The document discusses the EU's trade strategy towards Asia, including establishing an EU-ASEAN free trade agreement (FTA). The EU aims to improve market access for European companies and ensure they are not disadvantaged relative to US and Japanese firms. It pursues this through country strategy papers, ASEM cooperation, and an FTA with ASEAN. The FTA would deepen economic integration and liberalization between the regions, requiring ASEAN countries to make significant changes to align with European standards and give European companies access to their markets. Critics argue this ignores existing asymmetries between the EU and ASEAN members.