This document discusses improving the impact and adoption of semantic web research. It provides a brief history of semantic web research, from early symbol-level work to current knowledge graphs. It also discusses various ways to measure impact, including journal impact factors and metrics used in research evaluations. The document suggests ways researchers can increase impact, such as engaging with industry and the public through media and online communities. It acknowledges the role of people, organizations, and new technologies in driving impact and adoption of semantic web research.