Webcast: Online lead generation for commercial property marketers

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This 15 minute webcast will provide you with practical examples of how you can generate leads online. The webcast will cover: -An online marketing overview -Online tools available to generate leads -How to use your customer and buying cycle information to create a content marketing plan -Measuring how effective your lead generation activity is

Real Estate Business Technology

Lead generation for commercial property marketers - Part 2 Justine Gillen Head of Marketing

Part 1 recap ,[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is content marketing? ,[object Object],[object Object],[object Object]

How do you do content marketing? ,[object Object],[object Object],[object Object]

customer type & buying funnel Types of customers by function Point in the buying cycle unaware aware Consideration decision Asset Manager what are their pain points? What useful information can I provide? How can my products help? What questions will they need answering at this stage? Developer Landlord

Create content that answers questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promote your content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct lead generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluate effectiveness of different channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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