1. The top 10 largest retailers worldwide by global turnover in 2012 included 5 European retailers, demonstrating that European retailers are global leaders. 2. European retailers are more international than American retailers, with 38% of European top 250 retailers' sales coming from outside their home market, compared to 15% for US retailers. 3. Retail and wholesale together account for 1 in 4 enterprises in the European economy and provide 29 million jobs, demonstrating the size and importance of the retail and wholesale sector in Europe.

1. 5.4 m ENTERPRISES
1 > Walmart
2 > Tesco
3 > Costco
4 > Carrefour
5 > Kroger
6 > Schwarz Group
(Lidl and Kaufland)
7 Metro Group
8 Home Depot
9 Aldi
10 Target Corporation
EUROPEAN RETAILERS ARE GLOBAL LEADERS
(Top 10 retailers worldwide by global turnover, 2012)
US retailers
15%
European
retailers
38%
EUROPEAN RETAILERS ARE MORE
INTERNATIONAL THAN AMERICAN
(% of sales outside their home market, global top 250 retailers)
Source: Eurostat, Deloitte.
*non-financial business economy.
THIS IS RETAIL
WHOLESALE IN EUROPE...
2X manufacturing
more than in
3X hotels restaurants
more than in
1.5X construction
more than in
( 250 people)
SMEs
99%
( 250 people)
LARGE COMPANIES
1%
1in 4 enterprises* is in
retail or wholesale
3.6m
in RETAIL
1.8m
in WHOLESALE
This is

2. JOB DIVERSITY
1in7jobs is in...
WORKING HOURS
AND RELATIONSHIPS
PROVIDING WORK...
retail
or
wholesale
...
full-time part-time
29 m JOBS
butcherwarehouse
operator
energy and
waste experts
data analyst food scientistdigital
marketeers
80%
of part-time
employees choose
to work part-time
(FR, UK data).
self-employed
1in 5‘young people’(15-24 years old)
work in...
This is
4X ICT industry
more than in
6X food industry
more than in
12X automotive industry
more than in
25X chemical industry
more than in
more farming
than in
18.6m in RETAIL 10.4m
in WHOLESALE
2/3
( 250 people)
SMEs
( 250 people)
LARGE
COMPANIES
1/3
employee
Source: Eurostat, FCD, BRC, Oxford Saïd Business School Study: Retail + Wholesale (2014).
CAREERS

3. €350 bn ONLINE RETAIL SALES
+ 15%
annual
growth
MOST CONSUMERS BUY FROM LOCAL E-SHOPS MOBILE COMMERCE SOCIAL MEDIA
ONLINE PURCHASES:
MANY BOOKS CLOTHES, BUT STILL LITTLE FOOD
0
10
20
30
40
50
60
70
80
90
100
% of consumers who have ordered those goods or services online at least once
Booksandmusic
Travelandholiday
Clothes,sportsgoods
Householdgoods
Ticketsforevents
Electronicequipment
Foodgroceries
Medicines
GOING DIGITAL...
EUROPE ON PAR WITH OTHER MAJOR MARKETS
(Internet sales, 2013)
Rest of
the world
27%
EU 28
31%
USA19%
China
7%UK
6%DE
5%FR
9%other
EU
+100%
annual
growth
Source: EMOTA, E-commerce Europe, Euromonitor.
* includes travel and holidays, tickets for events, digital products.
www.consumers
shop online...1in 2
only 15%
of consumers
buy online
across borders

4. €1 tn VALUE ADDED
ADDING VALUE...
10%
of EU total
manufacturingreal estate
finance agriculture
ICT transport
RETAIL
VALUE
TO CONSUMER/CUSTOMER
www.eurocommerce.eu
VALUE
TO OTHER
SECTORS
WHOLESALE
INNOVATION HAPPENS
IN RETAIL WHOLESALE
HOW?
NEW
CUSTOMER
EXPERIENCE
NEW
PROCESSES
NEW
PRODUCTS
NEW
FORMAT /
CHANNEL
WHAT?
incremental
open
short-cycled
non-IP protected
TECHNOLOGICAL NON-TECHNOLOGICAL
PURCHASING
POWER
CHOICE SERVICEQUALITYCONVENIENCE
www.www.