1. ERETIKA CLOTHING AND ACCESSORIES.
SUBMITTED BY:
YULIK CARLA MONTILLA V.
CORPORACIÓN UNIFICADA NACIONAL DE EDUCACIÓN
SUPERIOR CUN
BOGOTÁ D.C 2013

2. INTRODUCTION
Our reason for being, is to innovate in the design of our products and our goal is to
revitalize and energize the markets in which we participate.
Our performance is a benchmark, transparency, efficiency and tenacity, which allows
us to add value to all our stakeholders and energizing people around us.
VISION
In two years, ERETIKA has occupied a good position. It will be a company recognized
nationally and internationally for the responsibility assumed in all their actions.
MISSION
Our mission is to maximize the value of the company for our customers and
employees.
We achieve excellence through manufacturing and marketing products in the areas of
metal culture, events and garment design.

3. QUALITY POLICY
Each worker will look for more than results: their actions convey the certainty that the company responds total.
CUSTOMER SERVICE:
Working with quality and productivity can improve customer satisfaction by making deliveries right on time and with the agreed
conditions.
This ensures the continuous improvement of Quality System.
ORGANIZATIONAL FACTOR:
Improving the competence and commitment of staff, the organization ensures effective and efficient performance in the
processes established to ensure product quality.
FORTRESS:
Custom design and exclusive experience, competitive pricing and innovation on imported materials.
OPPORTUNITIES:
Debugging of goods: because they do not handle mass lines, we have new products in a good period of time. Competitive
development, both at the level of prices as of update of machinery.
WEAKNESSES:
Is a small company. We are not dedicated to a single branch of the culture.
THREATS:
The cultures metal and rock, are versatile and changing, additionally the subcultures are very changeable thanks to fashion
and personal taste. Eretika, is a garment shop and custom design of clothing and accessories, which also manages a small
standard line, lending an additional service of sponsorship for advice in costume bands of re name, publicity and organization
of events and competitions.

4. Segmentation Local :
We identified our segment, clarifying that subscribe to the urban tribe called Heavy metal of Bogota and
its surroundings. Our main strategy is innovation and competitive price. As we all culture, without
excluding its different branches, we cover a large volume of market, due to that we design and we baked
against the clock all the garments for the rockers, gothic, black, heavy and others.
Demographic Segment:
Ages: 15 to 35 years.
Gender: Mixed.
Race: Do not exclude.
Maital status: indiffere
PRODUCTION MATERIALS
I. Cutting table
II. Scissors
III. Rule
IV. White marker
V. Flat machine
VI. Thin ribbon
VII. 100 meters synthetic
VIII. Eyelets
IX. Black thread # 14
X. Needles # 12

5. Throughout its history, national firms have found enormous prestige
ERETIKA your best strategic partner in the production and marketing of
their products. These include: Sylphorium Records, Invoquin production y
Warning Zona Metal.