"Jazva's robust functionalities grew our online sales by 300%. It also freed us to promote and manage things we previously didn't pay attention to."

1. ESBENSHADE'S
www.jazva.com
Established in 1960 by founders Lamar and Nancy Esbenshade
as a flowering plant business in rural Pennsylvania,
Esbenshade’s Greenhouses has witnessed tremendous success
and now has 80 full-time and 100 part-time employees. The
company expanded into other planting products and
accessories, and today, their four sons run the business. The
wholesale division operates a 16-acre greenhouse space that
distributes across the eastern coast of the United States, from
Boston to Washington D.C. The retail division operates three
retail locations and the ecommerce business, which they
launched in 2008.
Background
GARDEN CENTERS
Founded
Pennsylvania, USA
Greenhouse and garden
centers selling plants, flowers
and planting accessories to
the retail, wholesale and
online market.
Industry
1960
Country
Horticulture
Business
Website
www.esbenshades.com
The Challenge
The ecommerce platform that Esbenshade’s was using for its
online business was no longer being supported and the
company needed to look for a replacement. Further adding
to the problem, their retail and online businesses were not
integrated. Inventory control and management became an
arduous task and their online business eventually became
difficult to manage.
Management was at a crossroad and confronted with a
series of questions, among which was, “Are we going to
eliminate ecommerce or commit to it?”
Sales Flourished with Jazva's Integrated
Inventory Management Solution
CASE STUDY

2. ESBENSHADE'S
www.jazva.com
Initially, Esbenshade’s considered local web
development companies, but none of them
specialized in ecommerce. With budget constraints,
Esbenshade’s could not commit to quotes ranging
from $30,000-$200,000 for customized development
to automate their ecommerce business and integrate
with their retail store inventory system. Furthermore,
these vendors required upfront payment, but with
that level of monetary commitment, the company was
wary of paying upfront with no assurance of what the
outcome would be.
How Jazva Helped
CASE STUDY
"Jazva had all the
features straight 'out-
of-the-box' and at an
affordable price."
Dean Long
Manager of eCommerce
They chose to commit and started looking to build their ecommerce infrastructure. Meanwhile,
they had installed a new retail store inventory system that provided warehouse services for the
retail and web stores; unfortunately, it was not integrated to handle online sales.
After an intensified search, the team at Esbenshade’s heard about Jazva through Endicia, the
online postage solutions provider. The company saw all the features they were looking for
straight “out-of-the-box” and at an affordable price.
Esbenshade’s started using Jazva in early 2015. During implementation of the software, there
were minor website server and data transfer issues, but neither impacted the implementation
timeline. Since the company requested a custom website, most of the launch time and effort
were dedicated to custom web development.
Once up and running, Jazva’s integrated inventory management solution allowed
Esbenshade’s to track their sales across channels such as Amazon and their web store. They
were able to manage and edit product pages directly within the Jazva platform versus going
through individual sales channels, which saved enormous time.
As the company drop shipped most of their products, it was important for them to track and
manage drop shipped orders and inventory within Jazva, giving them total inventory visibility
and control.
Esbenshade's needed to build a new online store and one that would integrate with their
retail store inventory system and their vendor inventory system.
Esbenshade's Garden Centers

3. ESBENSHADE'S
www.jazva.com
CASE STUDY
The Results
For Esbenshade’s, using Jazva made order fulfillment easy and helped jumpstart online sales.
“Jazva helped our sales increase by over 300%, largely because of the software’s functionality,”
said Dean Long, Esbenshade’s Manager of eCommerce. “We were able to track and ship more. It
also freed us up to promote and manage things that previously we didn’t pay our attention to.”
Call 888.500.2520
Email info@jazva.com
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Esbenshade’s ecommerce business now accounts for
nearly 10% of the retail division sales. eCommerce
sales doubled from a year ago and the pace is
accelerating. Online sales are mostly from Amazon,
eBay, and their website; with Amazon accounting for
a lion share, about 80% of total online sales. The
company started selling through Amazon FBA this
spring using Jazva’s intelligent shipping automation.
“Jazva’s shipping functionalities are very good,
especially the capability to help us pick the cheapest
shipper, which saves us a lot of time,” Long
concluded.
They joined Amazon’s Seller Fulfilled Prime (SFP)
program in late June 2016 and plan to use Jazva to
manage their SFP orders. Amazon SFP lets
marketplace merchants designate their product
listings as eligible for Prime shipping, which was
previously only available through FBA. The merchant,
not Amazon, fulfills SFP orders. Products marked for
Prime shipping generally see their sales velocity go
up dramatically, which bodes well for Esbenshade’s.
The company will soon add another marketplace,
Jet.com. These expansions were made possible by
Jazva's powerful multi-channel capabilities.
"Jazva helped our sales
increase by 300%,
largely because of the
software's functionality.
It also freed us to
promote and manage
things that we
previously didn't pay
attention to."
Dean Long