St. Norbert School in Florissant, Missouri has grown from opening in 1988 with 4 classes and 50 students to currently enrolling 459 students from preschool through 8th grade. The social media strategy will target former students, parents, and friends of the school to bring the community together, create alumni giving opportunities, and inform parents and prospective parents about current and upcoming events. The strategy will utilize Facebook, Twitter, and blogging to update groups and share memories while measuring engagement through likes and contest tracking.

1. St. Norbert School Social Media & AnalysisBy: Erin Hendrickson

2. AboutLocated in Florissant, Missouri Suburb in north St. Louis County.Opened doors in 1988 with four classes and 50 students.In 1993 the school grew to grades K-8 with 391 students.In 1997 the school had two classes for every grade.In 2007 preschool was added.In 2010 St. Sabina School joined with St. Norbert. Currently there are 459 students enrolled.

3. Target Market The area that will be targeted for this social media strategy will be former students, parents of former students, current parents, prospective parents and friends of the school.PurposeBring together communityCreate alumni giving opportunities

4. SWOT ANALYSISSTRENGTHSParish supports the schoolCommunityFamily (K-8)LoyaltyWEAKNESSESSecond Generation not there yetTuition

5. SWOT ANALYSISOPPORTUNITIESLocationSchools ClosingTHREATSLosing JobsMoving

6. Online GoalsParentsProspective ParentsInform parents of current events at the school.Let them know what is coming up in the future.

7. Online GoalsCurrent StudentsAlumniFriends of SchoolUpdate both groups with currents eventsShare memories Bring together community

8. ResourcesPrinicipalTeachersHome & SchoolStudent Council

9. Current Website

10. StrategyFacebookTwitterBlogging

11. MeasuringAsking parents to “Like” on FacebookTracking through contestsConclusionBring together community