
under. The prominent adjective
for 15s is ‘strong’, which is why
I think a 15 certificate would
suit my film.
Most specifically, I have targetted
my film at 15-25 yr old males
and females, but more
predominantly females because
the victim is female and so they
will empathise with her.

10. HOW DID YOU ATTRACT/ADDRESS
YOUR AUDIENCE?
Teaser trailer
I have used a close up on
personal artwork to attract my
audience because this could be
something that they would relate
to. At this tender age most
people have a hobby that
distracts them from everything
that bothers them. In this shot I have used a cant
to represent how her safe
I chose to have a low angled haven has been disturbed. This
long shot of the victim in her would appeal my target
bedroom because you can see audience because they would
all the posters on the wall, be excited by a shot like this in
the hairspray, cans of pop etc, a thriller. In addition, I have
which my audience would be also hidden the identity of the
able to relate to as teenage stalker.
bedroom ‘decor’ is such a
I used a close up of the victim tied
major part of expressing
up, using low key lighting, to conceal
yourself at this age.
the plot and force the audience to
use their imagination to fill in what
they can’t physically see. They are
forced to question, ‘why is this girl
tied up? How did she get there?’
which would evoke sympathy from
my target audience.

11. “ Within my teaser trailer, I attracted my
audience through varying my shot styles and
lengths, using familiar mise-en-scene, with
atmospheric non-diegetic music and
stings. ”

12. The stalker and the
FILM POSTER victims silhouettes stand
The use of red in the masthead out against the translucent
connotes danger, which would background which draws
draw the audience because they the eye straight to them.
are enticed by danger.
The tagline would
intrigue my
audience because
they would want to
know ‘why’ there
aren’t any safe
havens and also
‘who’ is making
sure your havens
aren’t safe. With
the domesticity of
the image this
would create a real
sense of unease The framing of the victim and the
which would stalker automatically creates a sense of
definitely entice my unease, which would make the audience
audience. want to know what their connection is,
because it is obvious it’s not positive.

13. FILM MAGAZINE Pug: advertising the
film poster for the
Magazine URL. My film. My target
target audience are audience are most
the most internet likely to be interested
friendly. in posters.
Synergy has been
created between the The main image
magazine and the isn’t making direct
film through the uses address. This is
of knives and unusual, and would
red/black colour in attract my audience
the masthead and for this reason.
cover-line.
The background is
The bottom cover-lines creepy and ties in
again tie in with the with the darkness
house style of this issue of the film. I have
and offer other also used low key
information about films lighting which
that my target audience would signal to my
would like, because my target audience
target audience are that this is a film
likely to like other with dark content.
genres too.

14. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY PRODUCT?

15. HUNTED: A SENSE OF BRANDING
I have created a sense of branding in a number of ways. Firstly, I have
depicted the victim as vulnerable in all three products (below), as she never
looks at the camera. I have also used high angles on the teaser trailer and
the magazine. I have also used low key lighting so that the mystery of the
plot is sustained throughout all three products.
Between the two ancillary products I have used red, black and white as a
colour scheme because red connotes danger; the danger that the girl is in,
black connotes mystery; because the audience do not know the full plot from
the trailer/poster/magazine combination, and white connotes innocence;
because the girl is innocent and has done nothing to provoke the attack. I
have also used red and black in the teaser trailer for the title frames.
I have also used domesticity as a link between all three products. The poster is
set in a house, the magazine shares the tagline ‘find out why there are no
safe havens’ and the teaser trailer shows how the stalker invades her safe
haven (home) and eventually kills her.

16. WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?

17. QUESTIONNAIRE
The first piece of audience research that
I completed was a questionnaire. The
full results are on my blog:
http://hannahmaxwella2media.blogspot.co.uk/2011/10/questionnaire-results-primary
I wanted to know what kind of films
people are into, and from that age I
determined my film certificate. I also
wanted to know what people expect
from teaser trailers.
From this questionnaire I decided that
my film would have a certificate 15
and it would be aimed at both males
and females in the 15-25 yr old
category (but mainly females). I also
determined that my teaser trailer
would be short, concise, and only give
away enough plot to entice my
audience and not give it all away.

18. TEASER TRAILER
For the first cut of my teaser trailer, I
received a lot of peer and teacher
feedback. I have posted on the blog all of
my results.
http://hannahmaxwella2media.blogspot.co.uk/2012/02/first-cut-of-my-teaser-trailer-h
I found this really useful because people
were picking up on what I wasn’t happy
with e.g. The size of the font on the title
pages and the lack of stings. It was even
more helpful though, that people were
picking up on things that I hadn’t
thought about. This meant that I had a
long list of things to experiment with,
most of which I kept.
The positive feedback was just as good
though, because it meant that I edited
my teaser trailer with confidence, and a
fresh perspective, to make the final cut.
I did upload all 4 of my cuts to YouTube, as
a tool for feedback, but I didn’t receive
any.

19. 1st edit
FILM POSTER
Again, I had peer and teacher
feedback for my drafts. In total I
made 4 drafts of my film poster,
each time encouraging feedback
from my peers. I was told what
worked and advised on what to
change or add in. This was really
useful because looking over all 4
edits I can see a massive
improvement from the first to the
final film poster. Final Poster
Every time I edited my poster I had
to keep in mind who my audience
was. As you can see, although my
first poster wasn’t bad, it wasn’t
gripping enough for my target
audience because it’s not eye-
catching enough.
By changing the colour of the
masthead and giving it more
depth, that alone made the poster
more eye-catching and much more
fitting to my demographic
http://hannahmaxwella2media.blogspot.co.uk/2012/01/feedback-for-my-ancillary-products.html

20. 1st edit
FILM MAGAZINE
The first film magazine cover that I
constructed was really basic. It didn’t
demonstrate any skill and it looked
really bland. The feedback I got from
that was so useful because my peers
told me exactly how it should look and
what I was doing wrong. The
background, as you can see, was very
plain and it didn’t tie in with Total
Film who always have busy
backgrounds that are ‘film related’. Final
That is why I chose to have the creepy Magazine
forest in the background of my
magazine; to create a sense of
branding between my magazine and a
real Total Film magazine.
The feedback allowed me to have a fresh
perspective and I tried to look at my
magazine with more of an ‘audience’
mind. I had to decide what it was that
as an audience I would want to see.
http://hannahmaxwella2media.blogspot.co.uk/2012/02/feedback-for-my-ancillary-products-2.html

21. “ Acting as the institution has made me realise how
important feedback is. Although my ideology for
Hunted was clear in my head, I had difficulty putting
it into practise. Feedback allowed me to interact
with my audience and have them tell me what they
wanted to see, which was actually similar to what I
was trying to do. In conclusion, from audience
feedback I have learned that my products can always
be improved and that audience feedback is
essential to a successful promotion package.
Furthermore, it gave me confidence in my editing
because I knew what my audience wanted to see. ”

22. HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND
RESEARCH, PLANNING AND
EVALUATION STAGES?

23. RESEARCH AND PLANNING
I chose to do my research and
planning on a blog because I
could make full use of multimedia
technologies, such as videos,
images and hyperlinks.
I found the blog really useful for
each aspect of research. When I
researched types of shot, using a
blog meant that I could put
images up with their
descriptions. When I researched
sound, I opened a
www.soundcloud.com account,
where I uploaded the sounds and
posted the link on my blog. (
http://soundcloud.com/hannah-94)
Not only does it utilise technology
and strengthen my technical
knowledge, but it also generates
audience feedback because there
is an option for blog users to post
comments on my blog.

24. CONSTRUCTION: TEASER, POSTER,
MAGAZINE
Teaser trailer:
To film my teaser trailer, I used a digital video camera.
Although small, I managed to get the shots I wanted. I used
Adobe Premier pro to edit my shots together. I liked this
programme, because it was quite straightforward. However, if I
were to do this project again, I would use a better computer
because the software didn’t cope with the full size files. I had to
condense the size of my picture to edit my trailer together
successfully.
Film Poster:
I used Paint.Net to construct my poster. This software is very
similar to Photoshop but it more straight forward. I learnt how
to edit photos in layers to make my work more professional
looking and this also made it much easier to edit layer too.
Film Magazine:
I used a digital camera to take my main image. I used Paint.Net
and Microsoft Publisher to construct my magazine cover.
Paint.Net was brilliant for photo manipulation with the main
image, background and also the mastheads. However, I
struggled with the cover-lines on Paint.Net so I imported it as
an image in to Publisher and put all the text on in there. I’ m
really pleased with the result.

25. EVALUATION
For my evaluation I chose to use
PowerPoint because it is a
multimedia piece of software.
Similarly to the blog, I can
easily share images and links
on here to aid my meaning.
In this evaluation I have used
screenshots of my trailer,
images, hyperlinks and finally
slideshare, so that it can be
easily shared on my blog.
Using PowerPoint has further
helped me to utilise the
technology on offer.