Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Selling Your
Honey Online!
Mieke Engelsma
Jonathan R. Engelsma, Ph.D.
Today’s Agenda
About Us.
Why Sell Honey Online?
Alternative Ways to Sell Honey Online
Photographing Your Products
Shipping...
Quick Facts
We are a family of nine from Nunica, MI
Jonathan and Mieke both grew up on farms.
Jonathan works as a prof in ...
Why Sell Honey Online?
Expand the reach of your
market at low cost.
Less time consuming than
farmers markets, physical
ret...
Alternative
Approaches
Consumer-to-Consumer
eCommerce platforms:
craigslist, eBay, Etsy.
“Cookie-Cutter” eCommerce
Platfor...
C2C eCommerce
Examples: craigslist.org, Etsy, eBay
Advantages:
easy to setup
leverage large existing user base
Disadvantag...
craigslist.org
Equivalent to an old fashioned local
classified ad.
Advantages:
Free and super simple to setup.
Very popular...
Etsy
Popular eCommerce site for selling
handmade and vintage goods
most sellers/buyers seem to be
female… niche opportunit...
“Cookie-Cutter”
eCommerce Platforms
Examples: Shopify, BigCommerce
Advantages:
Easy to setup.
Hosted on your own domain (p...
“Roll your own”
eCommerce site

Advantages
You have complete control, e.g. most flexible, move site
between cloud providers...
Our Solution
Multi-pronged approach:
Main website: hudsonvillehoney.com
Use Craigslist to promote local sales.
Use Etsy fo...
Example:
hudsonvillehoney.com
Running Wordpress for content management
Uses WP eCommerce plugin for store front.
Integrate...
Be sure your
website is
“responsive”
Product Images
High quality photos of your products is an important
component of your online store.
Options:
Hire a profes...
DIY Product Images
Stuff you will need:
DSLR Camera & Tripod
Light diffusing box/tent
Studio lights
Shipping
Considerations
Select a shipping method that
is effective for yourself as well
as your customer
Conveniently loca...
Shipping
You will need to weight /
estimate shipping charges in
advance.
Use a postal Scale
automatically integrates
with ...
USPS
We use USPS most
frequently as rates are
competitive and post
office is nearby.
Added convenience &
savings if buy pos...
Packing
Make sure those lids
are on tight!
Include a packing slip
with a reference #.
Pack for worst case
scenario!
You ca...
Customer Relations
Consumers expect to be able to track their order, so
email them a tracking number when it ships.
Set ex...
Promoting your online
store
Social media is not an
option!
Social recommendations
are very persuasive!
Double edged sword ...
Social Media Integration
Social Media
integration is a
great way to
drive traffic to
your new
website!
Electronic Mailing
Lists
Very good way to drive repeat
orders.
Don’t be spammy or people
will sign off.
Make sure your new...
Wordpress: Online Tutorial!
http://www.youtube.com/playlist?list=PL97F549AEC78F2EEB
Any Questions?
Jonathan Engelsma’s Contact Info:
email: jengelsma@gmail.com
web: http://hudsonvillehoney.com
twitter.com/h...
Selling Honey Online
Selling Honey Online
Selling Honey Online
Selling Honey Online
Selling Honey Online
Selling Honey Online
Selling Honey Online
Selling Honey Online
Upcoming SlideShare
Loading in …5
×

Selling Honey Online

1,794 views

Published on

This is a talk we gave at the 2015 Heartland Apiculture Society Conference at Albion College, MI. The goal was to provide attendees with some practical advice on how to sell the honey their bees produce online.

Published in: Education
  • Be the first to comment

Selling Honey Online

  1. 1. Selling Your Honey Online! Mieke Engelsma Jonathan R. Engelsma, Ph.D.
  2. 2. Today’s Agenda About Us. Why Sell Honey Online? Alternative Ways to Sell Honey Online Photographing Your Products Shipping Considerations Promoting your online store.
  3. 3. Quick Facts We are a family of nine from Nunica, MI Jonathan and Mieke both grew up on farms. Jonathan works as a prof in GVSU’s School of Computing and starting keeping bees in 1984. Mieke markets our honey crops at farmers markets, expos, home sales, online, etc Family runs a sideline bee operation: run 40-60 colonies mainly for honey production retail the annual honey crop sell nucs when available. Website: http://hudsonvillehoney.com
  4. 4. Why Sell Honey Online? Expand the reach of your market at low cost. Less time consuming than farmers markets, physical retail presence. Target niche market opportunities (brides, brewers, etc.) Customer convenience (even local customers).
  5. 5. Alternative Approaches Consumer-to-Consumer eCommerce platforms: craigslist, eBay, Etsy. “Cookie-Cutter” eCommerce Platforms: Shopify, Yahoo, BigCommerce, Roll your own custom eCommerce website
  6. 6. C2C eCommerce Examples: craigslist.org, Etsy, eBay Advantages: easy to setup leverage large existing user base Disadvantages: Loss of brand visibility - e.g., consumers are going to etsy.com, not hudsonvillehoney.com. Fees often based on transaction volumes/amounts Lack of portability, customization
  7. 7. craigslist.org Equivalent to an old fashioned local classified ad. Advantages: Free and super simple to setup. Very popular platform Disadvantages: transaction consummated out-of-band scammers and weirdos
  8. 8. Etsy Popular eCommerce site for selling handmade and vintage goods most sellers/buyers seem to be female… niche opportunity. Advantages: easy to use, integrates with PayPal account. Disadvantages: lots of nickel/dime fees that add up fast. Breeding ground for “idea stealing”
  9. 9. “Cookie-Cutter” eCommerce Platforms Examples: Shopify, BigCommerce Advantages: Easy to setup. Hosted on your own domain (promote your brand) Fees are generally less onerous Disadvantages: Not as configurable as a fully custom site.
  10. 10. “Roll your own” eCommerce site
 Advantages You have complete control, e.g. most flexible, move site between cloud providers, etc. Hosted on your own domain - extend your brand identity. Disadvantages Requires more technical expertise to establish
  11. 11. Our Solution Multi-pronged approach: Main website: hudsonvillehoney.com Use Craigslist to promote local sales. Use Etsy for niche marketing (wedding favors, holidays, etc): https://www.etsy.com/shop/ HudsonvilleHoney
  12. 12. Example: hudsonvillehoney.com Running Wordpress for content management Uses WP eCommerce plugin for store front. Integrates with USPS shipping calculator API to compute shipping charges based on weight/ destination. Integrates with PayPal for credit card payments.
  13. 13. Be sure your website is “responsive”
  14. 14. Product Images High quality photos of your products is an important component of your online store. Options: Hire a professional. Befriend or marry a photographer. Do it yourself.
  15. 15. DIY Product Images Stuff you will need: DSLR Camera & Tripod Light diffusing box/tent Studio lights
  16. 16. Shipping Considerations Select a shipping method that is effective for yourself as well as your customer Conveniently located drop offs or ability to schedule pickup. Ability to integrate with your online store. Rates will vary with package size/weight, destination.
  17. 17. Shipping You will need to weight / estimate shipping charges in advance. Use a postal Scale automatically integrates with shipping providers (USPS, Fedex, UPS) to give accurate estimates.
  18. 18. USPS We use USPS most frequently as rates are competitive and post office is nearby. Added convenience & savings if buy postage online and print yourself. Shipping calculator integrates with most eCommerce solutions.
  19. 19. Packing Make sure those lids are on tight! Include a packing slip with a reference #. Pack for worst case scenario! You can ship glass but make sure you pack well!
  20. 20. Customer Relations Consumers expect to be able to track their order, so email them a tracking number when it ships. Set expectations in your product description: e.g., “Product ships within 1-3 business days” Always give the customer the benefit of the doubt when something goes wrong.
  21. 21. Promoting your online store Social media is not an option! Social recommendations are very persuasive! Double edged sword - learn how it works and use it right!
  22. 22. Social Media Integration Social Media integration is a great way to drive traffic to your new website!
  23. 23. Electronic Mailing Lists Very good way to drive repeat orders. Don’t be spammy or people will sign off. Make sure your newsletters are informative and not just product pitch.
  24. 24. Wordpress: Online Tutorial! http://www.youtube.com/playlist?list=PL97F549AEC78F2EEB
  25. 25. Any Questions? Jonathan Engelsma’s Contact Info: email: jengelsma@gmail.com web: http://hudsonvillehoney.com twitter.com/honeyandcandles Like us! /hudsonvillehoney Slides available on http://slideshare.net/jonathanengelsma

×