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2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
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✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
2. Essential Guide To Affiliate Profits 2
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be compensated when you purchase from any of the links contained herein.
You should always perform due diligence before buying goods or services from anyone via
the Internet or “off-line”.
HEY A NOTE FOR YOU:
WITHOUT READING THE BOOK AND WITHOUT WORKING ALL
THE DAY GETTING TIRED.
DO YOU WANT TO BECOME SUCCESSFUL AND FINANCIALLY
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AT SLEEP ALSO.THEN JUST TAP HERE. AND EARN ABSOLUTELY
A $1000 PER DAY. NOT ONLY A $1000 A DAY IF YOU WANT
YOU CAN EARN UPTO $10,000 PER DAY ABSOLUTELY IN
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3. Essential Guide To Affiliate Profits 3
Quick introduction to affiliate marketing...
Affiliate marketing is an "evergreen" way of making money online.
Internet marketing strategies and 'fads' come and go, but affiliate
marketing remains eternally popular and for good reason.... there's
good money to be made as an affiliate if you know what you're
doing - and it's relatively easy to get started.
Since you're reading this report I'll assume that you know what
affiliate marketing is. If you don't then it's extremely simple - you
promote other people's products using your unique affiliate link
(they can be digital or physical products or service) and then you
get paid a commission whenever somebody you've referred
purchases something.
The great thing about affiliate marketing is that you don't have to
worry about things such as product creation or buying in products.
There doesn't have to be an investment when you become an
affiliate marketer - you simply sign up to get your affiliate link from
the product vendor and away you go. You might choose to invest
money in promoting your links of course but that's totally optional.
4. Essential Guide To Affiliate Profits 4
Affiliate marketing works because it solves two key problems in
one go:
1. Product vendors always need more customers and thus they
use affiliates to help them find them - for free.
2. People who don't have products of their own to sell can promote
products as an affiliate and they instantly have something to sell
with very little effort.
Of course the reality is that most affiliates are also product vendors
and vice versa. Any successful marketer will both have their own
products AND promote other people's as an affiliate. But if you're
just getting started you can start off by being an affiliate-only and
then move into creating and selling your own products as you build
up experience.
How much is it possible to earn as an affiliate marketer?
Affiliate commissions can be anywhere between 1% and 100% of
the purchase price. You tend to find that physical products pay
lower percentage commissions whilst digital products such as
eBooks and courses will pay a higher commission. This is simply
because the digital vendor has very little costs involved to run their
business and thus they can afford to be more generous with their
commissions.
In addition digital vendors tend to have other products inside a
sales funnel, which will often be of much higher value. They might
5. Essential Guide To Affiliate Profits 5
offer you 100% commissions on the "front-end" product, for
example - but that might only sell for $5, whereas their "back-end"
product might sell for $97. In this case they might only offer you
25% commision on the back-end product or even non at all. They
are basically using the front-end product to attract as many people
into their sales funnel as possible - and offering 100% commission
to affiliates is a key way of helping them do that.
How quickly do you get paid?
Some products offer instant commissions which are paid straight
into your Paypal account as soon as the sale is made. Other
affiliate schemes make you wait until the end of a set period (say 1
month) before they pay you anything - and it sometimes takes into
account things like refund periods. After all, product vendors don't
want to pay you a commission and then have to later refund the
customer because they would obviously lose out.
If you're new to affiliate marketing then you might be wondering
how product vendors know which affiliate sent them the sale, since
they might have hundreds of different affiliate promoting their
products.
The simple answer is that every affiliate is given a unique affiliate
link (URL) to use. These links are tracked by cookies, so they
always know exactly who sent them the sale and when. In many
cases cookies can last for months, so even if you send somebody
to the vendors website and they don't make a purchase initially but
DO YOU WANT TO MAKE $1000 PER DAY IN PASSIVE INCOME WITH JUST
AFFILIATE MARKETING. THIS METHOD HAS HELPED ME A LOT.
6. Essential Guide To Affiliate Profits 6
come back 3 months later and buy something you'll still get paid.
Pretty cool, eh?
NOTE:
DO YOU WANT TO BECOME SUCCESSFUL AND FINANCIALLY
SETTLED IN LIFE, WITHOUT GOING TO JOB AND WORKING
HOURS AND HOURS. WANTED TO EARN MONEY WHILE YOU ARE
AT SLEEP ALSO.THEN JUST TAP HERE. AND EARN ABSOLUTELY
A $1000 PER DAY. NOT ONLY A $1000 A DAY IF YOU WANT
YOU CAN EARN UPTO $10,000 PER DAY ABSOLUTELY IN
AUTOPILOT.THIS METHOD HELPED ME A LOT IN MY CAREER,
AND ALSO HELPED ME TO GIVE AWAY THIS EBOOK ABSOLUTELY
FOR FREE.JUST TAP ON AND START EARNING MONEY ON AUTOPILOT.
CLICK HERE
FREE TRAINING:
"How to Earn a 6-Figure Side-Income Online"
7. Essential Guide To Affiliate Profits 7
Selecting products to promote
There is certainly no shortage of products out there to promote,
whether you're interesting in digital or physical.
Actually, that brings up an interesting debate... Is it better to
promote physical products or digital products such as eBooks,
courses, videos etc?
There are advantages and drawbacks to both - and it will depend
on things like where your particular interests lie and what niche
you are in. For example, if you're in one of the hobby niches then
you'll probably find no shortage of physical products to promote -
but if you are in a niche such as internet marketing then digital
could be the way to go. Many people prefer digital products
because you often get paid more generous commissions and they
are often paid to you immediately - and that's what we are going to
concentrate on primarily in this report. However if you're in a niche
such as diet or weight loss for example then there might be an
opportunity to promote both digital and physical products.
Now we've got that over with it's time to introduce you to some of
the main affiliate programs and discuss some of the benefits and
drawbacks of each.
Clickbank
http://www.clickbank.com
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8. Essential Guide To Affiliate Profits 8
Clickbank deals in digital products such as eBooks, Courses and
Digital Membership Programs.
As one of the big affiliate networks Clickbank provides you with a
huge choice in products you can promote, however they don't deal
in anything physical.
The best way to see the type of product's on Clickbank is to head
on over to their website, go to the Marketplace and spend some
time having a browse through the product offerings. Some of these
products are one-time sale products, whilst other's give you the
chance to earn a recurring commission (for example monthly
membership sites which charge people a monthly fee for access)
Against each product you'll find detailed information about it such
as a description of the product content, how much it sells for, the
percentage sale commission and the average amount you get paid
per sale (from memory it takes into account refund rates etc).
Getting your unique affiliate link is easy - you simply click on
"promote" next to your chosen product and enter in the Clickbank
'nickname' you chose when you created your account. If it's an
encrypted affiliate link then it will be automatically generated for
you. Clickbank commissions unfortunately aren't paid instantly -
you instead receive your money once your commissions have
reached a certain threshold.
DO YOU WANT TO MAKE $1000 PER DAY IN PASSIVE INCOME WITH JUST
AFFILIATE MARKETING.THIS HAS HELPED ME BECOME FINANCIALLY FREE.
9. Essential Guide To Affiliate Profits 9
PayDotCom
http://www.paydotcom.com
PayDotCom seems to have reduced in popularity in recent years,
however they are still a notable affiliate network in the world of
digital products.
There is little point in going into too much detail about them inside
this report - if you have a quick browse of their website you'll easily
be able to see how they operate.
JVZoo
http://www.jvzoo.com
JVZoo is one of the biggest instant payment affiliate networks.
When you promote something on JVZoo and make a sale the
money lands in your Paypal account instantly, which is one of the
things which makes it so popular.
Like Clickbank and PayDotCom you'll see that all products listed
on JVZoo are digital products. You'll find a huge variety too, from
reports and courses through to software and plugins. JVZoo tends
to be mostly internet marketing related - so if you're looking for
products in other niches it's perhaps not the first place you'd look.
WarriorPlus
http://www.warriorplus.com
WarriorPlus is very similar to JVZoo except for one thing - it only
deals in Warrior Special Offers.
10. Essential Guide To Affiliate Profits 10
In case you're not familiar with the Warrior Forum
(http://www.warriorforum.com) it's perhaps the largest internet
marketing forum out there - a place where marketers come to
discuss their businesses, strategies and to network with each
other. The Warrior Special Offer forum (WSO forum) is a sub-
section where you'll find forum members selling internet marketing
related courses and software - and you'll find that many of these
offers are being sold through the WarriorPlus platform.
If you're in the internet marketing niche then you'll find no shortage
of products you can promote.
As a sidenote you'll also find WSOs listed on JVZoo. But whereas
JVZoo deals in both WSOs and non-WSOs, WarriorPlus is ONLY
for WSOs.
Amazon
If you are in a different niche and want to promote physical
products then one of the most popular affiliate scheme's is by the
retail giant Amazon (https://affiliate-program.amazon.com/
One thing you'll notice is that the commission percentages are
generally nowhere near as generous, however you also need to
take into account the huge variety of products that they sell, the
popularity of many of those products and the fact that many retail
at much higher prices than digital products.
11. Essential Guide To Affiliate Profits 11
When you also factor in that Amazon is generally considered to be
one of the world's most trusted brands and it's easy to see why
you can make an awful lot of money promoting Amazon products
as an affiliate, especially if you're in the right niche.
As I mentioned earlier we're going to primarily focus on promoting
digital products within this report but that doesn't mean that you
should always dismiss physical products because it IS possible to
see great success when doing so.
Product selection
Ok - so let's get back to the primary focus of this chapter: choosing
products to promote as an affiliate.
This is one of the most important parts of being an affiliate
because when you choose the right product to promote then you
can make an awful lot of money and your customers will love you
for it too.
On the other hand, if you promote something that doesn't quite
capture the imagination of your target market then you'll probably
not make many sales. That's no biggie of course and it's definitely
true to say that nobody picks the right products to promote 100%
of the time...
What DOES matter more is promoting products that look appealing
but are actually pretty rubbish in reality. Promoting bad stuff is a
surefire way to lose the trust of your prospects and fail in your
12. Essential Guide To Affiliate Profits 12
ventures, so it's important to do your very best to choose products
that your audience will both find appealing AND which deliver what
your audience actually wants.
Let's cut to the chase and look at how to go about selecting the
RIGHT sort of products.
To start with, head over to one of the affiliate network's we've just
discussed.
Have a browse through products that would appear to fit your
niche and get a feel for whether they appeal to you.
Golden rule number one: Promote the product that your
prospects will get the most value from, NOT the one which
you think will make you the most money.
There's a general philosophy shared by many of the most
successful marketers and that is that you should always put your
customers interests above your own.
Let me ask you a question. If you knew for certain that you could
promote a particular product and make $1,000 in commission
even though you knew the product was crap, would you still
promote it?
The answer should be NO because even though you can make a
lot of money up front people won't make the mistake of trusting
your recommendation's twice if you promote total garbage.
13. Essential Guide To Affiliate Profits 13
If you promote GOOD products and place other people's interests
ahead of your own then you'll earn the trust of your prospects and
people will purchase your recommendation's again and again.
Part of being an affiliate is being a trusted advisor. Let's say you're
using email marketing as the main way of driving traffic to the
offers you're promoting as an affiliate. The people on your email
list are placing their trust in you to recommend offers to them
which you believe can help them. There are thousands of products
out there - some good, some bad and some that aren't relevant to
your audience. If you can point people in the direction of product's
that can genuinely help them or which they will find
useful/interesting/relevant etc then you're setting yourself up for
success.
"So if I'm a trusted advisor, does that mean I have to purchase and
review every product before I promote it?"
Nope - not necessarily. There are several ways around this and
sometimes you might choose to take an educated gamble on a
product.
Here are several scenarios:
1. You buy a product, like it and think that your niche will like it too,
so you decide to promote it.
That's the ideal scenario because:
14. Essential Guide To Affiliate Profits 14
a. The product sales page or listing was persuasive enough to
make you buy it - and if you bought it then the chances are that
other people are going to find it so too.
b. You like the product and so you give it a personal
recommendation.
But you're not always going to want to purchase every product
before you promote it, so....
2. You could ask for a review copy.
Many people who produce digital products will be willing to give
away a review copy to affiliates. So, you can check out the product
for free and then decide if it's something your audience will want to
buy and whether you can give it your recommendation (or not).
3. You've bought from the same product owner before and you
know you like their products.
Ok, so it's possible that you loved all their previous products but
their new one turns out to be bad. That's a slight risk, but nine
times out of ten if you liked their previous offerings and thought
they had value then the new one will too.
4. You take a punt based on reviews.
Ok, so this is the most risky strategy of all - but it can work.
DO YOU WANT TO MAKE $1000 PER DAY IN PASSIVE INCOME WITH JUST
AFFILIATE MARKETING. THIS METHOD HAS HELPED ME A LOT.
15. Essential Guide To Affiliate Profits 15
Let's say you're on the list of somebody who you consider to be
one of YOUR trusted advisors and they send you an email
promoting a particular product. You trust their recommendation,
check out the reviews and see that they're decent and you think
the product's a good fit with your niche - so you decide to promote
it without seeing it.
NOTE: If you are promoting something that you haven't personally
checked out then it can be good practice to tell people so.
Some other thing's to think about when choosing products
(Note that these are all of secondary importance to choosing good
products that are a good fit with your niche)
The offer's average conversion rate
Some products can be great but have a rubbish sales page,
meaning that very few people actually buy. You want to be looking
for offers that convert at a fairly decent rate... so if a product
converts at 7% then (on average) seven out of every ten people
who view the product are going to buy it. If you promoted a product
that only converted at 2% then clearly you're going to make less
sales, even with the same traffic.
Obviously bear in mind that conversion rates vary a lot, even for
the same product and can largely depend on the traffic source.
Imagine promoting a dog training product to an internet marketing
mailing list. Sure, some of those people might have dogs but
16. Essential Guide To Affiliate Profits 16
you're probably not going to make too many sales because it's
untargeted :)
Similarly, if you promote an offer to a "dead" audience (for
example a mailing list you have mistreated by promoting crappy
offers to them all the time) then you're going to achieve a below
average conversion rate.
So, when you're looking at a product's claimed conversion rate you
need to remember that you're not always going to match it.
Sometimes you'll achieve higher than the average conversion rate
and sometimes it'll be the other way around.
There isn't always a logic to the actual conversion rate you
achieve, either. Sometimes for example you'll promote a really
good product that also has a good average conversion rate and
you'll make very few sales. There isn't always a reason for it -
sometimes an offer just captures the imagination for your
prospects and sometimes it just doesn't.
Don't worry about your actual conversion rates on individual
promotions too much. Sure, look for products that have decent
average conversion rates but don't take it as a given that those are
the rates you'll actually achieve.
What is the percentage commission - and how much does this
actually equate to per sale?
17. Essential Guide To Affiliate Profits 17
If you're choosing between two $10 products and product-A offers
you 100% commission and product-B only offers you 50% then
logic would dictate that you should promote product-A....
BUT you also need to factor in backend sales. So - if product-B
turns out to have a backend product behind it that sells for $97 and
offers 50% commissions, whereas product-A only offers you 10%
commissions on a $20 backend product then you could make
more money with product-B, even though it offers you lower
commissions up front.
Remember also to take into account the selling price. Would you
prefer to earn 100% commissions on a $5 product or 10%
commissions on a $1,000 a product?
Refund rates
A high refund rate would indicate that there is something wrong
with the product and people aren't happy with their purchases for
whatever reason, so take a higher than average refund rate as a
warning sign that it might be a product to avoid.
Recurring affiliate commissions
Some products charge a monthly fee for access and thus pay
affiliate's recurring monthly products. These ones are great to look
out for because you can make a sale once and get paid for it over
and over again. Rack up a decent amount of sales on recurring
18. Essential Guide To Affiliate Profits 18
income products and you can quickly be looking at a rather healthy
monthly income.
What's the sales page like?
It's always worth having a look at the sales page/offer page of
anything you're considering promoting...
Does the page appeal to you? Does it make you want to buy - or
does it put you off?
Clearly everyone is going to have a different opinion, however it's
often possible to get a "feel" for whether the offer is a good fit for
your audience and whether they are going to be persuaded by it.
The sales page is also extremely useful in helping you craft your
affiliate promotion. By reading over it you should be able to see
what the main "selling points" or benefits of the product are and
thus these can be used in your promotion materials, be that a
promo email to your list, a product review, blog post etc.
DO YOU WANT TO BECOME SUCCESSFUL AND FINANCIALLY
SETTLED IN LIFE, WITHOUT GOING TO JOB AND WORKING
HOURS AND HOURS. WANTED TO EARN MONEY WHILE YOU ARE
AT SLEEP ALSO.THEN JUST TAP HERE. AND EARN ABSOLUTELY
A $1000 PER DAY. NOT ONLY A $1000 A DAY IF YOU WANT
YOU CAN EARN UPTO $10,000 PER DAY ABSOLUTELY IN
AUTOPILOT.THIS METHOD HELPED ME A LOT IN MY CAREER,
AND ALSO HELPED ME TO GIVE AWAY THIS EBOOK ABSOLUTELY
FOR FREE.JUST TAP ON AND START EARNING MONEY ON AUTOPILOT.
CLICKHERE.
19. Essential Guide To Affiliate Profits 19
The money is in the list!
You've heard that expression before, right?
As an affiliate marketer, building a list of prospects is fundamental
to your success. There are certainly other ways of making affiliate
sales but many would say that doing so through having an email
list can be one of the most effective - and here's the reason...
An email list literally allows you to make money on tap. Once you
have a list you can simply find a relevant product to promote, type
out an email, press send and make instant sales.
There's a little more to it of course but please understand that this
IS the reality once you've got a decent sized list of targeted
prospects.
So, how on earth do you build a list if you don't have one?
The first thing is to get together something that you can give away
in return for people signing up to your list...
It could be a free report, video course, etc.
Whatever it is should be highly appealing to the people in your
niche. You want people to be desperate to join your list so that
they can get hold of your freebie, so it's worth investing the time to
create or source a great product to give away. You could create it
20. Essential Guide To Affiliate Profits 20
yourself or find a good quality product that comes with Private
Label Rights or Resale Rights.
Once you've got something to give away then you need to set
yourself up with a squeeze page. This is a simple one-page
website where you tell people what your free offer is, together with
an opt-in box where they enter their name and email address.
Most squeeze pages follow a fairly similar format, so have a look
at other's in your niche to get a feel for what they are like.
You can see an example squeeze page below:
It's worth mentioning at this point that in order to build a list you'll
need to sign up for an autoresponder service such as Aweber or
Get Response. They give you all the tools you need to capture and
store email addresses and to send emails to them once you've
built your list.
21. Essential Guide To Affiliate Profits 21
Behind your squeeze page you should have a paid offer,
sometimes called a One Time Offer (OTO).
Again, this could be your own product, a resell rights product or
even an affiliate offer - but whatever you decide it makes sense to
offer people something to buy as soon as they sign up to your list.
You've engaged them enough to persuade them to give you their
email address so there's a decent chance that they might also be
in the mood to buy something. Most won't buy of course but a
percentage WILL and thus it provides you with the opportunity to
make some money as you build your list.
You'll also need to set up a download page (a simple page which
thanks people for signing up and provides them with the link to
download their freebie.
What you're doing here is building a simple sales funnel. I'm not
going to cover list building in great depth here because there are
plenty of guides to list building available online - and many of them
are free.
The point that must be emphasised however is that building a list
is pretty essential for any online business owner and it's a
particularly valuable asset to have to us as affiliate marketers.
Getting people onto your list
Once you've built your funnel then you'll need to send traffic to
your squeeze page.
22. Essential Guide To Affiliate Profits 22
There are probably hundreds of different ways out there of doing
this, including solo ads, Facebook ads, article marketing, forum
marketing, linking your squeeze page to your blog - etc.
If you're just starting out and can afford to spend a bit of money on
advertising then many people would recommend solo ads.
If you don't know what a 'solo ad' is then it's really simple - it's just
where you pay somebody who already has a list to send out an
email to their subscribers promoting your free offer.
Solo ads are popular amongst many because they can provide you
with an opportunity to build your list pretty quickly...
Most solo ad sellers will offer you a certain number of guaranteed
clicks. So, if somebody guarantees you 200 clicks from the solo ad
and your squeeze page converts on average at 45% then you're
going to get 90 new people joining your list. Once a solo ad has
been sent you usually get the traffic pretty quickly, so it's possible
to build a list of hundreds or even thousands of people in a matter
of days.
Obviously solo ads cost money. But if your sales funnel has paid
products behind it then you could recoup back the cost of the ads
and even make an upfront profit. Often you won't recoup back your
costs initially but you'll have a list that you can market to for years
to come.
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A key aspect of being successful with solo ads is knowing your
figures - especially your conversion rates...
If you know the average conversion rate of your squeeze page and
backend offers then you can work out how much you can afford to
spend on solo ads.
It's important to TEST your funnel thoroughly so that you can
improve on it. You can split test different offers and work out which
ones convert the best...
Take the following example:
You've got a free report you're giving away to build your list and
you make two different squeeze pages promoting the report.
You do a simple 50/50 split test on your offer, which simply means
you send 50% of your traffic to one squeeze page and 50% to the
other (there are plenty of tools out there that enable you to do this)
You buy a solo ad with 200 guaranteed clicks, so 100 of those
people will see the first squeeze page and 100 will see the second.
When you've done the test you find that the first squeeze page
converted at 32% (so 32 people subscribed) and the second one
converted at 48% (so 48 people subscribed).
As you can see the second squeeze page converted at a much
higher rate than the first...
24. Essential Guide To Affiliate Profits 24
So imagine if you had not bothered testing and had simply thrown
up squeeze page number one. You'd have lost out on quite a few
subscribes, and as you bought more and more solo ads you'd lose
out on even more.
PLEASE test because it'll make your chances of success so much
higher :)
Adswaps
Once you've built up your list to a certain size using solo ads then
you could consider moving over to adswaps...
These usually work exactly like solo ads, only instead of paying
money for the other person to send out your offer you simply return
the favour and send out their offer to your list.
With adswaps you obviously need to have a list in the first place,
which is why it could be a good idea to start with solo ads and then
move up to adswaps once you've got a list.
Where do I purchase solo ads or find adswaps?
There are no shortage of places online where you can find solo
ads and adswaps, especially if you're in the internet marketing
niche.
Two places to start could be:
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25. Essential Guide To Affiliate Profits 25
http://www.safe-swaps.com
and http://www.warriorforum.com
however there are loads more too and if you have a dig around
online you should be able to find them quite easily.
Not got any money to spend on advertising?
If you're trying to build your list and don't have any money to spend
at all then there are other options.
A good one can be forum marketing, where you sign up to forums
in your niche and post to those sites whilst including a signature
link to your squeeze page.
Forum marketing works well for many people, although you need
to make sure that you get your strategy right...
The key to forum marketing is to forget you are actually there to
promote your squeeze page. Instead you should simply join in the
forum conversations and become an active member of the
community. Demonstrate your knowledge but NEVER mention
your squeeze page or any of your products. Your signature link will
do the "selling" for you because people will see your posts, be
impressed by your knowledge and thus decide to click on your
signature link, which will take them to your squeeze page.
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26. Essential Guide To Affiliate Profits 26
NOTE: it's always important to check out forum rules and establish
whether they allow signature links to external websites because
some don't.
Promoting affiliate products to your list
Ok, so you've either already got a list or you're on your way to
building one...
The way you make money as an affiliate is to let your list know
about products you recommend - and that means sending them
out promo emails.
As we talked about earlier, one of the key aspects of being a list
owner is becoming a 'trusted advisor.' People on your list are
looking to you as the expert and when you send them an email
saying "go and buy this product" then they are trusting your
judgement - which is why you need to carefully select the product's
you promote, as we discussed earlier.
If you've done that - and are genuinely recommending products
that you think will help people on your list - then you shouldn't have
a problem with or feel "bad" about selling to the people on your list.
But here's a quick warning...
When you sell to people, some of them get upset. That's just a fact
of life and there's nothing you can really do about it. Some people
27. Essential Guide To Affiliate Profits 27
seem to think that your only job in life is to provide them with free
information.
If people don't like the emails you send or get "upset" because
you're selling to them then they can simply go and unsubscribe.
You really don't want those sort of people on your list anyway.
But whilst you shouldn't have a problem with selling to your list (it's
how you make money) you also need to remember that you need
to provide a balance between selling and giving people free
content...
At the end of the day you've got to give people a reason to stay on
your list - so just like a TV show can't show adverts all day without
any programs then you can't simply send promo email after promo
email without any content. Some people DO do that but those
sorts of marketers burn out their lists very quickly and rely on
constantly getting new people onto their lists in huge quantities to
replace the ones who got fed up with being sold to all the time.
There's nothing necessarily wrong with the above strategy but it's
definitely not for everyone.
Hot tip: Study how other marketers talk to their list
Whilst making money from a list can be as simple as sending out a
quick email, pressing send and watching the sales come in, the
reality is that you've got to carefully craft the emails that you send
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28. Essential Guide To Affiliate Profits 28
out.
Before we go any further I would advise you to spend time
studying how other marketers do thing's...
Sign up to other people's lists in your niche and study their emails.
What subject lines do they use?
What about the way the main body is written?
What affiliate products do they promote?
How often do they email their list?
How much free content do they give and how much do they sell?
Spend time studying and watching different marketers and you can
learn an awful lot. Every marketer has a different style and way of
writing emails, so which appeals to you most? Consider selecting
two or three different marketers who's emails you particularly enjoy
reading and watch carefully how they do things.
29. Essential Guide To Affiliate Profits 29
Crafting a promo email
So - you'll need to send out content to people but you'll also need
to sell to them too.
The first thing to think about when creating an email is the subject
line.
The subject is your only chance to get people to actually open your
email - and if they don't open it then they can't make a purchase,
so it's important to get this right.
One thing to avoid is spammy subject lines...
Ever seen emails in your inbox like...
"You've got cash"
or "You're payment is waiting"
or "I've been trying to contact you"
They're a total turn off, right?
When you see those you immediately think SPAM. They maybe
used to work in the past but nowadays most people are wise to
such tactics and generally most people would probably agree that
they only serve to piss people off...
30. Essential Guide To Affiliate Profits 30
The thing is that when people then read your email body and see
what you are actually promoting then they will most likely be pretty
annoyed because it bears no relation to the product itself.
Following on from the advice I give a little earlier then I'd
recommend heading over to your email inbox and having a look at
how your favourite marketers write their subject lines. What
intrigues you but doesn't pee you off at the same time?
It's good to add a little mystery into your subject lines because at
the end of the day you don't want to give the entire game away
because you want them to open the actual email and read the
body text, but at the same time your subject lines shouldn't be so
irrelevant that they have absolutely nothing to do with the content
of your email. It's all about striking the right balance.
Once you’ve written your subject line then the next thing to think
about is the body of the email.
Obviously your job here is to get people to click on your affiliate
link and land on the product page.
The biggest piece of advice I can give is to just be yourself. Give
your promo emails a slice of "you", a bit of your personality.
Whilst I highly recommend studying the promo emails of other
marketers and learning from how they do things you never want to
copy them.
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31. Essential Guide To Affiliate Profits 31
Take a look at pretty much any top marketer and you'll notice that
they all have their own style.
You'll often see multiple marketers promoting the same product but
they'll each do it in a completely different way.
Some marketers have certain "buzz" words that they like to use.
Other's always structure their email content in a certain way.
Find your own style and don't be afraid to experiment a little.
I mentioned earlier that part of being an affiliate/email marketer is
becoming a trusted advisor - and that definitely comes into play
when writing your promo emails...
Before you write a single word of your email spend some time
studying the product and the sales page. What do you like about
it? What don't you like about it?
You can then give your opinion of those things into the email.
So - you might say something like:
"I purchased this product yesterday and spent some time this
afternoon going through it. On first glance you'll see the sales page
is pretty hypey (click here to view it) but get past that and inside
this is a really good product that I reckon a lot of you will benefit
from."
32. Essential Guide To Affiliate Profits 32
Can you see that by making points like that you're actually
differentiating yourself from everyone because you're giving your
opinion?
Don't be afraid of pointing out the negatives either. For example,
you might check out a product and find that it's not as detailed as
you were expecting. So, you could say something like:
"From initially glancing at the sales page I was expecting a detailed
a detailed step-by-step training product but when I actually started
reading it I discovered it's not quite like that. If you're looking for a
paint-by-numbers system then this probably isn't for you, however
what it IS is one of those reports you'll read and it'll leave you
feeling fantastically motivated. I like that you can read this in less
than an hour and I almost guarantee you'll be smiling by the end of
it because the author's story is so inspiring and I challenge anyone
not to feel motivated by it."
I'm rambling a bit, but hopefully you get the point.
Inside any promo email will be a strong call to action, so something
like:
"Click here NOW to check it out" or "You can get full details at the
link below"
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33. Essential Guide To Affiliate Profits 33
Blogging for affiliate sales
Don't dismiss blogging as a way of making affiliate sales. Starting
a niche blog, building up an audience and sending them to affiliate
offers can certainly work well for many people.
There are a few different blogging strategies when you want to
make affiliate sales but here I'm going to cover just two...
Banner advertisements
The first one is placing banner advertisements on your blog.
People come along, read your blog posts and see your banner
advertisements.
A lot of product vendors put together affiliate promotional graphics
to help encourage people to promote their products, so often it's
simply a case of grabbing the banners, copying and pasting them
onto your blog and then linking them with your affiliate link.
Whenever anyone clicks on the banners and makes a sales you'll
get paid.
Blog review posts
Again, this goes back to being a trusted advisor. You simply write
up a blog post reviewing a specific product and then at the link of it
you insert your affiliate link so that people can buy it.
34. Essential Guide To Affiliate Profits 34
The thing is that most people will search online for reviews before
they purchase a product, I reckon we've all headed to Google and
typed in something like "product name review" before parting with
our hard earned cash - and thus blog review posts are an excellent
way of cashing in on this.
The most important element of writing a blog review post is to give
a totally honest review. Forget that you are trying to make affiliate
sales and instead write up an impartial view that anyone
considering buying the product would find useful.
What do you like about it?
What don't you like about it?
List those points in your review (EVERY product has negatives)
and then draw up a conclusion as to why the person should buy
the product.
(Obviously only review products that you like and fully recommend)
The classic mistake people make is to only harp on about the
positive points, however this actually works against you because
people will look at your review and think that you're simply trying to
earn a commission. By talking about the negatives of the product
you'll actually enhance your credibility - and remember that every
product has something that isn't quite perfect!
35. Essential Guide To Affiliate Profits 35
Boosting those affiliate sales
Affiliate marketing can be a tough business in so much as you are
often competing for sales with lots of other affiliates who are all
promoting the same product.
For this reason you might sometimes want to do something to
stand out a little from the competition, which can sometimes
especially be worth doing if you are promoting a higher ticket item.
Be yourself and become the advisor
Yep - we've harped on about this quite a bit in this report, however
it really is a good way to differentiate yourself from the competition.
Many affiliates are lazy and will blast out the promo email that has
been given to them by the product owner. If you can become a bit
different and put your personality and opinions into your affiliate
marketing then it can really help.
Time your promotion right
Sometimes people's decision between purchasing through your
affiliate link and someone else's comes purely down to timing. This
is particularly the case with email marketing - if they see someone
else's email before yours then they might already have bought it by
the time your email even lands in their inbox...
36. Essential Guide To Affiliate Profits 36
So - promoting as early as you can could be a good strategy. The
longer the period since the launch then the more chance there is
that people have bought from somebody else.
Equally leaving it late can be an effective strategy! Sometimes
people will see a launch, check out the offer and decide not to buy
for whatever reason. Then, a few weeks go buy and they change
their mind. So - by promoting a while after everyone else you can
sometimes "mop of" some of the people who were initially
undecided.
Bonuses
This can be particularly relevant when promoting high ticket items
because the effort involved is justified by the high commission
payments if you make sales.
Basically you just say "if you buy through my link I'll offer you THIS
for free."
Your bonus could be anything really - an additional bonus report,
coaching, consulting etc.
The key is to make it something relevant to the main offer - and the
more valuable the bonus is the more likely they are to buy through
your affiliate link.
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Summing up...
In all honesty it doesn't take a genius to make sales as an affiliate.
It's all about selecting the right product's and then promoting it to
the right people, in the right way...
I hope that this report will help you to do that. Whatever you do
now make sure you go away and work hard on your business.
Whilst affiliate marketing can provide one of the easiest ways of
making money online it still requires considerable effort in order to
be successful.
As you become more experienced as an affiliate marketer you'll
start to learn and get a "feel" for what works and what doesn't.
Now, go and get selling :)
I wish you much success!
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