Professor Jorge Saguinsin emphasizes the importance of creating jobs, new products, and effective processes to drive growth and innovation. Key elements include strategic direction, customer service excellence, and differentiation in the market. The document highlights the need to stay close to customers and respond to their feedback.

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By Prof Jorge Saguinsin
Ateneo Graduate School of
Business

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6. *Create jobs
*Create new products
*Pay the taxes that run the
government
*Create new processes business
rules that change the world
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10. *Growth
*Strategic Direction
*Innovation/Differentiation
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13. *Processes
*People Practices
*Machinery
*Best practices
Customer Service
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16. *Surprise and delight
*What pisses them off?
*Uniqueness and differentiation
*Customer feedback (staying
close to the customer)
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