The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased
occupancy combined with growth in average daily rates.
And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December.
Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.
The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December. Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.
Marketing ROI, Opportunities, and Challenges in Online and Social Media Channels for Destination and Marketing Firms
Senior lodging and destination marketing executives often make vendor and marketing channel decisions without sufficient time to investigate the ROI of alternative strategies or emerging
media choices. An internet-based survey of 426 marketing executives, drawn from the TravelCom 2011 conference and Cornell Center for Hospitality Research database, with support from Vantage Strategy and iPerceptions, found a wide range of expenditures on online
marketing, as well as considerable diversity in organizational structures. Two-thirds of the sample comprised accommodation marketers, with the remainder being destination marketers or those responsible for other types of marketing. Nearly three-quarters of the respondents reported spending
less than $10,000 on mobile media in 2010, about two thirds spent less than $10,000 on all social media marketing. About 80 percent of the marketers said that they produced Twitter campaigns and social promotions in-house, but such functions as search engine optimization and pay-per-click advertising are largely outsourced. Accommodation firms are more likely to outsource all social media functions,
including pay-per-call, Twitter campaigns, and pay-per-click management. Destination marketers, on
the other hand, generally handle more functions in-house. Two-thirds of the entire sample said the
2010 e-commerce budgets had increased with respect to 2009. Sixty percent of accommodation
marketers anticipated a further increase in 2011, and 71 percent of the destination marketers said their
2011 budgets would increase.
Most global organizations recognize the raft of potential tax and other exposures that their short-term international travelers can unwittingly create. But few companies have summoned the courage to turn over the rock and deal with what they find there.
European tourism 2011 - Trends & ProspectsMarinet Ltd
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company)
The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.5% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter, ending on a first decline last December. Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators.
Marketing ROI, Opportunities, and Challenges in Online and Social Media Channels for Destination and Marketing Firms
Senior lodging and destination marketing executives often make vendor and marketing channel decisions without sufficient time to investigate the ROI of alternative strategies or emerging
media choices. An internet-based survey of 426 marketing executives, drawn from the TravelCom 2011 conference and Cornell Center for Hospitality Research database, with support from Vantage Strategy and iPerceptions, found a wide range of expenditures on online
marketing, as well as considerable diversity in organizational structures. Two-thirds of the sample comprised accommodation marketers, with the remainder being destination marketers or those responsible for other types of marketing. Nearly three-quarters of the respondents reported spending
less than $10,000 on mobile media in 2010, about two thirds spent less than $10,000 on all social media marketing. About 80 percent of the marketers said that they produced Twitter campaigns and social promotions in-house, but such functions as search engine optimization and pay-per-click advertising are largely outsourced. Accommodation firms are more likely to outsource all social media functions,
including pay-per-call, Twitter campaigns, and pay-per-click management. Destination marketers, on
the other hand, generally handle more functions in-house. Two-thirds of the entire sample said the
2010 e-commerce budgets had increased with respect to 2009. Sixty percent of accommodation
marketers anticipated a further increase in 2011, and 71 percent of the destination marketers said their
2011 budgets would increase.
Most global organizations recognize the raft of potential tax and other exposures that their short-term international travelers can unwittingly create. But few companies have summoned the courage to turn over the rock and deal with what they find there.
European tourism 2011 - Trends & ProspectsMarinet Ltd
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC) by Tourism Economics (an Oxford Economics Company)
Results of a new distribution study in the hospitality sector: One out of seven hotel bookings in Switzerland made on Priceline’s booking.com in 2012
Online distribution is becoming increasingly important for the hotel industry in Switzerland. On average, today in Switzerland already 30% of bookings are generated electronically in real-time through online booking agencies (OTA), hotel websites, global reservation systems (GDS), central reservation systems (CRS) of hotel chains, hotel cooperation and social media platforms. This represents an estimated turnover of over 1.1 billion francs. These are some of the results of a joint survey by the Swiss Hotel Association (www.hotelleriesuisse.ch) in collaboration with the Institute for Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais) in Sierre (www.hevs.ch).
According to the study which was conducted between December 2012 and January 2013 and based on the responses of over 200 hotels in Switzerland, online travel agencies (OTA) reached a market share of 20.9% in 2012, an increase of 5% compared to 2011. They have multiplied their market shares in the last five years. Meanwhile, both traditional direct sales and sales generated by tourism partners (e.g. travel agencies, tourism organizations) have constantly declined. In 2012, only 62% of the bookings in Switzerland were generated via direct sales channels, against 75% in previous years.
Booking.com is the most frequently used OTA in Switzerland. According to our data, its market share among OTA increased from 53% to 67%. The absolute market share (with respect to all channels) of booking.com is 14.8%, meaning that every seventh booking in the Swiss hospitality sector is generated by this player. Hotel Reservation System (HRS), GHIX and Expedia are other important players in this domain.
The total amount of commissions paid to intermediaries by Swiss hotels add up to estimated 194 million francs of which 124 million francs were spent for commission payments to online channels. OTAs represent the largest part with an estimated 104 million francs.
Approximately 40% of the questioned hoteliers used mobile sales channels in in 2012 compared to about one-third in 2011. Companies active in mobile distribution used websites adapted to mobile internet more often as opposed to specific apps.
10 Slides on the World Economy in February 2014Hannah Thomas
A short presentation looking at a few different areas of the world economy in February 2014.
Sources: ONS, OECD and Eurostat.
Follow @statshan on twitter and teaching with statistics on FB.
Find more resources from me on the TES website.
Presentation by Josep Mestres Domenech (OECD, Directorate for Employment, Labour and Social Affairs International Migration Division) on the occasion of the SOC section hearing on Migrant entrepreneurs’ contribution to the EU economy on 24.11.2011 in the framework of the Permanent Study Group on Immigration and Integration.
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The ever evolving distribution landscape – a focus on emerging channelsMarinet Ltd
While some newer channels should be analyzed at really a property level for their true incrementality, the burden really lies at that compset level – will a hotel lose market share if they don’t participate with a certain provider when their direct competitor is?
Results of a new distribution study in the hospitality sector: One out of seven hotel bookings in Switzerland made on Priceline’s booking.com in 2012
Online distribution is becoming increasingly important for the hotel industry in Switzerland. On average, today in Switzerland already 30% of bookings are generated electronically in real-time through online booking agencies (OTA), hotel websites, global reservation systems (GDS), central reservation systems (CRS) of hotel chains, hotel cooperation and social media platforms. This represents an estimated turnover of over 1.1 billion francs. These are some of the results of a joint survey by the Swiss Hotel Association (www.hotelleriesuisse.ch) in collaboration with the Institute for Tourism of the University of Applied Sciences Western Switzerland Valais (HES-SO Valais) in Sierre (www.hevs.ch).
According to the study which was conducted between December 2012 and January 2013 and based on the responses of over 200 hotels in Switzerland, online travel agencies (OTA) reached a market share of 20.9% in 2012, an increase of 5% compared to 2011. They have multiplied their market shares in the last five years. Meanwhile, both traditional direct sales and sales generated by tourism partners (e.g. travel agencies, tourism organizations) have constantly declined. In 2012, only 62% of the bookings in Switzerland were generated via direct sales channels, against 75% in previous years.
Booking.com is the most frequently used OTA in Switzerland. According to our data, its market share among OTA increased from 53% to 67%. The absolute market share (with respect to all channels) of booking.com is 14.8%, meaning that every seventh booking in the Swiss hospitality sector is generated by this player. Hotel Reservation System (HRS), GHIX and Expedia are other important players in this domain.
The total amount of commissions paid to intermediaries by Swiss hotels add up to estimated 194 million francs of which 124 million francs were spent for commission payments to online channels. OTAs represent the largest part with an estimated 104 million francs.
Approximately 40% of the questioned hoteliers used mobile sales channels in in 2012 compared to about one-third in 2011. Companies active in mobile distribution used websites adapted to mobile internet more often as opposed to specific apps.
10 Slides on the World Economy in February 2014Hannah Thomas
A short presentation looking at a few different areas of the world economy in February 2014.
Sources: ONS, OECD and Eurostat.
Follow @statshan on twitter and teaching with statistics on FB.
Find more resources from me on the TES website.
Presentation by Josep Mestres Domenech (OECD, Directorate for Employment, Labour and Social Affairs International Migration Division) on the occasion of the SOC section hearing on Migrant entrepreneurs’ contribution to the EU economy on 24.11.2011 in the framework of the Permanent Study Group on Immigration and Integration.
The GBR Consulting Barometer is a regular suvey to obtain insights into the Greek hotel industry's opinions current issues as well as expectations about Occupancy (OCC) and Average Room Rate (ARR).
The ever evolving distribution landscape – a focus on emerging channelsMarinet Ltd
While some newer channels should be analyzed at really a property level for their true incrementality, the burden really lies at that compset level – will a hotel lose market share if they don’t participate with a certain provider when their direct competitor is?
A quarterly insights report produced for the Market Intelligence Group of the European Travel Commission (ETC)
by Tourism Economics (an Oxford Economics Company)
Anatomy of visual first experience best practicesMarinet Ltd
The text-only websites of the early 2000’s have—slowly but surely—been replaced by graphically and
visually-driven web interfaces. Faster broadband speeds, cellular networks, and high resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content.
VEGA is the world’s largest consortium of economic growth volunteer organizations with decades of experience leading international efforts to combat poverty and promote sustainable economic growth. Having worked in 140 developing and transitional countries, VEGA’s seventeen member organizations provide broad representation of the international development community along the entire spectrum of economic growth programs.
The disruptive impact of technology can either be interpreted as a dangerously destabilizing force or as an open door for creative change. In either case, there are winners and losers. It is difficult to ignore the disruptive aspects of technology in 2011. The bankruptcy of Borders, the US bookstore chain, was testimony both to the growing proliferation of e-readers like the iPad and the Kindle, and to the giant conglomerate’s failure to adjust to market changes quickly enough. It also raised serious questions about the future of the giant bricks-and-mortar discount chains when consumers can easily compare prices and order on line. Blockbuster, which had built its movie rental business on the ability of its networked computers to predict which movies were likely to be the most popular, suffered a similar fate. This time it was the consumer shift to watching streaming videos online. Conventional TV and cable companies also felt the pressure. Sony Pictures, which had cashed in on the growing fascination with gaming online and had turned out to be a major hit with its PlayStation network, was forced to suspend operations for a month in April because it had not taken sufficient security precautions to protect its network. LulzSec, a group estimated to be six youthful hackers, cracked into Sony servers and stole passwords and confidential information concerning a million customers. Clean-up and insurance costs from the debacle were estimated at more than US$ 170 million.
Technology and Independent Distribution in the European Travel Industry
Travel and tourism plays a major role in the European economy, providing direct and indirect contributions totalling €1.3 trillion, or roughly 10%, of the EU’s GDP in 2010. The industry provides direct employment to 8.4 million European citizens, representing nearly 4% of EU employment.
Creating Value for Women Business Travelers: Focusing on Emotional Outcomes
Given the dramatic increase in women business travelers, addressing the needs of this
market segment has become increasingly critical for hotel companies. While previous
research has attempted to identify the specific items or features which women travelers
want from their hotel stay, this report suggests a more holistic approach to capturing this
market segment. Rather than emphasize the importance of specific items that fluctuate from one survey
to the next, this study instead suggests that managers focus on how combinations of services, amenities,
and facilities contribute to the desired affective responses sought by women business travelers. Based
on a review of the literature on gender and emotion, a model is presented that emphasizes the flexibility
managers have to accommodate women travelers within the context of a particular property. A
convenience survey of hotel managers’ perceptions of women’s preferences shows that women are
developing a clear and consistent message about the need to feel safe, comfortable, empowered, and
pampered. Guided by these themes, hotel managers are in an excellent position to go beyond a focus
on individual attributes and amenities to provide an experience that exceeds the expectations of this
dynamic and growing market segment.
Brand segmentation in the hotel and cruise industriesMarinet Ltd
Brand Segmentation in the Hotel and Cruise Industries: Fact or Fiction?
An analysis of a consumer database calls into question the idea, common among academic
observers, that market segmentation can work as a grand strategy for either cruise lines or
for hotel brands. In pursuing a market segmentation strategy, a brand would focus its efforts
on a discrete group of consumers to the exclusion of other groups. In so doing, that brand
would attempt to forestall that set of customers from doing business with competitors. Using data
drawn from a sample of over 40,000 respondents in the United States, this study finds no such exclusivity
for large market segments. One reason for this is that hotel and cruise markets are not sufficiently
segmented for such a strategy to succeed.
India has become one of the world's fastest-growing travel markets. UNWTO figures for 2008 suggest that
it ranked 25th that year, in terms of international travel expenditure, with a total spend, excluding
transport, of US$9.6 bn, up 23% on the previous year. Spending in 2009 is estimated to have increased by
7.3% to US$10.3 bn.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
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Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
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Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Understanding the Running Costs of Electric Scooters.pptx
European hospitality results 2011
1. COMMUNIQUÉ DE PRESSE
PRESS RELEASE
Wednesday, February 1st 2012
Hotel operations in Europe
European hospitality results 2011:
betwixt satisfaction and
a question mark
The year 2011 closes with positive indicators for hotel business throughout the
European Union, with an average of 5.5% growth in the RevPAR as a result of in-
creased occupancy combined with growth in average daily rates.
And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter,
ending on a first decline last December.
Europe is facing the challenge of renewing its hotel supply and of taking back control
over distribution by the hotel operators.
Year 2011 - RevPAR Global Europe : +5,5%
+1.8%
+5.6%
+5.8% +6.1%
+4.4% +9.3%
+6.1%
+6.7%
+5.8%
+4.1%
+6.9%
+3.8%
+7.1% +6.9%
Source : MKG Hospitality - January 2012
Tel : +33 (0)1 56 56 87 87 • Fax : +33 (0)1 56 56 87 88 • 50 rue Dombasle • 75015 • Paris • France
1
MKG Hospitality Paris - London - Berlin - Nicosia - Melbourne www.mkg-hospitality.com
February 2012
2. It is important to observe that for the 27 countries in the European Union, the results of
the hotel business for 2011 are positive. No country closed the year with a downturn for
its reference indicator –the RevPAR– even if there is a broad range between stabilization in
Sweden (+1.8%) and strong improvement in Poland (+9.3%), which occasionally benefited
from its presidency of the Union. The European countries with the strongest hotel activity
–United Kingdom, France, Germany or the Benelux– are positioned within a tighter range:
between 4.5% and 6% growth, which better reflects the state of Europe’s marketplace.
With an average European occupancy rate higher than 66%, hotel occupancy gained 2
points over 2010, which was already in a strong recovery over the crisis of 2009. The prize
goes to the international gateways, capitals and business cities: Amsterdam, Berlin, Ham-
burg, London, Munich or Paris, which flirt with or surpass an OR of 75% across the year.
With an OR close to 85% London beats all records, and is close to saturation, stimulating
the whole of UK’s performance with 75%. At the bottom of the table, OR in Italy, Spain
and Poland reflect the difficulty of the national markets. The only two drops in occupancy
with respect to 2010 (Sweden and Austria) are less than 1.5 point.
This strong demand justified a significant improvement in the average daily rate (over 2.5%
for the whole of Europe), with higher performances, around 6%, in Austria and Portugal. Ge-
nerally speaking, it is the good results in upscale hotels that has allowed this progression.
December 2011 - RevPAR Global Europe : -0.9%
-4.2%
-12.1%
-2.1% -5.7%
+2.7% +7.0%
-4.8%
+17.7%
+1.0%
+10.3%
+20.8%
-1.8%
-16.7% -2.7%
The question mark bears on the slump observed in year-end business. The downturn of
growth in the RevPAR since autumn 2011 was not brought to a halt by Christmas celebra-
tions and the level of business in December 2011 dropped back below that of December
2010. While marginal, this drop in the RevPAR by 0.9% brings to a close nearly two years
of positive change after the severe shakeup in 2009.
Tel : +33 (0)1 56 56 87 87 • Fax : +33 (0)1 56 56 87 88 • 50 rue Dombasle • 75015 • Paris • France
2
MKG Hospitality Paris - London - Berlin - Nicosia - Melbourne www.mkg-hospitality.com
Février 2012
3. Globally in Europe the two business indicators came to a halt in their uptrend and it may be
feared that the negative result of December 2011 will continue in the early months of 2012.
However, not all of Europe has swung like a single body into the red, and contrasting si-
tuations persist in two countries with a strong hotel capacity –France and Germany– where
the RevPAR continues to progress slightly but at a rate slower than that at the beginning
of 2011. In the same way, Central European countries are also progressing, particularly
Poland, the Czech Republic, Austria and Hungary, but at relatively low performance levels.
Highly dependent on international clientele, the Benelux countries, as well as the United
Kingdom, already posted negative changes since last November, entering the downturn a
bit earlier, particularly thanks to a significant drop in average daily rates. The capitals re-
sisted better, especially London, but the weight of the other regions, which were hit hard
by the effects of the financial crisis, has a strong impact on national results. Countries in
Southern Europe, which also prematurely sank into the debt crisis of the different States,
were impacted by the kickback of a failing economy and an obvious drop in business travel.
«The beginning of 2012 looks rather difficult, but we remain confident that there will be a positive
RevPAR growth over the entire year, between 2% and 4%” commented Georges Panayotis, Pre-
sident of MKG Group. “The Olympics in England will positively affect the second semester 2012
in a chain effect while the calendar for trade shows in Germany is looking good. The question lies
on the ability to maintain a positive economic growth, which feeds the number of business trips.”
The President of MKG continues: “In a major country like the United States, tourism has become
a strategic economic stake, as President Obama has indicated. Over there, hotel groups unite to
fight against third party domination found on the web that is operating a true hold up on hotel dis-
tribution and the business activity of many hotels. We are waiting for the same thing to happen in
Europe: a continent that is known to have surpassed the business of Boeing with Airbus. National
policies are still too shy to encourage the development of hotel supply. In all of Europe, the supply
is stagnant, even regressive, and absolutely needs to be stimulated.”
METHODOLOGY
For 25 years, MKG Hospitality has been a global leader in tourism, hotel and catering consulting, with the largest database in the
world (excluding the US), representing all segments from budget to upscale hotels. 45 000 hotels and over 2.5 million rooms are
compiled in MKG’s database.
MKG’s market monitoring database, HotelCompSet, contains a sample of over 250 brands in 150 countries (over 800 markets) and
11 000 corporate chain hotels, representing more than 1,000,000 rooms. HotelCompSet provides daily, monthly and yearly monito-
ring of hotel indicators and analyses of its sample.
MKG’s statistical samples provide a comprehensive and accurate measure of the hospitality industry.
Together with other specialised brands, MKG Qualiting, OlaKala, Worldwide Hospitality Awards, Global Lodging Forum, as well as
sector publications HTR Magazine and Hotel Restau Hedbo, MKG Group supports investors, hoteliers and key tourism players to
improve performance, boost productivity and achieve results.
For further information, please contact:
MKG Group - International Development Department
Vanguelis Panayotis T. : +33 (0)1 56 56 87 87 • F. : +33 (0)1 56 56 87 88
email: v.panayotis@mkg-group.com
Tel : +33 (0)1 56 56 87 87 • Fax : +33 (0)1 56 56 87 88 • 50 rue Dombasle • 75015 • Paris • France
3
MKG Hospitality Paris - Londres - Berlin - Nicosie - Melbourne www.mkg-hospitality.com
Février 2012