This document outlines the requirements for a formal business proposal essay assignment. It states that the proposal should include: 1) A cover page, letter of transmittal, table of contents, and optional list of illustrations and executive summary. 2) Introduction, discussion sections, and conclusion sections to make the case for a new business and $150,000 start-up grant from a town. 3) In-text citations and works cited page drawing from at least 3 outside sources of information like statistics, demographics, or local news about the proposed location. The proposal must be submitted as a single file in a binder or uploaded to Blackboard. It should be addressed to a specific recipient identified

1. Composition I: ENG 160 / Business FIG
Essay #3
Formal Business Proposal
(Linked to Essay #4 Project--Commercial)*
Length: Word count will vary, but your formal proposal should contain all the parts listed on pp.
37-45 in our textbook and be very similar in length. These parts of a formal proposal include:
• Cover/Title Page
• Letter/Memo of Transmittal
• Table of Contents
• List of Illustrations (optional; but you should include some illustrations)
• Executive Summary
• Introduction
• Discussion Sections
• Conclusion
• Appendices (optional)
• In-text citations and a works cited page indicating where you have found outside sources
such as statistics, graphs, etc.
Place your formal proposal in a binder. Save all pages in ONE FILE and upload to
Blackboard where indicated.
Directions: Apply for a Start-up Grant for a Small Business in a Specific Town/Neighborhood
Assume that a town has announced that they have $150,000 available to start a new business in __________
(choose a location carefully). Make the case that your service or product is needed in the region. Apply for
the grant.
• Do use information (stats; demographic information; local news) from 3 different outside sources.
* Essay #4 Project will be a commercial to advertise your product, service, or proposed change.
Note: Be sure to address your proposal to a specific (real) person or group. Do some research
about to whom you would address the proposal and include name(s) and an actual address.