Bernard Muscat, senior social media officer, Macmillan Cancer Support

1. @macmillancancer
@yellamundie

2. @macmillancancer
@yellamundie

3. Source

4. Source

5. @macmillancancer
@yellamundie
Source

6. @macmillancancer
@yellamundie
Source

7. Source

8. Source

9. Source

11. @macmillancancer
@yellamundie

12. @macmillancancer
@yellamundie
Source

13. @macmillancancer
@yellamundie
Source

14. @macmillancancer
@yellamundie
Source

15. @macmillancancer
@yellamundie

16. @macmillancancer
@yellamundie

17. @macmillancancer
@yellamundie

18. @macmillancancer
@yellamundie
Our tone is
positive
and life-affirming.
We’re human, so
we talk in warm,
friendly way.
We’re very
personal.
We use everyday
words, and we
tell it how it is.

19. From our
Brand
guidance
document
Short sentences and simple
words
Careful use of metaphors and
similes
No acronyms, unless you’ve
explained what they mean

21. Resources
for the
the wider
organisation
Brand review
New brand training for
everyone at Macmillan
A social media inbox for help
with social replies

22. @macmillancancer
@yellamundie

23. @macmillancancer
@yellamundie
Source

24. @macmillancancer
@yellamundie
Source

25. @macmillancancer
@yellamundie

27. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

28. Making the most of
social media
Midlands Networking Group
6 June 2018
Birmingham
#CCMidlands