Euromonitor passport brand share
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This document provides instructions for using Euromonitor Passport to find brand, company, and market share information in 2 ways. The first allows searching for a specific brand to find its share. The second allows searching by industry and geography to find additional data like market size and company shares. For both options, the user selects categories and geographies to filter the results. Library assistance is available for any questions.
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Find industry information in Euromonitor Passport
Claire Wollen provides instructions for using Euromonitor Passport to find industry information. There are two search options - searching by category and product or by geography, continent, and country. The instructions walk through searching by category for the deodorant industry. Users select the industry category and any related categories, then a geography to view available statistics and analysis for that industry in the selected location. The results include filters to refine findings and links to related data visualizations and reports. Assistance is available from the library for any questions.
Lectures on International Marketing Management by Farhana Akter Madam
Dear Students and trainees/
Welcome you all !
This lecture is mainly prepared for the students of marketing, international business and brand management & also for the trainees who are working at corporate sectors and whose jobs are related with international marketing and brand management.
I hope, you surely benefited from this lecture at your practical arena.
Thank you all.
Our Brand product Strongbow Gold AppleDirect and indirect th.docx
This report requires students to analyze the impact of consumer behavior on the marketing strategy of an actual product that has entered the market in the last three years. Students must select a product and its main competitor to examine. The report involves discussing the product's market, competitors, target segments, and how external and internal influences impact segments. It also requires comparing the marketing approaches between the products and evaluating which is more effective. The report should conclude with recommendations to improve the chosen product's positioning, marketing mix, and customer acquisition and satisfaction.
Our Brand product Strongbow Gold AppleDirect and indirect .docx
Our Brand / product: Strongbow / Gold Apple
Direct and indirect: the brand must exist in Singapore and be an apple cider brand. The direct competitor must be serving the same target market roughly. Whole report will need to be in Singapore market context
Referencing is in APA format
ASSESSMENT DETAILS
Word Limit: 4000 words with 10% extra (max). You need to include the word count on the title page.
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you to achieve a deeper level of learning. The application of the concepts will prepare you for discussion and use of these concepts in other marketing subjects and in the world of work.
What do we need to do?
· Select a specific product (good or service) that has been introduced to the market in the last three years; is of interest to the group and the group considers successful. It is recommended you choose a specific product within a product category, i.e. imported beers – e.g. Heineken or Boutique beers – e.g. Mountain Goat beer. Ensure there is availability of secondary information before you start. You are not to access primary data. – based on Singapore market
· Select another brand (close competitor) which is competing with your brand which could serve as a substitute in the same market. You can choose any brand as the main competitor. The rule of three years does not apply to the main competitor.
Suggested Format
Acquire following background information in terms of-
Start with Table of Contents; do not need to include an executive summary and an introduction
1. Market – Section 1 200 words
- 200 words in a table format
- start with a short paragraph to introduce the brand; followed by a table; for the main brand; do not need to cover any information about the competitors
1.1. Size of market, market share, market position, depth and breadth of product range, company’s principal product (or products) in terms of features and benefits, positioning of the product, product life cycle stage. - You do not need to cover all these points above; only some relevant points
2.Competitors – Section 2 200 words
2.1 Number of direct = main competitor that you will compare with the main brand in the following part of the report / indirect (another competitor; can be any brand that consumers might consider buying) competitors, size of competitors, positioning as low cost, niche players
Start with a small paragraph to introduce these two competitors; followed by a table (point form) (to compare the 4Ps (a brief description only)
Product
e.g. brand image, product attributes in general
e.g. brand image, product attributes in general
Price
e.g. pricing strategy
e.g. pricing .
Task A- Group Assignment 40This assignment is designed to enco.docx
Task A- Group Assignment
: 40%
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you to achieve a deeper level of learning. The application of the concepts will prepare you for discussion and use of these concepts in other marketing subjects and in the world of work.
The final report is due in Week 12.
What do we need to do?
·
Select a
specific product
(good or service) that has been introduced to the market in the last two
three
years; is of interest to the group and the group considers successful. It is recommended you
choose a specific product
within a product category, i.e. imported beers – e.g. Heineken or Boutique beers – e.g. Mountain Goat beer. Ensure there is availability of secondary information before you start. You are not to access primary data.
– based on Singapore market
·
Select
another brand (close competitor)
which is competing with your brand which could serve as a substitute in the same market.
You can choose any brand as the main competitor. The rule of three years does not apply to the main competitor.
Suggested Format
The assignment will be structured within a marketing mix framework, exploring
internal
Chapter 8 - 11
, external
Chapter 12 - 16
and decision-making influences
Chapter 3 - 7
and involves a detailed and in depth analysis of the primary target market.
Students will be given a detailed scoring sheet as a feedback mechanism.
The report will culminate in an evaluation of the marketing strategies employed.
Acquire following background information in terms of-
Start with Table of Contents; do not need to include an executive summary and an introduction
1.
Market
– Section 1 200 words
- 200 words in a table format
- start with a short paragraph to introduce the brand; followed by a table; for the main brand; do not need to cover any information about the competitors
1.1. Size of market, market share, market position, depth and breadth of product range, company’s principal product (or products) in terms of features and benefits, positioning of the product, product life cycle stage.
- You do not need to cover all these points above; only some relevant points
2. Competitors
– Section 2 200 words
2.1
Number of direct
= main competitor that you will compare with the main brand in the following part of the report
/ indirect
(another competitor; can be any brand that consumers might consider buying)
competitors, size of competitors, positioning as low cost, niche players
Start with a small paragraph to introduce these two competitors; followed by a table (point form) (to compare the 4Ps (a brief description only)
Somersby
Somersby
Product
e.g. brand image, product attrib.
Chapter 21
The document discusses factors for companies to consider when expanding globally. It addresses questions about evaluating foreign markets, differences between developing and developed markets, ways to enter foreign markets, adapting for other cultures, managing a company's international image, and organizing international operations. Specifically, the summary is that companies should go global if it increases profits, the foreign market is attractive and risks are acceptable, they have a competitive advantage, and they can sell to both developed and developing markets using methods like exporting, licensing, joint ventures, or direct investment. Companies should also adapt to foreign cultures without losing revenue, benefit their country's image, and manage an export department, international division, or global organization.
Target Marketing
Market targeting involves evaluating market segments and selecting one or more to target based on their attractiveness and the company's ability to serve them. Target markets can be segmented based on geography, demographics, psychographics, behavior, or product relationship. Effective target segments are measurable, substantial, accessible, differentiable, and actionable. Companies must analyze segment needs, attractiveness, profitability, positioning, and strategy fit when selecting targets. There are five patterns of target market selection: single-segment concentration, selective specialization, product specialization, market specialization, and full market coverage.
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This document outlines the key concepts to be learned in a study unit on businesses and their challenges. It defines sectors as private, public, or voluntary and describes their activities. An industry refers to businesses providing similar products or services. A business exists to satisfy needs and generate profit. The four factors of production are natural resources, human resources, capital resources, and entrepreneurship. Business decisions aim to improve productivity through specialization, diversification, and other strategies.
Recommended
Find industry information in Euromonitor Passport
Claire Wollen provides instructions for using Euromonitor Passport to find industry information. There are two search options - searching by category and product or by geography, continent, and country. The instructions walk through searching by category for the deodorant industry. Users select the industry category and any related categories, then a geography to view available statistics and analysis for that industry in the selected location. The results include filters to refine findings and links to related data visualizations and reports. Assistance is available from the library for any questions.
Lectures on International Marketing Management by Farhana Akter Madam
Dear Students and trainees/
Welcome you all !
This lecture is mainly prepared for the students of marketing, international business and brand management & also for the trainees who are working at corporate sectors and whose jobs are related with international marketing and brand management.
I hope, you surely benefited from this lecture at your practical arena.
Thank you all.
Our Brand product Strongbow Gold AppleDirect and indirect th.docx
This report requires students to analyze the impact of consumer behavior on the marketing strategy of an actual product that has entered the market in the last three years. Students must select a product and its main competitor to examine. The report involves discussing the product's market, competitors, target segments, and how external and internal influences impact segments. It also requires comparing the marketing approaches between the products and evaluating which is more effective. The report should conclude with recommendations to improve the chosen product's positioning, marketing mix, and customer acquisition and satisfaction.
Our Brand product Strongbow Gold AppleDirect and indirect .docx
Our Brand / product: Strongbow / Gold Apple
Direct and indirect: the brand must exist in Singapore and be an apple cider brand. The direct competitor must be serving the same target market roughly. Whole report will need to be in Singapore market context
Referencing is in APA format
ASSESSMENT DETAILS
Word Limit: 4000 words with 10% extra (max). You need to include the word count on the title page.
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you to achieve a deeper level of learning. The application of the concepts will prepare you for discussion and use of these concepts in other marketing subjects and in the world of work.
What do we need to do?
· Select a specific product (good or service) that has been introduced to the market in the last three years; is of interest to the group and the group considers successful. It is recommended you choose a specific product within a product category, i.e. imported beers – e.g. Heineken or Boutique beers – e.g. Mountain Goat beer. Ensure there is availability of secondary information before you start. You are not to access primary data. – based on Singapore market
· Select another brand (close competitor) which is competing with your brand which could serve as a substitute in the same market. You can choose any brand as the main competitor. The rule of three years does not apply to the main competitor.
Suggested Format
Acquire following background information in terms of-
Start with Table of Contents; do not need to include an executive summary and an introduction
1. Market – Section 1 200 words
- 200 words in a table format
- start with a short paragraph to introduce the brand; followed by a table; for the main brand; do not need to cover any information about the competitors
1.1. Size of market, market share, market position, depth and breadth of product range, company’s principal product (or products) in terms of features and benefits, positioning of the product, product life cycle stage. - You do not need to cover all these points above; only some relevant points
2.Competitors – Section 2 200 words
2.1 Number of direct = main competitor that you will compare with the main brand in the following part of the report / indirect (another competitor; can be any brand that consumers might consider buying) competitors, size of competitors, positioning as low cost, niche players
Start with a small paragraph to introduce these two competitors; followed by a table (point form) (to compare the 4Ps (a brief description only)
Product
e.g. brand image, product attributes in general
e.g. brand image, product attributes in general
Price
e.g. pricing strategy
e.g. pricing .
Task A- Group Assignment 40This assignment is designed to enco.docx
Task A- Group Assignment
: 40%
This assignment is designed to encourage students to explore the impact of buyer behaviour on marketing strategy through the examination of an actual product category. Working in groups, you are required to demonstrate the application of buyer behaviour concepts at various stages of an organisation’s marketing planning process. The discussion of concepts will help you to achieve a deeper level of learning. The application of the concepts will prepare you for discussion and use of these concepts in other marketing subjects and in the world of work.
The final report is due in Week 12.
What do we need to do?
·
Select a
specific product
(good or service) that has been introduced to the market in the last two
three
years; is of interest to the group and the group considers successful. It is recommended you
choose a specific product
within a product category, i.e. imported beers – e.g. Heineken or Boutique beers – e.g. Mountain Goat beer. Ensure there is availability of secondary information before you start. You are not to access primary data.
– based on Singapore market
·
Select
another brand (close competitor)
which is competing with your brand which could serve as a substitute in the same market.
You can choose any brand as the main competitor. The rule of three years does not apply to the main competitor.
Suggested Format
The assignment will be structured within a marketing mix framework, exploring
internal
Chapter 8 - 11
, external
Chapter 12 - 16
and decision-making influences
Chapter 3 - 7
and involves a detailed and in depth analysis of the primary target market.
Students will be given a detailed scoring sheet as a feedback mechanism.
The report will culminate in an evaluation of the marketing strategies employed.
Acquire following background information in terms of-
Start with Table of Contents; do not need to include an executive summary and an introduction
1.
Market
– Section 1 200 words
- 200 words in a table format
- start with a short paragraph to introduce the brand; followed by a table; for the main brand; do not need to cover any information about the competitors
1.1. Size of market, market share, market position, depth and breadth of product range, company’s principal product (or products) in terms of features and benefits, positioning of the product, product life cycle stage.
- You do not need to cover all these points above; only some relevant points
2. Competitors
– Section 2 200 words
2.1
Number of direct
= main competitor that you will compare with the main brand in the following part of the report
/ indirect
(another competitor; can be any brand that consumers might consider buying)
competitors, size of competitors, positioning as low cost, niche players
Start with a small paragraph to introduce these two competitors; followed by a table (point form) (to compare the 4Ps (a brief description only)
Somersby
Somersby
Product
e.g. brand image, product attrib.
Chapter 21
The document discusses factors for companies to consider when expanding globally. It addresses questions about evaluating foreign markets, differences between developing and developed markets, ways to enter foreign markets, adapting for other cultures, managing a company's international image, and organizing international operations. Specifically, the summary is that companies should go global if it increases profits, the foreign market is attractive and risks are acceptable, they have a competitive advantage, and they can sell to both developed and developing markets using methods like exporting, licensing, joint ventures, or direct investment. Companies should also adapt to foreign cultures without losing revenue, benefit their country's image, and manage an export department, international division, or global organization.
Target Marketing
Market targeting involves evaluating market segments and selecting one or more to target based on their attractiveness and the company's ability to serve them. Target markets can be segmented based on geography, demographics, psychographics, behavior, or product relationship. Effective target segments are measurable, substantial, accessible, differentiable, and actionable. Companies must analyze segment needs, attractiveness, profitability, positioning, and strategy fit when selecting targets. There are five patterns of target market selection: single-segment concentration, selective specialization, product specialization, market specialization, and full market coverage.
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This document outlines the key concepts to be learned in a study unit on businesses and their challenges. It defines sectors as private, public, or voluntary and describes their activities. An industry refers to businesses providing similar products or services. A business exists to satisfy needs and generate profit. The four factors of production are natural resources, human resources, capital resources, and entrepreneurship. Business decisions aim to improve productivity through specialization, diversification, and other strategies.
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2. Potential buyers can be found through trade leads from government programs, agricultural offices, commercial news sources, and world trade organizations.
3. An export promotion plan should determine the best approaches like websites, mailings, or trade shows, and select targeted promotions in specific countries.
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1. The document outlines the steps to develop an export marketing plan, which includes selecting target markets and distribution strategies. It recommends collaborating with local importers and distributors to ensure products meet local standards and specifications.
2. Potential buyers can be found through trade leads from various government and industry sources, or by contacts developed directly. Promotional activities should be tailored for each market and may include websites, trade shows, ads or sales trips.
3. An export marketing plan is a roadmap that identifies the best markets and entry strategies, and provides an action plan for implementation. Distribution options commonly involve selling through local agents or distributors.
export
1. The document outlines the key steps to exporting, including picking a product, finding a foreign market, locating customers abroad, making sales, and getting paid.
2. It emphasizes finding a direct exporting partner like an agent or distributor in the target country to help make sales and ensure products meet local standards and regulations.
3. Developing an export marketing plan is recommended to identify the best markets and entry strategies, and create an action plan for implementation. This should address questions like which markets are most promising and competitive to pursue.
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The document discusses disrupting the makeup industry by creating a mobile app called Immaculate that helps women find their perfect foundation match. The app would prompt users to scan their skin to determine their skin type, undertone, and preferences. It would then recommend foundation products from various brands. Revenue would come from affiliate commissions from product sales through the app. The document outlines the market opportunity, customer segments, marketing plan, costs, and projects over £400k in revenue in the first year focusing on the UK market.
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The document discusses disrupting the makeup industry by creating a mobile app called Immaculate that helps women find their perfect foundation match. The app would prompt users to scan their skin to determine their skin type, undertone, and preferences. It would then recommend foundation products from various brands. Revenue would come from affiliate commissions from product sales through the app. The document outlines the market opportunity, customer segments, marketing plan, costs, and projects over £400k in revenue in the first year focusing on the UK market.
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The document discusses disrupting the makeup industry by creating a mobile app called Immaculate that helps women find their perfect foundation match. The app would prompt users to scan their skin to determine their skin type, undertone, and preferences. It would then recommend foundation products from various brands. Revenue would come from affiliate commissions from product sales through the app. The document outlines the market opportunity, customer segments, marketing plan, costs, and projects over £400k in revenue in the first year focusing on the UK market.
Group 17 - Immaculate - Disruptive Innovation in the Beauty Industry
The document discusses disrupting the makeup industry by creating a mobile app called Immaculate that helps women find their perfect foundation match. The app would prompt users to scan their skin to determine their skin type, undertone, and preferences. It would then recommend foundation products from various brands. Revenue would come from affiliate commissions from product sales through the app. The document outlines the market opportunity, customer segments, marketing plan, costs, and projects over £400k in revenue in the first year focusing on the UK market.
Immaculate | Disruptive Innovation in the Beauty Industry
The document discusses disrupting the makeup industry by creating a mobile app called Immaculate that helps women find their perfect foundation match. The app would prompt users to scan their skin to determine their skin type, undertone, and preferences. It would then recommend foundation products from various brands. Revenue would come from affiliate commissions from product sales through the app. The document outlines the market opportunity, customer segments, marketing plan, costs, and projects over £400k in revenue in the first year focusing on the UK market.
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Marketing Management Unit 2
UNIT - II: MARKET SEGMENTATION AND CONSUMER BEHAVIOR: Market
Segmentation, Targeting and Positioning, Segmenting Markets - Bases and Process, Market
Segmentation and Product Differentiation, Target Market Selection, Positioning —
Importance and Process of Marketing Research. Consumer Behavior; Consumer Markets and
Industrial Markets; Market measurement and forecasting. Marketing information system
(MkIS), Marketing research process.
Analysis of Comapnies- Makret Analysis
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Euromonitor passport brand share
- 1. Euromonitor Passport Find Brand/Market Share Information Claire Wollen, Librarian for the Pilon School of Business Sheridan College
- 2. Find brand and company shares, market size, analysis and more Find brand shares only 2 1 Two ways (at least!) to find brand, company, market information
- 3. 1 Find brand shares only
- 5. Search for the brand 1. Type the brand name, then 2. Select from the list.
- 6. Select the brand 1. Select the correct brand (brands may have different names in other regions or countries). 2. Click on Next
- 7. Select the category or topic 1. Select category 2. Click on Next
- 8. Select the geography 1. Select the continent 2. Select the specific country or countries. 3. Click on Search
- 10. 2 Find: • market size • company shares • brand shares • analysis, and more!
- 11. 1. Select the industries tab from the top of the screen. 2. Select the industry you are researching.
- 12. 1. Select Choose Category 2. Select your category (e.g. deodorants) Two Options 1. Select Choose Geography 2. Select the continent, then country. Choose a Category, or Choose a Geography. Click on the blue GO.
- 13. Category Search 1. Select any other industry products that you wish to research (e.g. Hair Care, Bath and Shower) 2. Click on the blue Next button
- 14. Select a geography (continent, country or region) 1. Select a continent, or click on the arrow beside the continent name to select a specific country (e.g. Canada). 2. Click on the blue Search button
- 16. Filter by country. Change Stats Type Download & Save options Filter by brand or company
- 17. Talk to us in the library! We’re here to help. Drop by, call or email. Contact us! Questions? Stuck?