ET13 - F1 - Copenhague digital tactics
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Intervention réalisée lors des 13èmes Rencontres Nationales du etourisme, à Pau, les 17 et 18 octobre 2017. #ET13
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The first step is always the hardest: creating leads. Managing traffic and lead generation is a constant struggle for modern marketers, yet one of the most important KPIs for all companies, especially during this fast-changing digital age.
At #SPEAKEASYASIA Edition 5, our respected speakers from Microsoft, LinkedIn and 2Stallions shared their insights and best practices on how they solved the challenge of generating more leads and traffic, in order to seamlessly turn these leads into sales, from the perspectives of both large corporation to rising start-ups.
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It’s 2016. Welcome to the marketing house of cards. Let the battle for the customer begin.
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Humans are primal creatures. The trend toward measurement and analytics is powerful, but without a breakthrough message you’re measuring mud. In this session you’ll learn the three critical human motivation strategies that should be built into every campaign. Learn how to touch users in a way that makes them laugh, cry, listen, share, and follow. And most importantly, learn how to structure the ecosystem to stop your followers from being taken over by Facebook, Google, and other channels.
Get the tactical secret sauce for designing successful social promotions, digital advertising, brand experiences, and email campaigns that keep customers addicted to engaging with and sharing your brand.
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This document discusses the importance of activating insights and increasing their return on investment (ROI). It highlights that while marketers spend billions on research, there is no correlation found between spending and quality of insights. Through interviews and surveys, the authors found that while marketers believe they spend enough on insights, they tend to forget them and insights do not always change business practices. The document then provides exercises and frameworks to help insights flow through organizations by seeding, activating, collaborating and harvesting insights. It introduces the concept of the "Insight Activation Studio" to facilitate sharing observations and turning insights into habits within companies.
IAB Europe MIXX Awards Europe Webinar Deck
This document summarizes an IAB Europe webinar on creativity in digital advertising. Resh Sidhu, Creative Director at Framestore, discussed creating a virtual reality experience for the film Fantastic Beasts and Where to Find Them. Esra Ezibay, Nike Client Lead at Mindshare Turkey, presented a campaign involving a real-time interactive 360 degree video experience triggered by a television commercial. The webinar provided case studies on innovative digital advertising campaigns and included a question and answer session.
POPIN GROUP - Advertising & Events Agency
Popin Group is an advertising and events agency that specializes in advertising, direct marketing, digital marketing, creative design, multimedia, events, and other services. They helped a global telecommunications operator launch a campaign to promote high-speed internet and fixed network solutions across 26 major European cities. Popin Group developed a roadshow with a truck that demonstrated products and hosted meetings. They created digital communications including a microsite and online application to promote the events. The roadshow events were held in 15 countries and resulted in increased attendance and the collection of over 1,200 customer leads within budget.
Why Digital and what you absolutely need to know
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Technology in Wine Tourism: What's Working Now
This presentation discusses how wineries can use technology and digital marketing to drive wine tourism. It begins with a historical overview of winery tourism outreach and how personal computing has changed the landscape. The presentation then focuses on current ways technology is driving discovery, engagement, and visitation through search engine optimization, ratings and reviews, mobile accessibility, geo-targeting, and social media marketing strategies. Specific case studies are provided on generating leads and visits through contests, quizzes, and profile promotion on platforms like Facebook and Google AdWords. The presentation emphasizes transforming the customer journey across all digital channels to move visitors from discovery to trust to purchase.
Technology in Wine Tourism: What's Working Now
This presentation discusses how wineries can use technology to drive wine tourism and engagement. It provides a historical perspective on winery tourism outreach, from early 2000s basic websites to today's mobile-first approach. Current ways technology is being used include social media marketing, ratings and reviews, specialized apps, geo-targeting, and geo-fencing to connect with local consumers. The presentation emphasizes using technology to guide customers along the path from discovery of the winery, to building trust, and ultimately purchasing wine.
How to Grab Attention with Audience Intelligence
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience?
Multifamily Social Media Summit
This document summarizes a presentation on filling the marketing funnel with social media. It discusses trends in social media usage, with platforms like Facebook seeing steady adult usage while attention shifts away from television. The presentation predicts that by 2020, social media will be fully integrated into daily life through connected devices and bots, and virtual reality experiences will be commonly used. It profiles companies like Citi and Panoptic Group that are innovating with technologies like Spectacles and virtual reality. The presentation encourages brands to invest in emerging technologies, treat social media as a lifestyle, take risks with new platforms, hire dedicated social media staff, and focus on technology promotions over cash promotions.
Program
The document is a program for the DMA Annual Event that has been rebranded as "&THEN". It will take place October 4-6, 2015 in Boston and feature keynote speakers, panels, workshops, and networking events focused on marketing topics. Attendees can learn about content & creation, data & analytics, engagement & experience, integration & attribution, technology & innovation, and strategy & branding. Registration is available at different access levels and early registration saves up to $500 on on-site rates.
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ET14 - Manifeste des ET14
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - RE4 - Timescope
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - RE3 - Micro aventures
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - MC3 - Formats publicitaires
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - F4 - Coomptoir des loisirs
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - F3 - La Creuse
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - C4 - Nudge marketing
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - B4 - Digital detox
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
ET14 - B3 - Chatbots, IA
Intervention réalisée lors des 14èmes Rencontres Nationales du etourisme, à Pau, les 10 et 11 octobre 2018. #ET14
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This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
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Best Places to Stay in New Brunswick, Canada.
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
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在线办理(BU毕业证书)波士顿大学毕业证录取通知书一模一样
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本公司拥有海外各大学样板无数，能完美还原。
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
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ET13 - F1 - Copenhague digital tactics
- 1. @visitcopenhagen F1 : COPENHAGUE EN PROFONDEUR #ET13F1 @dublanchet
- 2. DIGITAL TACTICS FROM STRATEGY TO EXECUTION
- 3. 45 SEC. RECAP FROM THIS MORNING
- 4. 1 WE SHOULD ABANDON INSIDE-OUT THINKING ALONG WITH ”TOURISM MARKETING” 2 OVERTOURISM CAN BE COUNTERED WITH A LOCALHOOD MINDSET 3 SHARABILITY IS GREAT NEWS FOR DIGITAL MARKETING
- 8. HAVE AN INHOUSE CONTENT TEAMWHERE YOU NEED TO BE…
- 9. 5 SUGGESTIONS FOR DIGITAL TACTICS YOU CAN APPLY TOMORROW
- 10. A TIME FOR REFLECTIONS AND QUESTIONS
- 11. FIRST
- 14. CHIEF DIGITAL JANITOR INSTAGRAM SPECIALIST SoMe CREATIVE STRATEGIST VIDEO & DRONE SPECIALISTDIGITAL CAMPAIGN MANAGER CHINA SoMe CREATIVE STRATEGIST CHINA WEB CONTENT PRODUCERDIGITAL CAMPAIGN MANAGER WEB MANAGER INFLUENCERS & VIDEO PRODUCTION
- 15. ALWAYS ON SoMe PRESENCE TRIAL AND ERROR HERO CONTENT AIRLINE CAMPAIGNS
- 19. KEY THEMES - OCTOBER ‘The true colours of Copenhagen’ Teasing the seasonality and the changing colours of the parks and green spaces scattered all over Copenhagen. ‘Halloween in Tivoli’ Using Halloween as a hook to showcase Tivoli, one of the world’s most popular amusement parks, in the heart of the city. ‘…….‘One trip, two countries’ Copenhagen is one of very few European destinations with another country located a mere 30 minutes away. Showcasing Copenhagen & Malmö in unison.
- 20. 177.000 156.000 46.000 CREATING A FOLLOWER BASE 40.000
- 21. DES QUESTIONS?
- 22. WHY DO I NEED AN IN-HOUSE TEAM WHEN I CAN USE AN AGENCY TO EXECUTE MY CAMPAIGN?
- 23. SECOND
- 25. NICE CREATIVE EXPERIMENTS GETS VIEWED AND SHARED 500.000 VIEWS IN 24 HOURS
- 27. WITH LOCALHOOD…
- 29. DES QUESTIONS?
- 30. WHY NOT JUST USING USER GENERATED CONTENT ONLY?
- 31. THIRD
- 34. THERE ARE A MILLION STORIES FROM YOUR PARTNERS TO TELL…
- 35. 2016 30 INFLUENCER VISITS 2017 50 INFLUENCER VISITS
- 37. VS
- 38. 1 BILLION HASHTAG VIEWS
- 39. DES QUESTIONS?
- 40. HOW IS INFLUENCER MARKETING ADDING NEW TOPPICS TO THE CONVERSATION?
- 41. FOURTH
- 43. UNIQUE VOICES
- 45. URBAN WILD FILM
- 46. PARTNERS WITH A SPECIAL DNA INTERESTING NICHE TARGET GROUPS
- 47. DES QUESTIONS?
- 48. WHAT QUALIFIES PARTNERS WITH SPECIAL DNA?
- 49. FIFTH
- 51. TELLING THE ALTERNATIVE STORIES OUTSIDE THE CITY CENTER…
- 52. ü COMBATTING VISITOR PRESSURE ü MAKING THE TRAVELLER STAY LONGER AND EXPERIENCE MORE
- 53. 1. REFOCUS YOUR CONTENT APPROACH 2. STEP OUTSIDE YOUR COMFORT ZONE 3. EMPOWER OTHERS TO SHARE STORIES 4. PARTNER WITH UNIQUE VOICES 5. HIGHLIGHT THE UNEXPECTED
- 54. DES QUESTIONS?
- 55. MERCI! HEAD OF DIGITAL MARKETING BJARKE HJORTH BJH@WOCO.DK M: +4523430730