This paper explores the challenges creatives and artists face when seeking to turn their abilities into viable income. And provides a strategic blueprint for sustainable success.
Edupreneurship: A New Dimension of The EntrepreneurshipTakis Athanassiou
Do you like to tell stories? Do you like the “show and tell” approach as a way to make a difference in the world?
Do you like to help people discover their true potential? Then edupreneurship is your game. Today it is easy to make a success (and develop a business) by capitalizing your knowledge and skills and helping people reach their true potential! Welcome to the edupreneurship domain!
Edupreneurship: A New Dimension of The EntrepreneurshipTakis Athanassiou
Do you like to tell stories? Do you like the “show and tell” approach as a way to make a difference in the world?
Do you like to help people discover their true potential? Then edupreneurship is your game. Today it is easy to make a success (and develop a business) by capitalizing your knowledge and skills and helping people reach their true potential! Welcome to the edupreneurship domain!
Creative Advertising (case of Benetton company) by Aleksey NarkoAliaksey Narko
The purpose of the thesis is to investigate the role of creativity in advertising, how it works and what is its effect on the general public. Theoretical part of the thesis explains what creativity is, presents creative advertising as one of the essential parts of modern marketing and describes the usage of creative techniques in promotion by Benetton brand of clothing. Empirical part investigates opinions of the respondents on the topic of the costs, effectiveness and influence of advertisements, in particular creative ones with the example of Benetton. The research shows that advertising is a powerful method to influence consumers’ buying decision and there is a moderate relationship between quality of advertising and quality of the product. Moreover the results show that word-of-mouth advertising is the most effective and one of the cheapest ways to advertise the product or service, while billboards and internet webpages ads seem to be the most visible to the public. More than 45% of the consumers see the substantial relationship between the money spent on advertising and product sales. 40% of the respondents have never heard or don’t know much about creative advertising, 70% of them agree that creative ads are more effective than traditional ones and almost the same number of the respondents knows Benetton brand of clothing. Only 20% of the respondents that know Benetton brand admit that their ads are neither interesting nor special.
Photo Essay - 16+ Examples, Format, Pdf | Examples. 17 Awesome Photo Essay Examples You Should Try Yourself. Photo Essay Examples, and Tips for Writing a Good Photo Essay : Current ....
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Social Technologies In Your Business 14 Octkmphillips_us
If you are unable to see all of the graphics and links within the slide show, please contact me through the www.biztechconnect.hk web site and I will be happy to assist
Creative Advertising (case of Benetton company) by Aleksey NarkoAliaksey Narko
The purpose of the thesis is to investigate the role of creativity in advertising, how it works and what is its effect on the general public. Theoretical part of the thesis explains what creativity is, presents creative advertising as one of the essential parts of modern marketing and describes the usage of creative techniques in promotion by Benetton brand of clothing. Empirical part investigates opinions of the respondents on the topic of the costs, effectiveness and influence of advertisements, in particular creative ones with the example of Benetton. The research shows that advertising is a powerful method to influence consumers’ buying decision and there is a moderate relationship between quality of advertising and quality of the product. Moreover the results show that word-of-mouth advertising is the most effective and one of the cheapest ways to advertise the product or service, while billboards and internet webpages ads seem to be the most visible to the public. More than 45% of the consumers see the substantial relationship between the money spent on advertising and product sales. 40% of the respondents have never heard or don’t know much about creative advertising, 70% of them agree that creative ads are more effective than traditional ones and almost the same number of the respondents knows Benetton brand of clothing. Only 20% of the respondents that know Benetton brand admit that their ads are neither interesting nor special.
Photo Essay - 16+ Examples, Format, Pdf | Examples. 17 Awesome Photo Essay Examples You Should Try Yourself. Photo Essay Examples, and Tips for Writing a Good Photo Essay : Current ....
The Rise of Mental Illness and Its Devastating Impact on Society Free .... MentalHealthEssay clean. Mental Illness Essay | NUR210 - Health Sociology - CDU | Thinkswap. mental health essay. Mental Health Essay — ADVERTISEMENT. WHAT IS MENTAL HEALTH Essay Example | Topics and Well Written Essays .... Free mental health essays and papers 123helpme 2017. Mental health and illness - PHDessay.com. Mental Health Essay : NIH announces winners of high school mental .... Question 2 essay, mental health. - Question 2: How might stigma impact .... Mental Illness and Symbolic Interaction Essay Example | Topics and Well .... (PDF) Essays and Debates in Mental Health. College Essay About Mental Illness Example. Mental health essay :: Short essay on the importance of Mental Health. Short Essay On The Importance of Mental Health | PDF. Essay on Mental Health and Mental Illness. 006 P1 Essay Example Mental Illness ~ Thatsnotus. Essay on mental health - Docsity. How To Write An Essay On Mental Health - Agnew Text. 009 Mental Illness Essay Topics Example ~ Thatsnotus. Mental Health Essay | Essay on Mental Health for Students and Children .... Essay Summary of Mental Health - PHDessay.com. Mental illness opinion essay - What can be done: Some Ideas about .... Essays on Mental Illness : Real People, Real Life, Real Hope (Paperback ....
Social Technologies In Your Business 14 Octkmphillips_us
If you are unable to see all of the graphics and links within the slide show, please contact me through the www.biztechconnect.hk web site and I will be happy to assist
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
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New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
1
5
New Product Introduction Strategies
Twana Allen
Dr. Doreen Young
AMP- 425-0500
04/11/2021
Introduction
New product introduction refers to the process which involves an idea from an initial working technique to a thoroughly refined final product. This process requires enough investment of time, resources, and careful planning and therefore each step requires careful analysis to ensure that the results produced are worth the effort. Various steps are involved in the process of introducing a new product into the market. These steps include ideation, research, planning, and prototyping, sourcing, and costing. In this case, I will come up with a new product that will be in a position to serve two business markets.
Body
In the last year, we have experienced a global pandemic that has changed how we live and interact with many parts of the world going through lockdowns even to date as well as curfews. This has greatly affected how we live and the need to mainly focus on healthy living. Many products have been introduced in the market to help prevent contracting the virus-like face masks and protective gears which have played a major role in the prevention and control of the disease spread. In my case, the product I wish to introduce concerning the pandemic is mobile grocery supply. In my area, we are forced to go out looking for groceries at specific points. With the pandemic, many people fear going out to look for such products which are basic for every one of us. A mobile grocery supply for me means that I will be able to meet my customer's needs by delivering them to their doorsteps and reducing the burden they may encounter of going out to find the same.
My strategy for entering the market will involve using social media platforms to first address the idea and see how people respond to it. This will be effective to me since in the current world people spent a lot of time on the internet bearing in mind that technology advancement and development is high. This strategy will also help me in understanding what exactly customers need during this period of the pandemic. Besides, I will also help customers who might be busy working from home in saving their time and concentrating on their main work since they will not have to take a break and go find groceries
However, such a business idea may come with challenges like failing to meet customer's needs at first since different customers have different preferences. There may be also issues to do with safety since in most cases it will involve meeting new people and this may pose dangers. Some customers may also be concerned about the safety of the products offered is concerned. This will call for the need to apply all the possible strategies to ensure that customers are satisfied and continue to order from my business.
In ensuring that my product is successful, I intent to first research how the pandemic has affected businesses and how people are responding to the same. This will help me i ...
This report highlights case studies in which people in developing countries have benefitted from innovative solutions following support from UK Research and Innovation.
Find out more: https://ktn-uk.co.uk/news/new-report-and-guide-published-for-gcrf-demonstrate-impact-programme
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
3. Contents
Executive summary 4
Introduction 5
The quagmire of the starving artist 5
Earnings of artists and creatives 6
Challenges that threaten financial viability of artists and creatives 6
The solution: Smart use of technology and business practices 7
What to look for in a business training program for creatives 8
Conclusion 9
Become a better artist or creative 9
About the author 11
4. Executive summary
Technology and entrepreneurism will play a greater role in the
career of the successful creative or artist. The most successful
will be those who seamlessly marry the use of their creative
ability with the use of learned business skills and technology
that allow them to increase their reach and scale their
operations.
4
5. Introduction
Today’s artist or creative is facing a growing challenge in using creative abilities to build
a livelihood. Economic pressures and the commoditization of creative outputs such
as writing, design, and photography have many talented and creative people shelving
their creative dreams for less fulfilling work that does not suit their temperaments,
capabilities, or goals. This environment is causing more creative people to seek out
low-paying bid sites and other online avenues that continually push down their income.
This squeezing of the artist or creative will have a negative impact in the long run by
reducing the number of creative people who choose to pursue their creative work in a
professional way, thus reducing the overall use and enjoyment of art and creativity in the
world at-large.
For many creative people and artists, the idea of business as a viable way to exercise
and enjoy their creativity has been an intimidating and even frown-upon prospect. They
have been taught that they are either creative or business-minded. With this cut and
dried choice, they have committed to creativity, believing the social message that artists
cannot be both.
Fortunately, the answer to the current career challenge facing today’s creatives and
artists is found in the marrying of their creativity and business. Getting training in
business can be a good way to learn the solid business principles and practices to
monetize their talent. However, relying on the wrong training that is not specific to their
needs can cost the creative and artist even more in time, frustration, money, and lost
opportunity.
This paper will explore the challenges creatives and artists face when seeking to turn
their abilities into viable income.
The quagmire of the starving artist
Writers, actors, musicians, and other creatives earn historically low pay, with many living
Henri Murger’s starving artist life. Murger, a French novelist and poet, penned 1851’s
novel Scenes de la vie de boheme, based on his own life’s experiences as a poor writer.
The work romanticized the idea of the starving artist, and the notion of the poor, starving
artist stuck. Today, it has become an expected circumstance that one attempting to
make a living in the creative field will be a starving artist.
5
6. Earnings of artists and creatives
According to the National Endowment for the Art’s
first report of its kind, Artists in the Workforce1
, there
are nearly 2 million people in the United States who
describe their primary occupation as artist, more
than the lawyers, judges, and paralegals of the
legal profession. This is a number higher than the
physicians, surgeons, and dentists of the medical
profession, and a number higher than even agricultural workers. And while the Great
Recession took its toll on creative industries, the number of people working in this area
remains significant.
Most who identify as artists, though, struggle to make a decent living. Most, while not
unemployed, are underemployed. They often work part of the year, and take on other
jobs to supplement their artist income. According to the report, their median income
was $34,800 in 2003-2005, significantly less than the average professional’s income of
$52,500.
Challenges that threaten financial
viability of artists and creatives
Artists and creatives face many challenges, but there are five specific ones that threaten
their earning capacity.
Artists and creatives face one particular challenge unlike those of other professions: The
quality of their work is subjective. Because of the subjective nature of their work, many
artists never gain a sense of validation and become stuck in a cycle of rejections and
revisions of their work, when they do seek to submit it to employers, clients, and others
who would pay them for their output. This constant cycle of rejections and revisions can
create an endless project. The nonbusiness-minded creative does not have the skills or
knowledge to prevent such a circumstance from happening in the day-to-day work.
Another challenge many artists and creatives face is that they are too focused on the
art. They are consumed with the artist side of their lives and invest copious amounts
of time and effort in learning how to execute in a creative way, but they still are not
successful because they are missing the ability to tie their creative abilities to a need in
the marketplace.
The third challenge creatives face is in connecting their artistic output to a market need.
6
There are nearly 2 million
people in the United States
who describe their primary
occupation as artist.
7. Because of this, they produce work that is not commercially viable or that fails to gain
the interest of the buying public. Continuing to invest time and money into projects that
are not financially viable is a key reason for poverty among the artistic population.
The fourth challenge many artists and creatives face is an inadequate understanding
and application of business principles and strategies. Much of the business advice
geared toward larger organizations and other types of work simply does not apply to the
microbusiness or solopreneur artist. Artists who try to adapt it to their circumstances end
up frustrated and confused because the execution of the advice simply does not produce
the desired results.
The fifth challenge to artists and creatives is a general reticence toward selling. Because
many artists view themselves from the creative perspective, they have a difficult time
seeing themselves as salespersons. Because selling is uncomfortable, they avoid
engaging in it, thus limiting their income potential.
The solution: Smart use of technology
and business practices
The answer to the financial and commercial challenge facing today’s creatives and artists
is in entrepreneurship. Members of this population who aspire to build successful careers
using their creative and artist abilities must become creative entrepreneurs with a mind
toward the practical application of technology to their work. Those artists who do this
can rise from the paltry earnings landscape where many of their peers reside, and build
businesses that allow them to create healthy side incomes, replace the income from their
full-time jobs, or even go beyond to mega-successful enterprises.
The emergence of affordable and accessible technology makes it possible for single
artists to reach a paying public. Email marketing software, blogging and website building
platforms, and social media are three prominent examples of technology that can be
used by creatives and artists to build their careers.
Email marketing is one of the best ways to build a relationship with customers and
clients2
. Email is personal and email marketing means (when done properly) means you
have a personal invitation to send messages to your recipient’s inbox. With the number of
email users predicted to be 2.7 billion by 20173
, email has been widely adopted. About 91
percent4
of users of email check their messages at least once a day. Seventy-four percent5
of adults who have email actually prefer to receive marketing messages via email rather
than direct mail.
Blogging is an effective way to gain the attention of prospects. In fact, almost 40 percent
7
8. of companies in the United States blog as a means of marketing6
. Blogging is an effective
piece of the marketing mix, as 57 percent of companies that blog monthly report gaining
customers as a result, with the numbers climbing even higher for those that blog daily: Of
those companies that blog daily, 82 percent gain customers as a result7
.
Social media, the other prong in this technology-enhanced approach, also has proven
helpful to businesses that use it. Attracting new customers is the biggest challenge for
many businesses and social media is helping more of them face that challenge. About
94 percent of small to medium sized businesses use social media for marketing8
and 61
percent believe their social media marketing is helping them reach more buyers.
The proper use of email, blogging, and social media in a creative business can help more
artists stand out, find their audiences, and earn income.
What to look for in a business
training program for creatives
Engaging in business training would be a viable option for artists and creatives who are
serious about building a sustainable income around their abilities. The key is to engage
in training that speaks to the needs of the solopreneur
creative. This training should help address branding,
marketing, and sales. The training should be a good
primer for creatives who need to learn the necessary
skills, while also providing assignments and activities
to implement the teachings in their creative businesses.
An effective brand is important because it helps the creative entrepreneur stand out and
avoid the commoditization of his or her work output by reducing the likelihood he or
she will be forced to compete on price alone. A creative entrepreneur with a good brand
attracts clients and buyers who value the creative entrepreneur’s expertise, talent, and
overall work.
A structured marketing approach gives the creative entrepreneur a framework from
which to work, so marketing efforts can be planned and strategically implemented,
instead of the haphazard or nonexistent marketing efforts common to many artists.
The marketing approach should encompass technology to get the most effective use
of the creative entrepreneur’s time and should be scalable, so the creative entrepreneur
can grow the audience.
Addressing sales, including sales psychology and sales strategies, is helpful to creative
entrepreneurs who want to get better at turning prospects into buyers. Becoming
8
Key elements of training
should be branding,
marketing, and sales.
9. comfortable with — and even good at — sales will separate the struggling from the
successful.
Success as an artist or creative is absolutely possible today, with a change in mindset
and training. Talented creatives do not have to settle for scraping together income at
low-paying bid sites or being paid poorly due to the commoditization of their work.
They can build a brand around their work, find their target audiences, and become
sought after for what they do.
Conclusion
Today’s successful creative person must be part artist, but an equal or larger part
entrepreneur. He or she must be able to turn that raw creative ability into a product or
service that actually meets a need in the marketplace. The creative entrepreneur must
use available and affordable technology to build a brand, find an audience, and generate
sales.
Creatives and artists perform vital work that must continue to find a place of
appreciation in today’s commercial landscape. But it is incumbent upon the artist to
communicate that value to the buying public. Artists do work that has emotional, social,
cultural value, and commercial value. Marrying their creative abilities to needs in the
marketplace through smart business strategies will help artists find greater financial
value — financial reward — for their work.
Artists do not have to settle for the outdated notion of the starving artist. They can
become vibrant creative entrepreneurs who build thriving businesses around their
abilities.
Become a better artist or creative
To learn how to build a better business, visit the Accelerate business training program
page.
9
10. Footnotes
1
National Endowment for the Arts. Artists in the workforce 1990-2005. May 2008.
Retrieved from http://arts.gov/sites/default/files/ArtistsInWorkforce.pdf
2
Small Business Administration. Marketing. Retrieved from https://www.sba.gov/
content/email-marketing
3
The Radicati Group. Email Market 2013-1017. November 2013. Retrieved from
http://www.radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-
Executive-Summary.pdf
4
ExactTarget.com. 91% of consumers use email at least daily. Sept. 26, 2012. Retrieved
from http://www.exacttarget.com/blog/91-of-consumers-use-email-at-least-daily
5
Merkle. View from the digital inbox. Feb. 23, 2011. Retrieved from http://www.merkleinc.
com/news-and-events/press-releases/2011/merkle-publishes-view-digital-inbox-
whitepaper#.VNkldC4rM3I
6
HubSpot.com. Blogging stats. Retrieved from http://www.hubspot.com/marketing-
statistics
7
HubSpot.com. Blogging stats. Retrieved from http://www.hubspot.com/marketing-
statistics
8
LinkedIn.com. The year of the social small business. Feb. 25, 2014. Retrieved from
http://blog.linkedin.com/2014/02/25/the-year-of-the-social-small-business-infographic
10
11. About the author
Monica Carter Tagore is an author and business strategist. She
helps you Accelerate Your Life™ through training programs,
business ebooks, WordPress websites, and book authorship.
Monica is the founder of Owner Press, which produces ebooks for
business growth. She also provides one-on-one help through her
consulting programs. Monica is an experienced keynote speaker
and enjoys talking to crowds big and small.
Her website design and online branding company, Asset Press, creates WordPress
websites.
And her ghostwriting and book design service, RootSky Books, has been around for 13
years and has produced 100+ books.
Monica lives in Corona, California, with her husband and two sons.
Connect with the author
Website: monicacartertagore.com
Twitter: Twitter.com/monicatagore
LinkedIn: Linkedin.com/in/monicacartertagore
Facebook: http://facebook.com/monicacartertagorewriter
Google+: https://plus.google.com/+MonicaCarterTagore
11