Ethnocentrism is the tendency to view one's own ethnic culture as superior to others. Research has found evidence of ethnocentrism in every culture around the world, stemming from reasons like religion, language, customs, and history. While feeling pride in one's own culture is natural, ethnocentrism can lead one to view other cultures as inferior and behave in damaging ways towards those from other cultures. However, increasing globalization is helping people overcome ethnocentric thinking and take a more inclusive perspective of human society.