2. 2010-11
• Launch of cloud computing platform –
‘eNlight cloud’
• Launch of data center in Nashik,
Maharashtra
2015-17
• Globally patented for a “method and system for real
time detection of resource requirement and automatic
adjustment” in relation to “eNlight Cloud” service
• Launch of Datacentre in Navi Mumbai
2018-19
• Investment by GEF Capital Partners
• Incorporation of foreign subsidiaries in Dubai and USA
• Trusted Cloud service provider of India
2020-23
• Launch of Datacentre in Bengaluru in 2020 & Mohali in 2022
• Incorporation of Startup Spochub Solutions Pvt. Ltd. in Feb 21
• Ranked 28th in Great Place to work in India
• Appraised as CMMI DEV Level 3
ESDS
ESDS - Our Journey So Far
2
3. ESDS: Demonstrated track record of continuous expansion across DC footprint and offering suite
Managed Services (MS)
Database Administration
OS Management
Cloud Enablement and
Migration
Application Support
Managed Security Services
Network / Storage / Backup
Mgmt.
ESDS - Business Model
Nashik
2010
Mumbai
2016
Bangalore
2020
Mohali
2022
SaaS
IaaS & Cloud Services
(Plug-and-Play)
Enterprise Cloud
SAP HANA Cloud
Banking & Financial
Services Cloud
Government Cloud
Specializes in delivering cloud
computing infrastructure for accessing,
monitoring and controlling remote
datacentre infrastructures like storage,
networking, networking services etc.
Supported by 4
Regional Edge DCs
ESDS has developed
complimentary set of
Managed Services & SaaS
Offerings to expand SOB
and stickiness with
customers
Established presence across West, South and North Indian markets through continuous footprint expansion
3
4. Largest no. of customers Running SAP HANA systems – 150+ Customers
Ramped up no. of customers…
1,162
1,317
1,388
1,449
FY19 FY20 FY21 FY22
And further reducing revenue
concentration- top 20 clients
60%
54%
51% 49%
FY19 FY20 FY21 FY22
400+ banking customers
Largest number of Banking customers
in India
Smart metering
Partnered with multiple leading SIs to
implement projects across the country
B2G Customers
Handling mission-critical projects for
250+ B2G customers
Enterprise Customers
160+ BSE/NSE Listed Enterprises
B2G
Enterprise
BFSI
Long Term Relationship With Marquee Customers across Industries
ESDS enjoys trust of various large customers incl. L&T, Tech Mahindra, STPI, Infosys etc Potential to develop
multiple anchor customers for hyperscale play
4
5. Mr. Sameer Redij
Chief Revenue Officer
• Over 10 years of experience in the field
of IT and systems
• Has been associated with CtrlS,
Gartner, and IBM prior to ESDS
Mr. Kishore Shah
Business head - SPOCHub
• Over 20+ years of experience in the field
of IT and systems
• Past associations with Vodafone,
Reliance Infocomm Ltd, ACG Worldwide
Mr. Piyush Somani
Promoter, CEO, MD & Chairman
• First generation entrepreneur with 18+ years
of experience of building ESDS
• Expanded ESDS team over 1,000+
employees across domestic and international
offices
Mr. Sajiv Nair
Head – Managed Services
• Over 25 years of diversified
experience in Project Management,
IT Infrastructure Operations,
Service Delivery Management and
Solution Architecture
Col. Deepak Mohan Anand
Director – Technology & Govt Sector
• Has 27+ years with the Indian Army
where he conceptualized, planned and
implemented large scale ICT projects
• Alumni of NDA and Indian Military
Academy-Dehradun, IIM Ahmedabad and
IIFT-Delhi
Mr. Darryl Cox
CEO - International Markets (Dubai)
• Has 20+ years of experience in Enterprise
Transformation within Technology industries
across Europe, Middle East, and Africa
• Previously, he has also worked with Mubadala
Healthcare, iSOFT (CSC), and Egton Medical
Information Systems
Experienced Management Team with deep know-how of Indian DC eco-system
5
6. Mr. Dhandapani T.G
Independent Director
Ex CIO of TVS Motor and
Sundaram-Clayton Limited
Mr. Alipt Sharma
Nominee Director of GEF
Capital
Ex- Ambit Private Limited as the AVP
in Corporate Finance
Ms. Pamela Kumar
Independent Director
Ex – AT&T Information Systems, IBM India
Private Limited, Hewlett-Packard India
Software Operation Private Limited etc
Board of Directors
Mrs. Komal Somani
WTD, Chief Marketing Officer
Past
Associations
7. Multiple
cloud
offerings
Public Cloud Private Cloud Hybrid Cloud Community Cloud
• Public, hyperscale, multi-
tenant platform where
computing services can be
reserved or rented on
demand1
• Offering - “eNlight” –
patented in the UK and
USA.
• Cloud infra operated solely
for a single organization and
operates on a dedicated
infrastructure1
• Private cloud platform
allows organizations to have
full control of their cloud
environment
• Combination of private and
public cloud offerings1
• We believe eNlight Cloud
provides an intelligently
scalable and secure
platform by prioritizing
workloads between public
and private cloud platforms
• Virtual infrastructure shared
between several
organizations from a
specific community1
• Offer community clouds for
Govt., banking & financial
services, SAP/HANA, smart
cities and enterprises
Problems
Limited Scale
Due to high costs and sub optimal
utilization
Capital intensive
Infrastructure for cloud services are
generally capital intensive
Cost cutting pressure
Companies (customers) are under
significant pressure to optimize cost
& performance
Patented Tech
Vertically auto scalable cloud tech to
achieve optimal utilization
Asset light model
Ownership of computing hardware
assets only allowing to quickly scale
and reduce capital cost of operations
Innovative billing solutions
Usage of ‘pay per consumption’, ‘
pay per branch’ and pay per
transaction’ billing model
eNlight - Patented Vertically Auto Scalable Technology
Solutions
7
8. Partnerships Catapulting Growth As Well As Profitability: Case in Point – Partnership with STPI
Partnership such as STPI provides highly efficient, flexible and accelerated growth model
ASSET LIGHT MODEL WITH
ENHANCED CAPEX EFFICIENCY
Shared Capex enhancing the asset
turnover and returns
Quick ramp-up in capacity utilization
with revenue generation starting
first day
Revenue Sharing Model aiding
during recessionary business cycles
HIGHLY AGILE GROWTH MODEL
Faster Go-live STPI’s land and
building already developed
Flexibility to select most suited
location and facility for expansion
and growth
Builds low latency cloud solution
with multiple proximity locations for
hosting
ACCELERATED BUSINESS
DEVELOPMENT
Access to 80,000+ Enterprises
registered with STPI
Helps penetrate restricted sectors &
players- National Security Projects /
Defense /PSUs
Limited competition for these
contracts leading to better customer
conversion rates and profitability
8
9. Government
Metered PDU for rack level
power monitoring and billing
Precision air conditioner in
N+N redundancy
Advanced laser based very
early smoke detection system
(VESDA)
N+N Redundant UPS to ensure
uninterrupted power supply
Automated multiple diesel generators
for onsite power back up (N+1 mode)
Power racks ranging from 4KW -
32KW to ensure airflow and
protection from change in temp.
Dual power distribution units (PDU)
to effectively control and distribute
electricity
ESDS’ Edge Data Centers
ESDS’ deep domain expertise in operating DCs + Long-standing strategic partnership with STPI Huge potential to
grow DC operations exponentially
9
10. Vertically Integrated business model well poised for growth
Navi Mumbai
(Leased)
Nashik
(Owned)
Bengaluru
(STPI Partnership)
Mohali
(STPI Partnership)
Tier III
compliant status
10 Gbps backbone
network
Asset light growth model in place through
partnership with STPI (operates 62 data
centres across India)
Edge data centre model to ensure minimal
latency to clients
Provides Disaster Recovery Service & Multi-point
replication of data
Patented Platform
Vertically scalable cloud,
technology platform which is
globally patented
Multiple Long-term drivers to enable of cloud services industry growth
Digitalization of
MSMEs
Virtual working
environment shift
Introduction of
5G services
170+ member
dedicated R&D team
Booming internet
penetration
Strong In-House
R&D team End to end support to client
for entire cloud adoption
and migration life cycle
Digital Market Place 20+ In-house SaaS products Enterprise
B2G
#1 Cloud player in Smart
Metering / Smart City projects
BFSI
Largest number of Banking
customers 400+ banking
customers
MSMEs
Flexible offering suited for
MSME segment
Largest number of customers
running SAP ERP / SAP
HANA
Serving Customers across Segment through Cloud/MS/SaaS Offerings
Cloud & Managed Services
SaaS Offerings
Edge Data Centers
10
11. 21
23 24
27
FY20 FY21 FY22 FY23
84%
93%
95%
FY21 FY22 FY23
74%
88% 87%
FY21 FY22 FY23
60%
54% 51% 49%
FY20 FY21 FY22 FY23
% of Revenue from long term contracts % Revenue from existing customers
% of Revenue from top 20 customers Average revenue per customer ( Rs mn)*
*Top 50 customers
1. Long term contracts refer to contracts of more than 12 months duration (including business from customers continuing for more than 12 months after contract renewals)
Diversified and Recurring Revenue Streams
11
12. Organic volume growth and increasing wallet
share within customer
Upselling of various products across
managed services and SaaS suite
New customer acquisitions through
organic as well as partnership routes
Significant scale up of Top clients along with New client acquisition – Multiple levers driving growth
ESDS Offerings : Cloud & MS
23
145
190
FY19 FY22 FY23
(₹ Mn)
ESDS Offerings : Cloud & MS
7
19
30
FY20 FY22 FY23
(₹ Mn)
1,162
1,317
1,388
1,449
FY19 FY20 FY21 FY22
• Multiple large clients onboarded recently
including Unibic, Body Shop, Godfrey Phillip,
Cert-in, MEA – Passport Seva, etc.
• Further to organic customer acquisitions,
partnerships and tech collaborations act as
additional source of customer acquisition
• Has ~70 sales team with ~20%+ sales
conversion in last 3 quarters
10
36
90
FY19 FY22 FY23
Inc wallet share + New MS & SaaS offerings added over years
(₹ Mn)
4
29
35
FY19 FY22 FY23
Inc wallet share + New MS & SaaS offerings added over years
(₹ Mn)
21
39
90
FY20 FY22 FY23
Inc wallet share + New MS added over years
(₹ Mn)
Inspector General
of Registration
ESDS Offerings : Cloud & MS
(₹ Mn)
34
72
110
FY20 FY22 FY23
1.25x
No. of Customers
12
14. 83
284
383
516
695
937
1,262
FY15 FY20 FY21E FY22E FY23E FY24E FY25E
Booming internet
penetration
Availability of
engineering staff
Enhanced connectivity with
world due to new submarine
cable projects
Virtual working environment
shift driven
by Covid-19
Central Government has released Draft Data
Center Policy in Nov 20 which focuses on:
Ease of doing
business
Enabling a favorable
eco system
Setting up data
center SEZs
Promoting Indigenous
Technology development
USD mn
965
1,609
3,595
FY15 FY20 FY25E
CAGR–
17%
CAGR
– 11%
1
7
2
7
FY20 FY25E
Data stored in India Data stored outside India
in mn petabytes (As on Aug 31, 2020)
CAGR2 – 58%
Govt has taken various initiatives to
store data locally –
• The Personal Data Protection Act,
2019 – Aims at protecting data of
citizens
• RBI mandate for companies to
store financial data locally
Cloud Service Industry In India Expected To Grow
Pan India Data Center Policy
India is one of the largest data generators growing at 2x global rate1
TAM for cloud services to expand from INR 284 Bn
in FY20 to INR 1,262 Bn in FY25 1
Pan India Data Center Policy Data center revenue market size
Multiple factors driving growth of
cloud services industry
1. CAGR has been calculated on data stored in India Note: The TAM for cloud services includes only public cloud revenue
14
15. Comprehensive Solutions Provider Covering All Layers of Cloud and DC Services
ESDS covering all layer of Cloud and DC Services
DX - Consulting
Data Center Building
Mechanical Electrical Plumbing & Cooling with Redundancy
Compliance Certification & Building Management
Network & Security Layer
Servers , Storage , Racks – IT Hardware Layer
Cloud Infrastructure Layer – Double patented eNlight Cloud Platform
Manpower - Managed Services , Solution Architect & Client Support
Managed Security Services, IaaS , SaaS
ESDS has innovative solutions with deep understanding of customer pain points:
• Offers a very cost effective solution
• Has low latency and customer churn
• Sharp focus on customer success enabling company to execute large sized projects
15
16. Migrate Manage Security Data back-up & recovery
Cross – Platform Migration
Services
Managed Co-location
Application Management
Application Support
Security operations centre
(SOC) services
High Performance Backup as a
service
Disaster Recovery Service
Multi-point replication of data
“Eagle Eye Services” –
subscription based service
VPN Solutions
Database management
Remote IMS
End To End Service Offerings Through Managed Services
16
17. SaaS – Comprehensive Suite of Offerings
Both in-house and 3rd party developed applications hosted on our cloud platform and digital market place Spochub
Comprehensive suite of in-house SaaS products
complimented by 3rd party developed application
VTM Scan
eNlight WAF
Web VPN
eNlight IoT
eNlight DRM
IPAS ERP
Web access
firewall
Indigenously developed
IoT platform
Disaster recovery
monitoring solution
Governance & planning
of budgets
Vulnerability scanner
Secure
connectivity
Platform assists organizations in their
digital transformation journey by
enabling them choose the right fit
products & solutions
and various others..
• A Vulnerability scanner, which is designed
to assess computers, networks or apps for
weakness
• ERP developed for governance and
planning of budgets for a state.
• Cyber attacks prevention & detection
software
• Loan origination platform – providing
comprehensive customer info analysis to
reduce credit and operational risk
• End to end healthcare management
systems
• Agricultural technology ecosystems,
through which farmers are connected
stakeholders
• Mobile enabled end to end education
management system
Key SaaS offerings include DIGITAL MARKET PLACE
Famrut
eNlight 360°
360° Agritech Solution
DCIM and Cloud
orchestration suite
17
18. Invested significant time and effort on R&D initiatives
2%
5% 5%
FY20 FY21 FY22
First Indian cloud
service provider to
have own R&D team
& Cloud Patents in
the year 2011
Increased R&D Spends
In-House R&D team in place
170+ member dedicated R&D
team (June 30, 2022)
Consistent results
Patented Platform
Developed a vertically scalable cloud,
technology platform which is patented
in the USA and UK
As well as multiple other
products
R&D spends as a
% of revenue
• VTM Scan
• eNlight WAF
• Web VPN
• Famrut
• IPAS
• eNlight SIEM
• AA+
• eNlight 360°
eNlight OS
Company is currently working on
developing an operating system
combined with a hypervisor
Innovation Driven Company
18
19. Post-delivery
Implementation Initiation
Comprehensive range of
solutions is an important
factor in customer
acquisition, retention and
sets ESDS apart from
competition
Key Tailwinds in place
34.7% CAGR expected over 2020-25
in Indian Cloud Services1
Comprehensive offering to address
govt needs named G-SaaS; ESDS is
authorized distributor on
GeM; empaneled with MEITY
Industry growth Government initiatives
Patented vertical auto
scalable cloud technology –
More efficient than horizontal
scaling
Asset light
model
End to end support to client for entire cloud
adoption and migration life cycle –
enhancing customer experience
Regular client interactions
allows cross-sell SaaS products
and managed services
Understand customers’ needs
in a timely manner and identify
new business opportunities
Competitive Strengths
Providing a “one stop shop” for
managed cloud solutions
Robust and scalable business model
with multiple levers for growth
Key advantages of the model
Multiple partnerships with diverse set
of stakeholders incl. STPIs, MNCs,
smart city projects & metering and
large tech cos
Tech & other partnership
Business model to leverage opportunities
19
20. Select Case Studies (1/2)
Challenges
Faced
ESDS
Solution
Benefits
Client: Symphony
Vertical:
Manufacturing
Solution:
SAP® HANA™
Platform: eNlight
Patented Cloud
Competition: AWS Public Cloud, IBM & In-house deployment
• Dependency on integrated SAP ERP applications to run business
processes.
• Existing systems struggled to cope with increasing data volumes.
• SAP® HANA™ demands an in-memory compute, hence the
environment it is hosted upon demands higher RAM.
• eNlight Cloud platform is equipped with up to 128 GB memory which
enables speed, performance, and agility without the need of TCO due
to its scalability.
• Symphony also uses eMagic - the datacentre infrastructure
management software for monitoring the complete setup.
• Symphony gained 100 times boost in reporting speed with the
performance reliability of Cloud.
• Symphony estimates that it will save a few Crores in software,
hardware, and maintenance over the years through eNlight Cloud.
• The reporting speed will be 100 times faster, enabling Symphony with
rapid insight to support sales activity and competitiveness.
Client: L&T
Vertical:
Smart Solutions
Solution:
Smart MDM Hosting
Platform : eNlight
Patented Cloud
Competition: None
• The first ever project in India for Smart Metering was awarded to L&T and
ESDS post the multiple rounds of bidding process.
• Challenges related to acceptance of the Citizens and DISCOMM’s was the
biggest roadblock for the project.
• India’s largest Oracle Database: Within no time, the project has gone to a
level, where the largest oracle Database of India runs on ESDS cloud
platform.
• Order that L&T has bagged is for 10 Million Smart meters and so far 3
Million are live and running from ESDS Cloud.
• Database size is of 300TB, which is largest in India.
• ESDS revenue from the project is currently ₹18Cr per year and after
implementation of 10M meters this will touch ₹60Cr per year.
• Server performance remained up to mark due to continuous monitoring
and auto scaling, Database of 300TB could not have run on any other
model so easily.
• L&T has managed to cut down their CAPEX / OPEX up to 50%.
• Security standards for this project are best amongst all the projects in
India.
20
21. Select Case Studies (2/2)
Client: MUDRA Yojana
Vertical:
BFSI
Solution:
SaaS
Platform :
Cloud
Competition: None
• Finance Ministry and SIDBI approached ESDS in Jan 2015.
• SIDBI was under huge pressure to launch the Mudra Yojana on an
urgent basis. ESDS was approached from SIDBI and asked to
deliver the Software hosted on Cloud in 30 days.
• ESDS delivered the Software in 22 days and this was made live by
the PM on 5th Feb 2015
• ESDS delivered a complete Loan origination portal on Cloud
• 24x7 Fully Managed Support & Monitoring were also provided to
ensure optimum performance of the application for heavy volume
of transaction.
• Till date 43 Crore Loans have been disbursed from our SaaS
platform.
• Cost and performance efficiency were achieved due to pay per
use model.
• Uptime guaranteed – Hosted in an Uptime Certified Tier III DC.
• SIDBI has access to free 24x7 fully managed support services.
Client: Bestseller
Vertical :Travel &
Tourism
Solution : eNlight
Cloud 11 servers
Platform : eNlight
Patented Cloud
Competition: SAP HEC, CTRLS
• Bestseller was with another CSP and faced a lot of downtime.
• Most of the European stores of BestSeller had difficulty accessing the
Billing software.
• Frequent downtime resulted in trouble for the CIO and his team.
• ESDS and Birlasoft team did the complete migration from the other
CSP to ESDS Cloud.
• 24x7 Fully Managed Services lead to reduced OPEX with guaranteed
uptime.
• Cost & Performance efficiency.
• Uptime guarantee – Hosted in an Uptime Certified Tier III DC.
• Free 24x7 Fully Managed services.
Challenges
Faced
ESDS
Solution
Benefits
21
22. Capitalise on
rising
adoption of
cloud in India
and across
International
markets 284
1,262
FY20 FY25E
CAGR - 34.7%
Rs bn
Indian Cloud Services Market1
Focus on the
following
avenues for
growth
Mid – market enterprise
Hybrid cloud business models
Scale across international markets
Introduce new as well as enhance existing SaaS solutions
Enhance
collaboration
with partner
ecosystem
Provide SaaS and digital services and platforms
Cloud Solutions to a smart city project
Collaboration with multinational technology companies
Robotic Process Automation Artificial Intelligence
Machine Learning Internet of Things
Partnered to provide core banking
platform solution
eNlight SAP HANA community cloud
hosting services provided
“SPOCHUB” -
Provide a
comprehensiv
e suite of
Offerings on
SaaS digital
marketplace “
USD 100 Bn
7,000 – 8,000
SaaS companies operating in multiple vertical1
60.3 Mn
Target market of MSMEs in India1
Following
services
offered through
the platform
USD 400 Bn
4x
Global SaaS market to increase 4x from FY20-
FY251
Key Growth Strategies
Key Growth Strategies
Continue to build on existing collaborations Enhance ecosystem with new collaborations
Offer software developed by third party
vendors
Sell in-house developed SaaS
Provide “manpower as a service on the basis
of which two organizations are connected
basis demand – supply of personnel with
technical knowledge
22
24. Gateway Level
• Email Security
• Web-application
Security
• Intrusion
Prevention
• DDoS
Prevention
• NextGen
Firewalls
• DNS Security
Data Level
• Endpoint DLP
• Network DLP
• Data Encryption
• Data Protection
Compliance
• Data
Tokenization
• Data
Classification
• Data
Governance
Compliances Level
• Red Teaming ,
Blue Team
• Vulnerability
Assessment
• Services
• Application
Assessment
Services
• Compliance
Assessment
Services
• Application
Security
Platform
Cyber Security Level
• SIEM as a
Service
• Security
Analytics
Platform
• SOAR Anti-APT
• Cyber Range
• Dark web
Feeds
• Brand
Monitoring
• Phishing
Stimulation
Assessment
Endpoint Level
• Endpoint Security
• Endpoints
Detection &
Response
• Endpoints
Encryption
• MDM
• Patching
Management
Solution
• Server Security
• Server IPS
• File Integrity
Monitoring
Identity Level
• IAM – Identity
Access
Management
• SSO – Single
Sign On
• MFA – Multi
Factor
Authentication
• Privilege
Access
Management
• Risk Based
Authentication
• Password less
Solution
ESDS Managed Security Services
24
Editor's Notes
This has been shared in an email today evening. Our DC revenue in FY22 was 2%, while majority of our revenue came from the Cloud IaaS+SaaS+Mgd Srvcs. In FY23 we will get ₹20Cr from DC Business and FY24 we have order book of ₹65Cr DC business.
Pure – Pure SaaS Business which is not linked to Infra was ₹10Cr in FY22, this will grow to ₹20Cr in FY23 and ₹50Cr in FY24 based on the current order book and trend.
This needs to be improvised. Sheet is not presentable.