N2sys is an IT service provider that offers services like IT maintenance, data connectivity, IOT, and IT solutions. They have been in business for over 8 years but are facing challenges like a lack of advertising, promotions, and centralized work. The document proposes feasible solutions like specifying target demographics and geography, and implementing advertising, public relations, sales promotions, and direct selling strategies. It includes cost analyses and projections showing the proposed plans will utilize funds efficiently and generate higher returns.

1. Where should we go?
What should we
do?
Who is to
help us?
Computer not
functioning
properly
Bad
Network
We need more
equipments
No internet
connection

2. N2sys is an IT service provider who
offers services in the areas of
• IT maintenance
• Data connectivity,
• IOT
• IT solutions.

3. Why are we in such
situation?
How do we intend on
solve?
What challenges
are we facing?

4. In growth stage after 8+ years
Lack of advertising and promotions
Decentralized work spheres
Gaps in market segmentation
No Specific target market
Challenges

5. Feasible
Solutions
Target
Specification
• Demographic
• Geographic
Advertising
• Poster
• Digital
Marketing
Public
Relations
Sales Promotion
• Membership card
• Reference card
• Discount Card
Introduction of
new services
Direct Selling

6. 4- Last
6
months
• Overall Bangladesh
3- 3rd 6
months
• New geographical area-
• Chittagong
2- 2nd 6
months
• Increasing coverage
• Dhanmondi
• Mirpur
• Motijheel
• Tejgoan
Phase
1- 1st 6
months
• Providing coverage
• Baridhara
• Uttara
• Bashundhara
• Banani
• Gulshan
Geographical

7. Companies
Meeting breakeven points
Highly dependable on IT
Commercial Businesses
Newly Introduced ones
Government Offices
Foreign Ministry
Education Ministry
Health Ministry
Demographical

8. Digital
Marketing
Regular
Facebook
page Update
Regular Web
Page Update
Search Engine
Optimization
Online Store

9. • No regular updates
• Irrelevant updates

10. More
1. Service related Info
2. Graphical Interface

11. Needs Search Engine Optimization

12. Online Store

14. Public
Relations
• Comment
• Review
• Sharing
Experience
• News Paper
• Leaflet
• Press Release
• New Service
• Introducing New
Products

15. Sales Promotion
Membership
Card
Reference
Card
Discount
Card

16. Security
measures
Introduction of new services

17. Direct Selling
Auto-response System
Emailing Clients
Video-Conference
Providing expertise, consultancy
directly online

18. 1stHalf
•3,456,000
BDT
•5,000,000
People
2ndHalf •2,764,800
BDT
•4,000,000
People
3rdHalf
•3,456,000
BDT
•3,000,000
People
4thHalf
•5,529,600
BDT
•50,000,000
People
Overall cost in newspaper, leaflet, press release and
advertising for increasing coverage according to geography
Coverage Basis

19. The Cost Comparison includes-
IT Engineer:
• BDT 500.
Pay per click (google certified):
• BDT 1000.
Certified analytics professionals:
• BDT 1000.
Expert web consultants:
• BDT 1500.
Creative designers:
• BDT 500.
Content writers:
• BDT 500.
Graphics designers:
• BDT 500.
Programmers and digital professionals:
• BDT 500

20. Total cost of 4 phases is 15,206,400 BDT
Average cost is 14,400,000 BDT
Extra money on hand 806,400 BDT
Public Relations-
• Newspaper 80,000 BDT
• Leaflets 70,000 BDT
• Press Release 100,000 BDT
• Public Response in Social Media 500,00 BDT
Cost in PR 300,000 BDT

21. Transportation 250000 BDT
Storage 100,000 BDT
Total 350000 BDT
Total cost of 2 years(BDT)
Setup and Maintenance 300,000
Marketing 100,000
Total 400,000

22. REVENUESTotal Expected Reach 62,000,000
Expected Response (50% of reach) 30,000,000
Expected Revenue (300000*1000) 300,000,000
REVENUES

23. Market entry strategy-
• IT Service Providing
Product and
brand
launch
• Online Store
Competitive intelligence
data
• Analysis of participants in our
industry
Market
analysis,
• Reviewing and
responding to
changes
 IT Maintenance
 Internet and Data
Connectivity
 Networking
 Hardware Solution
 Server Solution
 CCTV Solution
 Access Control
 Smart Home
Solution
 Web Development
 App Development
Our Products and Services

24. Based on the above calculations we can
conclude that the funds will be efficiently
utilized and yield higher return by improving
our performance and generating higher
demand.