This document summarizes shopping in the municipality of Waalwijk, Netherlands. It discusses the 271 shops and 19 restaurants in the commercial center. It then highlights some popular online stores in the Netherlands, including Wehkamp.nl, Bol.com, Zalando.nl, and AH.nl. Finally, it discusses interviews with shop owners who feel that being cheerful, inviting, and interested in customers helps physical stores compete with online options by making the shopping experience feel cozier.