Eric Bryn at Tech Connect ICNY 2018
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The document discusses why on-demand consumers behave the way they do. It explores how factors like our brains, mobile/social/internet technologies, and identity influence on-demand consumption. Academia is trying to answer this question. Specifically, it discusses how pleasure pathways in our brains and predictive algorithms/AI impact media choices and propel on-demand behavior. It also considers how the networked economy is reshaping economic participation and identity. Three insights consider the ethical implications of exploiting these behaviors for profit versus prioritizing consumer benefit and control over their data/identity.
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Consumer Trends
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ALISON ANGUS AND GINA WESTBROOK
Not to be distributed without permission.
The data included in this document is accurate
according to Passport, Euromonitor International’s
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January 2020
C O N N E C T W I T H U S
© 2020 Euromonitor International
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Trends 2020
GINA WESTBROOK
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https://www.facebook.com/euromonitor/
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21 Frictionless Mobility
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Frictionless Mobility is now the expectation
as consumers use navigation apps to plan their
journey and want real-time updates on the best
way to get from A to B, whether it is by train, taxi,
electric bike, scooter, helicopter or a combination
of them all. Consumers want their transportation
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3. Review bids from writers for the request, choose one based on qualifications, order history and feedback, then pay a deposit.
4. Review the completed paper and authorize full payment if satisfied, or request free revisions.
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Lynx Analytics CEO Gyorgy Lajtai offers a conclusive overview of the current state of data monetization, and the keys to building a set of experience driven consumer attributes for advertising and DMP applications.
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Eric Bryn at Tech Connect ICNY 2018
- 1. We know what on-demand consumers do. © 2018 Eric Bryn#ICNY
- 2. We know how on-demand consumers do it. © 2018 Eric Bryn#ICNY
- 3. Why do on-demand consumers behave this way? © 2018 Eric Bryn#ICNY
- 4. Academia is trying to answer this question. © 2018 Eric Bryn#ICNY
- 5. Our Brains Why?© 2018 Eric Bryn#ICNY
- 6. Mobile + Social + Internet Why?© 2018 Eric Bryn#ICNY
- 7. Our Identity Why?© 2018 Eric Bryn#ICNY
- 8. Our Brains© 2018 Eric Bryn#ICNY Zeigarnik effect + NetBrain effect
- 9. Piore, A. (2015). Resetting the Addictive Brain. Discover. Our Brains
- 10. Our Media Choices Mobile+Social+Internet© 2018 Eric Bryn#ICNY
- 11. AI + Predictive Algorithms © 2018 Eric Bryn#ICNY Mobile+Social+Internet
- 12. Identity Who am I? IRL?...Social?...Data? © 2018 Eric Bryn#ICNY
- 13. Insight 1: Pleasure center pathways in our brains have a fundamental impact/influence on propelling on-demand consumer behavior. As brands/products how are we to ethically exploit/exacerbate such behavior for consumer benefit and profitability? © 2018 Eric Bryn#ICNY Insights
- 14. Insight 2: Media structures, powered by AI and algorithms, create media environments that are comfortable and self-referential. As brands/products how are we to ethically modify or create such environments for consumer benefit and profitability? © 2018 Eric Bryn#ICNY Insights
- 15. Insight 3: The networked, collaborative economy is here, restructuring notions of economic participation and identity. As brands/products how are we to ethically account for such, while giving consumers rational choice and control over their data and identity in the infosphere? © 2018 Eric Bryn#ICNY Insights
Editor's Notes
- Piore, A. (2015). Resetting the Addictive Brain. Discover. Retrieved from http://discovermagazine.com/2015/may/17-resetting-the-addictive-brain