There's A #Hashtag For That (Web 2.0 Presentation by Baratunde Thurston)Baratunde Thurston
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science’s Future Of
Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.
Hear how Dixon’s adventuring and stubborn naivety has brought new vigor to her category melding practice. She’ll share how monumental change has amplified her love of exploratory making, leading her to find new forms for old materials and make room for the beginners mind in a deliverable focused world.
There's A #Hashtag For That (Web 2.0 Presentation by Baratunde Thurston)Baratunde Thurston
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science’s Future Of
Presentation: How DoSomething.org is leveraging Snapchat to reach young people for social change
Presented by: Calvin Stowell, Social Media Strategist, DoSomething.org
DoSomething.org, one of the largest organizations for young people and social change in the US, is going after its key demographic where they are comfortable: Snapchat. Hear from the Director of Digital, Calvin Stowell, discuss case studies from using Snapchat, and best practices for how to effectively use Snapchat to reach your target demo.
Hear how Dixon’s adventuring and stubborn naivety has brought new vigor to her category melding practice. She’ll share how monumental change has amplified her love of exploratory making, leading her to find new forms for old materials and make room for the beginners mind in a deliverable focused world.
Spot the difference picture puzzles are one of the most interesting picture puzzles. The rules of the game are very simple. In this type of puzzle, two similar looking pictures are given, and puzzler needs to find the differences between the pictures. Generally, the pictures have six to ten differences. in this book, we have featured 10 interesting puzzles.
PM and PR - what can they learn from each other?Anna Miotk
My presentation from Trends in Project Management Conference 2017, organized by Project Management Instutute Gdansk Branch in April 2017. I describe five inspirations from PR to PM and then five inspirations from PM to PR.
Feel free to download the file. This is full of photos but less text. This is my way of reporting, explanations are not seen in the multimedia but uttered live during presentation. For more information regarding the topic, feel free to email me. I'll try to answer your questions. Good luck.
Top 10 Social Media Tricks - Real Estate Edition 2019Cindy Morrison
What are the top 10 things you can do right now to take your social media marketing to the next level in the real estate game? Cindy Morrison has worked w/ reality stars & even Priscilla Presley & now, as a real estate agent, she’s sharing her secrets to make your brand not only standout online, but get results!
We connect old mythological master piece Bhagavad Geeta with modern day futurists' views of singularity and discuss the confluence of the two for better preparing for the Singularity
YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MO...HubSpot
This session will explore the disconnects between content, design and marketing strategies that are pervasive across all our organizations. We will then discuss the successful strategies and tactics that connect your brand to your customer in positive and relevant ways.
If the thought of turning over the keys to your social media feeds makes your heart stop, let the Red Cross give you social CPR by sharing how our volunteers are empowered to serve as the official Red Cross voice. Anita Foster highlighted how they recruit, train and retain a robust digital volunteer team that listens and responds 24/7. With a variety of screenshots and conversations from recent events, the Red Cross wants every social media leader to leave this session and embrace the full power of the digital volunteer.
Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
We're relying on data to describe the world. Let's do it well.
This workshop explores some ways to bring strong ethics--as well as a genuine curiosity and optimism--to the data we use in our work.
Always be Testing: How eROI + Taco Bell Built a Testing Agenda (and What Happ...eROI
With over 5 million digital users, Taco Bell's brand pulls in massive amounts of data to explore and learn from. In partnership with their eCommerce Innovation team, learn how we helped them to set up a testing learning agenda, and what we learned from our missteps and results along the way. In this session, we will show you how we defined strategic questions to understand why our testing mattered, show examples of our digital tests, and share what we did with our findings. (Hint: It was pretty cool!)
Speakers:
Cher Fuller, eROI
Christine Li, Taco Bell
Hyper-Personalize Email using Modular FrameworkseROI
HERE IS THE PRESENTATION FROM THE EMAIL DESIGN CONFERENCE (#LITMUSLIVE) PUT ON BY LITMUS IN BOSTON.
Ever wondered how you can make emails customized for your end user without having to create hundreds of permutations on your own? We'll show you how to use your ESP and backend data processing to create an email program as personal to your subscriber as their Netflix queue.
Design Week Portland - The Art of the BrainstormeROI
How do you solve the problem of brainstorms? While they can be enlightening and build momentum, they can also bog down a team and create friction.
In this talk we identify key weaknesses in brainstorming, and provide solutions and new techniques to help get the most out of your team.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Spot the difference picture puzzles are one of the most interesting picture puzzles. The rules of the game are very simple. In this type of puzzle, two similar looking pictures are given, and puzzler needs to find the differences between the pictures. Generally, the pictures have six to ten differences. in this book, we have featured 10 interesting puzzles.
PM and PR - what can they learn from each other?Anna Miotk
My presentation from Trends in Project Management Conference 2017, organized by Project Management Instutute Gdansk Branch in April 2017. I describe five inspirations from PR to PM and then five inspirations from PM to PR.
Feel free to download the file. This is full of photos but less text. This is my way of reporting, explanations are not seen in the multimedia but uttered live during presentation. For more information regarding the topic, feel free to email me. I'll try to answer your questions. Good luck.
Top 10 Social Media Tricks - Real Estate Edition 2019Cindy Morrison
What are the top 10 things you can do right now to take your social media marketing to the next level in the real estate game? Cindy Morrison has worked w/ reality stars & even Priscilla Presley & now, as a real estate agent, she’s sharing her secrets to make your brand not only standout online, but get results!
We connect old mythological master piece Bhagavad Geeta with modern day futurists' views of singularity and discuss the confluence of the two for better preparing for the Singularity
YOU HAVE GREAT MOBILE CONTENT BUT NOBODY CARES; STRATEGIES AND TACTICS FOR MO...HubSpot
This session will explore the disconnects between content, design and marketing strategies that are pervasive across all our organizations. We will then discuss the successful strategies and tactics that connect your brand to your customer in positive and relevant ways.
If the thought of turning over the keys to your social media feeds makes your heart stop, let the Red Cross give you social CPR by sharing how our volunteers are empowered to serve as the official Red Cross voice. Anita Foster highlighted how they recruit, train and retain a robust digital volunteer team that listens and responds 24/7. With a variety of screenshots and conversations from recent events, the Red Cross wants every social media leader to leave this session and embrace the full power of the digital volunteer.
Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
We're relying on data to describe the world. Let's do it well.
This workshop explores some ways to bring strong ethics--as well as a genuine curiosity and optimism--to the data we use in our work.
Always be Testing: How eROI + Taco Bell Built a Testing Agenda (and What Happ...eROI
With over 5 million digital users, Taco Bell's brand pulls in massive amounts of data to explore and learn from. In partnership with their eCommerce Innovation team, learn how we helped them to set up a testing learning agenda, and what we learned from our missteps and results along the way. In this session, we will show you how we defined strategic questions to understand why our testing mattered, show examples of our digital tests, and share what we did with our findings. (Hint: It was pretty cool!)
Speakers:
Cher Fuller, eROI
Christine Li, Taco Bell
Hyper-Personalize Email using Modular FrameworkseROI
HERE IS THE PRESENTATION FROM THE EMAIL DESIGN CONFERENCE (#LITMUSLIVE) PUT ON BY LITMUS IN BOSTON.
Ever wondered how you can make emails customized for your end user without having to create hundreds of permutations on your own? We'll show you how to use your ESP and backend data processing to create an email program as personal to your subscriber as their Netflix queue.
Design Week Portland - The Art of the BrainstormeROI
How do you solve the problem of brainstorms? While they can be enlightening and build momentum, they can also bog down a team and create friction.
In this talk we identify key weaknesses in brainstorming, and provide solutions and new techniques to help get the most out of your team.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
19. #GenZSpeaks
● You can't’ form meaningful relationships
● You want everything handed to you
● You don’t go outside
● You’re antisocial because of Smartphones
● You’re trying to grow up too fast