Estimating IT projects 
Frank Vogelezang 
Manager Pricing Office
2 Agenda 
Estimating IT projects 
 What is estimating 
 How good is your estimate 
 The only certainty is uncertainty 
 Cost drivers for IT projects 
 Reliable estimation
3 Who is 
@Frank Vogelezang 
Ordina 
- System Integrator 
- Netherlands, Belgium, Luxemburg 
- close to 3,000 employees 
- Manager Pricing Office 
www.ordina.com 
COSMIC 
- Functional Size Measurement 
- 23 countries 
- Open Source 
- President & Measurement Practices 
www.cosmicon.com 
Nesma 
- Software Metrics Association 
- Based in the Netherlands 
- About 80 member organisations 
- Counting Practices Committee 
www.nesma.org 
IWSM 
- International Conference 
- In 7 countries since 1991 
- Academics and Industry 
- Conference Chair 2014 
www.iwsm-mensura.org
What is estimating 
And why is estimating IT projects so difficult
IT has a bad track-record in project estimating 
What is estimating 
5 
For a critical analysis of the Chaos reports see: www.cs.vu.nl/~x/chaos
IT has a bad track-record in project estimating 
What is estimating 
Any idea where this bad track-record comes from? 
 No clear project objective 
 Start with an inadequate budget 
 Too little time and/or resources 
 No use of benchmarking 
 No idea what an estimate is 
6 
We can double 
the estimate . . . . but then it will 
ultimately be four 
times as expensive! 
on estimating
Definition of an estimate 
What is estimation 
How would you define an estimate? 
An estimate is 
 an analytical and unbiased prediction 
 of how long it takes 
 and what it will cost 
The bias comes from the interplay with targets, commitments and plans 
7
Target, estimate, commitment and plan 
What is estimation 
 Target 
 Desirable business objective 
 When and what 
 Estimate 
 Analytical prediction 
 With an uncertainty range 
 How and what 
 Commitment 
 Promise to deliver 
 Defined functionality and quality 
 What and when 
 Plan 
 Bridging the gap between estimate and commitment and mitigating the risk involved 
 When and how 
8
A typical estimate 
What is estimation 
9 
Probability 
Schedule / Cost 
First likely option 
50/50 median result
A good estimate 
What is estimation 
A good estimate is 
 a prediction 
 that provides a clear enough view 
 of the project reality 
 to allow the project leadership to make informed decisions 
 about how to control the project 
 to hit its targets. 
Know where you come from, where you are and where you are going 
10 
Software Estimation: Demystifying the black art: www.SteveMcConnell.com
How good is your estimate 
A simple quiz with unexpected questions
A simple quiz 
How good is your estimate 
The rules 
 You get 10 questions, about anything but IT 
 Answer each question with an upper and a lower boundary 
 The answer should be within these bounds with a 90% chance 
The objective 
 To finish the quiz with 90% correct answers 
 So 9 answers to the questions are within the boundaries 
12
A simple quiz 
How good is your estimate 
13 
1. What is the surface temperature of the sun in ºC 
2. What was the total throughput of the Port of Rotterdam in 2012 in metric tons 
3. World-wide box office receipts of the Lord of the Rings trilogy in US$ 
4. What is the total area of the Asian continent in km2 
5. What is the year of birth of Alexander the Great according to Christian calender 
6. The number of book titles in the Library of the Congress since 1776 in millions 
7. How heavy was the heaviest blue whale ever recorded in metric tons 
8. How many Euro bills were in circulation at the end of 2009 in billions 
9. What is the highest point in the kingdom of the Netherlands in m 
10.What is the total length of the coastline of the Pacific Ocean in km
A simple quiz 
How good is your estimate 
1. Surface temperature of the sun 6,000 ºC 
2. Throughput of the Port of Rotterdam in 2012 441 million ton 
3. Box office receipts of the Lord of the Rings trilogy 2.91 billion US$ 
4. Area of the Asian continent 44.4 million km2 
5. Year of birth of Alexander the Great 356 BC 
6. Book titles in the Library of the Congress since 1776 22 million 
7. The heaviest blue whale ever recorded 190 ton 
8. Euro bills in circulation at the end of 2009 13.6 billions 
9. Highest point in the Netherlands (Mt Scenery on Saba) 877 m 
10.Coastline of the Pacific Ocean 135,663 km 
14
Estimating psychology 
How good is your estimate 
How well did you do this quiz? 
 The average score is around 3, in line with the CHAOS reports 
 We are conditioned to believe that narrow ranges are more accurate 
 We feel that wide ranges make us appear ignorant or incompetent 
 In real projects estimates are often biased by knowledge about the targets 
15
Beating the estimating psychology 
How good is your estimate 
 If the objective is unclear, the answer cannot be precise 
 IT suppliers want to do customers a favour by promising they can deliver, 
although they have no idea whether it is realistic. Is that a favour? 
 There are no bad suppliers, but enough substandard customers* 
16 
* Joep Bröcker (KPN) : www.sogeti.nl/evenementen/2010/succesvol-aanbesteden-van-ict
Basis of Estimate 
New recommended practice standard by AACEi and 
General aspects 
Basis 
Risk 
Mitigation 
17 
RECOMMENDED PRACTICE 
Estimation 
purpose 
Engagement 
Scope 
Description 
Estimating 
methodology 
(FP, expert, 
etc.) 
Estimate 
Classification 
(1,2,3,4,5) 
Design Basis 
(Components 
lists, units, etc.) 
Sizing Basis 
Requirements 
Functional 
technical 
Effort Basis 
delivery 
constraints, 
service levels 
Planning Basis 
Working time 
standby 
Level of detail 
Stage, Deal 
size/type, fixed 
price/TM 
Cost Basis 
methods and 
sources , units 
Assumptions 
internal, 
external 
Allowances 
Not in the Basis 
Exclusions 
No costs 
included for… 
Exceptions 
anomalies or 
variances on 
standard 
Risks and 
Opportunities 
assumptions 
Containments 
cost elements 
for mitigation 
Contingencies 
Uncertainty, 
unforeseeable 
elements 
Management 
Reserve 
changes in 
scope, effort 
Reconciliation 
Changes to 
previous 
estimation 
Benchmarking 
Comparisons to 
similar 
engagements 
Estimate 
Quality 
Assurance 
Reviews 
Attachments Attachments Attachments Attachments
Coffee break
19 Agenda 
Estimating IT projects 
 What is estimating 
 How good is your estimate 
 The only certainty is uncertainty 
 Cost drivers for IT projects 
 Reliable estimation
The only certainty is uncertainty 
Most IT projects deliver something else than initially intended
Managing the devil’s triangle 
Balancing between cost, time and scope 
Cost 
21 
Time 
Scope 
Risk
Managing the devil’s triangle 
Balancing between cost and time for a given size 
22 
Paul Masson’s 
Law 
Parkinson’s 
Law 
Brooks’ 
Law 
Minimal time 
Optimal effort 
Time 
Effort / Cost 
Realistic 
Productivity
The devil is in change 
Traditional fixed price, fixed date projects 
Cost 
23 
Time 
Scope 
Risk 
Risk 
Risk
Doubt 
Let’s make room for change 
The uncertainty in agile projects 
Cost 
24 
Time 
Scope 
Risk
Cost drivers for IT projects 
Sizing and estimating
Estimating IT projects 
Two essential routes 
26 
Objective 
Size 
Effort 
Cost
27 Effort estimation 
Estimating IT projects 
 Sizing by analogy 
Have we done something similar before?
28 Effort estimation 
Estimating IT projects 
 Ask the experts to estimate using Delphi techniques 
 Original Delphi: 
Individual estimates | Distributed by a facilitator | Several rounds 
 Wideband Delphi: 
Group discussion | Individual estimates | Consensus on large variation 
 Delphi – PERT: 
Use Delphi to establish lower bound, higher bound and most likely value 
Calculate the estimate by the formula (Lo + 4 * ML + Hi) / 6 
 Planning Poker: 
Estimate effort to produce a work item, related to a standard work item 
Use cards with a Fibonacci (like) scale to reflect uncertainty for larger items
Estimating IT projects 
The second route 
29 
Objective 
Size 
Estimating & 
Benchmarking 
Effort 
Cost
30 Size estimation 
Estimating IT projects 
 Sizing by proxy 
Define repeatable elements 
 Experience data per proxy element 
 Technical elements: Lines of Code 
Programs / Modules 
Screens 
Data files / Views 
Interfaces 
 Logical elements: User Stories / Use Cases 
Processes in the Data Flow Diagram 
Functional Size Measurement
32 Size estimation 
Functional Size Measurement – COSMIC 
eXit 
Write 
Entry 
eXit 
Read 
Read 
Transaction oriented
Size estimation 
Functional Size Measurement – COSMIC 
Counting COSMIC function points 
 Establish Functional Processes 
 Determine the data movements 
 # Entries 
 # Writes 
 # Reads 
 # eXits 
 Each data movement is scored 
Entry 1 CFP 
Write 1 CFP 
Read 1 CFP 
eXit 1 CFP 
 A data movement can be identified alone 
33
34 Size estimation 
Functional Size Measurement – Function Point Analysis 
 FPA stands for Function 
Point 
Analysis 
 What the software should be able to do (functionality) Function 
expressed in a number Point 
based on an objectively described method Analysis 
 Something intangible like functionality becomes a physical number that can 
be used for calculations
35 Size estimation 
Functional Size Measurement – Function Point Analysis 
External Input 
External Output 
External Inquiry 
Internal logical files 
External input files 
Data oriented
Size estimation 
Functional Size Measurement – Function Point Analysis 
Counting function points 
 Based on established criteria each element is 
classified: 
 Each classification has its own scores 
Internal files 7 10 15 
External interfaces 5 7 10 
External input 3 4 6 
External output 4 5 7 
External inquiry 3 4 6 
 A function point never travels alone 
36 
Simple 
Complex
Reliable estimation 
Translating size into effort
Estimating IT projects 
Translating size into effort 
38 
Size 
Effort 
Cost 
Objective
39 Translating size into effort 
Project size as a cost driver 
Size Early On time Late Failed 
10 FP 11% 81% 6% 2% 
100 FP 6% 75% 12% 7% 
1.000 FP 1% 61% 18% 20% 
10.000 FP <1% 28% 24% 48% 
100.000 FP - 14% 21% 65% 
Capers Jones : Applied Software Measurement
40 Translating size into effort 
Team size as a cost driver 
MORE PEOPLE MAKE MORE NOISE
Translating size into effort 
Team size as a cost driver 
41 
Paul Masson’s 
Law 
Parkinson’s 
Law 
Brooks’ 
Law 
Minimal time 
Optimal effort 
Time 
Effort / Cost 
Realistic 
Productivity
Translating size into effort 
What can you do with Functional Size 
42 
 Translate functionality into a physical number that can be used to calculate: 
 Required amount of hours / cost 
 Schedule time 
 Basis for a fixed price (per unit) that is still variable 
 The calculation depends on the technology used (Java, eBS, . . .) 
 But it is not a linear calculation! 
Twice the size in function points is not twice as much hours / cost / time
Translating size into effort 
How to manage all the relations 
43
44 Recap 
Estimating IT projects 
 What is estimating 
 How good is your estimate 
 The only certainty is uncertainty 
 Cost drivers for IT projects 
 Reliable estimation
frank.vogelezang@ordina.nl 
45 
WatKostIT.blogspot.nl 
ThePriceofIT.blogspot.com 
@FrankVogelezang 
FrankVogelezang 
www.linkedin.com/in/frankvogelezang

Estimating IT projects - VU Amsterdam

  • 1.
    Estimating IT projects Frank Vogelezang Manager Pricing Office
  • 2.
    2 Agenda EstimatingIT projects  What is estimating  How good is your estimate  The only certainty is uncertainty  Cost drivers for IT projects  Reliable estimation
  • 3.
    3 Who is @Frank Vogelezang Ordina - System Integrator - Netherlands, Belgium, Luxemburg - close to 3,000 employees - Manager Pricing Office www.ordina.com COSMIC - Functional Size Measurement - 23 countries - Open Source - President & Measurement Practices www.cosmicon.com Nesma - Software Metrics Association - Based in the Netherlands - About 80 member organisations - Counting Practices Committee www.nesma.org IWSM - International Conference - In 7 countries since 1991 - Academics and Industry - Conference Chair 2014 www.iwsm-mensura.org
  • 4.
    What is estimating And why is estimating IT projects so difficult
  • 5.
    IT has abad track-record in project estimating What is estimating 5 For a critical analysis of the Chaos reports see: www.cs.vu.nl/~x/chaos
  • 6.
    IT has abad track-record in project estimating What is estimating Any idea where this bad track-record comes from?  No clear project objective  Start with an inadequate budget  Too little time and/or resources  No use of benchmarking  No idea what an estimate is 6 We can double the estimate . . . . but then it will ultimately be four times as expensive! on estimating
  • 7.
    Definition of anestimate What is estimation How would you define an estimate? An estimate is  an analytical and unbiased prediction  of how long it takes  and what it will cost The bias comes from the interplay with targets, commitments and plans 7
  • 8.
    Target, estimate, commitmentand plan What is estimation  Target  Desirable business objective  When and what  Estimate  Analytical prediction  With an uncertainty range  How and what  Commitment  Promise to deliver  Defined functionality and quality  What and when  Plan  Bridging the gap between estimate and commitment and mitigating the risk involved  When and how 8
  • 9.
    A typical estimate What is estimation 9 Probability Schedule / Cost First likely option 50/50 median result
  • 10.
    A good estimate What is estimation A good estimate is  a prediction  that provides a clear enough view  of the project reality  to allow the project leadership to make informed decisions  about how to control the project  to hit its targets. Know where you come from, where you are and where you are going 10 Software Estimation: Demystifying the black art: www.SteveMcConnell.com
  • 11.
    How good isyour estimate A simple quiz with unexpected questions
  • 12.
    A simple quiz How good is your estimate The rules  You get 10 questions, about anything but IT  Answer each question with an upper and a lower boundary  The answer should be within these bounds with a 90% chance The objective  To finish the quiz with 90% correct answers  So 9 answers to the questions are within the boundaries 12
  • 13.
    A simple quiz How good is your estimate 13 1. What is the surface temperature of the sun in ºC 2. What was the total throughput of the Port of Rotterdam in 2012 in metric tons 3. World-wide box office receipts of the Lord of the Rings trilogy in US$ 4. What is the total area of the Asian continent in km2 5. What is the year of birth of Alexander the Great according to Christian calender 6. The number of book titles in the Library of the Congress since 1776 in millions 7. How heavy was the heaviest blue whale ever recorded in metric tons 8. How many Euro bills were in circulation at the end of 2009 in billions 9. What is the highest point in the kingdom of the Netherlands in m 10.What is the total length of the coastline of the Pacific Ocean in km
  • 14.
    A simple quiz How good is your estimate 1. Surface temperature of the sun 6,000 ºC 2. Throughput of the Port of Rotterdam in 2012 441 million ton 3. Box office receipts of the Lord of the Rings trilogy 2.91 billion US$ 4. Area of the Asian continent 44.4 million km2 5. Year of birth of Alexander the Great 356 BC 6. Book titles in the Library of the Congress since 1776 22 million 7. The heaviest blue whale ever recorded 190 ton 8. Euro bills in circulation at the end of 2009 13.6 billions 9. Highest point in the Netherlands (Mt Scenery on Saba) 877 m 10.Coastline of the Pacific Ocean 135,663 km 14
  • 15.
    Estimating psychology Howgood is your estimate How well did you do this quiz?  The average score is around 3, in line with the CHAOS reports  We are conditioned to believe that narrow ranges are more accurate  We feel that wide ranges make us appear ignorant or incompetent  In real projects estimates are often biased by knowledge about the targets 15
  • 16.
    Beating the estimatingpsychology How good is your estimate  If the objective is unclear, the answer cannot be precise  IT suppliers want to do customers a favour by promising they can deliver, although they have no idea whether it is realistic. Is that a favour?  There are no bad suppliers, but enough substandard customers* 16 * Joep Bröcker (KPN) : www.sogeti.nl/evenementen/2010/succesvol-aanbesteden-van-ict
  • 17.
    Basis of Estimate New recommended practice standard by AACEi and General aspects Basis Risk Mitigation 17 RECOMMENDED PRACTICE Estimation purpose Engagement Scope Description Estimating methodology (FP, expert, etc.) Estimate Classification (1,2,3,4,5) Design Basis (Components lists, units, etc.) Sizing Basis Requirements Functional technical Effort Basis delivery constraints, service levels Planning Basis Working time standby Level of detail Stage, Deal size/type, fixed price/TM Cost Basis methods and sources , units Assumptions internal, external Allowances Not in the Basis Exclusions No costs included for… Exceptions anomalies or variances on standard Risks and Opportunities assumptions Containments cost elements for mitigation Contingencies Uncertainty, unforeseeable elements Management Reserve changes in scope, effort Reconciliation Changes to previous estimation Benchmarking Comparisons to similar engagements Estimate Quality Assurance Reviews Attachments Attachments Attachments Attachments
  • 18.
  • 19.
    19 Agenda EstimatingIT projects  What is estimating  How good is your estimate  The only certainty is uncertainty  Cost drivers for IT projects  Reliable estimation
  • 20.
    The only certaintyis uncertainty Most IT projects deliver something else than initially intended
  • 21.
    Managing the devil’striangle Balancing between cost, time and scope Cost 21 Time Scope Risk
  • 22.
    Managing the devil’striangle Balancing between cost and time for a given size 22 Paul Masson’s Law Parkinson’s Law Brooks’ Law Minimal time Optimal effort Time Effort / Cost Realistic Productivity
  • 23.
    The devil isin change Traditional fixed price, fixed date projects Cost 23 Time Scope Risk Risk Risk
  • 24.
    Doubt Let’s makeroom for change The uncertainty in agile projects Cost 24 Time Scope Risk
  • 25.
    Cost drivers forIT projects Sizing and estimating
  • 26.
    Estimating IT projects Two essential routes 26 Objective Size Effort Cost
  • 27.
    27 Effort estimation Estimating IT projects  Sizing by analogy Have we done something similar before?
  • 28.
    28 Effort estimation Estimating IT projects  Ask the experts to estimate using Delphi techniques  Original Delphi: Individual estimates | Distributed by a facilitator | Several rounds  Wideband Delphi: Group discussion | Individual estimates | Consensus on large variation  Delphi – PERT: Use Delphi to establish lower bound, higher bound and most likely value Calculate the estimate by the formula (Lo + 4 * ML + Hi) / 6  Planning Poker: Estimate effort to produce a work item, related to a standard work item Use cards with a Fibonacci (like) scale to reflect uncertainty for larger items
  • 29.
    Estimating IT projects The second route 29 Objective Size Estimating & Benchmarking Effort Cost
  • 30.
    30 Size estimation Estimating IT projects  Sizing by proxy Define repeatable elements  Experience data per proxy element  Technical elements: Lines of Code Programs / Modules Screens Data files / Views Interfaces  Logical elements: User Stories / Use Cases Processes in the Data Flow Diagram Functional Size Measurement
  • 31.
    32 Size estimation Functional Size Measurement – COSMIC eXit Write Entry eXit Read Read Transaction oriented
  • 32.
    Size estimation FunctionalSize Measurement – COSMIC Counting COSMIC function points  Establish Functional Processes  Determine the data movements  # Entries  # Writes  # Reads  # eXits  Each data movement is scored Entry 1 CFP Write 1 CFP Read 1 CFP eXit 1 CFP  A data movement can be identified alone 33
  • 33.
    34 Size estimation Functional Size Measurement – Function Point Analysis  FPA stands for Function Point Analysis  What the software should be able to do (functionality) Function expressed in a number Point based on an objectively described method Analysis  Something intangible like functionality becomes a physical number that can be used for calculations
  • 34.
    35 Size estimation Functional Size Measurement – Function Point Analysis External Input External Output External Inquiry Internal logical files External input files Data oriented
  • 35.
    Size estimation FunctionalSize Measurement – Function Point Analysis Counting function points  Based on established criteria each element is classified:  Each classification has its own scores Internal files 7 10 15 External interfaces 5 7 10 External input 3 4 6 External output 4 5 7 External inquiry 3 4 6  A function point never travels alone 36 Simple Complex
  • 36.
  • 37.
    Estimating IT projects Translating size into effort 38 Size Effort Cost Objective
  • 38.
    39 Translating sizeinto effort Project size as a cost driver Size Early On time Late Failed 10 FP 11% 81% 6% 2% 100 FP 6% 75% 12% 7% 1.000 FP 1% 61% 18% 20% 10.000 FP <1% 28% 24% 48% 100.000 FP - 14% 21% 65% Capers Jones : Applied Software Measurement
  • 39.
    40 Translating sizeinto effort Team size as a cost driver MORE PEOPLE MAKE MORE NOISE
  • 40.
    Translating size intoeffort Team size as a cost driver 41 Paul Masson’s Law Parkinson’s Law Brooks’ Law Minimal time Optimal effort Time Effort / Cost Realistic Productivity
  • 41.
    Translating size intoeffort What can you do with Functional Size 42  Translate functionality into a physical number that can be used to calculate:  Required amount of hours / cost  Schedule time  Basis for a fixed price (per unit) that is still variable  The calculation depends on the technology used (Java, eBS, . . .)  But it is not a linear calculation! Twice the size in function points is not twice as much hours / cost / time
  • 42.
    Translating size intoeffort How to manage all the relations 43
  • 43.
    44 Recap EstimatingIT projects  What is estimating  How good is your estimate  The only certainty is uncertainty  Cost drivers for IT projects  Reliable estimation
  • 44.
    frank.vogelezang@ordina.nl 45 WatKostIT.blogspot.nl ThePriceofIT.blogspot.com @FrankVogelezang FrankVogelezang www.linkedin.com/in/frankvogelezang

Editor's Notes

  • #46 Verhaallijn Geen. Deze sheet alleen in de PDF opnemen die verspreid mag worden.