Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
You need help and want to increase your feasibility. Contact at Sanjeev@rosresearch.com for all your quantitative and qualitative data collection need. Full Market Research service.
1. Online panel Services
2. CATI data collection Services
3. Survey Programming
4. Survey Hosting
5. Report Writing
6. Data Analysis
Contact today Sanjeev@rosresearch.com
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
In this guide to Panel Management, you can learn how to build and maintain a successful self-service research community. Panel and community building is the best way to increase engagement, boost response rates, and track performance over time.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
CI Research is an independent market research company in HCMC, Vietnam.
CI Research has extensive experience in conducting quantitative & qualitative market research across Vietnam, Customer Research, Market Research, Potential, Customer Satisfaction, Brand Health Check, etc.
In particular, we apply a variety of modern research methodologies using Digital tools to minimize time, reduce costs for clients.
The advantage of CI Research is always provide the most reliable results, with timely, practical, and important recommendations, thanks to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is also our advantage
How to Recruit Participants for Qualitative Research (2022 Edition)Respondent.io
We explain best practices for recruiting participants for qualitative research that will help you save time and money. For more details visit - https://blog.respondent.io/how-to-recruit-participants-for-qualitative-research
Webinar Deck: How Multi-Channel Data Drives Multi-Channel PersonalizationEnsighten
“How Multi-Channel Data Drives Multi-Channel Personalization”
Today, digitally empowered customers have many ways of engaging with brands and are looking for tailored experiences that meet their needs. To compete, companies must now personalize across multiple channels and across all parts of the customer life cycle. Yet many firms do not have the necessary capabilities in place to do so.
A commissioned study conducted by Forrester Consulting on behalf of Ensighten found that while 77% of firms apply some form of personalization within digital channels, multi-channel personalization is in its early stages of adoption with only 13% of firms applying extensive personalization across multiple channels using multiple techniques.
In this webinar we’ll discuss:
• How multi-channel data helps marketers understand and engage their customers
• Why digital marketers are prioritizing social media, websites and email channels for personalization and seeking to take a significant step into mobile personalization in 2014
• How to boost extensive personalization across multiple channels
• Why it’s important to use personalized engagements across the entirety of the customer life cycle and across all channels
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten & James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research
Contents of This Session
Survey Methods
Survey Methods Classified by Mode of Administration
A Comparative Evaluation of Survey Methods
Some Other Survey Methods
Selection of Survey Methods
Observation Methods
Observation Methods Classified by Mode of Administration
A Comparative Evaluation of Observation Methods
A Comparison of Survey and Observation Methods
Ethnographic Research
Other Methods
Ethics in Marketing Research
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
You need help and want to increase your feasibility. Contact at Sanjeev@rosresearch.com for all your quantitative and qualitative data collection need. Full Market Research service.
1. Online panel Services
2. CATI data collection Services
3. Survey Programming
4. Survey Hosting
5. Report Writing
6. Data Analysis
Contact today Sanjeev@rosresearch.com
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.
Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.
In this guide to Panel Management, you can learn how to build and maintain a successful self-service research community. Panel and community building is the best way to increase engagement, boost response rates, and track performance over time.
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
CI Research is an independent market research company in HCMC, Vietnam.
CI Research has extensive experience in conducting quantitative & qualitative market research across Vietnam, Customer Research, Market Research, Potential, Customer Satisfaction, Brand Health Check, etc.
In particular, we apply a variety of modern research methodologies using Digital tools to minimize time, reduce costs for clients.
The advantage of CI Research is always provide the most reliable results, with timely, practical, and important recommendations, thanks to a team of experienced researchers in the field of micro-engineering.
Besides, we always offer competitive price. Flexible payment term is also our advantage
How to Recruit Participants for Qualitative Research (2022 Edition)Respondent.io
We explain best practices for recruiting participants for qualitative research that will help you save time and money. For more details visit - https://blog.respondent.io/how-to-recruit-participants-for-qualitative-research
Webinar Deck: How Multi-Channel Data Drives Multi-Channel PersonalizationEnsighten
“How Multi-Channel Data Drives Multi-Channel Personalization”
Today, digitally empowered customers have many ways of engaging with brands and are looking for tailored experiences that meet their needs. To compete, companies must now personalize across multiple channels and across all parts of the customer life cycle. Yet many firms do not have the necessary capabilities in place to do so.
A commissioned study conducted by Forrester Consulting on behalf of Ensighten found that while 77% of firms apply some form of personalization within digital channels, multi-channel personalization is in its early stages of adoption with only 13% of firms applying extensive personalization across multiple channels using multiple techniques.
In this webinar we’ll discuss:
• How multi-channel data helps marketers understand and engage their customers
• Why digital marketers are prioritizing social media, websites and email channels for personalization and seeking to take a significant step into mobile personalization in 2014
• How to boost extensive personalization across multiple channels
• Why it’s important to use personalized engagements across the entirety of the customer life cycle and across all channels
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten & James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research
Contents of This Session
Survey Methods
Survey Methods Classified by Mode of Administration
A Comparative Evaluation of Survey Methods
Some Other Survey Methods
Selection of Survey Methods
Observation Methods
Observation Methods Classified by Mode of Administration
A Comparative Evaluation of Observation Methods
A Comparison of Survey and Observation Methods
Ethnographic Research
Other Methods
Ethics in Marketing Research
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. COMPANY
PROFILE
What experience does your
company have in providing
online samples for market
research?
Please describe and explain the
type(s) of online sample sources
from which you get
respondents. Are these
databases? Actively managed
research panels? Direct
marketing lists? Social
networks? Web intercept (also
known as river) samples?
VoicesAfrica has been providing online samples for market research since 2011. These samples provide for 3rd
party research, as well as some proprietary studies; both ad-hoc and trackers.
VoicesAfrica is a partially owned subsidiary of Consumer Insight Africa, which has almost two decades of
research experience on the African continent.
VoicesAfrica panel is made up of respondents from varied sources, ensuring diversity in reach and
representation. This includes face-to-face recruitment, social media, online advertising and recruitment
partners in several countries.
We pride ourselves in being an actively managed market research panel, which does not engage our panelists
in any direct marketing activities. We also have not, nor do we have plans to engage in river sampling.
While we work hard to ensure that we have a variety of recruitment sources in each market that we operate
panels in, we employ several methods to ensure that duplication does not occur, for example IP filters and
mandatory double-opt-in during registration.
VoicesAfrica sample source is provided primarily for commissioned market research However, as a form of
engagement, we also conduct internal proprietary studies, whose insights we share with our panellists through
tour community website.
SAMPLE
SOURCES AND
RECRUITMENT
1.
2.
If you provide samples from
more than one source: How are
the different sample sources
blended together to ensure
validity? How can this be
replicated over time to provide
reliability? How do you deal
with the possibility of
duplication of respondents
across sources?
3.
Are your sample source(s) used
solely for market research? If
not, what other purposes are
they used for?
4.
01
3. How do you source groups that
may be hard to reach on the
internet?
If, on a particular project, you
need to supplement your
sample(s) with sample(s) from
other providers, how do you
select those partners? Is it your
policy to notify a client in
advance when using a third
party provider?
Our recruitment includes face-to-face recruitment which facilitates inclusion of these rare target groups.
We have not had the need to use third party suppliers for any project; we have strict feasibility assessments to
ensure this. Unfortunately or fortunately (depending on how you look at it) we do not have partners that we
are able to rely on in our core markets of Kenya, South Africa and Nigeria for online respondents. In all markets
that we operate in, we prefer to underestimate our capabilities, allowing the client to plan for additional
support should the need arise. We do not have plans to use partners for top up.
We use one sample source, our panel. Within this panel we employ random sampling to maintain a consistent
level of respondent representation.
5.
6.
What steps do you take to
achieve a representative sample
of the target population?
No.Do you employ a survey router?
We do not use a router.If you use a router: Please
describe the allocation process
within your router. How do you
decide which surveys might be
considered for a respondent?
On what priority basis are
respondents allocated to
surveys?
7.
8.
9.
02
SAMPLING
AND PROJECT
MANAGEMENT
4. 10.
11.
12.
13.
03
If you use a router: What
measures do you take to guard
against, or mitigate, any bias
arising from employing a
router? How do you measure
and report any bias?
If you use a router: Who in your
company sets the parameters of
the router? Is it a dedicated
team or individual project
managers?
We do not use a router.
We do not use a router.
We collect general demographic data on registration. Post registration we incentivize our panellists to
undertake a series of more in depth types of profiling. In total we have over 100 points of information on the
majority of our panellists at any given time. We also from time to time send out internal surveys which collect
information that we can use later for sampling purposes.
Therefore, we generally avoid low incidence projects that do not fit within our available profile data.
We primarily invite the panelists through emails.We also post notifications of new surveys on the homepage of
the VoicesAfrica community website and on our social pages. Depending on the urgency, we also invite via
mobile phone text messages. Very soon, we will also utilize our mobile application to invite participants too.
In these invitations we inform the panelist of the approximate length of the survey and the amount of points
that the respondent will earn. Apart from the project name, we do not provide information on the survey
specifics within the invitation.
What profiling data is held on
respondents? How is it done?
How does this differ across
sample sources? How is it kept
up-to-date? If no relevant
profiling data is held, how are
low incidence projects dealt
with?
Please describe your survey
invitation process. What is the
proposition that people are
offered to take part in
individual surveys? What
information about the project
itself is given in the process?
Apart from direct invitations to
specific surveys (or to a router),
what other means of
invitation to surveys are
respondents exposed to? You
should note that not all
invitations to participate take
the form of emails.
5. 14.
15.
16.
17.
04
DATA QUALITY
& VALIDATION
Please describe the incentives
that respondents are offered for
taking part in your surveys.
How does this differ by sample
source, by interview length, by
respondent characteristics?
What information about a
project do you need in order to
give an accurate estimate of
feasibility using your own
resources?
Our respondents earn points through participation in surveys. These points are redeemable for cash and other
rewards including Airtime. Point values are assessed based on survey length, IR and duration in field.
We require information on sample size, incidence rate, length of survey and region.
From time to time we invite respondents to participate in our survey on satisfaction levels and relevant
performance related feedback. We can make aggregated results available to clients, on request.
In the post report we can provide clients with the effective completion rate, incidence rate and length of
interview and any feedback about the survey from panellists.
Do you measure respondent
satisfaction? Is this information
made available to clients?
What information do you
provide to debrief your client
after the project has finished?
18. Both our clients and ourselves have a responsibility to optimize quality. Our clients will check data in a soft
launch setting.We normally suggest that our clients aim for 110% of the sample so that we can jointly eliminate
speeders, straightliners and respondents who do not answer open ended questions thoughtfully.
When we become aware of issues with any respondents we issue a warning. If further violation occurs, we
blacklist them from participation in any surveys.
Who is responsible for data
quality checks? If it is you, do
you have in place procedures to
reduce or eliminate undesired
within survey behaviours, such
as (a) random responding, (b)
Illogical or inconsistent
responding, (c) overuse of item
non-response (e.g.“Don’t
Know”) or (d) speeding (too
rapid survey completion)?
Please describe these
procedures.
6. 19.
05
How often can the same
individual be contacted to take
part in a survey within a
specified period whether they
respond to the contact or not?
How does this vary across your
sample sources?
As we only use our own sample source, we are able to ensure optimum breaks between invitations,. We are
also constantly recruiting to ensure a minimum percentage of fresh sample.
20. How often can the same
individual take part in a survey
within a specified period? How
does this vary across your
sample sources? How do you
manage this within categories
and/or time periods?
We try to keep this to a minimum, but, upon client request, we can ensure only relevant sample is contacted.
21. Do you maintain individual
level data such as recent
participation history, date of
entry, source, etc., on your
survey respondents? Are you
able to supply your client with a
project analysis of such
individual level data?
Yes, we keep a running record of all respondent participation, and are able to supply clients with this upon
request.
22. Do you have a confirmation of
respondent identity procedure?
Do you have procedures to
detect fraudulent respondents?
Please describe these
procedures as they are
implemented at sample source
registration and/or at the point
of entry to a survey or router. If
you offer B2B samples what are
the procedures there, if any?
We have in place a strict double–opt–in policy for each panellist at sample registration.
We then use the panellists email addresses as their unique identifiers at the point of entry to a survey but also
take into account their names, addresses, and phone numbers to mitigate against duplicates.
We currently do not offer B2B samples.
7. POLICIES AND
COMPLIANCE
23.
06
Please describe the‘opt-in for
market research’processes for
all your online sample sources.
VoicesAfrica as a panellist registration is done on a strict DOI basis. All potential panellists registering on our
panel automatically receive an email with a link to confirm registration. Only upon this confirmation, is the
registration complete.
24. Please provide a link to your
Privacy Policy. How is your
Privacy Policy provided to your
respondents?
Our privacy policy is available to all
Our privacy policy is available for all respondents via our community website, at the following link: .
http://www.voicesafrica.com/index.php?option=com_content&view=article&id=7&Itemid=9
25. Please describe the measures
you take to ensure data
protection and data security.
Secure servers are used for all our online needs. Online backups are performed daily and offline backups every
2 days. Offline backups are 2 copies – one set stored on site, the other offsite.
26. What practices do you follow to
decide whether online research
should be used to present
commercially sensitive client
data or materials to survey
respondents?
Since we are primarily a sample provider and not a full service provider, our panelists must agree to our general
terms and conditions when registering. If a project contains client sensitive data, we can ask our panellists -prior
to accessing the client survey- to accept an amended agreement. As, often, we do not host the surveys,
controlling any screen capture, or downloadviolations would be up to the client survey host.
27. Are you certified to any specific
quality system? If so, which
one(s)?
We have in place longstanding effective practices from our associate company, one of the leading research
firms in Africa.
28. Do you conduct online surveys
with children and young
people? If so, do you adhere to
the standards that ESOMAR
provides? What other rules or
standards, for example COPPA
in the United States, do you
comply with?
No, all our respondents are aged 18 years and above.