Encinitas consists of five distinct communities—New Encinitas, Leucadia, Old Encinitas, Olivenhain, and Cardiff-by-the-Sea—offering a rich blend of arts, culture, and recreational amenities. The document highlights the importance of cultural tourism in enhancing the local economy and attracting visitors by emphasizing authenticity and unique experiences. Strategies for promoting cultural tourism include creating thematic itineraries, developing driving tours, and focusing on the needs of special populations.

2. What is Encinitas?
Five Unique Communities
An Array of Arts and Cultural
Amenities
A Destination

3. New Encinitas
Leucadia
Old Encinitas Olivenhain
Cardiff-by-the-Sea Five Unique
Communities

4. Cardiff-by-the-Sea

5. Old Encinitas The Self Realization Fellowship

6. Leucadia Boulevard
Leucadia
“I think of it as a piece of music.”

7. Lux Art
New Encinitas
Institute

8. Olivenhain

9. Five Unique Communities
Working Together
to Provide a Unique
and Authentic Experience
for Residents and Visitors
alike…

10. History
Arts & Culture
Natural Resources
Shopping & Dining
Recreation & Lifestyle
Celebration

11. History
and
Heritage

12. Landmarks

13. Arts
and
Culture

14. Quail Botanical Gardens

15. PUBLIC ART
Tree grates
Hwy 101 Streetscape
Medallions

16. CommuniCans
The Artist Colony 101 (2000-2004)

17. Preserving and Enhancing
Our Natural Resources

18. San Elijo Lagoon
Coast Hwy. 101

19. Swamis
Moonlight Beach

20. Shopping
And
dining

22. Lifestyle/
Recreation

23. Encinitas
Library
Cardiff
Library

24. Self Realization Fellowship

25. The Healing Arts

26. Cottonwood Creek Park

27. Celebration

28. Floral Heritage

29. Surf
Culture

31. History
Sense of
Place
…A Destination

32. Why is this
Important?

33. Cultural Tourism
Travel to experience the arts, heritage, and special
character of a place
Focuses on authenticity and the uniqueness experience
Increases visitor stays and contributes to the economy

34. National Travel Survey 2001
92.7 million travelers annually
65% said they included a cultural, arts, heritage or historic
activity on their trip while on a trip of 50 miles or more
32% of those travelers indicated that they lengthened their
trip because of cultural events and activities

35. What do cultural tourists like to do?
43% Historic Sites
30% to Museums
23% to Live Theater Performances
21% to Art Galleries
20% to Heritage/Ethnic Festivals

36. 10% to Opera/Classical Music Concerts
9% to Dance Performances
5% to Poetry/Literary Readings
3% to Film Festivals
33% to Other Cultural Activities

37. The Travel Trend Watch
Seek confirmation of American values
Seek authentic experiences told with integrity
Increase in travel to small cities and towns,
within 5-6 hour drive
Rural festivals and events big draw
Growing demand of high touch over high tech

38. Five Jump-Start Cultural Tourism Tactics
Create thematic travel itineraries
Partner and package your products
Develop driving tours that invite city dwellers to
experience the “real” California
Create a culture card
Target special populations

39. Closing Thoughts
When you travel, remember that a foreign country is not designed to make you
comfortable. It is designed to make its own people comfortable.
-Clifton Fadiman
A man travels the world over in search of what he needs and returns home to
find it.
-George Moore
There’s no place like home.
-Dorothy (Wizard of Oz)

40. Every great city needs a vision -- one
that captures the heart, the soul, the
imagination, and its history.
Envision Encinitas…
a sense of place…a destination.

41. Thank you
Community Stakeholders
Cardiff Chamber
Cardiff Town Council
Encinitas Chamber
DEMA
Leucadia Hwy 101 Mainstreet Association
Leucadia Town Council
Olivenhain Town Council

42. Is sponsored by the City of Encinitas Commission
for the Arts and the Cultural Tourism Committee
Through a grant from the National
Endowment for the Arts
And the Arts Marketing Institute, a program of
the California Arts Council