Etsy is one of the leading eCommerce brands around the world. They have over 60 million users with over $3 billion in sales last year. Therefore, we decided to deconstruct Etsy's user engagement model.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Max Impact Email Marketing – Network Marketing Lead Generation Secrets. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
Reaching the target audience with email marketing strategies will
provide several positive and beneficial liaisons. Some of these include
enhancing the relationships of the merchant and customer pools,
encouraging the customer loyalty and thereby effectively ensuring
repeat business.
Network Marketing Lead Generation Secrets. This article is about email marketing basics for network marketing, getting subscribers, unsubscribes, using transactional emails, using triggers, testing different variations of your emails, use analytics to separate buyers from non-buyers, use loyalty programs and determine the correct frequency to send emails.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Max Impact Email Marketing – Network Marketing Lead Generation Secrets. Inside this eBook, you will discover the topics about email marketing basics for net work marketing, getting subscribers, reducing unsubscribes, using transactional emails, using triggers in the email, testing different variations of your email, use analytics to separate buyers from non buyers, use loyalty programs and determine the correct frequency to send emails.
Reaching the target audience with email marketing strategies will
provide several positive and beneficial liaisons. Some of these include
enhancing the relationships of the merchant and customer pools,
encouraging the customer loyalty and thereby effectively ensuring
repeat business.
Network Marketing Lead Generation Secrets. This article is about email marketing basics for network marketing, getting subscribers, unsubscribes, using transactional emails, using triggers, testing different variations of your emails, use analytics to separate buyers from non-buyers, use loyalty programs and determine the correct frequency to send emails.
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
This information will provide you a lot about digital marketing and even also i provided some links from which you can learn coaching from millionaires like Matt bacak whose guidance will definately help you to become financially free.
Introducing Max
Impact Email Marketing
Network Generation Secrets. Inside this
eBook, you will discover the
topics about email marketing
basics for net work marketing,
getting subscribers, reducing
using transactional emails, using
triggers in the email, testing
different variations of your
use analytics separate buyers from non
buyers, use loyalty programs
and determine the correct
frequency to send emails.
In this book, you will learn email marketing
Earn 1000$ per day through Email Marketing then Click here
https://2a30fcmcqfqfmxszy62ciw8xft.hop.clickbank.net/
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Introducing Max impact email marketing network marketing lead generation secrets. Inside this ebook you will discover the topics about email marketing work marketing getting subscribers, reducing unsubscribes using transactional emails, using triggers in the email testing a different variation of your email use analytics to separate buyers from nonbuyers use loyalty programs the correct frequency to send emails.
Through the email marketing strategies, information taking the form
of email newsletters can be both informative and relationship
building as the customer will be kept well informed while at the same
time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the
customer to respond accordingly to the merchant, such as dropped
basket messages, purchases, order confirmations and many more.
To get free system: http://bitly.ws/afYd
Email marketing, lead generation secrets are there inside this e-book.. this book ,Using Transactional Emails,Use Analytics To Separate Buyers From Non
Buyers, Triggers In The Email,Determine The Correct Frequency To Send Emails
and many more.
ZenMall is a new social marketplace where users can find any products, create their own collections, share unusual things with friends and save interesting products in their collections. They also can follow interesting people, shops and its product collections.
The main difference of ZenMall is not sale of a big click
number but social tools for the interaction of customers
with shops and each other.
Best seller in Email Marketing with good results in how to create a email list for your subscribers. Helps in complete understanding of How to Build your email list and obtain more subscribers in short time
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
This information will provide you a lot about digital marketing and even also i provided some links from which you can learn coaching from millionaires like Matt bacak whose guidance will definately help you to become financially free.
Introducing Max
Impact Email Marketing
Network Generation Secrets. Inside this
eBook, you will discover the
topics about email marketing
basics for net work marketing,
getting subscribers, reducing
using transactional emails, using
triggers in the email, testing
different variations of your
use analytics separate buyers from non
buyers, use loyalty programs
and determine the correct
frequency to send emails.
In this book, you will learn email marketing
Earn 1000$ per day through Email Marketing then Click here
https://2a30fcmcqfqfmxszy62ciw8xft.hop.clickbank.net/
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Reaching the target audience with email marketing strategies will provide several positive and beneficial liaisons. Some of these include enhancing the relationships of the merchant and customer pools, encouraging the customer loyalty and thereby effectively ensuring repeat business.
Introducing Max impact email marketing network marketing lead generation secrets. Inside this ebook you will discover the topics about email marketing work marketing getting subscribers, reducing unsubscribes using transactional emails, using triggers in the email testing a different variation of your email use analytics to separate buyers from nonbuyers use loyalty programs the correct frequency to send emails.
Through the email marketing strategies, information taking the form
of email newsletters can be both informative and relationship
building as the customer will be kept well informed while at the same
time addressing the customers’ needs.
Transactional emails are also helpful in providing the means for the
customer to respond accordingly to the merchant, such as dropped
basket messages, purchases, order confirmations and many more.
To get free system: http://bitly.ws/afYd
Email marketing, lead generation secrets are there inside this e-book.. this book ,Using Transactional Emails,Use Analytics To Separate Buyers From Non
Buyers, Triggers In The Email,Determine The Correct Frequency To Send Emails
and many more.
ZenMall is a new social marketplace where users can find any products, create their own collections, share unusual things with friends and save interesting products in their collections. They also can follow interesting people, shops and its product collections.
The main difference of ZenMall is not sale of a big click
number but social tools for the interaction of customers
with shops and each other.
For the past 4 years, Demac Media has published a quarterly benchmark report to help retailers put their numbers in the context of their peers, and prepare for the quarter ahead.
In this edition of our Benchmark Report, we are highlighting the most important datapoints and trends we use to prepare our customers for growth with special features from Bronto Software and Yotpo.
Kraftly is a marketplace where we invite people across the globe to sell and buy unique handmade, vintage and quirky products. We wish to create a community where everyone can Connect. Share. Grow with artists worldwide.
Kopi Chat with William Tanuwijaya founder of TokopediaBLOCK71 Singapore
We had the honor of meeting William Tanuwijaya, founder of Tokopedia, for an inspiring Kopi Chat session. William shared his journey with us and a lot of useful tips for entrepreneurs. Watch our slides for the highlights of the session!
Quick Guide on Multi Marketplace Solution - FaabMultiChannel.comAkhtar Kasia
What is Faab Multi Channel?
How can it help me with my shop on Amazon, Ebay, Rakuten and other marketplaces?
Sign up for a FREE 30 day Trial and try it for yourself. Go visit www.faabMultiChannel.com
This presentation illustrates the importance of retail transactions in the mobile money ecosystem. NSDT technology is highlighted as a key means of making payment on the web and at a point of sale.
Tailor-made BV Mobile Point of Sale Systems for Wholesalers and RetailersMike Taylor
Small or large business everyone wants to see new technology incorporated into their business experiences. They use smartphones and tablets in their everyday lives, so there’s no reason why businesses shouldn’t provide the same innovation and convenience and due to this reason Brainvire come with BV POS with new features for Wholesalers and Retailers to make their sales more easy and profitable. To get more visit: http://www.brainvire.com/brainvire-pos/
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
Lazada E-commerce Statistics Across Southeast Asiacharmaine17
Since its establishment back in 2012, the largest online shopping site in all of Southeast Asia had truly built up its name and rooted itself in the field of E-commerce. Lazada had expanded to six major countries of SEA such as Indonesia, Philippines, Thailand, Malaysia, Vietnam and Singapore, continuously developing online shopping in the region. With the first five countries launched way back in 2012 and Lazada Singapore in 2014, the brand Lazada had been acquainted with the word online shopping because of the good service and innovative ideas brought by the company in trying to build Ecommerce in Southeast Asia region. In line with these, Lazada Group topped every chart, data and statistics in each of the countries it ventured with, like purchased items, visits and positive comments thus gaining the trust of all its online shoppers that is very essential when it comes to internet shopping.
Now, through this infographic, you can now take an in depth look at what Lazada Group brought to the tables! Know all about Lazada's performance and statistics. Let the numbers tell you the whole story behind the biggest name in online shopping, and Southeast Asia’s Ecommerce as a whole.
Build a Recommendation Engine using Amazon Machine Learning in Real-timeAmazon Web Services
Amazon Machine Learning is a service that makes it easy for developers of all skill levels to use machine learning technology. In this session, we will introduce how to use Amazon Machine Learning to create a data model, and use it to generate the real-time prediction for your application.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
A Step By Step Guide To Email Marketing Part 1 - My Personal Strategy RevealedMatthew Woodward
Ready to get started with email marketing? In this practical guide I reveal my personal autoresponder strategy and email templates that drive sales on auto pilot.
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
8 tips to achieve email marketing greatnessTable19
Here's a little taster of some of the work that were doing to increase our knowledge (and our Clients) of email best practice, with 8 tips that can help you move your emails away from the ordinary and towards the remarkable.
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. Etsy’s - Onboarding Process
● Etsy’s onboarding process is as simple as it can get. It uses the standard
onboarding model that most eCommerce brands follow.
○ Their signup form consists of Oauth signup process as well as email based signup.
Addition of Oauth enables faster sign up which is a plus.
○ Etsy’s email campaign and promos lack an onboarding series. An onboarding series
can help new users get accustomed to the style of communication they can expect
from the brand.
○ Even their website and mobile applications do not have any sort of onboarding
process. One has to manually explore and understand how things work.
3. Etsy’s engagement channels
● Etsy’s focus has gradually shifted from email to mobile first market. It has seen a
surge in mobile interaction on a year-on-year basis. Having said that, they also
kept their email strategy similar over the years.
○ Mobile Engagement - Etsy’s mobile app has a simple and clean structure. Brownie points
for their primary page which is a personalized section, meant just for you, more on this
later. They actively engage based on how often you use their mobile app. If you shop more
on mobile, you’ll find Etsy giving precedence to mobile push over emails.
○ Email Engagement - Etsy’s email engagement consists of three kinds of emails. It consists
of - personalized promotional emails, generic promotional and cart management emails.
4. A look at Etsy’s mobile engagement (1/2)
● Here is a detailed structure of Etsy’s mobile app based user engagement , have
a look
○ Personalized window/tab - As soon as you open Etsy’s mobile app, you’ll directly land on
their recommended tab. Recommended is a personalized tab unique for every user. This
personalized experience is powered by the data Etsy gathers about user, by tracking
their on-site interaction.
○ Promotional Push notification - Etsy’s promotion over push channel basically depends on
mobile app usage. If your app usage is low, you will hardly receive push notifications,
similarly high app usage directs promotional communication to mobile, first.
5. A look at Etsy’s mobile engagement (2/2)
○ Abandonment based push interaction - Etsy actively pursues users who abandon their
cart, our very first reminder for an abandoned cart was triggered just an hour after we
last used the app. We received over 4 push notification encouraging us to complete our
order over 2 days.
○ User-action based notifications - Etsy also is a community of buyers and sellers. They
have weaved a social network around it allowing you to follow and interact with each
other. When someone follows or sends you message, you get a user-action based
notification on your mobile.
6. A look at Etsy’s emails
● Here is a detailed structure of Etsy’s emails, have a look -
○ Personalized promotional emails - Etsy emphasizes a lot on user personalization on their
website. They understand the importance of personalization in order to excel in
eCommerce. The use of behavioural data and machine learning is evident from the
tailored promotional emails that you receive.
○ Abandonment emails - Etsy keeps a close track on their user’s behavior. One of the
reason for implementing such tactics is to lower cart abandonment rates and boost
conversion rates. Our abandoned cart triggered 4 emails over the course of 2 weeks
pushing us towards purchase.
○ Generic promotional email - These are non-personalized emails sent to almost all users
3-4 times a week. The frequency increases during festive periods.
8. Etsy’s welcome email is highly visual with
a few generic recommendation. It also
suggests you to follow top brands and
followers in the welcome email.
They can build upon this email and come
up with a welcome/onboarding series, so
that it is easier for a new user to get
accustomed to Etsy.
9. All the emails that Etsy sends you,
encourages you to download their app.
This is great because it opens the door for
Etsy to engage with users using multiple
channels. It’s also a nice strategy because
today the consumer market is moving
completely towards a mobile first
approach. .
10. This is one of the cart-abandonment
emails that we got from Etsy
11. The email subject line is of casual tone
with no personalization, it could benefit
with a simple tweak like, Hey Yash,
You haven’t bought that yet?
12. Apart from their CTA for check out
now, Etsy also adds similar products in
the email.
Hoping that these products might peak
your interest and trigger another sales
opportunity. This is one of the ways
that Etsy leverages personalized user
engagement.
13. Here you can see that the App sends
out push notification for abandoned
cart. The message is brief and to the
point.
Tapping on the notification directly
takes you to the checkout section.
14. Etsy’s Personalized emails are based
on things that we favorited or liked on
their website or mobile app. They also
add products based on our browsing
history on their website.
As you can see from the example, I
favorited a keychain, so I got new
keychain recommendations.
You’ll also notice that I have a bunch of
recommendation for mobile cases and
wallets down below. This is because I
purchased a wallet and a mobile case
through their mobile app.
15. Example Takeaways (1/3 )
● Emails have a good structure and are highly visual with text based content
given lower importance. Clearly the visual content is a way to encourage users
to revisit their website and boost user engagement.
● A “welcome email” is present, though it does not explain what sort of emails to
expect in the future.
● They tick the checkbox when it comes to promoting sales and clearing out
abandoned cart. They maintained a frequency of 2 email reminders for
abandoned cart per week.
16. Example Takeaways (2/3)
● We also received a whole bunch of personalized emails, based on user events
such as liking/favoriting a product, browsing or searching for products.
● Emails are pretty frequent. We can confirm that their mailing rate is uniform
throughout the week. They are one of the few brands that also communicates
over the weekend.
● Machine learning is pretty evident in their emails, notifications, as well as in
the product. All the recommendation emails sent to us are a result of their
inbuilt AI and machine learning engine.
17. Example Takeaways (3/3)
● The sheer volume of emails we received were a lot to handle. Slowly with time a
user’s interest might drop because of the volume.
● Email surprisingly did not optimize based on user activity rate. One of the
examples would be optimization based on when the user is likely to open an
email. One can utilise a factor like timezone of the user to maximize email open
and CTOR rates.
18. What stood out? (Pros of etsy’s user engagement)
● Etsy has a smart omni-channel customer engagement engine. It gives precedence to
the device that you’re most active on. This is a good sign that shows their commitment
towards quality user engagement.
● Etsy’s AI based personalization and recommendation engine seems to perform well.
They use it thoroughly for their on-screen recommendations, emails and push
notifications.
● Etsy has always spoken how it is not just an average eCommerce website. They have a
social network twist added to their product. One can follow fellow users, and interact
with them. Same goes for sellers, you can follow and engage with them too on 1:1
basis.
19. What needs improvement? (Cons of Etsy’s user
engagement) (1/2 )
● Over our analysis period we saw no retargeting or ad campaigns running on
social networks. This is ironic, as they have their own mini social network built
within the product.
● Etsy lacks any sort of email based welcome/onboarding series. There is also no
sign of an onboarding process built into their app. An onboarding series can help
a new user understand the product and its user communication process.
20. What needs improvement? (Cons of Etsy’s user
engagement) (2/2)
● The sheer volume of their promotional emails is overwhelming, over time we
started losing interest towards their emails because of the volume.
● Subject lines and body headers are not personalized at all. Adding a simple
data field such as name, could improve the open rates.
● Their Machine learning engine does not bridge the gap between cross selling
completely different products that might be useful to the buyer. Addressing
such instances using ML algorithm can lead to a delightful user experience.
21. Overall Etsy User engagement deconstruction
takeaway
● Etsy serves good, personalized and highly visual emails and mobile push notification.
● Email content is personalized based on their web and app interaction. You are majorly
served product recommendation based on data forecasted by an AI and machine
learning based engine.
● Etsy’s omnichannel approach is brilliant, they target the most active channels first to
communicate with their users.
● They lag behind when it comes to retargeting lost users and also with win-back tactics.
● We suggest that they should seriously implement an onboarding process for new
users after they sign up.
22. Thank you!
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