2. Market Drivers
People want help
Preventative care on
the rise
2.1M+ coaches eager
for new revenue
!
$
Opportunity Problem Product Team
3. “Employment of fitness trainers and instructors is expected
to grow by 24 percent from 2010 to 2020, faster than the
average for all occupations.”
The healthcare and social assistance
industry is expected to grow by 33 percent,
or 5.7 million new jobs
A Growing Market
Opportunity Problem Product Team
4. e Problem
But incredible coaches…
Can’t
Scale
Suck at
Marketing
Are
Geo-Limited
X X X
Opportunity Problem Product Team
6. Global Practice
Tools for remote, cross-platform coaching
Continuous Private Monitoring at Scale
Convenient, affordable, always-on
Outsource Administrivia
Streamline payments, lead gen, scheduling & CRM
Solution
Opportunity Problem Product Team
7. How It Works
GoalSponsors Platform
Widget for
Coaches’ Sites
Powers Multiple
Brands
White-Label
Solution
Yoga Guides
Never Alone
Weight Loss
Email Text Phone Calls Photo Sharing Progress Tracker Payments Automation Tools
Opportunity Problem Product Team
8. MVP (Launched in November)
Virtual practitioners✓
Paying clients✓
Targeted matchmaking✓
Opportunity Problem Product Team
9. On-Demand Care
Convenient for Clients
• Easier than appointments
• Built-in accountability
• Deep collaboration
• Always on
*Also used to monitor progress between appointments
Opportunity Problem Product Team
10. 64% revenue growth/mo (avg.)
2,100+ users
10,000+ text chats / check-ins
Traction, Revenue, Engagement
Opportunity Problem Product Team
11. "GoalSponsors is the client support tool I've been waiting for! It's the answer
to the challenge of keeping my clients on task outside of the gym. This app is
the key to the long term health and fitness success of my clients."
- Coach, Angie D.
"GoalSponsors worked better than I could have hoped! The realistic goal,
and built-in accountability, have helped me stay on track and actually
commit to the changes that I wanted to make.”
- Client, Justin D.
"I absolutely love this!!! It is so nice to be able to have someone check in and
help me every week, I am sticking to a diet plan properly for the first time in
years!! Thanks so much for helping me make this happen!!!”
- Client, Jennifer N.
Coaches & Clients Love Us
12. Go-to-Market
New
Users
Targeted Brand Pages
Grass Roots
Marketing
Strategic
Partnerships
Widget for Coaches
5% of new users pay; 50% of those subscribe for 3+/mo
*and we’ve only existed for 4.5 months
Opportunity Problem Product Team
13. SatoriTuneNGo Schedulicity
Active Lead Gen
Scheduling
Payments + No Invoicing
Automation Tools
Monetizing Deadzone
Subscription Revenue
Tools for Virtual Clients
Mobile Client Management
Cross-Platform Comm. Hub
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓✓ ✓
FitOrbit
✓
✓
✓
✓
✓
✓ ✓
Competitive Matrix
Opportunity Problem Product Team
14. Practitioners Pay
Monthly
6%-20% revenue share
Revenue Model
Corporate Program
Programs designed to reduce
insurance premiums
White-label Solution
Monthly license fee for
businesses & non-profits
Affiliate Program
Practitioners upsell partner
products & services
Opportunity Problem Product Team
15. Revenue Projections
Avg. Customer Monthly Spend $33Based on our current data (no tiered pricing)
US Practitioner Market
Data from BLS. Excludes niche professions & part timers (+500K)
2.1M
Practitioner Averages
10 Clients
*spreadsheet available
Opportunity Problem Product Team
16. Gmail PM, Google Founders Award
Lead Engineer, FounderDating
Cofounder, HomeworkForYou (bootstrap, $100k rev)
Carnegie Mellon, Stanford (CS/HCI)
Lost 50 lbs, maintains with a GS coach
Brett Larkin Hustler / Designer
Design Director, Fitness Games, Ubisoft
Head of Business Development, Playkast
Certified Yoga Practitioner
NYU
Teaches 3 yoga classes a week
Team
David Murray Hacker
Opportunity Problem Product Team
17. Investors
Jeff Haynie
CEO, Appcelerator
BJ Fogg
Stanford Goals Expert
Ed Roman
Serial Entrepreneur
Team
Bassam Tarazi
Accountability Expert
Advisors
Larry Braitman
EVP Flycast (FCST)
Invested in Flixster, Udemy, Kontagent
Opportunity Problem Product Team
18. Raising to last 1 year
• Build v2 product & comprehensive practitioner platform
• Hire 1 engineer to speed up product development
Financing
$105K committed Raising $300K
Bootstrapped since April 2012
Opportunity Problem Product Team
21. Coming in July
Tiered pricing
✓ Sponsor rating system
✓
Client management
dashboard
✓
22. "It turns out that simply working with a personal
health coach is the secret sauce of employee
wellness."
48% of employers plan to tie financial
incentive to workers' participation in
health programs in 2013.
A Growing Market
23. Weekly User Growth up to 40%
1,600+ clients, 700+ sponsors
• Median sessions: 2.2x/day
• 24% weekly active
• In-bound partnerships requests from gym
chains*, yoga studio, foundations** & more
Traction
High Growth, Engagement, User Spending, Partnerships
* In-Shape Fitness (60 locations)
** The Living Heart Association (represents NFL Players Assoc.)
24. Partnerships: Increase by 50% each month
2013 Projections
Q3
6k
Q4
20k
Q1
62k
Q3
$1.8k
Q4
$5.9k
Q1
$18.5k
Q3
6
Q4
15
Q1
50
Users: Increase by 10% each week
Monthly Revenue: Increase by 10% each week
