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SALES & MARKETING OPERATION: ERP
A CASE STUDY OF AUXICOLOUR BANGLADESH
Presenter
Engr.Nazmus Sakib Khan
Submitted To:
MD. SHAYEKH MUNIR
Assistant Professor , Department of
Textile Engineering
Management,BUTEX
Agenda
 Goal of ERP
 Why ERP
 Steps to implement an ERP System
 Overview Auxicolour Bangladesh
 Root Causes :Implementation of ERP at Auxicolour
 Benefits
 Difficulties of implementation
 Drawbacks
 Cost of ERP
 Conclusion
 Q&A
Goal of ERP
 The goal of ERP is simply to get, keep, and grow customers
 Efficient & Effective resource mobilization
 Transparency & Accountability in Business Operation
 Better Corporate governance
Why ERP?
ERP offers solutions for all
business functions
Packages available for
organizations of all sizes and types
Global nature (multicurrency)
Steps to implement an ERP System
Business Process
Analysis
Technical Analysis
Pilot Run Live
 A giant company supplying Dyestuffs, Chemicals & Auxiliaries in textiles
industries.
 It was established in 2009.
 Business platform in woven dyeing, knit dyeing, yarn dyeing, washing &
printing.
 Working with major five principles.
 Running business in 250+ factories.
 Employees: 60
 Business type: Both Indent and local.
 Annual turnover : 15million dollar.
OVERVIEW
Offices Before ERP
Offices After ERP
Root Causes :Implementation of ERP at Auxicolour
 Manual System for data entry
 Miscommunication among warehouse, sales team, Lab & accounts
department
 Inventory report, Sales report & loan status problem
 Transparency problem
 Lack of security
Benefits
 Major benefit is online system.
 Using internet anyone having individual User ID and Password can get access
from any corner of the world.
 Any data like stock ,ledger, loan status ,ROP can get any time .
 There has boundary less limitations .
 Security is very strong.
 Using different User ID ,more user can use this software.
 After having a training session ,anyone can use .
Difficulties of Implementation
 7 days training session was made for the users .
 New IT officer was recruited.
 It was costly for the company .
 Several times Users faced problem on different issues .
 Server connection fails often .
Drawbacks
 Take time to planning, customization & implementation
 Security issues
 Trail & Error: Time consuming
 Migration of existing data
 Costly
Cost of ERP
Direct costs
 Hardware
 Software
 people on the project
Indirect costs
 New IT infrastructure, upgrading the WAN links.
 Total cycle life of ERP
 Maintenance and upgrades
 Increasing salaries and the on going production
Conclusion
 Though implementation of ERP is not possible overnight but it benefits a lot for
smooth business operation.
 Technology opens the and connects the world. Adaption is the best policy and
everyone should grab it quickly.
ERP Implementation in Sales & Marketing operation: Auxicolour BD
ERP Implementation in Sales & Marketing operation: Auxicolour BD

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ERP Implementation in Sales & Marketing operation: Auxicolour BD

  • 1. SALES & MARKETING OPERATION: ERP A CASE STUDY OF AUXICOLOUR BANGLADESH Presenter Engr.Nazmus Sakib Khan Submitted To: MD. SHAYEKH MUNIR Assistant Professor , Department of Textile Engineering Management,BUTEX
  • 2. Agenda  Goal of ERP  Why ERP  Steps to implement an ERP System  Overview Auxicolour Bangladesh  Root Causes :Implementation of ERP at Auxicolour  Benefits  Difficulties of implementation  Drawbacks  Cost of ERP  Conclusion  Q&A
  • 3. Goal of ERP  The goal of ERP is simply to get, keep, and grow customers  Efficient & Effective resource mobilization  Transparency & Accountability in Business Operation  Better Corporate governance
  • 4. Why ERP? ERP offers solutions for all business functions Packages available for organizations of all sizes and types Global nature (multicurrency)
  • 5. Steps to implement an ERP System Business Process Analysis Technical Analysis Pilot Run Live
  • 6.  A giant company supplying Dyestuffs, Chemicals & Auxiliaries in textiles industries.  It was established in 2009.  Business platform in woven dyeing, knit dyeing, yarn dyeing, washing & printing.  Working with major five principles.  Running business in 250+ factories.  Employees: 60  Business type: Both Indent and local.  Annual turnover : 15million dollar. OVERVIEW
  • 9. Root Causes :Implementation of ERP at Auxicolour  Manual System for data entry  Miscommunication among warehouse, sales team, Lab & accounts department  Inventory report, Sales report & loan status problem  Transparency problem  Lack of security
  • 10. Benefits  Major benefit is online system.  Using internet anyone having individual User ID and Password can get access from any corner of the world.  Any data like stock ,ledger, loan status ,ROP can get any time .  There has boundary less limitations .  Security is very strong.  Using different User ID ,more user can use this software.  After having a training session ,anyone can use .
  • 11. Difficulties of Implementation  7 days training session was made for the users .  New IT officer was recruited.  It was costly for the company .  Several times Users faced problem on different issues .  Server connection fails often .
  • 12. Drawbacks  Take time to planning, customization & implementation  Security issues  Trail & Error: Time consuming  Migration of existing data  Costly
  • 13. Cost of ERP Direct costs  Hardware  Software  people on the project Indirect costs  New IT infrastructure, upgrading the WAN links.  Total cycle life of ERP  Maintenance and upgrades  Increasing salaries and the on going production
  • 14. Conclusion  Though implementation of ERP is not possible overnight but it benefits a lot for smooth business operation.  Technology opens the and connects the world. Adaption is the best policy and everyone should grab it quickly.