This document summarizes the French ticketing market. It discusses key numbers like 450 million tickets sold annually and over 1200 museums. It also describes France's "cultural exception" policy of public funding and regulation of culture. Major players in the French ticketing software and distribution markets are identified. Recent trends like vertical integration, technical innovation in mobile ticketing and CRM, and the secondary ticket market are also covered.

1. ETT 2011 BERLIN
Presentation of the French market
www.aldea.fr Mai 2011 1

2. Agenda
1.Key numbers
2.The “cultural exception”
3.Who’s are the players
4.What’s happening
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3. Key numbers (1)
450 million tickets
20-25 million distribution
> 65 Million
tickets
Inhabitants
30-40% hard-tickets
10-15 % tickets sold online
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 3

4. Key numbers (2)
Cinemas :
1300 cinema theaters
210 M tickets in 2009
Ski :
197 stations
58,5 million days skiers in
Museums: 2008 / 2009
over 1200
40 M tickets in 2008 Stadium :
67 sport s stadiums with
capacity > 10000
14 million tickets for
football and rugby in 2008 /
Opera, theaters, 2009
Concert Halls:
Over 1000
Leisure parks:
> 200 parks
Festival :
3800 festivals
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 4

5. The cultural exception
Public involvement in culture
Financial support
Central budget : 2.82 billion €
Territorial budget : 4.5 billion €
High control
Ticketing Law from 1993
Democratic values
www.aldea.fr Aldea - Conseil en Organisation et Systèmes d'Information

6. The cultural exception – Public financed culture
Favoring long term investment
High level of quality of the ticketing
solutions
High degree of specialization
www.aldea.fr Aldea - Conseil en Organisation et Systèmes d'Information 6

7. The cultural exception – The state control
Heavy regulation
Market dominated by “pure French
players”
The Omniticket and Secutix cases
Small number of companies on the
market
Restrain of innovation
The p@h case
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8. The cultural exception – Enforcing democratic values
"Culture for all”
The shop-comities
Low ticket prices
Public interest versus private interest
Low number of distribution tickets
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9. Who are the players
1. The general organization of
the ticketing market
2. Focus on the software side
3. Focus on the primarily
distribution side
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 9

10. Who are the players – the general market organization
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11. Who are the players - The software side
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12. Who are the players - The distribution side
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 12

13. What’s happening
1. Vertical integration
2. Technical innovation
3. Secondary market
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14. What’s happening – The vertical integration
Fnac takes a participation into the software
company Kyro Concept
Live Nation Takes over Fnac challenger Ticketnet
Digitick acquires the software company Satori
and Vivendi takes over 92% shares from Digitick
www.aldea.fr 14 Aldea - Conseil en Organisation et Systèmes d'Information

15. What’s happening – Technical innovation
P@H - Mobile Ticketing - RFID
CRM - Crossseling – Upselling – Yield
management
Social networks
www.aldea.fr Conseil en Organisation et Systèmes d'Information | 26/05/2011 | 15

16. What’s happening – Secondary Market
Rule:
• Tickets resale for a higher price than the facial value of a ticket
is illegal
(Loi Loppsi: a law plans the prohibition of the tickets resale between consumers and define it as
a criminal offence (unless the sale is made on an non-profit basis)
Practice :
• Social network, auctions and classified adds
• Specialized network and foreign portals
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17. Conclusion
The Point of view of the consultant
The point of view of the ticketing professional
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