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‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺩدﻫﻨﺪﻩه‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬
‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻛﮐﺎﺭرﻫﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺑﻪ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﺩدﻳﯾﺪﮔﺎﻩه‬
i ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺁآﻳﯾﻨﺪﻩه‬
ii ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻫﺪﻑف‬
iii ‫ﺧﺪﻣﺎﺕت‬
vi ‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬
vii ‫ﺗﻤﺎﺱس‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺟﻬﺎﻥن‬ ‫ﺳﺎﻳﯾﺮ‬
63.61%
‫ﺍاﻳﯾﺮﺍاﻥن‬
0.50%
‫ﭼﻴﯿﻦ‬
12.41%
‫ﺍاﺭرﻭوﭘﺎ‬
23.48%
‫ﺑﻮﺩد؟‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﭼﻪ‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺁآﻳﯾﻨﺪﻩه‬
‫ﺍاﻓﺰﺍاﻳﯾﺶ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﺍا‬ ‫ﻣﺴﺎﻋﺪﻱﯼیي‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻣﻴﯿﻨﻪ‬ ،‫ﺍاﻗﺘﺼﺎﺩدﻱﯼیي‬ ‫ﻧﺴﺒﻲﯽ‬ ‫ﺛﺒﺎﺕت‬ ‫ﺑﺮﻗﺮﺍاﺭرﻱﯼیي‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﺗﻠﻄﻴﯿﻒ‬ ‫ﺩدﺭر‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﺩدﻭوﻟﺖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺗﻠﺎﺵش‬
‫ﺣﻮﺯزﻩه‬ ‫ﺩدﺭر‬ ‫ﮔﺬﺍاﺭرﻱﯼیي‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺭرﺷﺪ‬ ‫ﺗﻮﺍاﻥن‬ ‫ﻣﻲﯽ‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﻧﻤﻮﺩدﻩه‬ ‫ﻓﺮﺍاﻫﻢ‬ ‫ﻛﮐﺸﻮﺭر‬ ‫ﺑﻪ‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﻭو‬ ‫ﻭو‬ ‫ﺻﺎﺩدﺭرﺍاﺕت‬
.‫ﺷﺪ‬ ‫ﻣﺘﺼﻮﺭر‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﺍا‬ ‫ﺷﺘﺎﺏب‬ ‫ﭘﺮ‬ ‫ﺭرﻭوﻧﻘﻲﯽ‬ ‫ﺩدﻭوﺭرﻩه‬ ‫ﺁآﻏﺎﺯز‬ ‫ﻧﺘﻴﯿﺠﻪ‬ ‫ﺩدﺭر‬ ‫ﻭو‬ ‫ﻧﺴﺒﻲﯽ‬ ‫ﻣﺰﻳﯾﺖ‬ ‫ﺩدﺍاﺭرﺍاﻱﯼیي‬ ‫ﻫﺎﻱﯼیي‬
‫ﺍاﻳﯾﻦ‬ ‫ﺷﻮﺩد.ﺍاﺯز‬ ‫ﻣﻲﯽ‬ ‫ﻣﺤﺴﻮﺏب‬ ‫ﺗﺠﺎﺭرﺕت‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﻘﺎﻱﯼیي‬ ‫ﻋﻮﺍاﻣﻞ‬ ‫ﻣﻬﻤﺘﺮﻳﯾﻦ‬ ‫ﺍاﺯز‬ ‫ﻓﺮﺍاﻣﺮﺯزﻱﯼیي‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻛﮐﺸﻒ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﺟﻬﺎﻥن‬ ‫ﺩدﺭر‬
‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺩدﺭر‬ ‫ﺍاﺛﺮﺑﺨﺸﻲﯽ‬ ‫ﺍاﻓﺰﺍاﻳﯾﺶ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﭼﻪ‬ ‫ﺩدﺭر‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﺗﻮﺍاﻥن‬ ‫ﺣﻔﻆ‬ ‫ﻭو‬ ‫ﺑﻘﺎ‬ ‫ﺭرﻭو‬
.‫ﺑﻮﺩد‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺩدﻫﻜﮑﺪﻩه‬
‫ﻫﺎﻱﯼیي‬ ‫ﺩدﺧﺎﻟﺖ‬ ‫ﻭو‬ ‫ﺍاﻧﺤﺼﺎﺭر‬ ،‫ﻳﯾﺎﺭرﺍاﻧﻪ‬ ،‫ﺭرﺍاﻧﺖ‬ ‫ﮔﻮﻧﻪ‬ ‫ﻫﺮ‬ ‫ﻓﺎﻗﺪ‬ ،‫ﺟﻐﺮﺍاﻓﻴﯿﺎﻳﯾﻲﯽ‬ ‫ﻣﺮﺯزﻫﺎﻱﯼیي‬ ‫ﺷﻜﮑﺴﺘﻦ‬ ‫ﺑﺮ‬ ‫ﻋﻠﺎﻭوﻩه‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺁآﺯزﺍاﺩد‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬
.‫ﺭرﻭوﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺷﻤﺎﺭر‬ ‫ﺑﻪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺩدﺭر‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻗﻴﯿﻤﺖ‬ ‫ﺗﻌﻴﯿﻴﯿﻦ‬ ‫ﻣﻌﻴﯿﺎﺭر‬ ‫ﺗﻨﻬﺎ‬ ‫ﺗﻘﺎﺿﺎ‬ ‫ﻭو‬ ‫ﻋﺮﺿﻪ‬ ‫ﻧﻈﺎﻡم‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﺩدﻭوﻟﺘﻲﯽ‬
‫ﺑﺎﻟﺎ‬ ‫ﺑﻴﯿﻨﻲﯽ‬ ‫ﭘﻴﯿﺶ‬ ‫ﻗﺪﺭرﺕت‬ ‫ﻭو‬ ‫ﺩدﻗﻴﯿﻖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﻪ‬ ‫ﻣﻨﻮﻁط‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻣﺤﻴﯿﻄﻲﯽ‬ ‫ﭼﻨﻴﯿﻦ‬ ‫ﺩدﺭر‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺭرﻋﺎﻳﯾﺖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻓﻀﺎﻱﯼیي‬ ‫ﺍاﺻﻮﻟﻲﯽ‬ ‫ﻭو‬ ‫ﻛﮐﺎﻣﻞ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﺳﺎﻳﯾﻪ‬ ‫ﺩدﺭر‬ ‫ﻛﮐﻪ‬ ‫ﺑﻮﺩدﻩه‬
.‫ﺷﻮﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺣﺎﺻﻞ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺩدﺭر‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺮﻭوﻩه‬ ‫ﻫﺪﻑف‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﺍاﺭرﺯزﻳﯾﺎﺑﻲﯽ‬ ‫ﻭو‬ ‫ﺗﺤﻠﻴﯿﻞ‬
‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺟﺬﺏب‬ ‫ﻭو‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻭو‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﻫﻮﻳﯾﺖ‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﺑﻪ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﺩدﻳﯾﺪﮔﺎﻩه‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﺧﻮﺩد‬ ‫ﺳﻮﺍاﺑﻖ‬ ‫ﻭو‬ ‫ﺷﻨﺎﺧﺖ‬ ‫ﭘﺎﻳﯾﻪ‬ ‫ﺑﺮ‬ ‫ﻭوﺩدﻳﯾﺎ‬
‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﻣﻮﺍاﺭرﺩد‬ .‫ﺭرﺳﺎﻧﺪ‬ ‫ﻳﯾﺎﺭرﻱﯼیي‬ ‫ﮔﻮﻧﺎﮔﻮﻥن‬ ‫ﺑﺎﺯزﺍاﺭرﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺁآﻥن‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﻣﻌﺮﻓﻲﯽ‬ ‫ﻭو‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﺍاﺗﺼﺎﻝل‬
:‫ﺳﺎﺯزﺩد‬ ‫ﺗﻮﺍاﻧﻤﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﻓﻀﺎﻱﯼیي‬ ‫ﻣﻘﺎﺑﻞ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﺑﻪ‬ ‫ﻋﻠﺎﻗﻤﻨﺪ‬ ‫ﻛﮐﻪ‬ ‫ﺍاﺳﺖ‬ ‫ﺗﻮﻟﻴﯿﺪﻛﮐﻨﻨﺪﮔﺎﻧﻲﯽ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺳﺎﺯزﻣﺎﻥن‬ ،‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺑﻪ‬ ‫ﺁآﻣﺎﺩدﻩه‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺮﻭوﻩه‬
‫ﺭرﺍاﺳﺘﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺩدﺭر‬ .‫ﺑﺎﺷﻨﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺮﻧﺪﻱﯼیي‬ ‫ﻋﻨﻮﺍاﻥن‬ ‫ﺑﻪ‬ ‫ﺧﻮﺩد‬ ‫ﻧﺎﻡم‬ ‫ﻣﻌﺮﻓﻲﯽ‬ ‫ﻳﯾﺎ‬ ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ،‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﺻﺎﺩدﺭرﺍاﺕت‬
‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺳﺎﺧﺘﺎﺭرﻫﺎﻱﯼیي‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬ ‫ﻃﺮﻳﯾﻖ‬ ‫ﺍاﺯز‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﻋﺮﺻﻪ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻟﺎﺯزﻡم‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﺑﺮ‬ ‫ﻧﻴﯿﺰ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬
:‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺷﺮﺡح‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ (Globalization) ‫ﺷﺪﻥن‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﻣﻠﺰﻭوﻣﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﺑﺮﺧﻲﯽ‬ .‫ﺍاﺳﺖ‬ ‫ﮔﺮﺩدﻳﯾﺪﻩه‬ ‫ﻣﺘﻤﺮﻛﮐﺰ‬ ‫ﻋﻤﻠﻴﯿﺎﺗﻲﯽ‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﻮﻳﯾﺖ‬ ‫ﺳﺎﺧﺖ‬
‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻴﯿﻪ‬
‫ﺑﺎﻟﻌﻜﮑﺲ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﺍاﻳﯾﺠﺎﺩد‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺩدﺍاﺧﻠﻲﯽ/ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺁآﻣﺎﺭر‬ ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬Market Research
Brand
Management
Business
Plan
Global
Networking
Planning &
Strategies
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ 1
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VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺳﺮﺍاﺳﺮ‬ ‫ﺩدﺭر‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﺍاﻧﺘﺨﺎﺏب‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻣﻮﺷﻜﮑﺎﻓﺎﻧﻪ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ،‫ﺩدﻗﻴﯿﻖ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﻪ‬ ‫ﻣﻨﻮﻁط‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﺍاﺳﺘﺮﺍاﺗﮋﻳﯾﻚﮏ‬ ‫ﻭو‬ ‫ﺟﺎﻣﻊ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫ﺍاﺳﺖ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺟﻬﺎﻥن‬
Multi-Dimensional) ‫ﺑﻌﺪﻱﯼیي‬ ‫ﭼﻨﺪ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻣﺘﺪﻫﺎﻱﯼیي‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻔﺎﺩدﻩه‬ ‫ﺑﺎ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺍاﺳﺘﺮﺍاﺗﮋﻳﯾﻚﮏ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ .‫ﻧﻤﺎﻳﯾﺪ‬ ‫ﺗﻀﻤﻴﯿﻦ‬
‫ﺩدﺭر‬ ‫ﻛﮐﺎﺭرﺑﺮﺩدﻱﯼیي‬ ‫ﺍاﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻭو‬ ‫ﺩدﺍاﺩدﻩه‬ ‫ﻗﺮﺍاﺭر‬ ‫ﺑﺮﺭرﺳﻲﯽ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺭرﺍا‬ ‫ﻫﺪﻑف‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺳﻠﺎﻳﯾﻖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺯزﻭوﺍاﻳﯾﺎﻱﯼیي‬ ‫ﺗﻤﺎﻣﻲﯽ‬ (Analytical Methods
‫ﺍاﺯز‬ ‫ﺁآﮔﺎﻫﻲﯽ‬ ،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺑﺮﺍاﻱﯼیي‬ .‫ﻧﻤﻮﺩد‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻣﻄﻠﻮﺏب‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺑﻪ‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺍاﺯز‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺟﻬﺖ‬
:‫ﺍاﺳﺖ‬ ‫ﺿﺮﻭوﺭرﻱﯼیي‬ ‫ﺯزﻳﯾﺮ‬ ‫ﻣﻮﺍاﺭرﺩد‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬Planning &
Strategies
‫ﺭرﺍاﻫﺒﺮﺩدﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺳﻄﺢ‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺍاﺯز‬ ‫ﻛﮐﺎﻣﻞ‬ ‫ﺷﻨﺎﺧﺖ‬
(Business Model) ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻣﺪﻝل‬ ‫ﺑﺎﺯزﻧﮕﺮﻱﯼیي‬
‫ﻫﺪﻑف‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺍاﺯز‬ ‫ﺑﻴﯿﺸﺘﺮ‬ ‫ﺷﻨﺎﺧﺖ‬ ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬
‫ﻛﮐﻠﻴﯿﺪﻱﯼیي‬ ‫ﻣﺮﺣﻠﻪ‬ 5
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﺍاﻱﯼیي‬
‫ﺷﺪﻥن‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻴﯿﻪ‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻋﺮﺻﻪ‬ ‫ﺑﻪ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻻﺯزﻡم‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﻭو‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﺟﺪﻳﯾﺪ‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﻭو‬ ‫ﺭرﻗﺒﺎ‬ ،‫ﻣﺸﺘﺮﻱﯼیي‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻭو‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﻱﯼیي‬ ‫ﺻﺮﻑف‬ ‫ﺭرﺍا‬ ‫ﺯزﻳﯾﺎﺩدﻱﯼیي‬ ‫ﻫﺰﻳﯾﻨﻪ‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺁآﺷﻨﺎﻱﯼیي‬ ‫ﺑﺮﻧﺪﻫﺎﻱﯼیي‬
‫ﺩدﻗﻴﯿﻖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻓﺮﺍا‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﺑﺮ‬ ‫ﻣﺒﺘﻨﻲﯽ‬ ‫ﺻﺤﻴﯿﺢ‬ ‫ﮔﻴﯿﺮﻳﯾﻬﺎﻱﯼیي‬ ‫ﺗﺼﻤﻴﯿﻢ‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻋﺎﻣﻞ‬ ‫ﺗﻨﻬﺎ‬ ‫ﻛﮐﻪ‬ ‫ﭼﺮﺍا‬ .‫ﻧﻤﺎﻳﯾﻨﺪ‬ ‫ﻣﻲﯽ‬
‫ﮔﺰﺍاﺭرﺷﺎﺗﻲﯽ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻓﺮﺍا‬ ‫ﻭو‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﻴﯿﻮﻩه‬ ‫ﺑﺮ‬ ‫ﺗﺴﻠﻂ‬ ‫ﻭو‬ ‫ﺁآﮔﺎﻫﻲﯽ‬ ‫ﻭو‬ ‫ﺭرﻭوﺯز‬ ‫ﺑﻪ‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺑﻬﺮﻩه‬ ‫ﺑﺎ‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬
‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻤﺮﻛﮐﺰ‬ .‫ﺁآﻭوﺭرﺩد‬ ‫ﻓﺮﺍاﻫﻢ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﺭرﺷﺪ‬ ‫ﻣﺪﻳﯾﺮﺍاﻥن‬ ‫ﻫﺎﻱﯼیي‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺗﺼﻤﻴﯿﻢ‬ ‫ﺻﺤﺖ‬ ‫ﺍاﺯز‬ ‫ﺣﻤﺎﻳﯾﺖ‬ ‫ﺟﻬﺖ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﻣﻮﺛﺮ‬ ‫ﻭو‬ ‫ﺟﺎﻣﻊ‬
‫ﺩدﺭر‬ ‫ﻧﻮﺁآﻭوﺭرﻱﯼیي‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭو‬ ‫ﻣﺸﺘﺮﻱﯼیي‬ ‫ﻧﻴﯿﺎﺯزﻫﺎﻱﯼیي‬ ‫ﺷﻨﺎﺳﺎﻳﯾﻲﯽ‬ ،‫ﺭرﻳﯾﺴﻚﮏ‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ،‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﺑﻪ‬ ‫ﺩدﻫﻲﯽ‬ ‫ﺟﻬﺖ‬ ‫ﻭو‬ ‫ﺍاﺭرﺯزﻳﯾﺎﺑﻲﯽ‬ ‫ﺑﺮ‬ ‫ﻭوﺩدﻳﯾﺎ‬
.‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ... ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺁآﻣﺎﺭرﻱﯼیي‬ ‫ﺗﺤﻠﻴﯿﻞ‬Market
Research
‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﻭو‬ ‫ﺁآﻣﺎﺭر‬
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬
‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬
‫ﺩدﺍاﺧﻠﻲﯽ‬
‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬
‫ﺁآﻣﺎﺭر‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﻮﻳﯾﺖ‬ ‫ﺳﺎﺧﺖ‬
‫ﺧﻠﺎﺻﻪ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺩدﺭر‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺑﺎ‬ ‫ﺷﻤﺎ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﻭو‬ ‫ﺍاﻋﺘﺒﺎﺭر‬ ،‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﻟﺎ‬ ‫ﻛﮐﻴﯿﻔﻴﯿﺖ‬ ‫ﻛﮐﻪ‬ ‫ﭼﺮﺍا‬ .‫ﺍاﺳﺖ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﻣﻮﺛﺮ‬ ‫ﺗﻠﺎﺵش‬ ‫ﻧﺘﻴﯿﺠﻪ‬ ‫ﺑﺮﻧﺪ‬
‫ﺑﻪ‬ ‫ﻛﮐﺎﺗﺎﻟﻮﮒگ‬ ‫ﭼﺎﭖپ‬ ‫ﻭو‬ ‫ﺑﻴﯿﻠﺒﻮﺭرﺩد،ﺗﻴﯿﺰﺭر‬ ‫ﻣﺎﻧﻨﺪ‬ ‫ﻣﺤﻴﯿﻄﻲﯽ‬ ‫ﺗﺒﻠﻴﯿﻐﺎﺕت‬ ‫ﺍاﺳﺘﻔﺎﺩدﻩه‬ ،‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻏﻠﺐ‬ ‫ﺗﺼﻮﺭر‬ ‫ﺧﻠﺎﻑف‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﺷﺪﻩه‬
‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻗﺎﺑﻞ‬ ‫ﻭو‬ ‫ﺧﻮﺷﻨﺎﻡم‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﺧﻠﻖ‬ .‫ﺑﻮﺩد‬ ‫ﻧﺨﻮﺍاﻫﻨﺪ‬ ‫ﺗﺠﺎﺭرﻱﯼیي‬ ‫ﺑﺮﻧﺪﻱﯼیي‬ ‫ﺧﻠﻖ‬ ‫ﺑﻪ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﺗﻨﻬﺎﻳﯾﻲﯽ‬
‫ﻭو‬ ‫ﻧﻮﺁآﻭوﺭرﻱﯼیي‬ ،‫ﻛﮐﻴﯿﻔﻴﯿﺖ‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﻟﺎﻫﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﮔﺮﻭو‬ ‫ﺩدﺭر‬ ‫ﺑﺮﻧﺪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﻭو‬ ‫ﺩدﻗﻴﯿﻖ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬
‫ﺭرﺍاﺳﺘﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺷﻮﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺗﻌﺮﻳﯾﻒ‬ ‫ﺯزﻳﯾﺴﺖ‬ ‫ﻣﺤﻴﯿﻂ‬ ‫ﺣﻔﻆ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺗﻠﺎﺵش‬ ‫ﻭو‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺑﺎ‬ ‫ﺍاﺭرﺗﺒﺎﻁط‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻧﺤﻮﻩه‬ ،‫ﺧﻠﺎﻗﻴﯿﺖ‬
:‫ﺩدﻫﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﺭرﺋﻪ‬ ‫ﺭرﺍا‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺷﻤﺎ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻧﺤﻮﻩه‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺩدﺭر‬ ‫ﺧﻼﻗﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺁآﻭوﺭرﻱﯼیي‬ ‫ﻧﻮ‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﺁآﻣﺎﺩدﻩه‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﭼﻬﺮﻩه‬ ‫ﺧﻠﻖ‬
‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪ‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﻭو‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
Brand
Management
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﻭوﺩدﻳﯾﺎ‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻪ‬Brand
Management
‫ﺗﻤﺮﻛﮐﺰ‬ ‫ﺣﺎﺿﺮ‬ ‫ﺣﺎﻝل‬ ‫ﺩدﺭر‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺑﻪ‬ ‫ﺁآﻏﺎﺯز‬
‫ﻣﺴﺎﻋﺪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻛﮐﻪ‬ ‫ﺭرﺳﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻧﻈﺮ‬ ‫ﺑﻪ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﻣﺤﺪﻭوﺩد‬ ‫ﺗﻨﻬﺎ‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﺯز‬ ‫ﺑﺴﻴﯿﺎﺭرﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
،‫ﻣﻮﺟﻮﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﻣﺎﻧﺪﻩه‬ ‫ﺩدﻭوﺭر‬ ‫ﺍاﻳﯾﺸﺎﻥن‬ ‫ﻧﻈﺮ‬ ‫ﺍاﺯز‬ ‫ﺩدﺭرﺁآﻣﺪﺯزﺍاﻳﯾﻲﯽ‬ ‫ﺑﺎﻟﺎﻱﯼیي‬ ‫ﻣﻘﻴﯿﺎﺱس‬ ‫ﺑﺎ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬
‫ﻃﺮﺡح‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺭرﻗﺒﺎ‬ ‫ﻣﻴﯿﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻧﻔﻮﺫذ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﻭو‬ ‫ﺭرﺷﺪ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﭘﺘﺎﻧﺴﻞ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﺮﺭرﺳﻲﯽ‬
‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ (Presentation) ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫ﺍاﺳﺖ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ ‫ﻋﻠﺎﻭوﻩه‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﺭرﻱﯼیي‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬
‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﻭو‬ ‫ﻓﺎﺭرﺳﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﺍاﻱﯼیي‬ ‫ﺩدﻭوﺭرﻩه‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺑﺎ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻛﮐﺎﺭر‬
.‫ﺭرﺳﺎﻧﺪ‬ ‫ﻳﯾﺎﺭرﻱﯼیي‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺟﺬﺏب‬ ‫ﺯزﻣﻴﯿﻨﻪ‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩد‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬
(Presentation) ‫ﺍاﻱﯼیي‬ ‫ﺣﺮﻓﻪ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﻃﺮﺍاﺣﻲﯽ‬
‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ Company Profile ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﻃﺮﺍاﺣﻲﯽ‬
VEDIA Management & Marketing Co.
‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﻭو‬ ‫ﻓﺎﺭرﺳﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﻣﺎﻟﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬
‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ،‫ﺳﺎﺧﺘﺎﺭرﻱﯼیي‬ ‫ﺍاﺻﻠﺎﺡح‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻣﻴﯿﻨﻪ‬ ‫ﺩدﺭر‬ ‫ﺷﻤﺎ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻧﻴﯿﺎﺯز‬ ‫ﻣﻮﺭرﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻛﮐﻠﻴﯿﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﺑﻪ‬ ‫ﺩدﺳﺘﺮﺳﻲﯽ‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭرﻫﺎ‬ ‫ﻭو‬ ‫ﺳﺎﺯز‬ ‫ﺑﺎ‬ ‫ﺁآﺷﻨﺎﻳﯾﻲﯽ‬ .‫ﺩدﻫﺪ‬ ‫ﻣﻲﯽ‬ ‫ﭘﻮﺷﺶ‬ ‫ﺭرﺍا‬ International Business ‫ﺑﻪ‬ ‫ﻣﺮﺑﻮﻁط‬ ‫ﺳﺎﻳﯾﺮ‬ ‫ﻭو‬
‫ﺯزﻧﻲﯽ‬ ‫ﭼﺎﻧﻪ‬ ‫ﻭو‬ ‫ﻣﻜﮑﺎﺗﺒﺎﺕت‬ ‫ﺍاﻧﺠﺎﻡم‬ ‫ﺗﻮﺍاﻧﺎﻳﯾﻲﯽ‬ ،‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺗﻮﺍاﻧﺎﻳﯾﻲﯽ‬ ،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬
‫ﺣﺠﻢ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻗﺮﺍاﺭرﺩدﺍاﺩدﻫﺎﻱﯼیي‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﺩدﺭر‬ ‫ﺣﻘﻮﻗﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺎ‬
.‫ﺷﻮﺩد‬ ‫ﺷﻤﺎ‬ ‫ﺣﺎﻝل‬ ‫ﺷﺎﻣﻞ‬ ‫ﺍاﺳﺘﺜﻨﺎﻳﯾﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻣﻮﻗﻌﻴﯿﺖ‬ ‫ﻭو‬ ‫ﻛﮐﺮﺩدﻩه‬ ‫ﺑﺮﺍاﺑﺮ‬ ‫ﭼﻨﺪﻳﯾﻦ‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺑﺎﺯزﺍاﺭر‬
International
Services
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‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
Tel: +98 21 22 00 82 91 VEDIA.ca
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﺍاﻳﯾﺠﺎﺩد‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﮔﺴﺘﺮﺵش‬
‫ﺍاﻟﻤﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻣﻜﮑﺎﺗﺒﺎﺕت‬
‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﻓﺮﻭوﺵش‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻛﮐﺎﻧﺎﻝل‬ ‫ﺍاﻳﯾﺠﺎﺩد‬
‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺳﻄﺢ‬ ‫ﻭو‬ ‫ﺗﻜﮑﻨﻮﻟﻮﮊژﻱﯼیي‬ ‫ﺍاﺭرﺗﻘﺎ‬
‫ﺗﺮ‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﺷﺮﺍاﻳﯾﻂ‬ ‫ﺑﺎ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻗﺮﺍاﺭرﺩدﺍاﺩد‬ ‫ﺗﻨﻈﻴﯿﻢ‬
‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺧﺪﻣﺎﺕت‬
‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬
‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬ ‫ﻭو‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺗﻴﯿﻢ‬
‫ﺑﺮ‬ ‫ﻫﺎ‬ ‫ﭘﺮﻭوﮊژﻩه‬ ‫ﺭرﺍاﻫﺒﺮﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﺗﻴﯿﻢ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﻛﮐﺎﻧﺎﺩدﺍاﻳﯾﻲﯽ‬ ‫ﻭو‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻣﺸﺎﻭوﺭرﺍاﻥن‬ ‫ﻭو‬ ‫ﻣﺘﺨﺼﺼﻴﯿﻦ‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻭو‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺍاﺯز‬ ‫ﺗﺮﻛﮐﻴﯿﺒﻲﯽ‬ ‫ﻭوﺩدﻳﯾﺎ‬
‫ﺑﻪ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺧﺒﺮﻩه‬ ‫ﻣﺸﺎﻭوﺭرﻳﯾﻦ‬ ‫ﻭو‬ ‫ﻛﮐﺎﻧﺎﺩدﺍا‬ ‫ﻭو‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺩدﺍاﻧﺸﮕﺎﻩه‬ ‫ﺑﻬﺘﺮﻳﯾﻦ‬ ‫ﺍاﻟﺘﺤﺼﻴﯿﻠﺎﻥن‬ ‫ﻓﺎﺭرﻍغ‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺍاﺯز‬ ‫ﺗﻠﻔﻴﯿﻘﻲﯽ‬ ‫ﭘﺎﻳﯾﻪ‬
.‫ﻧﻤﺎﻳﯾﻴﯿﺪ‬ ‫ﻣﺮﺟﻌﻪ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺁآﺩدﺭرﺱس‬ ‫ﺑﻪ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﭘﻴﯿﺸﻴﯿﻦ‬ ‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﺑﺮﺧﻲﯽ‬ ‫ﻣﺸﺎﻫﺪﻩه‬ ‫ﻣﻨﻈﻮﺭر‬
‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻣﺸﺎﻭوﺭرﺍاﻥن‬ ‫ﺑﺎ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺷﻤﺎ‬ .‫ﺍاﺳﺖ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﻧﻔﻮﺫذ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺁآﻧﺎﻟﻴﯿﺰ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻫﺪﻑف‬
.‫ﻛﮐﻨﻴﯿﺪ‬ ‫ﻣﺸﻮﺭرﺕت‬ ‫ﺧﻮﺩد‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺁآﻳﯾﻨﺪﻩه‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﺑﺎ‬ ‫ﺭرﺍاﺑﻄﻪ‬ ‫ﺩدﺭر‬ ‫ﻭو‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﺗﻤﺎﺱس‬
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‫ﻣﺎ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱس‬
‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﺳﻴﯿﺴﺘﻢ‬ ‫ﺑﺎ‬ ‫ﺭرﺍا‬ ‫ﺧﻮﺩد‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻭو‬ ‫ﺑﮕﻴﯿﺮﻳﯾﺪ‬ ‫ﺗﻤﺎﺱس‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺗﻴﯿﻢ‬ ‫ﺑﺎ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬ ‫ﻭو‬ ‫ﺑﻴﯿﺸﺘﺮ‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﺩدﺭرﻳﯾﺎﻓﺖ‬ ‫ﺟﻬﺖ‬
.‫ﺩدﻫﻴﯿﺪ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺭرﭼﻪ‬ ‫ﺩدﺭر‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪﻳﯾﮓ‬
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Muhammad Haris Portfolio.pdf
 

VEDIA Profile

  • 1. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺩدﻫﻨﺪﻩه‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻛﮐﺎﺭرﻫﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺑﻪ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﺩدﻳﯾﺪﮔﺎﻩه‬
  • 2. i ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺁآﻳﯾﻨﺪﻩه‬ ii ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻫﺪﻑف‬ iii ‫ﺧﺪﻣﺎﺕت‬ vi ‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬ vii ‫ﺗﻤﺎﺱس‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca
  • 3. ‫ﺟﻬﺎﻥن‬ ‫ﺳﺎﻳﯾﺮ‬ 63.61% ‫ﺍاﻳﯾﺮﺍاﻥن‬ 0.50% ‫ﭼﻴﯿﻦ‬ 12.41% ‫ﺍاﺭرﻭوﭘﺎ‬ 23.48% ‫ﺑﻮﺩد؟‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﭼﻪ‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺁآﻳﯾﻨﺪﻩه‬ ‫ﺍاﻓﺰﺍاﻳﯾﺶ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﺍا‬ ‫ﻣﺴﺎﻋﺪﻱﯼیي‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻣﻴﯿﻨﻪ‬ ،‫ﺍاﻗﺘﺼﺎﺩدﻱﯼیي‬ ‫ﻧﺴﺒﻲﯽ‬ ‫ﺛﺒﺎﺕت‬ ‫ﺑﺮﻗﺮﺍاﺭرﻱﯼیي‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﺗﻠﻄﻴﯿﻒ‬ ‫ﺩدﺭر‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﺩدﻭوﻟﺖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺗﻠﺎﺵش‬ ‫ﺣﻮﺯزﻩه‬ ‫ﺩدﺭر‬ ‫ﮔﺬﺍاﺭرﻱﯼیي‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺭرﺷﺪ‬ ‫ﺗﻮﺍاﻥن‬ ‫ﻣﻲﯽ‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﻧﻤﻮﺩدﻩه‬ ‫ﻓﺮﺍاﻫﻢ‬ ‫ﻛﮐﺸﻮﺭر‬ ‫ﺑﻪ‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﻭو‬ ‫ﻭو‬ ‫ﺻﺎﺩدﺭرﺍاﺕت‬ .‫ﺷﺪ‬ ‫ﻣﺘﺼﻮﺭر‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﺍاﻗﺘﺼﺎﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﺍا‬ ‫ﺷﺘﺎﺏب‬ ‫ﭘﺮ‬ ‫ﺭرﻭوﻧﻘﻲﯽ‬ ‫ﺩدﻭوﺭرﻩه‬ ‫ﺁآﻏﺎﺯز‬ ‫ﻧﺘﻴﯿﺠﻪ‬ ‫ﺩدﺭر‬ ‫ﻭو‬ ‫ﻧﺴﺒﻲﯽ‬ ‫ﻣﺰﻳﯾﺖ‬ ‫ﺩدﺍاﺭرﺍاﻱﯼیي‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺷﻮﺩد.ﺍاﺯز‬ ‫ﻣﻲﯽ‬ ‫ﻣﺤﺴﻮﺏب‬ ‫ﺗﺠﺎﺭرﺕت‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﻘﺎﻱﯼیي‬ ‫ﻋﻮﺍاﻣﻞ‬ ‫ﻣﻬﻤﺘﺮﻳﯾﻦ‬ ‫ﺍاﺯز‬ ‫ﻓﺮﺍاﻣﺮﺯزﻱﯼیي‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻛﮐﺸﻒ‬ ‫ﺍاﻣﺮﻭوﺯز‬ ‫ﺟﻬﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺩدﺭر‬ ‫ﺍاﺛﺮﺑﺨﺸﻲﯽ‬ ‫ﺍاﻓﺰﺍاﻳﯾﺶ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﭼﻪ‬ ‫ﺩدﺭر‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﺗﻮﺍاﻥن‬ ‫ﺣﻔﻆ‬ ‫ﻭو‬ ‫ﺑﻘﺎ‬ ‫ﺭرﻭو‬ .‫ﺑﻮﺩد‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺩدﻫﻜﮑﺪﻩه‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺩدﺧﺎﻟﺖ‬ ‫ﻭو‬ ‫ﺍاﻧﺤﺼﺎﺭر‬ ،‫ﻳﯾﺎﺭرﺍاﻧﻪ‬ ،‫ﺭرﺍاﻧﺖ‬ ‫ﮔﻮﻧﻪ‬ ‫ﻫﺮ‬ ‫ﻓﺎﻗﺪ‬ ،‫ﺟﻐﺮﺍاﻓﻴﯿﺎﻳﯾﻲﯽ‬ ‫ﻣﺮﺯزﻫﺎﻱﯼیي‬ ‫ﺷﻜﮑﺴﺘﻦ‬ ‫ﺑﺮ‬ ‫ﻋﻠﺎﻭوﻩه‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺁآﺯزﺍاﺩد‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ .‫ﺭرﻭوﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺷﻤﺎﺭر‬ ‫ﺑﻪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺩدﺭر‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻗﻴﯿﻤﺖ‬ ‫ﺗﻌﻴﯿﻴﯿﻦ‬ ‫ﻣﻌﻴﯿﺎﺭر‬ ‫ﺗﻨﻬﺎ‬ ‫ﺗﻘﺎﺿﺎ‬ ‫ﻭو‬ ‫ﻋﺮﺿﻪ‬ ‫ﻧﻈﺎﻡم‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﺩدﻭوﻟﺘﻲﯽ‬ ‫ﺑﺎﻟﺎ‬ ‫ﺑﻴﯿﻨﻲﯽ‬ ‫ﭘﻴﯿﺶ‬ ‫ﻗﺪﺭرﺕت‬ ‫ﻭو‬ ‫ﺩدﻗﻴﯿﻖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﻪ‬ ‫ﻣﻨﻮﻁط‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻣﺤﻴﯿﻄﻲﯽ‬ ‫ﭼﻨﻴﯿﻦ‬ ‫ﺩدﺭر‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺭرﻋﺎﻳﯾﺖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻓﻀﺎﻱﯼیي‬ ‫ﺍاﺻﻮﻟﻲﯽ‬ ‫ﻭو‬ ‫ﻛﮐﺎﻣﻞ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﺳﺎﻳﯾﻪ‬ ‫ﺩدﺭر‬ ‫ﻛﮐﻪ‬ ‫ﺑﻮﺩدﻩه‬ .‫ﺷﻮﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺣﺎﺻﻞ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺩدﺭر‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca
  • 4. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺮﻭوﻩه‬ ‫ﻫﺪﻑف‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﺍاﺭرﺯزﻳﯾﺎﺑﻲﯽ‬ ‫ﻭو‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺟﺬﺏب‬ ‫ﻭو‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻭو‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﻫﻮﻳﯾﺖ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﺑﻪ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﺩدﻳﯾﺪﮔﺎﻩه‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﺧﻮﺩد‬ ‫ﺳﻮﺍاﺑﻖ‬ ‫ﻭو‬ ‫ﺷﻨﺎﺧﺖ‬ ‫ﭘﺎﻳﯾﻪ‬ ‫ﺑﺮ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﻣﻮﺍاﺭرﺩد‬ .‫ﺭرﺳﺎﻧﺪ‬ ‫ﻳﯾﺎﺭرﻱﯼیي‬ ‫ﮔﻮﻧﺎﮔﻮﻥن‬ ‫ﺑﺎﺯزﺍاﺭرﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﺁآﻥن‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﻣﻌﺮﻓﻲﯽ‬ ‫ﻭو‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﺍاﺗﺼﺎﻝل‬ :‫ﺳﺎﺯزﺩد‬ ‫ﺗﻮﺍاﻧﻤﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﺭرﻗﺎﺑﺘﻲﯽ‬ ‫ﻓﻀﺎﻱﯼیي‬ ‫ﻣﻘﺎﺑﻞ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬
  • 5. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺑﻪ‬ ‫ﻋﻠﺎﻗﻤﻨﺪ‬ ‫ﻛﮐﻪ‬ ‫ﺍاﺳﺖ‬ ‫ﺗﻮﻟﻴﯿﺪﻛﮐﻨﻨﺪﮔﺎﻧﻲﯽ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺳﺎﺯزﻣﺎﻥن‬ ،‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺑﻪ‬ ‫ﺁآﻣﺎﺩدﻩه‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺮﻭوﻩه‬ ‫ﺭرﺍاﺳﺘﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺩدﺭر‬ .‫ﺑﺎﺷﻨﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺮﻧﺪﻱﯼیي‬ ‫ﻋﻨﻮﺍاﻥن‬ ‫ﺑﻪ‬ ‫ﺧﻮﺩد‬ ‫ﻧﺎﻡم‬ ‫ﻣﻌﺮﻓﻲﯽ‬ ‫ﻳﯾﺎ‬ ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ،‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﺻﺎﺩدﺭرﺍاﺕت‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺳﺎﺧﺘﺎﺭرﻫﺎﻱﯼیي‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬ ‫ﻃﺮﻳﯾﻖ‬ ‫ﺍاﺯز‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﻋﺮﺻﻪ‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻟﺎﺯزﻡم‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﺑﺮ‬ ‫ﻧﻴﯿﺰ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬ :‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺷﺮﺡح‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ (Globalization) ‫ﺷﺪﻥن‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﻣﻠﺰﻭوﻣﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﺑﺮﺧﻲﯽ‬ .‫ﺍاﺳﺖ‬ ‫ﮔﺮﺩدﻳﯾﺪﻩه‬ ‫ﻣﺘﻤﺮﻛﮐﺰ‬ ‫ﻋﻤﻠﻴﯿﺎﺗﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﻮﻳﯾﺖ‬ ‫ﺳﺎﺧﺖ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻴﯿﻪ‬ ‫ﺑﺎﻟﻌﻜﮑﺲ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺩدﺍاﺧﻠﻲﯽ/ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺁآﻣﺎﺭر‬ ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬Market Research Brand Management Business Plan Global Networking Planning & Strategies ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ 1 2 3 4 5 VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca
  • 6. ‫ﺳﺮﺍاﺳﺮ‬ ‫ﺩدﺭر‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﺍاﻧﺘﺨﺎﺏب‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻣﻮﺷﻜﮑﺎﻓﺎﻧﻪ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ،‫ﺩدﻗﻴﯿﻖ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﻪ‬ ‫ﻣﻨﻮﻁط‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻋﺮﺻﻪ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﺍاﺳﺘﺮﺍاﺗﮋﻳﯾﻚﮏ‬ ‫ﻭو‬ ‫ﺟﺎﻣﻊ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫ﺍاﺳﺖ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺟﻬﺎﻥن‬ Multi-Dimensional) ‫ﺑﻌﺪﻱﯼیي‬ ‫ﭼﻨﺪ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻣﺘﺪﻫﺎﻱﯼیي‬ ‫ﺍاﺯز‬ ‫ﺍاﺳﺘﻔﺎﺩدﻩه‬ ‫ﺑﺎ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺍاﺳﺘﺮﺍاﺗﮋﻳﯾﻚﮏ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ .‫ﻧﻤﺎﻳﯾﺪ‬ ‫ﺗﻀﻤﻴﯿﻦ‬ ‫ﺩدﺭر‬ ‫ﻛﮐﺎﺭرﺑﺮﺩدﻱﯼیي‬ ‫ﺍاﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻭو‬ ‫ﺩدﺍاﺩدﻩه‬ ‫ﻗﺮﺍاﺭر‬ ‫ﺑﺮﺭرﺳﻲﯽ‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺭرﺍا‬ ‫ﻫﺪﻑف‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺳﻠﺎﻳﯾﻖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺯزﻭوﺍاﻳﯾﺎﻱﯼیي‬ ‫ﺗﻤﺎﻣﻲﯽ‬ (Analytical Methods ‫ﺍاﺯز‬ ‫ﺁآﮔﺎﻫﻲﯽ‬ ،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺑﺮﺍاﻱﯼیي‬ .‫ﻧﻤﻮﺩد‬ ‫ﺧﻮﺍاﻫﺪ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻣﻄﻠﻮﺏب‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺑﻪ‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺍاﺯز‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺟﻬﺖ‬ :‫ﺍاﺳﺖ‬ ‫ﺿﺮﻭوﺭرﻱﯼیي‬ ‫ﺯزﻳﯾﺮ‬ ‫ﻣﻮﺍاﺭرﺩد‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬Planning & Strategies ‫ﺭرﺍاﻫﺒﺮﺩدﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺳﻄﺢ‬ ‫ﺩدﺭر‬ ‫ﻫﺎ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺍاﺯز‬ ‫ﻛﮐﺎﻣﻞ‬ ‫ﺷﻨﺎﺧﺖ‬ (Business Model) ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻣﺪﻝل‬ ‫ﺑﺎﺯزﻧﮕﺮﻱﯼیي‬ ‫ﻫﺪﻑف‬ ‫ﻣﻮﺭرﺩد‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺍاﺯز‬ ‫ﺑﻴﯿﺸﺘﺮ‬ ‫ﺷﻨﺎﺧﺖ‬ ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﻛﮐﻠﻴﯿﺪﻱﯼیي‬ ‫ﻣﺮﺣﻠﻪ‬ 5 ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺷﺪﻥن‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻴﯿﻪ‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻋﺮﺻﻪ‬ ‫ﺑﻪ‬ ‫ﻭوﺭرﻭوﺩد‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﻻﺯزﻡم‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﻭو‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬
  • 7. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﻭو‬ ‫ﺭرﻗﺒﺎ‬ ،‫ﻣﺸﺘﺮﻱﯼیي‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻭو‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﮔﺮﺩدﺁآﻭوﺭرﻱﯼیي‬ ‫ﺻﺮﻑف‬ ‫ﺭرﺍا‬ ‫ﺯزﻳﯾﺎﺩدﻱﯼیي‬ ‫ﻫﺰﻳﯾﻨﻪ‬ ‫ﻭو‬ ‫ﺯزﻣﺎﻥن‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺁآﺷﻨﺎﻱﯼیي‬ ‫ﺑﺮﻧﺪﻫﺎﻱﯼیي‬ ‫ﺩدﻗﻴﯿﻖ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻓﺮﺍا‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﺑﺮ‬ ‫ﻣﺒﺘﻨﻲﯽ‬ ‫ﺻﺤﻴﯿﺢ‬ ‫ﮔﻴﯿﺮﻳﯾﻬﺎﻱﯼیي‬ ‫ﺗﺼﻤﻴﯿﻢ‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻋﺎﻣﻞ‬ ‫ﺗﻨﻬﺎ‬ ‫ﻛﮐﻪ‬ ‫ﭼﺮﺍا‬ .‫ﻧﻤﺎﻳﯾﻨﺪ‬ ‫ﻣﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺗﻲﯽ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻓﺮﺍا‬ ‫ﻭو‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﻧﻮﻳﯾﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﻴﯿﻮﻩه‬ ‫ﺑﺮ‬ ‫ﺗﺴﻠﻂ‬ ‫ﻭو‬ ‫ﺁآﮔﺎﻫﻲﯽ‬ ‫ﻭو‬ ‫ﺭرﻭوﺯز‬ ‫ﺑﻪ‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺑﻬﺮﻩه‬ ‫ﺑﺎ‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻤﺮﻛﮐﺰ‬ .‫ﺁآﻭوﺭرﺩد‬ ‫ﻓﺮﺍاﻫﻢ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﺭرﺷﺪ‬ ‫ﻣﺪﻳﯾﺮﺍاﻥن‬ ‫ﻫﺎﻱﯼیي‬ ‫ﮔﻴﯿﺮﻱﯼیي‬ ‫ﺗﺼﻤﻴﯿﻢ‬ ‫ﺻﺤﺖ‬ ‫ﺍاﺯز‬ ‫ﺣﻤﺎﻳﯾﺖ‬ ‫ﺟﻬﺖ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﻣﻮﺛﺮ‬ ‫ﻭو‬ ‫ﺟﺎﻣﻊ‬ ‫ﺩدﺭر‬ ‫ﻧﻮﺁآﻭوﺭرﻱﯼیي‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭو‬ ‫ﻣﺸﺘﺮﻱﯼیي‬ ‫ﻧﻴﯿﺎﺯزﻫﺎﻱﯼیي‬ ‫ﺷﻨﺎﺳﺎﻳﯾﻲﯽ‬ ،‫ﺭرﻳﯾﺴﻚﮏ‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ،‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﺑﻪ‬ ‫ﺩدﻫﻲﯽ‬ ‫ﺟﻬﺖ‬ ‫ﻭو‬ ‫ﺍاﺭرﺯزﻳﯾﺎﺑﻲﯽ‬ ‫ﺑﺮ‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ... ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻟﺎﺕت‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺁآﻣﺎﺭرﻱﯼیي‬ ‫ﺗﺤﻠﻴﯿﻞ‬Market Research ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﻭو‬ ‫ﺁآﻣﺎﺭر‬ ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻭوﺿﻌﻴﯿﺖ‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﺁآﻣﺎﺭر‬
  • 8. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﻮﻳﯾﺖ‬ ‫ﺳﺎﺧﺖ‬ ‫ﺧﻠﺎﺻﻪ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺩدﺭر‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺑﺎ‬ ‫ﺷﻤﺎ‬ ‫ﺭرﻭوﺍاﺑﻂ‬ ‫ﻭو‬ ‫ﺍاﻋﺘﺒﺎﺭر‬ ،‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﻟﺎ‬ ‫ﻛﮐﻴﯿﻔﻴﯿﺖ‬ ‫ﻛﮐﻪ‬ ‫ﭼﺮﺍا‬ .‫ﺍاﺳﺖ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﻣﻮﺛﺮ‬ ‫ﺗﻠﺎﺵش‬ ‫ﻧﺘﻴﯿﺠﻪ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺑﻪ‬ ‫ﻛﮐﺎﺗﺎﻟﻮﮒگ‬ ‫ﭼﺎﭖپ‬ ‫ﻭو‬ ‫ﺑﻴﯿﻠﺒﻮﺭرﺩد،ﺗﻴﯿﺰﺭر‬ ‫ﻣﺎﻧﻨﺪ‬ ‫ﻣﺤﻴﯿﻄﻲﯽ‬ ‫ﺗﺒﻠﻴﯿﻐﺎﺕت‬ ‫ﺍاﺳﺘﻔﺎﺩدﻩه‬ ،‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻏﻠﺐ‬ ‫ﺗﺼﻮﺭر‬ ‫ﺧﻠﺎﻑف‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﺷﺪﻩه‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻗﺎﺑﻞ‬ ‫ﻭو‬ ‫ﺧﻮﺷﻨﺎﻡم‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﺧﻠﻖ‬ .‫ﺑﻮﺩد‬ ‫ﻧﺨﻮﺍاﻫﻨﺪ‬ ‫ﺗﺠﺎﺭرﻱﯼیي‬ ‫ﺑﺮﻧﺪﻱﯼیي‬ ‫ﺧﻠﻖ‬ ‫ﺑﻪ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﺗﻨﻬﺎﻳﯾﻲﯽ‬ ‫ﻭو‬ ‫ﻧﻮﺁآﻭوﺭرﻱﯼیي‬ ،‫ﻛﮐﻴﯿﻔﻴﯿﺖ‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﻟﺎﻫﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﮔﺮﻭو‬ ‫ﺩدﺭر‬ ‫ﺑﺮﻧﺪ‬ ‫ﻳﯾﻚﮏ‬ ‫ﻣﻮﻓﻘﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﻫﺪﻓﻤﻨﺪ‬ ‫ﻭو‬ ‫ﺩدﻗﻴﯿﻖ‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺭرﺍاﺳﺘﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ .‫ﺷﻮﺩد‬ ‫ﻣﻲﯽ‬ ‫ﺗﻌﺮﻳﯾﻒ‬ ‫ﺯزﻳﯾﺴﺖ‬ ‫ﻣﺤﻴﯿﻂ‬ ‫ﺣﻔﻆ‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺗﻠﺎﺵش‬ ‫ﻭو‬ ‫ﻣﺸﺘﺮﻳﯾﺎﻥن‬ ‫ﺑﺎ‬ ‫ﺍاﺭرﺗﺒﺎﻁط‬ ،‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻧﺤﻮﻩه‬ ،‫ﺧﻠﺎﻗﻴﯿﺖ‬ :‫ﺩدﻫﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﺭرﺋﻪ‬ ‫ﺭرﺍا‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺷﻤﺎ‬ ‫ﺑﺮﻧﺪ‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻧﺤﻮﻩه‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻣﺎﺭرﻛﮐﺘﻴﯿﻨﮓ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺩدﺭر‬ ‫ﺧﻼﻗﻴﯿﺖ‬ ‫ﻭو‬ ‫ﺁآﻭوﺭرﻱﯼیي‬ ‫ﻧﻮ‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺑﺮﺍاﻱﯼیي‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭو‬ ‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﺁآﻣﺎﺩدﻩه‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﭼﻬﺮﻩه‬ ‫ﺧﻠﻖ‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪ‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﻭو‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ Brand Management VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬
  • 9. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ ‫ﺗﻬﻴﯿﻪ‬Brand Management ‫ﺗﻤﺮﻛﮐﺰ‬ ‫ﺣﺎﺿﺮ‬ ‫ﺣﺎﻝل‬ ‫ﺩدﺭر‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻣﻮﺟﻮﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺍاﺭرﺗﻘﺎﻱﯼیي‬ ‫ﻭو‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺑﻪ‬ ‫ﺁآﻏﺎﺯز‬ ‫ﻣﺴﺎﻋﺪ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﻛﮐﻪ‬ ‫ﺭرﺳﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻧﻈﺮ‬ ‫ﺑﻪ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﻣﺤﺪﻭوﺩد‬ ‫ﺗﻨﻬﺎ‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﺯز‬ ‫ﺑﺴﻴﯿﺎﺭرﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ،‫ﻣﻮﺟﻮﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻳﯾﺮﺳﺎﺧﺖ‬ ‫ﺑﻬﺒﻮﺩد‬ ‫ﺍاﺳﺎﺱس‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ .‫ﺍاﺳﺖ‬ ‫ﻣﺎﻧﺪﻩه‬ ‫ﺩدﻭوﺭر‬ ‫ﺍاﻳﯾﺸﺎﻥن‬ ‫ﻧﻈﺮ‬ ‫ﺍاﺯز‬ ‫ﺩدﺭرﺁآﻣﺪﺯزﺍاﻳﯾﻲﯽ‬ ‫ﺑﺎﻟﺎﻱﯼیي‬ ‫ﻣﻘﻴﯿﺎﺱس‬ ‫ﺑﺎ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻃﺮﺡح‬ ‫ﻧﻴﯿﺎﺯزﻣﻨﺪ‬ ‫ﺭرﻗﺒﺎ‬ ‫ﻣﻴﯿﺎﻥن‬ ‫ﺩدﺭر‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻧﻔﻮﺫذ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﻭو‬ ‫ﺭرﺷﺪ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﭘﺘﺎﻧﺴﻞ‬ ‫ﺗﺤﻠﻴﯿﻞ‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﺮﺭرﺳﻲﯽ‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ (Presentation) ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺑﺎ‬ ‫ﺗﺎ‬ ‫ﺍاﺳﺖ‬ ‫ﻗﺎﺩدﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺑﺮ‬ ‫ﻋﻠﺎﻭوﻩه‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﺭرﻱﯼیي‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺩدﺭر‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﻭو‬ ‫ﻓﺎﺭرﺳﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﺍاﻱﯼیي‬ ‫ﺩدﻭوﺭرﻩه‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩدﻫﺎﻱﯼیي‬ ‫ﺑﺎ‬ ‫ﻫﺎ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﻛﮐﺎﺭر‬ .‫ﺭرﺳﺎﻧﺪ‬ ‫ﻳﯾﺎﺭرﻱﯼیي‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﮔﺬﺍاﺭرﺍاﻥن‬ ‫ﺳﺮﻣﺎﻳﯾﻪ‬ ‫ﺟﺬﺏب‬ ‫ﺯزﻣﻴﯿﻨﻪ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭر‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺳﺘﺎﻧﺪﺍاﺭرﺩد‬ ‫ﺑﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻃﺮﺡح‬ (Presentation) ‫ﺍاﻱﯼیي‬ ‫ﺣﺮﻓﻪ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﻃﺮﺍاﺣﻲﯽ‬ ‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ Company Profile ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﻭو‬ ‫ﻃﺮﺍاﺣﻲﯽ‬ VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﻭو‬ ‫ﻓﺎﺭرﺳﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﻣﺎﻟﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﻭو‬ ‫ﺗﺤﻘﻴﯿﻘﺎﺕت‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬
  • 10. ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ،‫ﺳﺎﺧﺘﺎﺭرﻱﯼیي‬ ‫ﺍاﺻﻠﺎﺡح‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺯزﻣﻴﯿﻨﻪ‬ ‫ﺩدﺭر‬ ‫ﺷﻤﺎ‬ ‫ﻣﺠﻤﻮﻋﻪ‬ ‫ﻧﻴﯿﺎﺯز‬ ‫ﻣﻮﺭرﺩد‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﻛﮐﻠﻴﯿﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺑﻪ‬ ‫ﺩدﺳﺘﺮﺳﻲﯽ‬ ‫ﻭو‬ ‫ﻛﮐﺎﺭرﻫﺎ‬ ‫ﻭو‬ ‫ﺳﺎﺯز‬ ‫ﺑﺎ‬ ‫ﺁآﺷﻨﺎﻳﯾﻲﯽ‬ .‫ﺩدﻫﺪ‬ ‫ﻣﻲﯽ‬ ‫ﭘﻮﺷﺶ‬ ‫ﺭرﺍا‬ International Business ‫ﺑﻪ‬ ‫ﻣﺮﺑﻮﻁط‬ ‫ﺳﺎﻳﯾﺮ‬ ‫ﻭو‬ ‫ﺯزﻧﻲﯽ‬ ‫ﭼﺎﻧﻪ‬ ‫ﻭو‬ ‫ﻣﻜﮑﺎﺗﺒﺎﺕت‬ ‫ﺍاﻧﺠﺎﻡم‬ ‫ﺗﻮﺍاﻧﺎﻳﯾﻲﯽ‬ ،‫ﺍاﻧﮕﻠﻴﯿﺴﻲﯽ‬ ‫ﺯزﺑﺎﻥن‬ ‫ﺑﻪ‬ ‫ﺗﺤﻠﻴﯿﻠﻲﯽ‬ ‫ﮔﺰﺍاﺭرﺷﺎﺕت‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﺗﻮﺍاﻧﺎﻳﯾﻲﯽ‬ ،‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺣﺠﻢ‬ ‫ﺗﻮﺍاﻧﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻗﺮﺍاﺭرﺩدﺍاﺩدﻫﺎﻱﯼیي‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﺩدﺭر‬ ‫ﺣﻘﻮﻗﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭو‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺑﺎ‬ .‫ﺷﻮﺩد‬ ‫ﺷﻤﺎ‬ ‫ﺣﺎﻝل‬ ‫ﺷﺎﻣﻞ‬ ‫ﺍاﺳﺘﺜﻨﺎﻳﯾﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻣﻮﻗﻌﻴﯿﺖ‬ ‫ﻭو‬ ‫ﻛﮐﺮﺩدﻩه‬ ‫ﺑﺮﺍاﺑﺮ‬ ‫ﭼﻨﺪﻳﯾﻦ‬ ‫ﺭرﺍا‬ ‫ﺷﻤﺎ‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺑﺎﺯزﺍاﺭر‬ International Services VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺍاﺭرﺗﺒﺎﻃﻲﯽ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺷﺒﻜﮑﻪ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺍاﻟﻤﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻣﻜﮑﺎﺗﺒﺎﺕت‬ ‫ﻣﺤﺼﻮﻻﺕت‬ ‫ﻓﺮﻭوﺵش‬ ‫ﺟﺪﻳﯾﺪ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻛﮐﺎﻧﺎﻝل‬ ‫ﺍاﻳﯾﺠﺎﺩد‬ ‫ﻓﻌﺎﻟﻴﯿﺖ‬ ‫ﺳﻄﺢ‬ ‫ﻭو‬ ‫ﺗﻜﮑﻨﻮﻟﻮﮊژﻱﯼیي‬ ‫ﺍاﺭرﺗﻘﺎ‬ ‫ﺗﺮ‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﺷﺮﺍاﻳﯾﻂ‬ ‫ﺑﺎ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﻗﺮﺍاﺭرﺩدﺍاﺩد‬ ‫ﺗﻨﻈﻴﯿﻢ‬ ‫ﺍاﺭرﺗﺒﺎﻃﺎﺕت‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬
  • 11. ‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬ ‫ﻭو‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺗﻴﯿﻢ‬ ‫ﺑﺮ‬ ‫ﻫﺎ‬ ‫ﭘﺮﻭوﮊژﻩه‬ ‫ﺭرﺍاﻫﺒﺮﻱﯼیي‬ ‫ﺩدﺭر‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﺳﺎﺯزﻱﯼیي‬ ‫ﺗﻴﯿﻢ‬ ‫ﻭو‬ ‫ﺑﻮﺩدﻩه‬ ‫ﻛﮐﺎﻧﺎﺩدﺍاﻳﯾﻲﯽ‬ ‫ﻭو‬ ‫ﺍاﻳﯾﺮﺍاﻧﻲﯽ‬ ‫ﻣﺸﺎﻭوﺭرﺍاﻥن‬ ‫ﻭو‬ ‫ﻣﺘﺨﺼﺼﻴﯿﻦ‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻭو‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺍاﺯز‬ ‫ﺗﺮﻛﮐﻴﯿﺒﻲﯽ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺑﻪ‬ .‫ﺑﺎﺷﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺧﺎﺭرﺟﻲﯽ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺧﺒﺮﻩه‬ ‫ﻣﺸﺎﻭوﺭرﻳﯾﻦ‬ ‫ﻭو‬ ‫ﻛﮐﺎﻧﺎﺩدﺍا‬ ‫ﻭو‬ ‫ﺍاﻳﯾﺮﺍاﻥن‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺩدﺍاﻧﺸﮕﺎﻩه‬ ‫ﺑﻬﺘﺮﻳﯾﻦ‬ ‫ﺍاﻟﺘﺤﺼﻴﯿﻠﺎﻥن‬ ‫ﻓﺎﺭرﻍغ‬ ‫ﺩدﺍاﻧﺶ‬ ‫ﺍاﺯز‬ ‫ﺗﻠﻔﻴﯿﻘﻲﯽ‬ ‫ﭘﺎﻳﯾﻪ‬ .‫ﻧﻤﺎﻳﯾﻴﯿﺪ‬ ‫ﻣﺮﺟﻌﻪ‬ ‫ﺯزﻳﯾﺮ‬ ‫ﺁآﺩدﺭرﺱس‬ ‫ﺑﻪ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺷﺮﻛﮐﺖ‬ ‫ﺍاﻳﯾﻦ‬ ‫ﭘﻴﯿﺸﻴﯿﻦ‬ ‫ﺗﺠﺮﺑﻴﯿﺎﺕت‬ ‫ﺍاﺯز‬ ‫ﺑﺮﺧﻲﯽ‬ ‫ﻣﺸﺎﻫﺪﻩه‬ ‫ﻣﻨﻈﻮﺭر‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻣﺸﺎﻭوﺭرﺍاﻥن‬ ‫ﺑﺎ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﺷﻤﺎ‬ .‫ﺍاﺳﺖ‬ ‫ﺍاﻟﻤﻠﻠﻲﯽ‬ ‫ﺑﻴﯿﻦ‬ ‫ﻭو‬ ‫ﺩدﺍاﺧﻠﻲﯽ‬ ‫ﺑﺎﺯزﺍاﺭرﻫﺎﻱﯼیي‬ ‫ﺑﻪ‬ ‫ﻧﻔﻮﺫذ‬ ‫ﻫﺎﻱﯼیي‬ ‫ﺭرﻳﯾﺰﻱﯼیي‬ ‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻭو‬ ‫ﻫﺎ‬ ‫ﺁآﻧﺎﻟﻴﯿﺰ‬ ‫ﺍاﺭرﺍاﺋﻪ‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﻫﺪﻑف‬ .‫ﻛﮐﻨﻴﯿﺪ‬ ‫ﻣﺸﻮﺭرﺕت‬ ‫ﺧﻮﺩد‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﺁآﻳﯾﻨﺪﻩه‬ ‫ﺍاﻫﺪﺍاﻑف‬ ‫ﺑﺎ‬ ‫ﺭرﺍاﺑﻄﻪ‬ ‫ﺩدﺭر‬ ‫ﻭو‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﺗﻤﺎﺱس‬ VEDIA.CA - Experiences VEDIA Management & Marketing Co. ‫ﺑﺮﻧﺪﻳﯾﻨﮓ‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺘﻲﯽ‬ ‫ﺧﺪﻣﺎﺕت‬ ‫ﻭوﺩدﻳﯾﺎ‬ Tel: +98 21 22 00 82 91 VEDIA.ca
  • 12. ‫ﻣﺎ‬ ‫ﺑﺎ‬ ‫ﺗﻤﺎﺱس‬ ‫ﻭو‬ ‫ﻣﺪﻳﯾﺮﻳﯾﺖ‬ ‫ﺳﻴﯿﺴﺘﻢ‬ ‫ﺑﺎ‬ ‫ﺭرﺍا‬ ‫ﺧﻮﺩد‬ ‫ﻛﮐﺎﺭر‬ ‫ﻭو‬ ‫ﻛﮐﺴﺐ‬ ‫ﻭو‬ ‫ﺑﮕﻴﯿﺮﻳﯾﺪ‬ ‫ﺗﻤﺎﺱس‬ ‫ﻭوﺩدﻳﯾﺎ‬ ‫ﺗﻴﯿﻢ‬ ‫ﺑﺎ‬ ‫ﺗﻮﺍاﻧﻴﯿﺪ‬ ‫ﻣﻲﯽ‬ ‫ﻣﺸﺎﻭوﺭرﻩه‬ ‫ﻭو‬ ‫ﺑﻴﯿﺸﺘﺮ‬ ‫ﺍاﻃﻠﺎﻋﺎﺕت‬ ‫ﺩدﺭرﻳﯾﺎﻓﺖ‬ ‫ﺟﻬﺖ‬ .‫ﺩدﻫﻴﯿﺪ‬ ‫ﮔﺴﺘﺮﺵش‬ ‫ﺟﻬﺎﻧﻲﯽ‬ ‫ﺑﺎﺯزﺭرﭼﻪ‬ ‫ﺩدﺭر‬ ‫ﺍاﻟﻤﻠﻞ‬ ‫ﺑﻴﯿﻦ‬ ‫ﺑﺮﻧﺪﻳﯾﮓ‬ .1533 ‫ﭘﻠﺎﻙﮎکك‬ ‫ﻗﻠﻬﻚﮏ‬ ‫ﻣﺘﺮﻭو‬ ‫ﺭرﻭوﺑﺮﻭوﻱﯼیي‬ ٫‫ﺷﺮﻳﯾﻌﺘﻲﯽ‬ ‫ﺧﻴﯿﺎﺑﺎﻥن‬ :‫ﺁآﺩدﺭرﺱس‬ +98 21 22 00 82 91 :‫ﺗﻠﻔﻦ‬ vedia.ca@gmail.com :‫ﺍاﻳﯾﻤﻴﯿﻞ‬ www.VEDIA.ca :‫ﺳﺎﻳﯾﺖ‬ ‫ﻭوﺏب‬