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Representation of Ethnicity
Media & Ethnicity
GMG (Neo-Marxists) and Hall (2003) say the predominance of
white middle-class managers in the media industry mean that
media is produced through a ‘white eye’
Cumberbatch (2014) did a content analysis which found that
overall representation was about equal to the wider
population but very biased towards certain media forms.
Minorities were under-represented in fictional programs and
as presenters
Beattie found that Black and Asian people were more likely to
feature in ‘guest’ or ‘supporting’ roles and often in light
entertainment rather than serious or political issues
Hall, Van Dijk and Cottle have
suggested over time that the
following stereotypes are
common:
Deviants and Law
Breakers
Stealing
jobs or
claiming
benefits
Limited or
narrow
talents
and skills
Having problems
internationally
(Unable to live in a
civil manner)
Posing a
threat
Causing
social
problems
How does the
media
stereotype
ethnicity
Ethnic minorities
In Britain, ethnic minority identity is mainly
associated with ethnic sub-cultures from the
former British colonies on the Indian
subcontinent, in the Caribbean and in Africa.
However, this ignores the significant White
minority ethnic groups living in the Britain,
such as Jews, gypsies and Irish people.
Islamophobia
• In 2007 a content analysis showed that 91
percent of UK news coverage about muslims
was negative
• Items such as the hijab and burqa have
become seen became the focus of moral
panic
• Goffman coined the term ‘stigmatized
identity’ – Baroness Warsi said this had
become ‘fashionable Islamophobia’
Changing Stereotypes
• Pluralism means that there are now media
outlets that reflect and represent many
cultures and faiths. In part, this reflects
younger people being dominant consumers
of postmodern media
• Abercrombie says that soap operas have
started to ensure black and Asian characters
have become more frequent as part of the
programs
Explanations for Stereotypes
• Cottle (2000) says that the media encourage
audiences to construct a sense of self based
on ‘us’ and ‘them’, with representations of
anything that is non-white being seen as an
alternative or non-mainstream culture
• GMG say that this generation of moral
panics is a way of reaffirming white ruling-
class hegemony in society
Islamophobia
• Phillips (2007) says the very word ‘Muslim’ is
conjuring up images of terrorism and
extremist preachers
• Hargrave found that the representation of
muslims was far removed from the typical
views and experiences of most British
Muslims

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ethnciity media.pptx

  • 2. Media & Ethnicity GMG (Neo-Marxists) and Hall (2003) say the predominance of white middle-class managers in the media industry mean that media is produced through a ‘white eye’ Cumberbatch (2014) did a content analysis which found that overall representation was about equal to the wider population but very biased towards certain media forms. Minorities were under-represented in fictional programs and as presenters Beattie found that Black and Asian people were more likely to feature in ‘guest’ or ‘supporting’ roles and often in light entertainment rather than serious or political issues
  • 3. Hall, Van Dijk and Cottle have suggested over time that the following stereotypes are common: Deviants and Law Breakers Stealing jobs or claiming benefits Limited or narrow talents and skills Having problems internationally (Unable to live in a civil manner) Posing a threat Causing social problems How does the media stereotype ethnicity
  • 4. Ethnic minorities In Britain, ethnic minority identity is mainly associated with ethnic sub-cultures from the former British colonies on the Indian subcontinent, in the Caribbean and in Africa. However, this ignores the significant White minority ethnic groups living in the Britain, such as Jews, gypsies and Irish people.
  • 5. Islamophobia • In 2007 a content analysis showed that 91 percent of UK news coverage about muslims was negative • Items such as the hijab and burqa have become seen became the focus of moral panic • Goffman coined the term ‘stigmatized identity’ – Baroness Warsi said this had become ‘fashionable Islamophobia’
  • 6. Changing Stereotypes • Pluralism means that there are now media outlets that reflect and represent many cultures and faiths. In part, this reflects younger people being dominant consumers of postmodern media • Abercrombie says that soap operas have started to ensure black and Asian characters have become more frequent as part of the programs
  • 7. Explanations for Stereotypes • Cottle (2000) says that the media encourage audiences to construct a sense of self based on ‘us’ and ‘them’, with representations of anything that is non-white being seen as an alternative or non-mainstream culture • GMG say that this generation of moral panics is a way of reaffirming white ruling- class hegemony in society
  • 8. Islamophobia • Phillips (2007) says the very word ‘Muslim’ is conjuring up images of terrorism and extremist preachers • Hargrave found that the representation of muslims was far removed from the typical views and experiences of most British Muslims