Mike van Hoenselaar, founder of Escape Rooms Nederland (https://www.escaperoomsnederland.nl) shared his insights about the Dutch Escape Room market. Insights intro global statistics, but also on a regio, city and theme level. The Dutch market has a lot of escape rooms already. 527 at this moment. Off course there are trends and challenges as well.

1. Escape Room Stats
Interesting growth stats and
current status of escape rooms
in the Netherlands.

2. More info: http://vruc.ht/mikelinkedin
First room played in september 2014 (Sherlocked, Amsterdam)
Played 124 escape rooms since.
Mike van Hoenselaar
@MikevHoenselaar
info@escaperoomsnederland.nl
Biggest escape room
platform NL
escaperoomsnederland.nl
Online Marketing and
Growth Hacking agency
onlineboswachters.nl

3. Netherlands 527
escape rooms
1.51
rooms / location
15
mobile
escape rooms
2
escape room
events
350
locations
0.0113
escape rooms / km2
€15 - €35
price per person
6
escape room
directories
@MikevHoenselaar
11/2014

4. Escape Room websites
Top 3 escape room sites in the Netherlands:
Other: escaperoomreviews.nl, escaperoompagina.nl, myescape.nl + ~ 80 activity / trips websites
www.escaperoomsnederland.nl www.escapetalk.nl www.all-escaperooms.nl
Netherlands
@MikevHoenselaar

5. 70
locations
123
escape rooms
43
5
10
6
24
34
25
42
7
70
32
5
0.02
escape rooms / km2
2.5M
inhabitants
Amsterdam
Biggest region in the Netherlands with highest
density escape rooms is North Brabant.
~ 150 locations in 1 hour driving
distance from UTG
@MikevHoenselaar

6. Escape Room City ranking
City
Amsterdam
Utrecht
Tilburg
Rotterdam
Eindhoven
Breda
Nijmegen
Den Haag
Den Bosch
8.3
9.3
9
8.7
8
8.1
9.2
9.2
9.2
Netherlands
Locations
19
10
9
8
7
6
5
4
4
Escape Rooms
45 (+104%)
20
22
17
22
11
17
10
7
Rooms / location
2.368
2
2.44
2.125
3.143
1.833
3.4
2.5
1.75
Density / km2
0.21 (219,2 km2)
0.20 (99 km2)
0.18 (119 km2)
0.05 (319,4 km2)
0.25 (88,8 km2)
0.009 (129,2 km2)
0.3 (57,6 km2)
0.11 (98,2 km2)
0.008 (91,3 km2)

7. Adventure
Criminal Investigation
History
Battle
War
Escape Room themes
Netherlands
Office
Scary
Ship
Prison
Lab
52
49
46
35
26
24
22
20
18
16
We also have trains (2), planes (30), cars (2), ships (20) and buses (5)
@MikevHoenselaar

8. ~200k
average escape room related
searches every month!
~ 700k worldwide searches
on “escape room”
Top keywords Netherlands
Netherlands
@MikevHoenselaar

9. The Netherlands is not done
with escape rooms
We expect to get a minimum of 15 new locations and 45 new
rooms in 2017 alone. 5 already closed.
@MikevHoenselaar
escape room
escaperoom
escaperooms

10. Trends
Popup Escape Room
Basecamp Games “Bionaea”, “Hôtel
Central” in Baarn
Real Life Gaming
Prison Escape, H.E.L. Shooter,
Hostage Escape, Project Mayhem
Advanced Tech
Kamer 237 Volkel, Bison Bowling
Maarssen, Escape Room Alkmaar
Replayability
Escape Room Kerkrade, Escape48
Breda, Lock&Keys Tilburg
Smaller ones: better themes/settings, bigger rooms, VR
Netherlands
@MikevHoenselaar

11. Challenges
Quality
Market is saturating.
Mostly cities/regions < 25.000.
Safety
First accidents happened.
Law is catching up.
Weekdays
A weekend activity mostly.
Increase weekday bookings.
Player education
Prevent damage. Better reviews.
Increase referral rates.
Netherlands
@MikevHoenselaar