This document outlines an offline and online marketing plan for 2011. It suggests creating target accounts, making on-site visits and assessments to build relationships with larger accounts. Offline efforts also include seeking partnerships to host local events on technology topics and doing a charity programming project for press exposure. The online plan consists of converting blog posts to HTML mailers, optimizing search engine results pages with videos, spinning content into EZArticles, and running an AdWords campaign for local keywords.