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Erika Etling 
Advertising. Public Relations. Human Resources. 
Find Me 
Lubbock/Dallas, TX 
817. 714. 6517 
erika.etling@gmail.com 
Education 
Texas Tech Univerisity 2011-Current 
Bachelor of Arts Advertising 
Epected Graducation May 2015 
Summary of Qualifications 
Professional Experience 
CKM Management Lubbock, TX 
Promotional Specialist/Brand Ambassador May 2014- Current 
•Independently conduct sampling events 
•Work staffing events and golf tournaments 
•Promote various products through on/off premise promotional events 
•Demonstrate strong product knowledge 
•Engage in customer interaction 
Troy’s Ski Lubbock Lubbock, TX 
Associate and Shop Worker November 2013 - October 2014 
Sun and Ski Sports Grapevine, TX 
Sales Associate February 2011-August 2013 
•Participated and held small SUP and mountain biking events 
•Worked hands on with customers to develop connections and build 
lasting relationships 
•Responsible for educating and engaging customers 
•Maintained high customer satisfaction 
•Managed and organized stock room with inventory of approximately 
10,000 SKU 
•Ensured that the correct goods and services were received 
•Prevented loss and increased sales 
Hydrous Wake Parks Allen and Lewisville, TX 
Pro Shop & Camp Counselor May 2013-September 2013 
Online Portfolio 
http://www.erikaetling.carbonmade.com 
•Responsible for maintaining and taking care of equipment 
•Register Sales, opening and closing duties, (register countdown, end 
of day reports, cleaning, and handling keys) 
•Managed stock and maintained inventory and merchandising of store 
•Work hands-on with owner creating and developing ads for company 
•Maintained social media sites and managed high levels of consumer 
involvement and feedback 
• Involved with digital and traditional promotional events 
•Worked hands on with kids and adults teaching them how to ride 
•Managed all Pro Shop duties including customer care, inventory, 
event and party coordinating, food and beverage service, accident 
reports 
•Experience working under pressure; thrives in 
fast paced environments 2011-Current 
•Effective communicator with strong leader-ship 
skills 
•Proven ability to work in teams or inde-pendently 
•Experience with web collaboration /social 
networking 
•Intelligent, hardworking, and positive individual 
•Highly adaptable and flexible performer 
•Exceptionally motivated self-starter 
•Excelled as Sales Associate for 5 years 
•Independently financed my college education 
Activities and Awards 
Activities and Leadership 
•Texas Advertising Federation 
•American Red Cross Club 
•Triathlon Club 
•Ski and Snowboard Club 
•Feed the Hunger 
•Hands Across the Community 
•Wakeboarding Team 2011-2014 
Secretary & Public Relations Officer 
•Recorded and distributed all pertinent infor-mation 
to members and the club 
•Created informational and promotional hand-outs 
and advertisements for events 
•Organized team trips, tournaments, events, 
and fundraisers 
Awards 
•Dean’s List Spring 2014-Summer 2014

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erikaetling_resume_2014.12.01

  • 1. Erika Etling Advertising. Public Relations. Human Resources. Find Me Lubbock/Dallas, TX 817. 714. 6517 erika.etling@gmail.com Education Texas Tech Univerisity 2011-Current Bachelor of Arts Advertising Epected Graducation May 2015 Summary of Qualifications Professional Experience CKM Management Lubbock, TX Promotional Specialist/Brand Ambassador May 2014- Current •Independently conduct sampling events •Work staffing events and golf tournaments •Promote various products through on/off premise promotional events •Demonstrate strong product knowledge •Engage in customer interaction Troy’s Ski Lubbock Lubbock, TX Associate and Shop Worker November 2013 - October 2014 Sun and Ski Sports Grapevine, TX Sales Associate February 2011-August 2013 •Participated and held small SUP and mountain biking events •Worked hands on with customers to develop connections and build lasting relationships •Responsible for educating and engaging customers •Maintained high customer satisfaction •Managed and organized stock room with inventory of approximately 10,000 SKU •Ensured that the correct goods and services were received •Prevented loss and increased sales Hydrous Wake Parks Allen and Lewisville, TX Pro Shop & Camp Counselor May 2013-September 2013 Online Portfolio http://www.erikaetling.carbonmade.com •Responsible for maintaining and taking care of equipment •Register Sales, opening and closing duties, (register countdown, end of day reports, cleaning, and handling keys) •Managed stock and maintained inventory and merchandising of store •Work hands-on with owner creating and developing ads for company •Maintained social media sites and managed high levels of consumer involvement and feedback • Involved with digital and traditional promotional events •Worked hands on with kids and adults teaching them how to ride •Managed all Pro Shop duties including customer care, inventory, event and party coordinating, food and beverage service, accident reports •Experience working under pressure; thrives in fast paced environments 2011-Current •Effective communicator with strong leader-ship skills •Proven ability to work in teams or inde-pendently •Experience with web collaboration /social networking •Intelligent, hardworking, and positive individual •Highly adaptable and flexible performer •Exceptionally motivated self-starter •Excelled as Sales Associate for 5 years •Independently financed my college education Activities and Awards Activities and Leadership •Texas Advertising Federation •American Red Cross Club •Triathlon Club •Ski and Snowboard Club •Feed the Hunger •Hands Across the Community •Wakeboarding Team 2011-2014 Secretary & Public Relations Officer •Recorded and distributed all pertinent infor-mation to members and the club •Created informational and promotional hand-outs and advertisements for events •Organized team trips, tournaments, events, and fundraisers Awards •Dean’s List Spring 2014-Summer 2014