Essence july pitch draft
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The document discusses an exercise and nutrition tracking mobile app called Nexercise that rewards users for healthy behaviors like working out and tracking weight. Over 150,000 monthly active users have logged over 56 million minutes of activity and 25,000 have left positive ratings. The app earns revenue from brands paying to reward and advertise to users for healthy actions. Revenue in the past 12 months was over $630,000 and is estimated to reach over $10 million in 2014. The co-founders have MBAs from Wharton and technical degrees.
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Essence july pitch draft
- 2. 69.2% of Americans are overweight 78% of us lack the willpower & motivation to stay consistent with nutrition and exercise
- 4. 150,000+ Motivated Monthly Active Users
- 6. 56,548,761 Minutes of Physical Activity last 30 days
- 9. $63B on weight loss alone…
- 10. Brands pay us to reward & advertise to our users, when they do healthy actions, such as work out or record their weight.
- 11. $XXX,XXX Trailing 12 months revenue $X.XMM revenue estimated in 2014
- 12. Upcoming 1 (of many): Showing how to do the exercises
- 13. your-name@company.com michael@company.com angela@company.com pam@company.com phyllis@company.commeredith@company.com Upcoming 2: Yammer for Corporate Wellness
- 14. The Team 1. Ben Young Co-Founder & CEO | Product Visionary, Tech MBA Wharton (Top 5%), BS Computer Science from U.V.A. 2. Greg Coleman Co-Founder & COO | Operations, Business Development MBA Wharton, BS Electrical Engineering from U.S.A.F. Academy 3. Olubunmi “Boomie” Odumade Co-Founder & VP, Engineering | Tech Lead MBA Wharton, MS Computer Science from University of Wisconsin 4. Dana Nuon - iOS Engineer 5. Lok Reddy - Server Side Engineer 6. iLeaf Solutions - (3 FT Android Contractors, 1 Tester) Q4 2013 closed $988,000 Seed Round
- 17. Appendix
- 18. Health & Fitness Landscape
- 19. Value to UserEaseof Use CostsBenefits Calorie Counting •Tedious / Time consuming •Only ~70% data on meals •Easy to forget to log •Free to Paid •Accurate •Detailed insights Expert Coaching •constant personal contact •scheduling challenges •Expensive •unsustainable for long term •External pushing •Expert advice •Quick to Learn •3-7 click Tracking •Free to Use •Real Prizes •Friendly Competition •Complimentary to Calorie Counting & Expert Coaching
- 20. Brands pay us to reward & advertise to our users, when they do healthy actions, such as work out or record their weight. Rewards / Business Model • Discounts (e.g. $30 off a healthy meal) • Free product samples (e.g. Pepsi Propel Water) • Gift Cards (e.g. $5 Amazon, $5 Sephora) • Virtual Currency (e.g. points to redeem toward larger prizes)
Editor's Notes
- We have built a flexible platform that correctly uses social game mechanics, Friendly competition and rewards To motivate people to lose weight. We are the only mobile platform that motivates REGULAR people to lose weight and keep it off, by focusing on rewarding the behaviors and not the outcomes. And better yet we have successfully monetized our mobile audience
- Brands want to get in front of people trying to lose weight. Whether it’s retailers trying drive sales of product like clothing or shoes OR consumer packaged goods introducing new stuff. Did you know that Americans spent 63 billion dollars on weight loss alone last year.
- We are a team of Technologists who met at the Wharton School of Business. We grew the team out to what you see here. And last year we closed a 988,000 seed round that was oversubscribed.
- Would end here. Would only show the slides after this if it’s helpful during the Q&A